Reputation,Gossip, and Human Cooperation

Why do people cooperate? We address this classic question by analyzing and discussing the role of reputation: people cooperate to maintain a positive reputation in their social environment. Reputation is a key element fueling a system of indirect reciprocity, where cooperators establish a good reputation and are thus more likely to receive future benefits from third parties. The tendencies to monitor, spread, and manage each other's reputation help explain the abundance of human cooperation with unrelated strangers. We review research on the phenomenon of reputation‐based cooperation in the domains of how people manage their reputation in response to varying cues of reputation, when reputation can promote cooperation, and individual differences in reputation management. We also propose three directions for future research: group stability and reputation‐based cooperation, solutions to cope with noise and biased reputation, and the relative efficiency of positive versus negative reputation systems.     

Altruistic behavior and cooperation: The role of intrinsic expectation when reputational information is incomplete

Altruistic behavior is known to be conditional on the level of altruism of others. However, people often have no information, or incomplete information, about the altruistic reputation of others, for example when the reputation was obtained in a different social or economic context. As a consequence, they have to estimate the other's altruistic intentions. Using an economic game, we showed that without reputational information people have intrinsic expectations about the altruistic behavior of others, which largely explained their own altruistic behavior. This implies that when no information is available, intrinsic expectations can be as powerful a driver of altruistic behavior as actual knowledge about other people's reputation. Two strategies appeared to co-exist in our study population: participants who expected others to be altruistic and acted even more altruistically themselves, while other participants had low expected altruism scores and acted even less altruistically than they expected others to do. We also found evidence that generosity in economic games translates into benefits for other social contexts: a reputation of financial generosity increased the attractiveness of partners in a social cooperative game. This result implies that in situations with incomplete information, the fitness effects of indirect reciprocity are cumulative across different social contexts.     

Country‐of‐Origin Influences on Product Evaluations: The Impact of Animosity and Perceptions of Industriousness Brutality on Judgments of Typical and Atypical Products

When a product's country of origin has a reputation for manufacturing high‐quality products, there may be a positive impact on product judgments. If people feel animosity toward a country as a result of its political or social policies, they may react negatively to the products it produces. These opposing effects may depend in part on the subset of country‐relevant knowledge that is accessible in memory at the time of judgment. When a product was not one on which Germany or Japan had built its reputation for manufacturing high‐quality products, associating the product with these countries increased its evaluations when industriousness had been activated as part of an unrelated experiment. However, when concepts associated with brutality had been primed, the product's country of origin had a negative effect on judgments. When the product was typical of those manufactured in the country, however, identifying its country of origin increased product evaluations regardless of whether industriousness or brutality had been primed. Thus, animosity toward a product's country of origin had an adverse effect on reactions to it only if the product was not one on which the country's reputation was based.     

Do they know how hard I work? Investigating how implicit/explicit achievement orientation,reputation, and political skill affect occupational status

Researchers have yet to precisely test the Socioanalytic proposition that social skill moderates the personality identity–personality reputation relationship. Further, although research has found personality to have both explicit and implicit aspects, scholars have not examined these differences with respect to the Socioanalytic perspective on personality. The present study investigates how explicit and implicit achievement orientation identities relate to one’s reputation for that trait in the workplace and to career success, as measured by occupational status. We propose that explicit and implicit achievement orientation, political skill and their interplay positively relate to reputation of achievement orientation at work, which, in turn, is positively related to occupational status. We found that (1) both explicit and implicit achievement orientation were positively associated with its reputation, as rated by co-workers; (2) reputation mediated both relations between implicit/explicit achievement orientation and occupational status and (3) heightened political skill strengthened the relationship between explicit achievement orientation and its reputation, as well as its indirect effect on occupational status via reputation (first stage moderated mediation). Our research provides a potential explanation for why observer ratings of personality are more strongly associated with outcomes than self-ratings: Observers perceive both implicit and explicit personality behaviours.     

Awareness and working memory in strategy adaptivity

To further the understanding of the mechanisms of strategy choice, in three experiments, we investigate the role of explicit awareness and working memory in strategy adaptivity. Experiment 1 provided correlational evidence that individual differences in strategy adaptivity to changing base rates are related to individual differences in awareness of those changes but appear not to be related to individual differences in working memory capacity. Experiment 2 replicated the role of awareness, and the results suggest that awareness at the time of the base-rate change, rather than afterwards, is related to increased strategy adaptivity. Experiment 3 measured working memory capacity using a different procedure and manipulated working memory load with a dual-task procedure; again, no apparent role of working memory capacity in strategy adaptivity was found. This juxtaposition of findings presents a challenge for existing models of strategy choice.     

