A test of theory of planned behavior in Korea: participation in alcohol-related social gatherings

Two studies are reported using the theory of planned behavior (TPB) to predict and explain joining and not joining alcohol-related social gatherings among Korean undergraduates in various engineering majors. Specifically, considering that the attitudinal component of TPB is behavioral-outcome-based, the current study investigated whether the outcomes of engaging in a behavior and of not engaging in a behavior would similarly predict intentions to engage in a behavior and intentions to not engage in a behavior. The current study also examined whether intentions to engage and intentions to not engage would be significantly related to self-reported behavior a week later. Participants in Study 1 reported TPB components (attitudes toward behavior, subjective norms, perceived behavioral control, and behavioral intentions) concerning joining alcohol-related social gatherings. Participants in Study 2 reported TPB components concerning not joining alcohol-related social gatherings. Additionally, a week later, the participants in both studies reported their participation in alcohol-related social gatherings from the past week. Generally, the results showed that the TPB components were significantly associated with undergraduates' intentions to join and intentions to not join. Specifically, conversation-related attitudes and senior-junior relationship-related attitudes were significantly related to intentions to join, and only group-related attitudes were significantly related to intentions to not join. Intentions to join and intentions to not join were not significantly related to self-reported behavior of joining alcohol-related social gatherings a week later. The findings from the current research provide some evidence that joining or not joining alcohol-related social gatherings may not be mere behavioral opposites, predictable by the presence or absence of the same behavioral outcomes. These two aspects of the behavior may require assessment of different behavioral outcomes or different assessments of the same behavioral outcomes.     

Alcohol Consumption and the Theory of Planned Behavior: An Examination of the Cognitive Mediation of Past Behaviorid

This study examined the predictive power of the theory of planned behavior (TPB) in explaining alcohol consumption in 3 prospective samples of students ( Ns = 178. 176. and 159). Generally, the TPB performed well. with attitudes, subjective norms and perceived behavioral control (PBC) explaining between 28% and 46% of the variability in intentions. Intentions and PBC explained between 12% and 50% of the variability in behavior. Measures of self-identity as a "drinker" and past behavior contributed to predictions of intentions over and above the contribution of attitudes. subjective norms. and PBC. Measures of past behavior but not self-identity consistently contributed to predictions of behavior over and above the contributions from intentions and PBC. The direct relationship between past behavior and intention and between past behavior and behavior (independent of the TPB variables or self-identity) could not be attributed to common method variance.     

Distracted Driving Among College Students: Perceived Risk Versus Reality

Although the rate of alcohol-impaired driving among adolescents has declined in the past two decades, distracted driving has become a major public safety concern. The present study compared perceptions of accident risk and social norms related to cell phone use while driving (CPWD), as well as alcohol-impaired driving, with self-reported behavior among a sample of 726 college students. Results indicated that although participants perceived sending text messages while driving as posing a similar accident risk as driving while legally intoxicated, they were much more likely to text behind the wheel. Furthermore, participants perceived their peers as being more accepting of and having more liberal views toward CPWD than their own, suggesting that one factor underlying the discrepancy between perceived risk and risk exposure may be the level of social acceptability attributed to texting while driving. Future interventions may benefit from focusing not only on risk perception, but on social norms, legal consequences, and adaptive alternatives.     

Habit as both a direct cause of intention to use a condom and as a moderator of the attitude-intention and subjective norm-intention relations

Abstract

Undergraduates at an American university were asked questions about their attitudes, subjective norms, habits, and intentions towards using a condom during sexual intercourse. Consistent with previous research (Chan and Fishbein, 1993; Trafimow, 1994), intentions were well predicted by attitudes and subjective norms (r = 0.88 and r = 0.73, p < 0.01 in both cases). Intentions were also well predicted by habits (r = 0.77, p < 0.01). More interestingly, however, for participants who were in the habit of using condoms, attitudes and subjective norms were not significant predictors of intentions to use condoms in the future (r = 0.18 and r = 0.10, p<0.1 in both cases). In contrast, attitudes and subjective norms were strong predictors for participants who were not in the habit of using condoms (r = 0.81 and r = 0.61, p < 0.01 in both cases). These findings were replicated in a second study.     

