Environmental context effects in conceptual explicit and implicit memory

Previous research has found environmental context effects for both conceptual explicit and conceptual implicit memory (Parker, Gellatly, & Waterman, 1999). The research presented here challenges these findings on methodological grounds. Experiment 1 assessed the effects of context change on category-exemplar generation (conceptual implicit memory test) and category-cued recall (conceptual explicit memory test). Experiment 2 assessed the effects of context change on word association (conceptual implicit memory test) and word associate cued recall (conceptual explicit memory test). In both experiments, study-test changes in environmental context were found to influence performance only on tests of explicit memory. It is concluded that when retrieval cues across explicit and implicit tests are matched, and the probability of explicit contamination is reduced, then only conceptual explicit test performance is reduced by study-test changes in environmental context.     

Capturing conceptual implicit memory: The time it takes to produce an association

Conceptual implicit memory is demonstrated when, in the absence of explicit retrieval, performance on a task requiring conceptual processing benefits more from prior conceptual encoding than from prior nonconceptual encoding. In the present study, we sought to provide an improved measure of conceptual implicit memory by minimizing contamination from explicit retrieval. On a modified word association test, participants free-associated to the actually studied items, with response time to produce any associate serving as the dependent measure. Experiment 1 varied whether words were read or generated at study and showed that generated words were associated to more quickly than were read words. Experiment 2 varied level of processing at study and showed that words processed semantically were associated to more quickly than were words processed nonsemantically. With modifications to ensure its implicit nature, a conceptual implicit test can be consistently affected by the same encoding manipulations as those that affect conceptual explicit memory tests.     

Implicit memory and depression: preserved conceptual priming in subclinical depression

Depression impairs explicit memory but research on implicit memory is equivocal. Initial studies indicated preserved implicit memory, implying a depressive deficit in intentional but not unintentional forms of memory. Subsequent research indicated that conceptual priming is reduced in depression, implying a deficit in conceptual memory processes be they implicit or explicit. However, the findings with conceptual priming may be compromised by explicit contamination. The present study compared subclinically depressed and non-depressed participants on matched conceptual tests of explicit memory (category-cued recall) and implicit memory (category production). The implicit test was followed by a post-test questionnaire used to categorise participants as test-aware or test-unaware. On the explicit test, the subclinically depressed participants recalled less than the non-depressed participants. The results on the implicit test depended on test-awareness. Among test-unaware participants, conceptual priming was equivalent across the two groups, whereas for the test-aware, non-depressed participants produced significantly more priming than the subclinically depressed. This indicates that when explicit contamination is controlled, depression does not impair conceptual priming. The depressive dissociation between implicit and explicit memory is better accounted for by the difference between intentional and unintentional forms of memory rather than by the difference between conceptual and perceptual memory processes.     

Levels of processing and phonological priming in Chinese character completion tests

This study investigated the level of processing (LoP) effect in the Chinese character completion task. Stem cues, either graphemically or phonetically related to a target character, were used to generate two different kinds of perceptual tests. By giving participants either direct or indirect instructions, the character completion tests could be either an explicit or an implicit memory test. For the implicit test, LoP effects were not found between Read and Generation conditions, whereas the Physical condition did not produce priming. In addition, no priming was found when participants received graphemic cues during the test. For the explicit test, on the other hand, a standard pattern of LoP effects was found between the Physical, Read, and Generation conditions. Results are discussed in terms of the importance of lexical access for character completion tests and the role of phonology in processing Chinese characters.     

Conceptual implicit memory in subclinical depression

Depression adversely affects explicit memory when implicit memory remains intact unless implicit retrieval requires conceptual processes. The impairment of conceptual implicit memory could be the consequence of the completion of implicit memory tests being contaminated by a voluntary retrieval strategy, hence similar results to those in explicit tests are observed. In this study we adopted a method sensitive to the presence of contamination. Depth-of-study-processing effects were observed for the controls completing the explicit version of a word-association task but were absent for the controls completing the implicit version when compound associates were retrieved. This dissociation indicated the adoption of the designated retrieval strategy in each test with the conceptual implicit memory test being uncontaminated. Subclinically depressed participants showed impairment in the explicit version, while for those completing the implicit version there was evidence that they used a voluntary retrieval strategy. The theoretical implications of the findings are discussed.     