Mediating Role of Memory of Another Person's Choicein Social Influence on Preference

We often tend to fit our subjective preference with those of others after merely being faced with what other people prefer. This is known as social conformity. However, it is still unclear how the impact of such a social influence on subjective preference is modulated by the personal characteristics of the other person (e.g., whether the person is trustworthy) and the explicit memory of those personal characteristics (e.g., remembering who evaluated the objects). To clarify explicit memory's underlying role regarding social influence, we asked participants to evaluate their preference for abstract paintings both before and after observing binary choices made by others whose behaviors could be labeled as trustworthy, neutral, or untrustworthy. The results showed the following: (a) even without explicit memory of who made a choice and which painting was chosen, the participants preferred chosen over unchosen paintings; and (b) such preference changes were modulated by the subjective trustworthiness of others only when they explicitly remembered who made a choice.     

Conceptual implicit memory in subclinical depression

Depression adversely affects explicit memory when implicit memory remains intact unless implicit retrieval requires conceptual processes. The impairment of conceptual implicit memory could be the consequence of the completion of implicit memory tests being contaminated by a voluntary retrieval strategy, hence similar results to those in explicit tests are observed. In this study we adopted a method sensitive to the presence of contamination. Depth-of-study-processing effects were observed for the controls completing the explicit version of a word-association task but were absent for the controls completing the implicit version when compound associates were retrieved. This dissociation indicated the adoption of the designated retrieval strategy in each test with the conceptual implicit memory test being uncontaminated. Subclinically depressed participants showed impairment in the explicit version, while for those completing the implicit version there was evidence that they used a voluntary retrieval strategy. The theoretical implications of the findings are discussed.     

Kinship and altruism: A cross‐cultural experimental study

Humans are characterized by an unusual level of prosociality. Despite this, considerable indirect evidence suggests that biological kinship plays an important role in altruistic behaviour. All previous reports of the influence of kin selection on human altruism have, however, used correlational (rather than experimental) designs, or imposed only a hypothetical or negligible time cost on participants. Since these research designs fail either to control for confounding variables or to meet the criteria required as a test of Hamilton's rule for kin selection (that the altruist pays a true cost), they fail to establish unequivocally whether kin selection plays a role. We show that individuals from two different cultures behave in accordance with Hamilton's rule by acting more altruistically (imposing a higher physical cost upon themselves) towards more closely related individuals. Three possible sources of confound were ruled out: generational effects, sexual attraction and reciprocity. Performance on the task however did not exhibit a perfect linear relationship with relatedness, which might reflect either the intrusion of other variables (e.g. cultural differences in the way kinship is costed) or that our behavioural measure is insufficiently sensitive to fine‐tuned differences in the way individuals view their social world. These findings provide the first unequivocal experimental evidence that kinship plays a role in moderating altruistic behaviour. Kinship thus represents a baseline against which individuals pitch other criteria (including reciprocity, prosociality, obligation and a moral sense) when deciding how to behave towards others.     

The implicit cognition of reciprocal exchange: automatic retrieval of positive and negative experiences with partners in a prisoner's dilemma game

Models of reciprocity imply that cheater detection is an important prerequisite for successful social exchange. Considering the fundamental role of memory in reciprocal exchange, these theories lead to the prediction that memory for cheaters should be preferentially enhanced. Here, we examine whether information of a partner's previous behaviour in an interaction is automatically retrieved when encountering the face of a partner who previously cheated or cooperated. In two studies, participants played a sequential prisoner's dilemma game with cheaters and cooperative partners. Alternating with the game blocks, participants were asked to classify the smiling or angry facial expressions of cooperators and cheaters. Both experiments revealed congruence effects, reflecting faster identification of the smiles of cooperators (Experiments 1 and 2) and faster identification of the angry facial expressions of cheaters (Experiment 2). Our study provides evidence for the automatic retrieval of the partner's behaviour in the game, regardless of whether partners cheated or cooperated, and thus provides further evidence against the cheater detection hypothesis.     

Personal trust extends cooperation beyond trustees: A Mexican study

We studied 2 groups of workers from Oaxaca (Mexico) with different levels of income and education to investigate the role that the affective‐based psychological mechanism of personal trust, as evolutionarily acquired, plays on group cooperation. We measured trust levels through some questionnaires and cooperative behaviour through an iterated prisoner's dilemma under different conditions and analysed trust networks of group members. While these groups did not differ in trust levels or cooperation among trustees, they did differ in terms of cooperation with other group members. Such differences are related to dissimilarities in the trust network topology—as a measure of group cohesion. These results suggest that some personal trust networks extend cooperation within a group beyond trustees in a way that complements the role of the reputation for indirect reciprocity.     

