Asking “why” helps action control by goals but not plans

The present research investigated whether asking “why” concerning the pursuit of one goal can affect the subsequent pursuit of a previously chosen goal. Asking “why” should activate cognitive procedures involving deliberation over the pros and cons of a goal (why-mindset). This mode of thinking should spill over to subsequently pursued goals, with different consequences for goal striving guided by goal intentions and for goal striving guided by implementation intentions (if-then plans). As goal intentions guide behavior by effortful top-down action control processes motivated by the expected value of the desired outcomes, being in a why-mindset should induce defensive postdecisional deliberation and thereby promote goal pursuit. In contrast, implementation intentions guide behavior by automatic bottom-up action control processes triggered by the specified situational cues; in this case, being in a why-mindset should eliminate the effects implementation intentions have on goal pursuit. Performance on a handgrip self-control task (Study 1) as well as on a dual-task (simultaneous go/no-go task and tracking tasks; Study 2) supported these predictions: why-mindsets reinforced goal intention effects and impaired implementation intention effects on handgrip and dual-task performance. Implications for effective goal striving are discussed.     

Postactional goal pursuit: Consequences of task completion for thought content,affect, and behavioral intentions

Postactional goal pursuit remains an underexplored area of the mindset theory of action phases. According to the theory, individuals enter a postactional phase following the completion of an intention. This phase focuses on evaluating goal outcomes, answering questions such as: Was the goal completed successfully? Was it worth the effort? Contrasting postactional phase with predecisional and actional goal pursuit, the present research examines differences in cognitive orientation, affective responses to feedback, and functional benefits for adapting subsequent goal pursuit. Five experiments show that postactional goal pursuit engenders outcome-focused deliberation, more intense affect in reaction to the current state of goal pursuit, and increased readiness to adapt subsequent goal pursuit to experienced outcomes. Moving beyond conceptual arguments, the present work provides initial evidence that postactional goal pursuit provokes a mindset-like shift suitable for a phase-specific task of outcome evaluation.     

Goals need implementation intentions: The model of action phases tested in the applied setting of continuing education

In the present study, the model of action phases (Heckhausen & Gollwitzer, 1987) was applied to the area of continuing education. A subsample of 136 East German participants in the larger study "Active Actions in a Radical Change Situation" rated the expected value of further education, indicated whether they had taken a decision to continue their education (goal intention) and whether they were planning goal-directed actions (implementation intention). Two years later, it was ascertained whether participants had initiated vocational retraining. Findings support the core assumptions of the model. Postdecisional participants endorsed the positive aspects of further education more strongly (implemental mindset) than predecisional participants, who looked at its pros and cons impartially (deliberative mindset). Second, participants were more successful in initiating vocational retraining when they had a goal intention that was additionally furnished with an implementation intention. Findings are discussed with respect to theoretical and practical implications of the distinction between goal setting and goal implementation.     

Action Phases and Goal Setting: Being Optimistic After Decision Making Without Getting into Trouble

According to Gollwitzer's mindset theory, people in postdecisional action phases, who are about to implement a chosen action or goal, are supposed to be more optimistic than people in predecisional action phases, who are deliberating on different actions or goals (P. M. Gollwitzer, 1990). The present experiments were designed to test the hypothesis that postdecisional people are optimistic in a way that does not set them up for failure and disappointment. In three experiments it is shown that people who are in an implemental mindset neither set more demanding goals than do deliberative people nor do they inflate their performance predictions. Instead, they are more confident in reaching their goals and more cautious when predicting future performance. This behavior is interpreted in terms of a strategy that allows people to hold optimistic beliefs without facing the danger of exaggerated goal setting or a disconfirmation of their beliefs.     

Commitment to change from locomotion motivation during deliberation

The factors that motivate commitment to behavioral change (e.g., quitting smoking) are important in understanding self-regulation processes. The current research examines how an individual??s motivational orientation during deliberation affects the likelihood that they will commit to change. Building on the insights of regulatory mode theory (Higgins et al. in Advances in experimental social psychology. Academic Press, New York, vol 35, pp 293?C344, 2003), we propose that increased commitment to change can result from increased locomotion motivation in the deliberation phase. Three studies provide evidence that increased commitment to change is related to locomotion motivation arising either from a chronic orientation or from a movement-focused deliberation tactic that intensifies that orientation. Although locomotion motivation is typically associated with goal pursuit, the current work highlights the impact that locomotion motivation can have on commitment to change in the initial deliberation phase.     

