Cognitive Organization of Favorable and Unfavorable Beliefs About Performing a Behavior

Abstract

Intentions to perform behaviors are influenced by beliefs about their consequences, but researchers have not addressed how such beliefs are cognitively organized. In 3 experiments, the authors tested the hypothesis that beliefs are organized according to whether they are favorable or unfavorable in regard to performing a behavior. In Experiment 1, a group of U.S. students first read a list of beliefs favorable and unfavorable to going to a vacation resort and then listed their beliefs about condom use. In Experiment 2, another group of U.S. students listed their beliefs about condom use. In Experiment 3, a 3rd group of U.S. students listed their beliefs about a novel behavior (asking the experimenter for candy). The results of all 3 experiments were consistent with the hypothesis that people cognitively organize their beliefs according to whether they are favorable or unfavorable to the behavior in question.     

Illness representations: a prototype approach

Two experiments tested the hypothesis that laypeople cognitively organize and recall information about physical symptoms according to prototyped conceptions they have of physical diseases. Based on pilot studies that identified the extent to which subjects associated specified symptoms with specific diseases, symptom sets were assembled to vary in the extent to which the symptoms were perceived to be associated with (to be prototypical of) a given disease. Experiment 1 asked subjects to indicate whether a given set of symptoms indicated a disease and, if so, which one. Experiment 2 tested subjects' recall for symptom sets varying in prototypicality for given diseases and also tested the effects on recall of giving subjects a diagnosis. Results of both experiments support the prototype hypothesis that information about physical symptoms is organized and processed according to people's preexisting beliefs about the association between particular symptoms and diseases. Implications for illness behavior and help seeking are discussed.     

Religious Believers Do Not Distinguish Good from Poor Reasons for God’s Existence

Can people discriminate good from bad reasons for their beliefs about God? Research shows that religious believers favor intuitive processing, suggesting they may be less discriminating than nonbelievers. Indeed, in Experiment 1 and a replication, people listed 15 reasons for their beliefs about God, then evaluated the quality of either their first 3 reasons (presumably their best) or their last 3 (their worst); in both experiments, nonbelievers rated their good reasons as better than their bad reasons, whereas believers rated the 2 types of reasons equally. Experiments 2 and 3 revealed that this difference was limited to beliefs about God and was specific to believers’ own beliefs about God: Both believers and nonbelievers discriminated reasons for other people’s beliefs, as long as the reasons were congruent with their own. Whether cognitively or motivationally driven, our findings help explain why religious beliefs, in particular, are often immune to logical argument.     

Role of competition-induced anxiety in limiting the beneficial impact of positive behavior by an out-group member

Several variables influence whether contact with a favorable out-group member has a beneficial impact on intergroup relations. In two experiments we examined the effect of competition-induced anxiety on reaction to the behavior of a favorable out-group member. In Experiment 1 a competitive context produced (a) anxiety, relative to a cooperative context, and (b) assimilation of a favorable out-group member to the unfavorable majority. Experiment 2 replicated this finding and showed that when anxiety was reduced, those who expected to compete with the out-group formed a more favorable and veridical impression of the positive out-group member. Taken together, results support the hypothesis that the expectation of an unpleasant competitive encounter with an out-group generates anxiety that, in turn, lessens the impact of positive behavior by an out-group member. Implications of this research for intergroup relations are discussed.     

Women,men, and condoms: attitudes and experiences of heterosexual college students

Little is known concerning gender and ethnic differences in attitudes about condoms or about the impact of attitudes on condom use. College students ( N = 393) rated many features of condoms. Overall, students were mildly positive about condoms, believing they offer effective protection but detract from sexual sensation. Both past condom use and future intentions to use condoms were higher among students with more favorable global attitudes toward condoms and more favorable specific beliefs about the interpersonal dynamics of condom use. Future intentions to use condoms were also associated with greater worry about sexually transmitted diseases and fewer previous sexual partners. Women were more favorable toward condoms than men. Gender differences also emerged in the predictors of condom use. Implications for assessing condom attitudes and for increasing condom use among young heterosexuals are discussed.     

Incorporating adolescent females' perceptions of their partners' attitudes toward condoms into a model of female adolescent condom use

The highest rates of sexually transmitted infections in the U.S. occur among adolescent females. One prevention strategy promoted for sexually active adolescents is condom use: therefore, influences on correct and consistent condom use are worth examining. Because interventions and observational research into predicting and increasing condom use have yielded mixed results, we hypothesized that a theoretically driven model incorporating female adolescents' perceptions about partner sentiments along with their own perceptions, intentions, and behaviours would improve condom use predictions. We also measured condom use errors and consistency for a more precise estimate of effective use than is common in the literature. In three structural equation models tested on a sample of 519 female adolescents, we found that intentions were associated with both correct and consistent condom use; that females' expectancy beliefs about condom use were associated with intentions; and that females' expectancy beliefs about partners' sentiments reduced the impact of their expectancy beliefs about condom use. The implications of these relations upon condom use correctness and consistency are discussed with respect to informing interventions, among other future research.     

