Showing to friends or strangers? Relationship orientation influences the effect of social exclusion on conspicuous consumption

Previous research has shown that social exclusion can lead individuals to engage in conspicuous consumption, but these studies did not focus on the relationship between the excluder and the excluded, that is, whether they were friends or strangers. The present research aims to address this gap by taking relationship orientation as a boundary condition between social exclusion and conspicuous consumption. The results of Experiment 1 demonstrate that individuals who are communal relationship oriented (e.g., friends) will prefer conspicuous consumption more when they are socially excluded than when they are socially included. In contrast, there is no significant difference for exchange‐oriented individuals (e.g., strangers). Experiment 2 further confirms the hypothesis and establishes the underlying mechanism by showing that self‐esteem plays an intermediary role in the effect of social exclusion and relationship orientation on conspicuous consumption. The theoretical and practical implications of these results are discussed.     

Are the effects of attention on speed judgments genuinely perceptual?

A number of studies in recent years have suggested that exogenous and endogenous attention might enhance the perceived magnitude of various perceptual attributes, such as contrast and motion speed. Those studies have generally used comparative judgments as a measure to assess the point of subjective equality; however, similarity judgments have been proposed as possibly less prone to decision biases (Schneider & Komlos, 2008). In three experiments, using a similarity judgment task, we did not find any evidence of motion speed enhancement by exogenous attention. We suggest that the effect revealed by comparative judgments arises at the decisional, rather than the perceptual, stage.     

From stimulus-driven to appraisal-driven attention: Towards differential effects of goal relevance and goal relatedness on attention?

The Component Process Model posits that attention is appraisal-driven rather than stimulus-driven and that the appraisal of relevance is of critical importance in such a mechanism. This means that any stimulus can attract attention or not depending on how relevant it is appraised. This hypothesis was tested in an implicit border similarity judgement task, in which thirsty participants were presented with bottles and vases that were respectively very relevant and weakly relevant to their goal to quench their thirst. These stimuli were also presented to quenched participants for whom none of the stimuli was relevant. The findings support the idea that our attention is more likely to be appraisal-driven than stimulus-driven, since bottles produced an attentional interference in thirsty participants only. It was also observed that, even if vases were judged weakly relevant by thirsty participants, they produced an attentional interference compared to empty stimuli, which was not the case in the quenched participants group. The concept of goal relatedness was proposed as an explanation for this result, and methodological implications were also discussed.     

Back to consumption and production? Prosumers negotiating the WMG lockdown on YouTube

There is a growing body of literature that explores the increasingly blurred divide separating production and consumption. Within this stream of work, digital environments are commonly depicted as sites of consumer empowerment, participation, co‐creation and prosumption, the intertwined process of production and consumption. Yet, in response to the mounting commercial and legal pressures, Web 2.0 companies pro‐actively regulate prosumption, deploying advanced technological devices and innovative contractual arrangements. Exploring the case of Warner Music Group lockdown on YouTube, we investigate the role of a content‐sharing platform in (re)formatting prosumption. We draw from prosumption theory and Ritzer's “prosumption continuum” to highlight how shifting arrangements of rights and content regulation shape prosumption of corporate content (in our case music owned by record labels). In contrast to the studies emphasizing the blurring of the line between consumer and producer, we illustrate how prosumption can also be transformed (back) into more conventional forms of consumption and production. We highlight several mechanisms that make this process of “de‐prosumption” possible despite considerable consumer opposition, and consider the implications facing prosumers of corporate content. Copyright © 2015 John Wiley & Sons, Ltd.     