Thought contents and cognitive functioning in motivational versus volitional states of mind

Do people who are about to make a decision differ from people who are about to enact a decision just made with respect to (1) the contents of their spontaneous stream of thought, and (2) aspects of cognitive functioning reflective of short-term memory? Subjects either made a choice between, or were assigned to, two available test materials allegedly designed to measure creativity and differentially suited to promote an individual's full creative potential. Subjects were, however, interrupted prior to or shortly after making this choice: In Study 1, they were asked to report on the thoughts they experienced during the time period just before the interruption; in Study 2, subjects were interrupted either before or after making a choice and were asked to recall lists of words designed to test memory span. The results of Study 1 confirmed our assumption that predecisional versus postdecisional streams of spontaneous thought reflectmotivational versusvolitional states of mind. That is, predecisional thought was preoccupied with incentive values of goal options, expectancy of performance outcomes, and metamotivational directives, whereas postdecisional thought was concerned with questions of how to implement the pursued goal. In Study 2, subjects in a motivational state of mind exhibited a greater memory span than subjects in a volitional state of mind. Since, in a further study, performance on arithmetic tasks did not improve for subjects in a motivational as opposed to a volitional state of mind, the results of Study 2 are understood as a state-dependent increase in receptivity with respect to incoming information. In interpreting the present findings, the characteristic features of motivational and volitional states are explicated. Furthermore, it is suggested that the dominating research tradition focusing on motivational problems (i.e., expectancy-value models) and the abandoned research tradition concerned with volitional problems (i.e., formation and implementation of an intent) should be integrated into a functional unit.     

Power and goal pursuit

Powerful individuals more easily acquire desired outcomes compared to powerless individuals. The authors argue that these differences can partly be attributed to self-regulation. The effects of power on the ability to act in a goal-consistent manner were analyzed across different phases of goal pursuit. Study 1 examined goal setting, Study 2 focused on the initiation of goal-directed action, Study 3 examined persistence and flexibility, and Study 4 assessed responses to good opportunities for goal pursuit and the role of implementation intentions. Consistently across studies, power facilitated prioritization and goal-consistent behavior. Power had, however, independent effects from implementation intentions. Consequences for performance are discussed.     

Wishful information preference: positive fantasies mimic the effects of intentions

When pursuing set goals or intentions, people prefer to acquire information about the pros rather than the cons of their goal pursuit. Little is known about information preferences at earlier stages, when people are not yet serious about pursuing a given future. In the present three studies, positive fantasies that depicted an idealized desired future--compared with fantasies that questioned whether the future would be so ideal--created a preference for pros over cons, just like set goals or intentions have been shown to do. Positive fantasies created a stronger preference for pros versus cons when people were not serious about pursuing an imagined future or had just foregone an opportunity to do so. Results suggest that before people are engaged in serious pursuits, positive fantasies spur the selective acquisition of pro information, which may lead to poor decisions even if the acquired information is carefully deliberated on later.     

Goal Imagery: Bridging the Gap Between Implicit Motives and Explicit Goals

Two studies examined the role of goal imagery (i.e., the perception-like mental representation of the pursuit and attainment of a goal) in establishing congruence between individuals' implicit motives and their inclination to pursue explicit goals assigned to them. Study 1 found that after a goal-imagery exercise, implicit needs for power and affiliation predicted participants' affective arousal and their commitment to a social-interaction goal furnished with power- and affiliation-related incentives. In Study 2, implicit power motivation predicted the level of performance participants achieved in pursuit of a competitive performance goal after a goal-imagery exercise. Without goal imagery, however, participants' motivation to pursue an explicit goal was independent of their implicit motive dispositions in both studies.     

The pros and cons of temporally near and distant action

The present research demonstrated that in considering an action, considerations against (con) the action tend to be subordinate to considerations in favor of (pro) the action in that cons are considered only if the level of pros is sufficient, whereas pros are considered independent of the level of cons (Studies 1A and IB). The authors therefore concluded that pros constitute a higher construal level than cons and predict, on the basis of temporal construal processes (Y. Trope & N. Liberman. 2003). that pros would be more salient in making decisions for the more distant future, whereas the reverse should hold for cons. As predicted, participants generated more pros and fewer cons toward new exam procedures (Study 2), public policies (Study 3), and personal and interpersonal behaviors (Studies 4-6) that were expected to take place in the more distant future. This research also examined the limiting conditions and the evaluative consequences of these shifts.     