Effects of color on perceptual and conceptual tests of implicit memory

Two experiments are reported that explore why recent investigations of implicit memory failed to find any effects of color information on test performance. In the first experiment, participants studied colored pictures as well as words printed in colored ink without any memory instructions. During the test phase, a verbal and a pictorial version of a color-choice task (a conceptual priming test) were compared to two perceptual tests (word-stem completion and picture-fragment identification). Similar and significant amounts of priming to color occurred in both color-choice tasks. The perceptual tests were found to be sensitive to changes in the stimulus-presentation mode from study to test, but stimuli remaining the same color and those changed to black-and-white did not differ in the priming scores. In the second experiment, a mild division of attention was introduced in the study phase. Once again, priming to color was observed only in the verbal version of a color-choice test and not in the word-stem completion test. Dividing attention did not decrease performance on both implicit tests, whereas an explicit test of color recall for studied pictures suffered from dividing attention at encoding. It is concluded that a perceptual attribute such as color may be represented and coded by conceptual processing. Furthermore, automatic (or not attention-demanding) encoding processes may suffice for later conceptual tests of implicit memory. Previous failures to find any effects of color information on implicit performance are attributed to the use of perceptual priming tests. Received: 30 June 1997 / Accepted: 20 April 1998     

Implicit memory and depression: An analysis of perceptual and conceptual processes

A small number of studies have reported impaired explicit memory and intact implicit memory performance in participants classified as depressed. In the present study we examined this finding taking account of the distinction between datadriven and conceptually driven processing. The performance of participants diagnosed with depression was examined on implicit and explicit memory tasks which were designed to tap either predominantly perceptual or conceptual processes. Depressed participants demonstrated performance deficits on both the implicit and explicit conceptual tasks (category association and free recall, respectively) but showed intact performance in the implicit perceptual task (word-fragment completion). These results suggest that people with severe depression show deficits in conceptual processing and that this deficit occurs under both explicit and implicit task instructions.     

The effect of midazolam on implicit and explicit memory in category exemplar production and category cued recall

Transfer-appropriate processing theory (Roediger, Weldon, & Challis, 1989) proposes that dissociations between performance on explicit and implicit memory tests arise because these tests often rely on different types of information processing (e.g., perceptual processing vs conceptual processing). This perspective predicts that implicit and explicit memory tasks that rely primarily on conceptual processing should show comparable results, not dissociations. Numerous studies have demonstrated such similarities. It is, however, possible that these results arise from explicit memory contamination of performance on implicit memory tasks. To address this issue, an experiment was conducted in which participants were administered the sedative midazolam prior to study. Midazolam is known to create a temporary, but dense, period of anterograde amnesia. The effects of blocking stimulus materials by semantic category at study and generation at study were investigated on category exemplar production and category-cued recall. The results of this study demonstrated a dissociation of the effects of midazolam on category exemplar production and category-cued recall. Specifically, midazolam reduced the effect of blocking stimulus materials in category-cued recall, but not in category exemplar production. The differential effect of midazolam on explicit and implicit memory is at odds with transfer-appropriate processing theory and suggests that theories of memory must distinguish the roles of different types of conceptual processing on implicit and explicit memory tests.     

Dissociation of implicit and explicit memory tests: Effect of age and divided attention on category exemplar generation and cued recall

In this article, we report an experiment that provides further evidence concerning the differences between explicit and implicit measures of memory. The effects of age and divided attention on the implicit conceptual test of category exemplar generation (CEG) were compared with their effects on the explicit test of cued recall, where the category names served as cues in both tasks. Four age groups (20–35, 40–55, 60–75, and 76–90) were compared. Half of the subjects were also required to carry out a secondary letter-detection task during the learning phase. Cued recall performance was significantly impaired by increased age and imposition of the secondary task. In contrast, the CEG task was unaffected by these two factors. These results suggest that implicit conceptual tasks and explicit memory tasks are mediated by different processes. This conclusion opposes those of previous studies that showed that experimental manipulations (level of processing, generation, organization) influenced these two kinds of memory tests in a similar way.     

Retrieval-induced forgetting in implicit memory tests: The role of test awareness

Retrieval practice with particular items in memory may result in decreased recall of different, semantically related, items. This retrieval-induced forgetting effect has been demonstrated in studies using explicit memory tests. Anderson and Spellman (1995) have attributed retrieval-induced forgetting to inhibitory mechanisms. This hypothesis predicts similar effects in implicit memory tasks. In our first experiment, using Anderson and Spellman’s original paradigm, retrieval-induced forgetting was found using an explicit memory test with independent extralist retrieval cues. In our second experiment, using the same materials, retrieval-induced forgetting was also found using an implicit memory test with independent extralist retrieval cues, but only for participants who were aware of the relationship between the study and practice phase on the one hand, and the test phase of the experiment on the other. Thus, test awareness seems to mediate retrieval-induced forgetting in implicit memory tasks.     