Are ratings in the eye of the beholder? A non-technical primer on many facet Rasch measurement to evaluate rater effects on teacher behavior rating scales

Rater-mediated assessments, such as teacher behavior rating scales, measure student behavior indirectly through the lens of a rater. As a result, scores from rater-mediated assessments can be influenced by rater effects— individual differences in rater perspectives, attitudes, beliefs, and interpretation of rating scale items. Rater effects are a fundamental aspect of all rater-mediated assessments. However, traditional approaches to evaluate rater effects (i.e., classical test theory, generalizability theory, and multilevel modeling) merely estimate how much score variability is due to the rater. These approaches, while informative, do not offer a solution to the problem. In contrast, Many-facet Rasch measurement (MFRM) approaches estimate and control for rater effects in rater-mediated assessments so that scores are adjusted to account for rater variability. Thus, MFRM offers unique insights into individual- and group-level rater effects that can be used to inform a solution. The resultant purpose of this paper is to introduce MFRM, discuss its advantages for evaluating rater effects in rater-mediated assessments, and demonstrate its use through an applied example.     

Can teacher-child relationships alter the effects of early socioeconomic status on achievement in middle childhood?

Using data from the NICHD SECCYD (N = 1053), we used two-level hierarchical linear models with site fixed effects to examine whether teacher-child closeness and conflict moderated associations between two indicators of early socioeconomic status (maternal education and family income) and standardized measures of children's math and reading achievement at 54 months, 1st, 3rd, and 5th grades. Children whose mothers had lower levels of education and conflictual relationships with teachers exhibited lower reading achievement, on average, across elementary school. At the same time, children with less educated mothers who experienced increases in teacher-child closeness and decreases in teacher-child conflict exhibited improvements in reading achievement across elementary school. Finally, low teacher-child closeness elevated the risk for poor math achievement posed by low family income. Implications for intervention design and development are discussed.     

Sex differences in scanning faces: Does attention to the eyes explain female superiority in facial expression recognition?

Previous meta-analyses support a female advantage in decoding non-verbal emotion (Hall, 1978, 1984), yet the mechanisms underlying this advantage are not understood. The present study examined whether the female advantage is related to greater female attention to the eyes. Eye-tracking techniques were used to measure attention to the eyes in 19 males and 20 females during a facial expression recognition task. Women were faster and more accurate in their expression recognition compared with men, and women looked more at the eyes than men. Positive relationships were observed between dwell time and number of fixations to the eyes and both accuracy of facial expression recognition and speed of facial expression recognition. These results support the hypothesis that the female advantage in facial expression recognition is related to greater female attention to the eyes.     

Is the study about spontaneous attention to exact quantity based on studies of spontaneous focusing on numerosity?

Li and Baroody present a study in which they investigate toddlers’ spontaneous attention to exact quantity without acknowledging how previous studies of spontaneous focusing on numerosity (SFON) are related to their concept and methods. In this commentary requested by the European Journal of Developmental Psychology, we argue that the concept and the methods of spontaneous attention to exact quantity in the study of Li and Baroody clearly arise from previous research on SFON, as the authors have previously noted in their paper published in 2008. It is highly questionable whether their approach can be theoretically or methodologically dissociated from the previous research on SFON tendency to the extent that it is necessary to use an alternative name for the concept in their study.     

Do the effects of a family intervention on alcohol and drug use vary by nativity status?

To examine whether the intervention effects of Familias Unidas, compared to community practice, on Hispanic adolescent alcohol and drug use varies by nativity status (i.e., U.S.-born and foreign-born). A total of 213 eighth grade Hispanic adolescents with behavior problems and their primary caregivers were assigned randomly to one of two conditions: Familias Unidas or Community Control. Participants were assessed at baseline and at 6, 18, and 30 months post baseline. Results showed that, the effects of Familias Unidas on alcohol use was moderated by nativity status. Specifically, Familias Unidas was efficacious in preventing/reducing alcohol use for U.S.-born youth, but not foreign-born. No moderating effects were found for drug use. These findings suggest that prevention interventions may be more efficacious in preventing/reducing alcohol use among certain Hispanic adolescent subgroups. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Highlighting media modifications: can a television commercial mitigate the effects of music videos on female appearance satisfaction?