The Volitional and Strategic Effects of Planning on Task Performance and Goal Commitment

This study integrates action-control theory and goal-setting theory research on planning by examining whether the volitional (e.g., implementation intention and implemental mind-set) and intellectual (e.g., strategic) benefits of planning have independent and interactive effects on performance and goal commitment. Results show that individuals who formed implementation intentions performed better than individuals who did not form implementation intentions, even after controlling for strategy variables. In addition, the volitional and strategy variables interacted to predict performance, suggesting that the volitional benefits of planning depend, in part, on strategy quality. Although the implemental mind-set and implementation intention manipulations did not influence goal commitment, strategy quality was positively related to goal commitment.     

Left frontal cortical activation and spreading of alternatives: tests of the action-based model of dissonance

The action-based model of dissonance predicts that following decisional commitment, approach-oriented motivational processes occur to assist in translating the decision into effective and unconflicted behavior. Therefore, the modulation of these approach-oriented processes should affect the degree to which individuals change their attitudes to be more consistent with the decisional commitment (spreading of alternatives). Experiment 1 demonstrated that a neurofeedback-induced decrease in relative left frontal cortical activation, which has been implicated in approach motivational processes, caused a reduction in spreading of alternatives. Experiment 2 manipulated an action-oriented mindset following a decision and demonstrated that the action-oriented mindset caused increased activation in the left frontal cortical region as well as increased spreading of alternatives. Discussion focuses on how this integration of neuroscience and dissonance theory benefits both parent literatures.     

Can you make my goals easier to achieve? Effects of partner instrumentality on goal pursuit and relationship satisfaction

Goal pursuits are strongly influenced by romantic partners, and a partner's instrumentality to goals may be particularly important for goal pursuit. This study examined the effects of partner instrumentality on goal‐related effort, goal progress, goal commitment, and relationship satisfaction over time. It also examined whether relationship satisfaction moderated the effects of partner instrumentality on goal pursuit processes. Newly dating romantic partners (N = 59 couples) reported on their goals and relationship satisfaction at two assessments 3 months apart. Multilevel models indicated that partner instrumentality predicted increases in progress over time but only for those high in relationship satisfaction. Partner instrumentality also predicted increases in one's own relationship satisfaction but was unrelated to changes in the partner's satisfaction. These findings suggest that partner instrumentality benefits increased goal progress, particularly for those with satisfying relationships, and further increases relationship satisfaction.     

Effects of cognitive heuristics and goals on negotiator performance and subsequent goal setting

The purpose of this study was to examine the effects of a situational constraint —an externally set goal — and related cognitive variables — outcome expectancies, perceived self-competency, and goal commitment — on the performance and goal setting of 79 novice negotiators. Expectancy judgments affected goal commitment but not performance or goal choice. Subjects assigned difficult goals were more profitable and set harder new goals than subjects assigned easier goals. Machiavellianism had a powerful effect on performance and exerted more causal influence on self-set goals than actual performance or prior goals. Unexpectedly, role assignment proved to be an important determinant of performance. A decision science perspective was utilized to explain the results.     

The effect of Neuroticism in the process of goal pursuit

This study examines the link between Neuroticism and work motivation under work conditions that provide clear behavioral expectations. Within a two-phase correlational laboratory setup, participants (N = 158) worked on a simple task with specific, high goals that were linked to monetary rewards. Structural equation modeling analysis largely supported the postulated model. Focusing on antecedents and consequences of goal commitment, we found that Neuroticism was indirectly related to the attainment of assigned goals via motivational variables in the process of goal pursuit. Independent of cognitive ability, positive and negative effects of Neuroticism were evident in the motivational process, which forms an explanation for the close-to-zero relationships to performance outcomes. Two facets (Anxiety, Self-consciousness) seem to offer explanations for the contradicting effects of Neuroticism in the process of goal pursuit.     

Trying,Intentions, and the Processes by Which Goals Influence Performance: An Empirical Test of the Theory of Goal Pursuit1

A laboratory-based test of the theory of goal pursuit (Bagozzi & Warshaw, 1990) was conducted with results indicating substantial support for the theory. Goal attainment and task performance were predicted by a measure of trying, which was associated with the 4 mechanisms of effort, persistence, attention, and use of effective task strategies. Trying was predicted by an individual's intention to try. The intention to try was predicted by an attitude toward trying and a subjective norm toward trying. The individual's attitude toward the process and reactions to success and failure correlated with attitude toward trying. However, regression analyses indicated that the reactions toward failure did not contribute to the prediction of the attitude toward trying. Discussion focused on the utility of the theory of goal pursuit for understanding the processes by which goals influence performance.     

