Measuring self-esteem using the implicit association test: the role of the other

In two experiments, the use of a self-other Implicit Association Test (IAT) as a measure of implicit self-esteem was examined. In Study 1, participants completed two self-other IATs: one in which the other was unspecified and one in which the other was specified to be a close friend. Esteem-IAT scores were significantly higher for the unspecified other-IAT (d = .82), indicating that the content of the other has a considerable influence on the over-all esteem-IAT scores. Study 2 provided a conceptual replication of these results and provided some initial evidence that the valence of an unspecified other is negative. Across both studies, the nature of the mental representation of the self, as measured by an esteem-IAT, changed as a function of the mental representation of the other. The crucial role of the other-associations in the esteem-IAT calls into question its use and interpretation as a measure of self-esteem.     

Method-specific variance in the implicit association test

The Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) can be used to assess interindividual differences in the strength of associative links between representational structures such as attitude objects and evaluations. Four experiments are reported that explore the extent of method-specific variance in the IAT. The most important findings are that conventionally scored IAT effects contain reliable interindividual differences that are method specific but independent of the measures' content, and that IAT effects can be obtained in the absence of a preexisting association between the response categories. Several techniques to decrease the impact of method-specific variance are evaluated. The best results were obtained with the D measures recently proposed by A. G. Greenwald, B. A. Nosek, and M. R. Banaji (2003).     

Measuring implicit attitudes of 4-year-olds: the preschool implicit association test

The Preschool Implicit Association Test (PSIAT) is an adaptation of an established social cognition measure (IAT) for use with preschool children. Two studies with 4-year-olds found that the PSIAT was effective in evaluating (a) attitudes toward commonly liked objects (flowers = good) and (b) gender attitudes (girl = good or boy = good). The gender attitude PSIAT was positively correlated with corresponding explicit attitude measures and also children’s actual sex. The new implicit and explicit measures of gender attitudes demonstrated discriminant validity; each predicted variance in children’s gendered play activities beyond that predicted by the other. Discussion describes potential uses of the PSIAT to investigate development of societally significant attitudes and stereotypes at younger ages than are achievable with currently available methods.     

Using the implicit association test to measure age differences in implicit social cognitions

Two studies investigated the use of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to study age differences in implicit social cognitions. Study I collected IAT (implicit) and explicit (self-report) measures of age attitudes, age identity, and self-esteem from young, young-old, and old-old participants. Study 2 collected IAT and explicit measures of attitudes toward flowers versus insects from young and old participants. Results show that the IAT provided theoretically meaningful insights into age differences in social cognitions that the explicit measures did not, supporting the value of the IAT in aging research. Results also illustrate that age-related slowing must be considered in analysis and interpretation of IAT measures.     

内隐联想测验中他人重要性对自我心理表征的影响

联合采用联想匹配任务和内隐联想测验（IAT）任务，考察了自我—他人分类中的他人重要性对自我—高奖赏相似性的影响。研究将中性的几何图形与自我、不同重要性的他人（实验一为陌生人，实验二为朋友）建立联结，并将自我（暂时建立联结的图形）高奖赏联合任务与自我低奖赏联合任务下的反应差异（即IAT值）作为自我—高奖赏相似性的指标，结果表明：（1）联想匹配任务中自我和朋友以及自我和陌生人之间都存在显著的自我优势效应；（2）IAT任务中，自我和高奖赏只在他人为朋友的自我—他人分类判断时才具有相似性，而他人为陌生人时二者不具有相似性。这说明他人重要性改变了自我的心理表征。     

A derived transfer of functions and the implicit association test

Participants were trained in a series of interrelated conditional discriminations that aimed to establish four 4-member equivalence classes (i.e., A1-B1-C1-D1, A2-B2-C2-D2, A3-B3-C3-D3, A4-B4-C4-D4). During this training, the four A stimuli (i.e., A1, A2, A3, and A4) were compounded with pictures containing positive or negative evaluative functions (A1/A2 negative & A3/A4 positive). The transfer of evaluative functions to directly and indirectly related members of the equivalence classes (i.e., B, C, and D stimuli) was measured using an Implicit Association Test (IAT). During consistent test blocks, participants were required to press the same response key for target words that were related to those A stimuli that possessed similar evaluative functions (A1/A2-left key & A3/A4-right key). During inconsistent test blocks, target words that were related to those A stimuli with different evaluative functions were assigned to the same response key (A1/A4-left key & A2/A3-right key). Results showed that all 8 participants, who passed a matching-to-sample equivalence test following the IAT, responded more rapidly on consistent relative to inconsistent test blocks. This typical IAT effect was not observed for those participants who did not pass the equivalence test. The results suggest that the IAT effect may arise from formally untested derived relations, and supports the argument that such relations could provide a valid behavioral model of semantic categories in natural language.     