Exposure to idealized media portrayals of women induces appearance dissatisfaction in females, in the short term. Interventions that highlight the artificial nature of media portrayals can mitigate this effect. The present research investigated whether a 75 second television commercial, that demonstrates behind-the-scenes techniques used to artificially enhance media models, could be similarly effective. Eighty-seven Caucasian female undergraduates were randomly assigned to one of three conditions. The first group viewed music videos and ordinary television commercials. A second group viewed the same music videos and the "intervention" commercial. A final, control, group viewed television and commercials featuring no people. Viewing music videos resulted in significantly lower levels of self-reported appearance satisfaction compared to viewing control television, p<.05, d=-.67. However, exposure to the intervention commercial counter-acted this effect. Demonstrating the extent to which media portrayals of women are artificially enhanced can mitigate detrimental effects on female appearance satisfaction.     

Is high sex drive associated with increased sexual attraction to both sexes? It depends on whether you are male or female

If sex drive is a generalized energizer of sexual behaviors, then high sex drive should increase an individual's sexual attraction to both men and women. If sex drive energizes only dominant sexual responses, however, then high sex drive should selectively increase attraction to men or to women, but not to both, depending on the individual's sexual orientation. Data from three studies assessing a total of 3,645 participants show that for most women, high sex drive is associated with increased sexual attraction to both men and women. For men, however, high sex drive is associated with increased sexual attraction to only one sex or the other, depending on the individual's sexual orientation. These results suggest that the correlates of sex drive and the organization of sexual orientation are different for women and men.     

The effects of conversation on attention and peripheral detection: Is talking with a passenger and talking on the cell phone different?

In this study conversation with a remote person (hands-free phone), an in-vehicle person (passenger), and a no conversation (baseline) condition were compared on measures of attention and peripheral detection. We held conversation pace constant so that any difference found in attention or peripheral detection could be attributed to the distinctive feature of the type of conversation (remote, in-vehicle). The difficulty level of the verbal task was included as a second independent variable. Forty-eight undergraduate students participated in all conditions of a within-subjects design. The results revealed that conversation resulted in slower reactions and fewer correct responses on both attention and Peripheral Detection tasks compared to no conversation, while conversation type (remote/in-person) did not make a significant difference. Difficulty of the verbal task affected performance on the Peripheral Detection task but not on the attention task. These findings imply that conversation has a negative effect on attention and peripheral detection which are important components of driving. This effect may be greater with difficult conversations.     

Eyes on the prize or nose to the grindstone? The effects of level of goal evaluation on mood and motivation

These studies tested the hypothesis that evaluating goal feedback in terms of a primary, longer term goal can be risky for future motivation. Study 1 was a 2 x 2 experiment in which framing level (primary goal/subgoal) and feedback valence (success/failure) were manipulated for participants during a verbal skills task. In the primary goal failure condition, there was increased negative mood and decreased positive mood and expectancy for subsequent trials, even while controlling for goal difficulty and importance. Study 2 was an 8-week study throughout which participants were asked to evaluate their progress regarding a primary goal (class grade goal) or subgoal (weekly study hours goal), and success or failure varied naturally. When progress was lacking, participants in the primary goal condition experienced the largest decreases in mood and expectancy. These results suggest that it is optimal to evaluate goal progress at the lower, subgoal level, particularly after failure feedback.     

Compared to whom? The impact of status on third person effects in advertising persuasion in a South African context

• In an experiment conducted in South Africa, we show that perceptual differences between the self and other that underlie third person effects have not only magnitude (e.g., third person effects increase as perceived self‐other differences increase), but also valence. Specifically, individuals contrast themselves against lower status others, resulting in greater third person effects, but compare themselves favorably with higher status others, resulting in smaller third person effects. High status others serve as a norm against which people gauge their own and others' responsiveness to persuasion attempts like advertising. Implications for third person effects, status and the construal of the ‘other,’ and the socio‐cultural context of advertising are discussed. Additionally, we describe managerial considerations regarding branding and target marketing that diverge from Western assumptions about persuasion knowledge and receptivity toward advertising.