When the Going Gets Tough: The “Why” of Goal Striving Matters

No prior research has examined how motivation for goal striving influences persistence in the face of increasing goal difficulty. This research examined the role of self‐reported (Study 1) and primed (Study 2) autonomous and controlled motives in predicting objectively assessed persistence during the pursuit of an increasingly difficult goal. In Study 1, 100 British athletes (64 males; M_age = 19.89 years, SD_age = 2.43) pursued a goal of increasing difficulty on a cycle ergometer. In Study 2, 90 British athletes (43 males; M_age = 19.63 years, SD_age = 1.14) engaged in the same task, but their motivation was primed by asking them to observe a video of an actor describing her or his involvement in an unrelated study. In Study 1, self‐reported autonomous goal motives predicted goal persistence via challenge appraisals and task‐based coping. In contrast, controlled goal motives predicted threat appraisals and disengagement coping, which, in turn, was a negative predictor of persistence. In Study 2, primed autonomous (compared to controlled) goal motives predicted greater persistence, positive affect, and future interest for task engagement. The findings underscore the importance of autonomous motivation for behavioral investment in the face of increased goal difficulty.     

Lay theories and consumer perceptions of dietary supplements

Consumers lack awareness and concern of potential adverse reactions, interactions, and inappropriate usage associated with dietary supplements. The lack of strict governmental regulation of supplements accompanied by consumers' lack of knowledge often results in them relying on ordinary lay (naïve) beliefs and theories when making supplement‐based decisions. We use an accessibility–diagnosticity framework to explore the impact of lay theories/beliefs on consumers' perceptions and judgments of dietary supplements. Two experiments prime two lay theories relevant to dietary supplement decision making: “less is more” (LIM: Study 1) and “no‐pain no‐gain” (NPNG: Study 2). Supplement form (single‐ vs. multi‐ingredient) is also manipulated in both studies, and Study 2 includes a Food and Drug Administration disclaimer intervention. Findings show that when a LIM lay theory is primed (Study 1), supplement form is a diagnostic cue. Specifically, consumers perceive that multi‐ingredient supplements possess more severe adverse side effects compared with single‐ingredient supplements. In the presence of an NPNG mindset (Study 2), supplement form was not diagnostic in the decision process, and a disclaimer intervention that draws attention to the lack of government regulation and testing of supplements was ineffective at influencing perceived side effect severity and attitude. The data confirm that lay theories impact dietary supplement decision making and that the observed effects are consistent with an accessibility–diagnosticity framework. Implications for public policy are also discussed.     

Should I plan? Planning effects on perceived effort and motivation in goal pursuit

This research investigates how forming a plan can have both beneficial and detrimental effects on people's motivation to pursue a goal. We propose that forming a plan makes the necessary steps to pursue a goal salient, directing attention to the effort involved in executing these steps, which ultimately affects perceptions of required effort and motivation. We theorize that the impact of forming plans on motivation in goal pursuit depends on the level of difficulty to achieve a goal. When a goal is relatively easy to achieve, planning should make goal pursuit seem less effortful, thereby decreasing motivation to pursue the goal. When a goal is more difficult to achieve, planning should make goal pursuit seem more effortful, which ironically should increase motivation to pursue it. Three studies demonstrate how plans influence motivation in the domains of losing weight and saving money. Copyright © 2015 John Wiley & Sons, Ltd.     

Attachment and the investment model: Predictors of relationship commitment,maintenance, and persistence

This research examines adult attachment and the investment model. Study 1 tests anxiety and avoidance predicting romantic relationship commitment, mediated by satisfaction, alternatives, and investments. Additional studies added outcomes of relationship maintenance (Study 2) and persistence (Study 3). In all 3 studies, satisfaction, alternatives, and investments mediated the associations between anxiety and avoidance and relationship commitment. A direct effect of avoidance on commitment remained. The investment model variables mediated the effect of anxiety and avoidance on accommodation and willingness to sacrifice (Study 2) and relationship persistence (Study 3). Direct effects remained for avoidance on accommodation and anxiety on persistence. The mediated model was supported for men and women, proximal and long‐distance relationships, and college student and community samples.