A public versus private administration of the implicit association test

This research includes two experiments that examined (a) whether the assessment situation in which individuals complete an implicit measure of bias alters their responses and (b) whether the hypothesized effect of the assessment situation on implicitly assessed bias reflects socially desirable responding. Participants in Experiment 1 (N = 151) completed an IAT measuring bias toward homosexuality in either a public or a private assessment situation. Consistent with studies of explicitly assessed attitudes, implicitly assessed bias toward homosexuality was significantly lower when assessed in a public versus a private assessment situation. Participants in Experiment 2 (N = 102) completed an IAT measuring bias toward homosexuality in a public assessment situation under a bogus pipeline or no‐bogus pipeline condition. Results indicated that participants' implicitly assessed bias did not significantly differ across these conditions. The authors discuss these findings in terms of possible automatic processes affecting the malleability of implicitly assessed attitudes. Copyright © 2006 John Wiley & Sons, Ltd.     

The single category implicit association test as a measure of implicit social cognition

The Single Category Implicit Association Test (SC-IAT) is a modification of the Implicit Association Test that measures the strength of evaluative associations with a single attitude object. Across 3 different attitude domains--soda brand preferences, self-esteem, and racial attitudes--the authors found evidence that the SC-IAT is internally consistent and makes unique contributions in the ability to understand implicit social cognition. In a 4th study, the authors investigated the susceptibility of the SC-IAT to faking or self-presentational concerns. Once participants with high error rates were removed, no significant self-presentation effect was observed. These results provide initial evidence for the reliability and validity of the SC-IAT as an individual difference measure of implicit social cognition.     

Using the implicit association test to measure self-esteem and self-concept

Experiment 1 used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to measure self-esteem by assessing automatic associations of self with positive or negative valence. Confirmatory factor analysis (CFA) showed that two IAT measures defined a factor that was distinct from, but weakly correlated with, a factor defined by standard explicit (self-report) measures of self-esteem. Experiment 2 tested known-groups validity of two IAT gender self-concept measures. Compared with well-established explicit measures, the IAT measures revealed triple the difference in measured masculinity-femininity between men and women. Again, CFA revealed construct divergence between implicit and explicit measures. Experiment 3 assessed the self-esteem IAT's validity in predicting cognitive reactions to success and failure. High implicit self-esteem was associated in the predicted fashion with buffering against adverse effects of failure on two of four measures.     

Decoding the implicit association test: Implications for criterion prediction

The implicit association test (IAT) is believed to measure implicit evaluations by assessing reaction times on two cognitive tasks, often termed “compatible” and “incompatible” tasks. A common rationale for studying the IAT is that it might improve our prediction and understanding of meaningful psychological criteria. To date, however, no clear psychometric theory has been advanced for this measure. We examine the theory, methods and analytic strategies surrounding the IAT in the context of criterion prediction to determine measurement and causal models a researcher embraces (knowingly or unknowingly) by using the test. Our analyses reveal that the IAT revolves around interpretation of two distinct relative constructs, one at the conceptual level and one at the observed level. We show that interest in relative implicit evaluations at the conceptual level imposes a causal model that is restrictive in form. We then examine measurement models of the IAT and show how computing a difference score at the observed level may lack empirical justification. These issues are highlighted in a study replicating an effect established in the literature (Study 1). We then introduce a new variant of the IAT and use it to evaluate the reasonableness of traditional IAT methods (Study 2).     

Bridging the gap between explicit and implicit measurement of personality: The questionnaire-based implicit association test

This study presents the questionnaire-based implicit association test (qIAT), a method that resembles the assessment procedures of self-report scales and allows an implicit assessment of constructs measured by such instruments. The qIAT measures the speed of association between ordinary questionnaires’ items (i.e., short statements rather than single words) and true versus false self-related sentences. Participants completed self-report measures of all Big-Five domains and the qIAT that measured extraversion. The qIAT implicit extraversion score showed good levels of internal consistency and it correlated with explicit extraversion but not with other explicit scales, thus supporting the convergent and discriminant validity of this measure. It also predicted a criterion behavior, and this prediction was incremental to self-report assessment of the same set of items. The qIAT opens the door for the indirect assessment of numerous psychological phenomena measured by existing self-report scales.     

The association between implicit and explicit prejudice: the moderating role of motivation to control prejudiced reactions

The main aim of the present research was to assess the relationship between implicit and explicit ethnic attitude measures and to examine the impact of motivation to control prejudiced reactions on this relation. Implicit ethnic prejudice was assessed by a response latency measure, and a self-report modern prejudice scale was used to assess explicit prejudice. The results showed that an association between implicit and explicit attitudes was observed only when the explicit attitude measure was corrected for motivational bias. The findings are discussed in relation to previous research reporting either association or dissociation between implicit and explicit attitude measures.     