Copyright © 2007 John Wiley & Sons, Ltd.     

What to diffuse in a gender‐specific store? The effect of male and female perfumes on customer value and behaviour

Sensory marketing can be an efficient way to involve consumers in the store environment. Diffusing a pleasant ambient scent that matches with the store setting is often used to create pleasant shopping experiences. The aim of this study is to extend scent marketing research: (i) by examining the effect of pleasant ambient scent on the different dimensions of customer value; and (ii) by exploring whether product‐scent incongruity can have a positive effect on consumer evaluations. A field experiment with 182 participants showed that a pleasant gender‐incongruent ambient perfume positively influences different dimensions of customer value as compared to the absence of a perfume. Moreover, a gender‐incongruent perfume also leads to a more positive evaluation of the play, product excellence, and social dimension of customer value as compared to a gender‐congruent perfume. A pleasant gender‐congruent ambient perfume, on the other hand, only has a positive effect on the aesthetic dimension of customer value as compared to the absence of a perfume. The observed ambient scent effects do not differ between men and women. These results are in contrast with existing literature. However, an explanation for this undocumented effect can be found in the mate attraction theory. Copyright © 2015 John Wiley & Sons, Ltd.     

The effects of ageing and divided attention on the self-reference effect in emotional memory: Spontaneous or effortful mnemonic benefits?

The self-reference effect (SRE) is a powerful memory advantage associated with encoding in reference to the self (e.g., Rogers, Kuiper, & Kirker, 1977). To explore whether this mnemonic benefit occurs spontaneously, the current study assessed how ageing and divided attention affect the magnitude of the SRE in emotional memory (i.e., memory for emotional stimuli). The sample included a young Full Attention group (young-FA), a young Divided Attention group (young-DA), and an older adult group. The division of attention was manipulated at encoding where participants incidentally studied positive, negative, and neutral trait adjectives in either a self-reference (i.e., rating how well each word describes themselves) or an other-reference condition (i.e., rating how well each word describes another person). Memory for these words was assessed with both recall and recognition tasks. The results from both tasks demonstrated equivalent SRE for all three groups across emotional valence categories of stimuli, suggesting that the SRE is a spontaneous, effortless, and robust effect in memory.     

To do or to have? Exploring the effects of social exclusion on experiential and material purchases

Social exclusion is widespread in our modern society. In the context of marketing, consumers who are excluded will choose specific products to mitigate the negative consequences of exclusion. This research examined the effect of social exclusion on consumer preferences. Three experimental studies were conducted to test whether consumers experiencing social exclusion would choose specific kinds of purchases. The results of the three studies provided convergent support for the notion that consumers who feel socially excluded exhibit a preference for experiential purchases over material purchases. It therefore appears that experiential purchases can more effectively compensate for the relational needs caused by social exclusion. The effect was stronger for socially excluded individuals exhibiting more interdependent self‐construal than for those exhibiting a more independent self‐construal. These results indicate that social impact is an antecedent of experiential purchases, and they shed light on an important mechanism to alleviate the negative effects of social exclusion.     

Do you really expect me to apologize? The impact of status and gender on the effectiveness of an apology in the workplace

We examine the effectiveness of apology following a workplace offense, as influenced by the achieved or ascribed status (i.e., professional status or gender) of the parties involved. A total of 780 undergraduates participated in a scenario experiment. The results demonstrate that apologizing is more effective than not apologizing. Yet apology is most effective when the apologizer is a male, a manager or is a male apologizing to a female. Moreover, apology expectancy mediates the relationships between the apologizer's status and the apology's effectiveness: Apologies are less expected from managers and males than from subordinates and females, and the less expected they are, the greater their effectiveness. Apology expectancy has a unique effect unrelated to the apologizer's sincerity and perceived motive.