The effect of midazolam on implicit and explicit memory in category exemplar production and category cued recall

Transfer‐appropriate processing theory (Roediger, Weldon, & Challis, 1989) proposes that dissociations between performance on explicit and implicit memory tests arise because these tests often rely on different types of information processing (e.g., perceptual processing vs conceptual processing). This perspective predicts that implicit and explicit memory tasks that rely primarily on conceptual processing should show comparable results, not dissociations. Numerous studies have demonstrated such similarities. It is, however, possible that these results arise from explicit memory contamination of performance on implicit memory tasks. To address this issue, an experiment was conducted in which participants were administered the sedative midazolam prior to study. Midazolam is known to create a temporary, but dense, period of anterograde amnesia. The effects of blocking stimulus materials by semantic category at study and generation at study were investigated on category exemplar production and category‐cued recall. The results of this study demonstrated a dissociation of the effects of midazolam on category exemplar production and category‐cued recall. Specifically, midazolam reduced the effect of blocking stimulus materials in category‐cued recall, but not in category exemplar production. The differential effect of midazolam on explicit and implicit memory is at odds with transfer‐appropriate processing theory and suggests that theories of memory must distinguish the roles of different types of conceptual processing on implicit and explicit memory tests.     

Attention and implicit memory tests: The effects of varying attentional load on conceptual priming

The role of attention during encoding is important to many current accounts of the implicit/explicit memory distinction. Some accounts suggest that implicit memory tests reflect automatic (non-attentiondemanding) encoding processes, whereas other accounts (such as the transfer-appropriate-processing view) suggest that performance on conceptual implicit tests requires attention during encoding. The present study manipulates attention at encoding over several levels (by varying short-term memory load) and examines the effects on the category-exemplar production task (a conceptual implicit memory test) and its explicit counterpart, category-cued recall. Dividing attention decreased performance on both tests, but in different ways. Mild divisions of attention reduced recall but not conceptual priming. Strong divisions of attention reduced performance on both tests and, in addition, eliminated conceptual priming entirely. These findings resolve apparently conflicting results in the literature and help to clarify the relationship between attention and performance on implicit memory tests.     

Effects of retrieval practice on conceptual explicit and implicit consumer memory

Two experiments are reported that investigate the effects of retrieval practice on explicit and implicit memory for brand names. In Experiment 1, participants were exposed to a set of brand names pertaining to a range of product categories. Following this, participants practiced retrieving a subset of the brands before taking an explicit or implicit test for the brands. The explicit test, required recall of the brands in response to product category cues. The implicit test required the generation of the first brand names that came to mind. In both tests, prior retrieval produced retrieval‐induced forgetting of the non‐practiced brands. Experiment 2 replicated this effect under conditions designed to reduce explicit contamination. In addition, Experiment 2 found that increasing the amount of retrieval practice also increased the magnitude of retrieval‐induced forgetting on the explicit but not the implicit test. Implications for advertising and marketing are considered. Copyright © 2008 John Wiley & Sons, Ltd.     

Levels-of-processing effects on conceptual automatic memory

This study aimed to provide converging evidence for the conceptual processing effect on conceptual priming that involved automatic retrieval. Two experiments examined whether the levels-of-processing manipulation affects the conceptual priming effect in the speeded category-production task and the relation between the magnitude of conceptual priming and the level of participants’ awareness of the study–test relationship. In the implicit category-production task, participants were required to respond to the category name with the first corresponding category member to come to mind, whereas in the explicit category-cue recall task, participants were instructed to use the category name as a cue to recall the studied word. Response speed was emphasised for all participants. The results, based on response times, suggest that the implicit groups did not shift to a conscious retrieval strategy after the practice trial. The magnitude of priming was also not related to participants’ test-awareness. Furthermore, both conceptual implicit and explicit tests were sensitive to the levels-of-processing manipulation after considering the problems of both conscious contamination and diminished lexical processing. Using a purer measure of conceptual implicit memory, this study replicated the previous findings of the levels-of-processing effect on the conceptual implicit test.     

Conceptual Implicit Memory in Advertising Research

A growing body of research examines the effect of advertising on implicit (unconscious or unintentional) forms of memory, in contrast with typical advertising research focusing on explicit (conscious or recollective) measures. This research primarily examines perceptual implicit memory, but conceptual implicit tests also have clear relevance for advertising research. The present experiments use a conceptual implicit test to determine if conceptual priming is obtained with brand materials and to assess the degree of explicit contamination (using a post‐test awareness questionnaire). The experiments first demonstrated that awareness is a threat to conceptual implicit measures within the advertising context. Steps were taken to reduce awareness, which were successful. Results suggest that brands can be conceptually primed when presented as text or as images but that awareness has to be accounted for as aware participants did show significantly more priming than those who were unaware (Experiment 3). Copyright © 2012 John Wiley & Sons, Ltd.     