The Influence of Feedback and Expert Status in Knowledge Sharing Dilemmas

Groups and organisations set cooperative goals for their members, yet in reality some team members contribute more than others to these goals. Experts, in particular, face a social dilemma: from the group's perspective they should share their knowledge, whereas individually they are better off not sharing, because acquiring knowledge is costly and they would give up a competitive advantage. Two experiments (N₁ = 96, N₂ = 192) tested the hypothesis, derived from indirect reciprocity theory, that experts contribute more if their status is being recognised. Expert status was manipulated under different performance feedback conditions and the impact on people's contributions in two different knowledge sharing tasks was analysed. In both studies, experts contributed more when feedback was individualised and public, ensuring both individual status rewards and public recognition. In contrast, novices contributed more when performance feedback was collective, regardless of whether it was public or private feedback. Novices did not have to fear negative performance evaluations under group feedback and could gain in social status as members of a successful group. Social value orientation moderated expert contributions in Study 2, with proself‐oriented experts being particularly susceptible to reputation gains. The studies contribute to the neglected aspect of motivation in knowledge sharing dilemmas where collective and individual interests are not necessarily aligned.     

Learning strategy differentially impacts memory connections in children and adults

Even once children can accurately remember their experiences, they nevertheless struggle to use those memories in flexible new ways—as in when drawing inferences. However, it remains an open question as to whether the developmental differences observed during both memory formation and inference itself represent a fundamental limitation on children's learning mechanisms, or rather their deployment of suboptimal strategy. Here, 7–9-year-old children (N = 154) and young adults (N = 130) first formed strong memories for initial (AB) associations and then engaged in one of three learning strategies as they viewed overlapping (BC) pairs. We found that being told to integrate—combine ABC during learning—both significantly improved children's ability to explicitly relate the indirectly associated A and C items during inference and protected the underlying pair memories from forgetting. However, this finding contrasted with implicit evidence for memory-to-memory connections: Adults and children both formed A-C links prior to any knowledge of an inference test—yet for children, such links were most apparent when they were told to simply encode BC, not integrate. Moreover, the accessibility of such implicit links differed between children and adults, with adults using them to make explicit inferences but children only doing so for well-established direct AB pairs. These results suggest that while a lack of integration strategy may explain a large share of the developmental differences in explicit inference, children and adults nevertheless differ in both the circumstances under which they connect interrelated memories and their ability to later leverage those links to inform flexible behaviours.

Research Highlights

• Children and adults view AB and BC pairs related through a shared item, B. This provides an opportunity for learners to connect A–C in memory.
• Being encouraged to integrate ABC during learning boosted performance on an explicit test of A–C connections (children and adults) and protected from forgetting (children).
• Children and adults differed in when implicit A–C connections were formed—occurring primarily when told to separately encode BC (children) versus integrate (adults), respectively.
• Adults used implicit A–C connections to facilitate explicit judgments, while children did not. Our results suggest developmental differences in the learning conditions promoting memory-to-memory connections.

     

The contribution of logical reasoning to the learning of mathematics in primary school

It has often been claimed that children's mathematical understanding is based on their ability to reason logically, but there is no good evidence for this causal link. We tested the causal hypothesis about logic and mathematical development in two related studies. In a longitudinal study, we showed that (a) 6‐year‐old children's logical abilities and their working memory predict mathematical achievement 16 months later; and (b) logical scores continued to predict mathematical levels after controls for working memory, whereas working memory scores failed to predict the same measure after controls for differences in logical ability. In our second study, we trained a group of children in logical reasoning and found that they made more progress in mathematics than a control group who were not given this training. These studies establish a causal link between logical reasoning and mathematical learning. Much of children's mathematical knowledge is based on their understanding of its underlying logic.     

内隐与外显记忆编码阶段脑机制的重叠与分离

记忆包括编码和提取两个重要阶段, 以往研究多关注内隐和外显记忆在提取阶段的脑机制分离, 那二者在编码阶段的脑机制是否不同？为探讨这个问题, 该实验采用两阶段的迫选再认方式, 把学习项目区分成三类：随后被选择且告知为见过的项目(记住), 随后被选择但告知为猜测的项目 (启动)以及随后未被选择的项目(忘记)。结果表明, 从200 ms开始的颞区负走向Dm效应为内隐记忆(启动vs忘记)所特有, 反映了对刺激的知觉加工过程, 400~500 ms前额区正走向的Dm效应为外显记忆(记住vs忘记)所特有, 反映了对刺激的精细加工过程, 而200~300 ms中央区及600 ms开始的顶区负走向的Dm效应为两种记忆类型所共有, 它们分别反映了对刺激的注意状态以及把编码后的刺激信息登记进相应记忆系统的过程。因此, 内隐记忆与外显记忆在编码阶段的脑机制既存在着分离, 也存在着重叠的现象。     

Pointing gestures as a cognitive tool in young children: experimental evidence

This article explores the possible cognitive function associated with pointing gestures from a Vygotskian perspective. In Study 1, 39 children who were 2-4 years of age were observed in a solitary condition while solving a mnemonic task with or without an explicit memory demand. A discriminant analysis showed that children used noncommunicative pointing gestures only in the task with an explicit memory demand. In Study 2, 39 children who were 4-6 years of age completed an attentional task with and without the possibility of pointing. An analysis of variance showed that only those children who spontaneously pointed to solve the first task performed significantly worse in a second condition where pointing was impossible. These results suggest that besides its social interactive functions, pointing may also subserve private cognitive functions for children.     