Using the Theory of Planned Behavior to Predict Intention to Use Condoms Among Male and Female Injecting Drug Users

This study tested the utility of the theory of planned behavior (TPB) for understanding and predicting condom use intentions among male and female injecting drug users (IDUs). Interviews were conducted with 405 male and 315 female sexually active IDUs. Participants indicated their intentions to use condoms with main and nonmain sexual partners as well as attitudes, social norms, partner norms, and perceived behavioral control relevant to condom use with each partner type. The TPB accounted for 36 to 48% of the variance in intentions to use condoms. Intentions were related to attitudes, regardless of partner type. Partner norms were related to intentions to use condoms with main partners (men and women) and nonmain partners (men only). Social norms did not predict intentions, regardless of partner type. Perceived behavioral control was related to intentions to use condoms with main partners (men and women) and nonmain partners (women only). The findings are interpreted in light of the roles of cooperation, intimacy, and concern about self-protection.     

The theory of planned behavior

Research dealing with various aspects of the theory of planned behavior (Ajzen, 1985 and Ajzen, 1987) is reviewed, and some unresolved issues are discussed. In broad terms, the theory is found to be well supported by empirical evidence. Intentions to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior. Attitudes, subjective norms, and perceived behavioral control are shown to be related to appropriate sets of salient behavioral, normative, and control beliefs about the behavior, but the exact nature of these relations is still uncertain. Expectancy-value formulations are found to be only partly successful in dealing with these relations. Optimal rescaling of expectancy and value measures is offered as a means of dealing with measurement limitations. Finally, inclusion of past behavior in the prediction equation is shown to provide a means of testing the theory's sufficiency, another issue that remains unresolved. The limited available evidence concerning this question shows that the theory is predicting behavior quite well in comparison to the ceiling imposed by behavioral reliability.     

Young driving learners’ intention to use a handheld or hands-free mobile phone when driving

This paper presents a survey investigating young driving learners’ intention to use a handheld or hands-free mobile phone when driving. A sample of 164 young driving learners completed a questionnaire based on the theory of planned behavior (TPB), which measured people’s intentions to use mobile phone while driving in handheld condition or hands-free condition, along with their attitudes towards the behavior, subjective norms, perceived behavioral control. The regression analysis models revealed that the TPB was able to explain 43% and 48% variance in hands-free mobile phone use intention and handheld mobile phone use intention, respectively, with perceived behavioral control emerging as the strongest predictor. In addition, TPB components, usage frequency and perceived risk were more dependent on gender than age. These results have several theoretical and practical implications. In particular, interventions should emphasize on the risk of hands-free mobile phone use when driving for young drivers, especially for young male drivers.     

Self-Control and the Self-Regulation of Dieting Decisions: The Role of Prefactual Attitudes,Subjective Norms,and Resistance to Temptation

This article investigates cognitive and motivational decision processes in the pursuit of dieting goals and implements the theory of trying in a field study. The theory of trying is an extension of the theory of planned behavior and investigates the effects on intentions of (a) 3 prefactual attitudes (attitudes toward success, failure, and the process of goal striving), (b) subjective norms, and (c) perceived behavioral control (i.e., resistance to temptation). Dieting decisions of 609 adult women were studied. Perceived behavioral control in the form of resistance to temptation was found to interact with subjective norms to influence intentions, and the 3 forms of prefactual attitudes had additive effects on intentions.     