Levels-of-processing effects on Chinese character completion: The importance of lexical processing and test cue

The levels of processing (LoP) effect was studied in Chinese character completion tasks. The same stem cue, either graphemically or semantically related to the target character, was used to generate either a perceptual or a conceptual test. Participants received either direct or indirect instructions, so that the same stem cue also produced either an explicit or an implicit test of memory. This allowed us to examine simultaneously the roles of perceptual versus conceptual test and retrieval intentionality in the LoP effect. No LoP effects were found when the memory test was implicit. LoP effects were also not found for stems and characters related graphemically (perceptually), but were found for stems and characters related semantically (conceptually) when the memory test was explicit. The results are discussed in terms of the importance of lexical processing for character completion tests and the importance of reinstatement of the study process during retrieval for explicit memory tests.     

编码与提取干扰对内隐和外显记忆的非对称性影响

以往研究表明在外显记忆中,编码与提取加工存在着非对称性,但在内隐记忆中,二者的关系并不明确,因此实验采用“学习-再认”范式,考察在编码或提取中分别附加的干扰任务对词汇判断或再认产生的影响。结果证实编码与提取干扰对内隐或外显记忆都具有非对称性的影响,但又存在着差异,即编码干扰会导致随后外显记忆成绩显著减少,而提取干扰对其影响较小,相反,编码干扰对随后内隐测验中启动效应的影响较小,但提取干扰会破坏启动效应,从而为内隐记忆和外显记忆的分离提供了进一步的证据     

Limits of the processing view in accounting for dissociations among memory measures in a clinical population

In three experiments, we examined the performance of patients with schizophrenia on implicit and explicit memory tests that have been shown to involve predominantly data-driven or predominantly conceptually driven processes. In Experiment 1, we compared the implicit tests of category production (conceptually driven)and word identification (data driven) and found that schizophrenic patients’ performance on these tests did not differ from that of normal subjects. In Experiment 2, a comparison of the category-production and explicit cued-recall tests, both of which involve conceptual processes, showed that schizophrenic patients were impaired on the cued-recall test but not on the category-production test. In Experiment 3, a comparison of the word-identification and explicit graphemic cued-recall tests, both of which involve data-driven processes, showed that patients were impaired on the cued-recall test but not on the word-identification test. The results of both Experiments 2 and 3 revealed a dissociation between implicit and explicit test performance under conditions in which the two tests involve similar- types of processes. These results support theoretical views that distinguish implicit from explicit modes of retrieval.     

Input- and output-monitoring in implicit and explicit memory

Previous experiments have shown that the procedure of questioning subjects retrospectively about the input and output status of information (input and output monitoring) is a useful method for assessing the awareness states of subjects during implicit and explicit memory tasks. The main purpose of the present study was to investigate whether the previous findings could be extended to other implicit and explicit memory tasks. We were especially interested in whether differences in input- and output-monitoring performance can be observed when both the implicit and explicit memory tasks are conceptual ones. In a final test phase, the target items from the study phase and new distractor items were presented. In a recognition-like situation, subjects had to decide whether an item had been presented in the study phase (input status), as well as whether they had produced the item in the memory-test phase (output status). In all three experiments judgments about the input status - but only for those items that had been produced in the implicit or in the explicit memory test - were more precise after explicit than after implicit memory testings. This finding was not influenced by the distinction between perceptual and conceptual-memory tasks (Exp. 1), and was obtained under conditions in which the implicit and the explicit memory tasks were both conceptual and differed only in test instructions (Exps. 2 and 3). These results suggest that not only subjects performing a perceptual test of implicit memory, but also subjects in a conceptual implicit test were less aware of using information from a previous study episode than subjects who received memory instructions. It is concluded that requiring judgments about the input status of information is a good method for assessing subjects test awareness and is preferable to the use of a questionnaire (Exp. 3). In contrast, in all three experiments no differences were found with the output-monitoring measure between implicit and explicit test conditions.     

认知疲劳效应对内隐记忆与外显记忆的影响

本研究通过比较内隐记忆与外显记忆受到认知疲劳影响的情况,以了解内隐记忆的自动化加工机制。实验采用被试内设计,使用词汇判断与词汇再认任务测量内隐记忆与外显记忆。实验结果发现,相对于控制组,疲劳组的被试在完成疲劳任务后内隐记忆成绩显著下降,而外显记忆没有受到影响。结果说明相对于外显记忆,内隐记忆更容易受到认知疲劳影响。内隐记忆虽然是无意识的认知加工,但是与其他自动化加工具有不同的特征。