An experimental test of a game‐theoretical model of reciprocity

In this contribution the norm of reciprocity is defined as a basic internal motivation. Using formal tools of game theory, a model of social utility function is presented. The reciprocity model predicts that social actors should reciprocate costs and benefits they receive, even when there are costs in conforming to the norm. Hypotheses about actors' behavior, expectations and evaluations are derived from the model. The hypotheses were tested in an experimental situation, the reciprocity game, consisting of a prisoner's dilemma game (PD) followed by a dictator game (DG). The sample was composed of 74 Italian undergraduate students. In line with the model's predictions, the experimental results showed that participants reciprocate the behavior of the opponent in the PD. In the DG, if the opponent cooperated, participants gave back an almost equal share, whereas if the opponent defected, participants gave a minimal amount. These reciprocity effects are modulated by individual differences in the concern for reciprocity. Copyright © 2000 John Wiley & Sons, Ltd.     

以“八卦”为途径的声誉传播及其对合作行为的影响

声誉是人类的合作行为产生和维持的基石,但由于人与人之间的互动所提供的声誉信息有限,如何准确有效地传播声誉成为促进合作的另一个难题。因此,研究者们提出“八卦”可能是声誉传播的重要途径之一。作为一种间接的传播方式,“八卦”如何促进人类合作？其是否是一种准确有效的声誉传播途径？本文从八卦信息的传播者、接收者和八卦对象的角度对以上的问题进行了论述。在合作情景中,传播者乐意对他人的声誉信息进行传播,特别是背叛者的声誉信息,以帮助潜在的受害者;信息的接收者认可传递声誉信息的八卦,并且利用八卦信息辨别合作者,决定与八卦对象的合作行为;八卦同样能够有效地威慑八卦对象,促使八卦对象表现出更高的合作水平。未来的研究应该关注传播者的互惠动机、接收者对信息的主动寻求以及实际发生的八卦对八卦对象的影响,并开展声誉传播的神经机制研究。     

‘Pain Always Asks for a Cause’: Nietzsche and Explanation

Those who have emphasised Nietzsche's naturalism have often claimed that he emulates natural scientific methods by offering causal explanations of psychological, social, and moral phenomena. In order to render Nietzsche's method consistent with his methodology, such readers of Nietzsche have also claimed that his objections to the use of causal explanations are based on a limited scepticism concerning the veracity of causal explanations. My contention is that proponents of this reading are wrong about both Nietzsche's methodology and his method. I argue for this by: first, showing that Nietzsche was suspicious of causal explanations not only on sceptical grounds but also for reasons provided by his psychological analysis of our tendency to look for causes; and second, arguing for a non‐causal interpretation of Nietzsche's approach to psychological explanation.     

Mnemonic convergence in a social network: Collective memory and extended influence

Research on the social influences on remembering has focused on how people influence one another's memory through direct conversation. This project examined indirect influence, that is, the influence of those to whom one may be connected through a social network. We extend Christakis and Fowler's (2007. The spread of obesity in a large social network over 32 years. The New England Journal of Medicine, 357(4), 370–379) discovery that factors may propagate across several degrees of influence; influences of social remembering may also propagate. In a naturalistic study, we tracked weekly recollections of a narrative in a small social network. Two individuals’ mnemonic convergence could be predicted by their degree of separation. Directly and indirectly connected pairs show more convergent remembering than unconnected pairs, indicating that conversation is not the only route by which two individuals may come to hold a shared representation of the past. This propagation of memories across the links of a social network is an important means by which a group converges on a collective memory.     

Sharing tips with strangers: exploiting gift culture in computer gaming.

The aim of this study was to look at motivations behind altruistic behavior in virtual communities by studying the sharing of game tips by experienced gamers. We examine several possible motivations (pure altruism, generalized reciprocity, and reputation) and qualitatively analyze tip types in terms of usefulness, visibility, and skill level. We found that in games that do not support a "performance stage" for skill demonstration, players often share game tips as a strategy to attract attention. To a certain degree, reciprocity can be used to explain small favor exchanges, but earning social reputation is often a much stronger motivating factor.