The Role of Evidence Diversity and Explanation in 4- and 5-Year-Olds’ Resolution of Counterevidence

Three experiments examined whether 4- and 5-year-olds can explicitly revise uncertain beliefs in light of disconfirming evidence. We considered 2 factors that might influence belief revision: a) the type and variability of evidence provided, and b) whether children generated an explanation of their initial hypothesis. When provided with limited observed evidence, children revised their belief about their initial guess greater than chance expectations, but differences were not observed when the quality of the explanation was considered (Experiment 1). In a similar paradigm, children revised their beliefs more often than chance when asked to explain or describe their initial belief when shown more diverse counterevidence (Experiment 2) or when told that their initial belief was incorrect (Experiment 3). Overall, these data suggest that preschoolers have nascent capacities for explicit belief revision in light of counterevidence.     

The Hubris Hypothesis: You Can Self-Enhance, But You'd Better Not Show It

We tested whether and why observers dislike individuals who convey self-superiority through blatant social comparison (the hubris hypothesis). Participants read self-superiority claims ("I am better than others"; Experiments 1-7), noncomparative positive claims ("I am good"; Experiments 1-2, 4), self-equality claims ("I am as good as others"; Experiments 3-4, 6), temporally comparative self-superiority claims ("I am better than I used to be"; Experiment 5), other-superiority claims ("S/he is better than others"; Experiment 6), and self-superiority claims accompanied by persistent disclaimers (Experiment 7). They judged the claim and the claimant (Experiments 1-7) and made inferences about the claimant's self-view and view of others (Experiments 4-7) as well as the claimant's probable view of them (Experiment 7). Self-superiority claims elicited unfavorable evaluations relative to all other claims. Evaluation unfavorability was accounted for by the perception that the claimant implied a negative view of others (Experiments 4-6) and particularly of the observer (Experiment 7). Supporting the hubris hypothesis, participants disliked individuals who communicated self-superiority beliefs in an explicitly comparative manner. Self-superiority beliefs may provoke undesirable interpersonal consequences when they are explicitly communicated to others but not when they are disguised as noncomparative positive self-claims or self-improvement claims.     

Perceived consensus influences intergroup behavior and stereotype accessibility

Past research has demonstrated the powerful influence other people have on the thoughts and behaviors of individuals. However, the study of intergroup attitudes has focused primarily on the influence of direct exposure to out-group members as determinants of stereotypes and prejudice. Two experiments tested the hypothesis that learning that others share one's intergroup beliefs influences intergroup attitudes and behavior as well as stereotype representation. Experiment 1 demonstrated that learning that one's beliefs are shared or not shared with others influences attitudes, behavior, and the strength of the attitude-behavior relationship. Experiment 2 demonstrated a potential mechanism for such effects by showing that learning about whether others share one's stereotypes influences the accessibility of those stereotypes and related stereotypes.     

Effects of conflicting scientific arguments on belief change: Argument evaluation and expert consensus perception as mediators

In our society, people are often exposed to conflicting information about a scientific issue. However, our knowledge about the effects of exposure to conflicting scientific information is still highly limited. By combining paradigms of research on belief polarization and science communication, two experiments examined whether and how exposure to conflicting scientific arguments influences scientific belief change and behavioral intentions. Participants (Experiment 1, N = 102; Experiment 2, N = 115) received two conflicting arguments (favorable and unfavorable to the effects of vitamin C supplementation on the prevention and treatment of the common cold) or two nonconflicting arguments (unfavorable to and neutral on the vitamin C supplementation effects). Exposure to conflicting arguments changed participants' beliefs about the preventing and treating effects of vitamin C supplementation less than exposure to nonconflicting arguments but did not cause actual belief polarization. Compared with participants who received nonconflicting arguments, those who received conflicting arguments perceived the quality of unfavorable argument to be low and experts' opinions about the issues to be divided, resulting in modest belief change. Exposure to conflicting arguments also promoted the formation of moderate behavioral intentions to take a regular high dose of vitamin C as a result of the belief change.     