Using the implicit association test across cultures: A case of implicit self-esteem in Japan and Canada

Previous research has suggested that implicit self-esteem might be universally positive. In the present study implicit self-esteem, as measured by the implicit association test (IAT), was found to be positive in both Japanese and Canadian participants. However, contrary to prior research, Japanese participants were found to have significantly lower implicit self-esteem than Canadians. Japanese participants also had lower scores on an exploratory measure of collective implicit self-esteem. In general, the results of the present study point to the complexities in the study of implicit self-esteem across cultures. Inconsistencies between the present and previous research might reflect divergent methodologies used in the IAT. The applicability of the IAT in a cross-cultural setting is discussed.     

Underlying processes in the implicit association test: dissociating salience from associations

The authors investigated whether effects of the Implicit Association Test (IAT) are influenced by salience asymmetries, independent of associations. Two series of experiments analyzed unique effects of salience by using nonassociated, neutral categories that differed in salience. In a 3rd series, salience asymmetries were manipulated experimentally while holding associations between categories constant. In a 4th series, valent associations of the target categories were manipulated experimentally while holding salience asymmetries constant. Throughout, IAT effects were found to depend on salience asymmetries. Additionally, salience asymmetries between categories were assessed directly with a visual search task to provide an independent criterion of salience asymmetries. Salience asymmetries corresponded to IAT effects and also accounted for common variance in IAT effects and explicit measures of attitudes or the self-concept.     

The implicit association test as a general measure of similarity.

The Implicit Association Test (IAT) is widely used as a measure of semantic similarity (i.e., associations in semantic memory). The results of previous research and of a new study show that IAT effects can, however, also be based on other types of similarity between stimuli. We therefore put forward the hypothesis that the IAT provides a general measure of similarity. Given that similarity is highly dynamic and context-dependent, our view that the IAT measures similarity is compatible with existing evidence showing that IAT effects are highly malleable. We provide further evidence for this in a new study in which the outcome of an IAT depended on whether the perceptual or functional characteristics of the stimuli were made salient.     

A paper-format group performance test for measuring the implicit association of target concepts

We developed a paper test utilizing a mechanism for measuring implicit association similar to that used in the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). The target concepts were buried among positive and negative words on a piece of paper. Examinees marked the targets as "bad" or "good" in one task and conversely in the other, along with the evaluative words. Instead of reaction times, we counted the number of words marked in 20 sec for each task. This procedure allowed group administration. We calculated the implicit measure using the difference in the average number of words marked in the task pairs. The results of a test administered to 82 undergraduates with three different targets showed significant correlations (rs = .26-.35) with the results of IAT administered to the same participants. It also showed significant reliability (rs = .56-.71). We discuss the practical usability of the test with application studies conducted in various areas.     

The association between psychological distance and construal level: evidence from an implicit association test

According to construal level theory (N. Liberman, Y. Trope, & E. Stephan, in press; Y. Trope & N. Liberman, 2003), people use a more abstract, high construal level when judging, perceiving, and predicting more psychologically distal targets, and they judge more abstract targets as being more psychologically distal. The present research demonstrated that associations between more distance and higher level of construal also exist on a pure conceptual level. Eight experiments used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to demonstrate an association between words related to construal level (low vs. high) and words related to four dimensions of distance (proximal vs. distal): temporal distance, spatial distance, social distance, and hypotheticality. In addition to demonstrating an association between level of construal and psychological distance, these findings also corroborate the assumption that all 4 dimensions of psychological distance are related to level of construal in a similar way and support the notion that they all are forms of psychological distance.     

A meta-analysis on the correlation between the implicit association test and explicit self-report measures

Theoretically, low correlations between implicit and explicit measures can be due to (a) motivational biases in explicit self reports, (b) lack of introspective access to implicitly assessed representations, (c) factors influencing the retrieval of information from memory, (d) method-related characteristics of the two measures, or (e) complete independence of the underlying constructs. The present study addressed these questions from a meta-analytic perspective, investigating the correlation between the Implicit Association Test (IAT) and explicit self-report measures. Based on a sample of 126 studies, the mean effect size was .24, with approximately half of the variability across correlations attributable to moderator variables. Correlations systematically increased as a function of (a) increasing spontaneity of self-reports and (b) increasing conceptual correspondence between measures. These results suggest that implicit and explicit measures are generally related but that higher order inferences and lack of conceptual correspondence can reduce the influence of automatic associations on explicit self-reports.     

Testing the semantic differential as a model of task processes with the implicit association test

In this study, we examined the hypothesis that semantic judgment tasks share overlapping processes if they require processing on common dimensions but not if they require processing on orthogonal dimensions in semantic space (Osgood, Suci, & Tannenbaum, 1957). We tested the hypothesis with the implicit association test (IATl Greenwald, McGhee, & Schwartz, 1998) in three experiments. Consistent with the hypothesis, IAT effects (costs in reaction time because of incompatible response mapping between associated judgment tasks) occurred consistently when judgment tasks tapped into common semantic dimensions, whereas no IAT effect appeared when judgment tasks entailed processing on orthogonal semantic dimensions.