Being active and impulsive: The role of goals for action and inaction in self-control

Although self-control often requires behavioral inaction (i.e., not eating a piece of cake), the process of inhibiting impulsive behavior is commonly characterized as cognitively active (i.e., actively exerting self-control). Two experiments examined whether motivation for action or inaction facilitates self-control behavior in the presence of tempting stimuli. Experiment 1 used a delay discounting task to assess the ability to delay gratification with respect to money. Experiment 2 used a Go/No-Go task to assess the ability to inhibit a dominant but incorrect motor response to the words ??condom?? and ??sex??. The results demonstrate that goals for inaction promote self-control, whereas goals for action promote impulsive behavior. These findings are discussed in light of recent evidence suggesting that goals for action and inaction modulate physiological resources that promote behavioral execution.     

Romantic Ideals,Fear of Negative Implications,and the Practice of Safe Sex1

The present study examined how young heterosexuals’ beliefs about the power of condom use to destroy their romantic ideals and to lead to negative implications affected both their intentions and their actual behavior of using and discussing the use of condoms with sexual partners. The extra predictive power gained from considering these beliefs, in addition to subjects’ beliefs concerning whether condoms reduced their risk of contracting HIV, was examined within the context of Fishbein and Ajzen's (1975) theory of reasoned action. One-hundred-and-two sexually active heterosexual students participated in the study. At the first wave of data collection, beliefs concerning the potential of condoms to reduce risk, to destroy romance, and to lead to negative implications were assessed, as were norms and intentions. Measures of actual behavior were obtained three months later for both regular and casual/new partners. The results of the study indicated that norms and beliefs concerning the risk-reduction effects of condom use were the primary predictors of intentions to use condoms. Subjects’ beliefs concerning whether condoms destroyed their romantic ideals or led to negative implications did not influence their intentions with casual/new partners, although emotional concerns played a minor role in determining intentions with regular partners. In contrast, these emotional concerns had a major impact in determining actual behavior for all partner types. Although intentions partially predicted behavior, beliefs about reducing risk, destroying romance and fear of negative implications had strong and direct influences on behavior, especially in the case of casual/new partners. Additional analyses revealed gender differences in the determinants of behavior. Females, in contrast to males, were less able to act in accord with their attitudes about using condoms to reduce their risk of contracting HIV, and were also less able to act in conformity with their subjective norms with less well-known partners. Although both males and females were similarly affected by more emotional concerns with new and/or casual partners, gender differences occurred in how these emotional factors affected behavior with regular partners. Implications of the finding that behavior is determined to a large extent by more emotional concerns that are not factored in ahead of time when formulating intent are discussed.     

Reversing roles: a cognitive strategy for undoing memory deficits associated with token status

Tested whether having tokens (Ts) adopt the role of judge reduces cognitive deficits; examined several hypotheses to explain these deficits. In 3 experiments, Ss were asked to remember as many as possible of opinions exchanged in a group interaction with 3 actors. Experiment 1 demonstrated that judging majority members helped gender Ts improve their memory and ruled out self-denigration as a mediator of token deficits. Experiment 2 indicated that judging others was effective regardless of whether the others were said to know about it or not, ruling out insulation from evaluative scrutiny as a viable mediator for the judge role. Experiment 3 suggested the judge role restores completely the Ts, cognitive capacities and ruled out heightened responsibility as an explanation for the improved memory of judges. This work suggests that Ts may perform better if they can restructure cognitively their social environments.     

From automatic antigay prejudice to behavior: the moderating role of conscious beliefs about gender and behavioral control

Two experiments tested whether the relation between automatic prejudice and discriminatory behavior is moderated by 2 conscious processes: conscious egalitarian beliefs and behavioral control. The authors predicted that, when both conscious processes are deactivated, automatic prejudice would elicit discriminatory behavior. When either of the 2 processes is activated, behavioral bias would be eliminated. The authors assessed participants' automatic attitudes toward gay men, conscious beliefs about gender, behavioral control, and interactions with gay confederates. In Experiment 1, men's beliefs about gender were heterogeneous, whereas women's beliefs were mostly egalitarian; men's responses supported the predictions, but women's responses did not. In Experiment 2, the authors recruited a sample with greater diversity in gender-related beliefs. Results showed that, for both sexes, automatic prejudice produced biased behavior in the absence of conscious egalitarian beliefs and behavioral control. The presence of either conscious process eliminated behavioral bias.     

Sexual Prejudice Among Heterosexual College Men as a Predictor of Condom Attitudes

Heterosexual male college students (N?=?100) (average age?=?19.7; 43% European American; 39% Christian) from the southwestern U.S. completed surveys in order to test a model predicting condom attitudes from religiosity, gender role attitudes, sexual prejudice, and the belief that “AIDS is a gay disease.” In the final model, those who reported more religiosity, more traditional gender role attitudes, and greater anxiety about interacting with gay men also reported feeling their core values and beliefs were threatened by gay men. In turn, men who felt strongly threatened in this way more strongly endorsed the belief that “AIDS is a gay disease,” and stronger endorsement of this belief was associated with more negative attitudes about condoms and condom use.     

Metacomprehension judgements reflect the belief that diagrams improve learning from text

In two experiments we systematically explored whether people consider the format of text materials when judging their text learning, and whether doing so might inappropriately bias their judgements. Participants studied either text with diagrams (multimedia) or text alone and made both per-paragraph judgements and global judgements of their text learning. In Experiment 1 they judged their learning to be better for text with diagrams than for text alone. In that study, however, test performance was greater for multimedia, so the judgements may reflect either a belief in the power of multimedia or on-line processing. Experiment 2 replicated this finding and also included a third group that read texts with pictures that did not improve text performance. Judgements made by this group were just as high as those made by participants who received the effective multimedia format. These results confirm the hypothesis that people's metacomprehension judgements can be influenced by their beliefs about text format. Over-reliance on this multimedia heuristic, however, might reduce judgement accuracy in situations where it is invalid.     

“Go and Do Likewise”: Investigating Whether Involvement in Congregationally Sponsored Community Service Activities Predicts Prosocial Behavior

Some congregations sponsor activities through which people can serve in the community, like serving meals at a soup kitchen or homeless shelter, offering after-school programs for neighborhood children, and hosting counseling and support groups. This study investigates whether attenders who are involved in congregationally sponsored community service activities (CSCSA) are more likely to engage in forms of prosocial behavior that are not organized or sponsored by their congregation. In doing so, it draws on past literatures about three key predictors of prosocial behavior—congregational involvement, religious beliefs and values, and community involvement. Results from the 2008/2009 U.S. Congregational Life Survey indicate that: (1) even when controlling for congregational involvement, religious beliefs and values, and community involvement, involvement in CSCSA is positively related to providing social support, charitable giving, civic engagement, and involvement in non-congregationally related community organizations; (2) involvement in CSCSA improves the model fit when predicting these outcomes. These results suggest that: (1) despite its similarity to past predictors, involvement in CSCSA matters for predicting prosocial behavior (i.e., it is more than the sum of the past predictors); (2) engaging in prosocial behavior through CSCSA may spill over into attenders’ everyday lives and encourage them to engage in forms of prosocial behavior that are not organized or sponsored by a congregation.     

Culture and Personal Epistemology: U.S. and Middle Eastern Students’ beliefs about Scientific Knowledge and Knowing

Middle Eastern (Omani) and Western (U.S.) students’ beliefs about knowledge and knowing in the sciences were compared on four dimensions of personal epistemology proposed by Hofer and Pintrich (Review of Educational Research (1997), 67, 88–140). As predicted, given their experiences with comparatively traditional political and religious institutions, Omani more so than U.S. college students were more likely to accept scientific authorities as the basis of scientific truth. Furthermore, Omani men were more accepting of authorities than were Omani women, but there was no gender difference among U.S. students. Omani more than U.S. students also believed that knowledge in the sciences was simpler and more certain, which is consistent with comparisons between U.S. and Asian students (e.g., Qian & Pan, 2002, A comparision of epistemological beliefs and learning from science text between American and Chinese high school students. In B. K. Hofer & P. R. Pintrich (Eds.), Personal epistomology: The psychology of beliefs about knowledge and knowing (pp. 365–385), Mahwah, NJ: Erlbaum). Students in the two countries did not differ, however, in whether their beliefs were based on personal opinions versus systematic evidence. Suggestions for further research included directly assessing experiences with, and attitudes toward, authorities in academic and other areas of students’ lives.     

Primacy of Affect Over Cognition in Determining Adult Men's Condom–Use Behavior: A Review1

Prior research suggests that failure to use condoms can be understood within the context of condom‐related attitudes. We reviewed quantitative and qualitative literature on adult men's condom‐use attitudes; condom‐related attitudinal beliefs were classified as cognitive (e.g., effectiveness) or affective (e.g., pleasure‐related), and their relationships to behavior were examined. To determine differences in the effects of cognitive and affective beliefs, we conducted a critical qualitative review, a meta‐analysis, and a “vote‐count.” In support of the primacy of affect hypothesis (Zajonc, 1984), cognitive beliefs were weaker predictors of condom use than were affective beliefs. Results suggest that HIV‐prevention interventions will have greater success by addressing negative affective reactions to condom use in addition to promoting the protective value of condoms.