Having Casual Sex: Additive and Interactive Effects of Alcohol and Condom Availability on the Determinants of Intentions

The impact of alcohol, condom availability, and gender on intentions to engage in casual sex and its antecedents was investigated. Students ( N = 384) who were or were not intoxicated with alcohol completed measures based on the theory of planned behavior (TPB) in relation to having casual sex in a scenario. The scenario described sex between 2 individuals not in a relationship and manipulated the consumption of alcohol of the sexual partners and availability of condoms. The data were supportive of the TPB: Intentions were predictable from attitudes, subjective norms, and perceived behavioral control (PBC). Results also support the inclusion of measures of past behavior and anticipated affective reactions, but not self-identity or moral norms as predictors of intentions. Alcohol in the scenario and condom availability increased intentions to have sex. There were also several interaction effects. Implications for using the TPB to understand sexual behaviors under the influence of alcohol are discussed.     

Factors Influencing Gay Men's Attitudes,Subjective Norms,and Intentions With Respect to Performing Sexual Behaviors1

In a recent paper (Fishbein et al., 1992) gay men's attitudes and subjective norms were found to be accurate predictors of their intentions to perform a variety of sexual behaviors. In addition, the relative importance of norms as determinants of intention was found to be greater in Seattle (a city with a well organized gay community) than in Albany (a city in which the gay community is not well organized). The purpose of the present study was to investigate the extent to which the men's attitudes, subjective norms, and intentions were influenced by a number of situational and individual difference variables. Three hundred and fourteen self-identified gay or bisexual men from Seattle (134), Denver (78), and Albany (102) completed a questionnaire specifically designed for this study. As expected, type of partner and type of sexual activity significantly influenced attitudes, perceived norms, and intentions. In addition, these dependent variables were also influenced, in part, by city of residence, age, and perceived risk of HIV infection. The findings provide additional justification for developing different interventions for gay men in different cities, age, and perceived risk groups.     

Distinguishing Between Perceived Behavioral Control and Self-Efficacy in the Domain of Academic Achievement Intentions and Behaviors

We examined whether perceived behavioral control (PBC) and self-efficacy (S-E) can be distinguished empirically, and whether they make different contributions to the prediction of intentions and behavior. The behavioral criterion was performance in 3 high-school examinations. Measures of attitude, subjective norm, PBC, S-E, and intention were taken before the examinations. Grade achieved served as the behavioral measure. Factor analysis of items intended to measure PBC and S-E extracted 2 factors: confidence in ability to achieve the behavioral outcome, and belief that the outcome can be influenced by own efforts. Scores on these factors were labeled S-E and perceived control, respectively. Behavior was predicted better by S-E than by intentions, and intentions were more closely related to S-E than to attitudes, subjective norms, or perceived control.     

Changing knowledge and attitudes about skin cancer risk factors in adolescents.

We examined knowledge, attitudes, and behaviors related to skin cancer, sun exposure, sunscreen use, and use of tanning booths in 903 female and 800 male adolescents. The effectiveness of a brief, school-based intervention designed to increase teens' knowledge and preventive attitudes about skin cancer was also evaluated. Females, older students, and those with high-risk skin types were most likely to use sunscreen and to take precautions. However, overall level of protection was low. Intentions to take precautions were associated with levels of perceived susceptibility to skin cancer, attitudes about the benefits of sun exposure, skin type, and sex. Beyond intentions, sunscreen use was associated with perceived susceptibility and skin type. The one-session, school-based intervention significantly increased knowledge and perceived susceptibility to skin cancer but not behavioral intentions.     

Who Will See Me? The Impact of Type of Audience on Willingness to Display Group‐Mediated Attitude–Intention Consistency

The present study examined the role that group norms, group identification, and imagined audience (in-group vs. out-group) play in attitude–behavior processes. University students ( N =187) participated in a study concerned with the prediction of consumer behavior. Attitudes toward drinking their preferred beer, subjective norm, perceived behavioral control, group norm, and group identification were assessed. Intentions and perceived audience reactions to consumption were assessed. As expected, group norms, identification, and imagined audience interacted to influence likelihood of drinking one's preferred beer and perceived audience reactions. High identifiers were more responsive to group norms in the presence of an in-group audience than an out-group audience. The present results indicate that audience concerns impact upon the relationship between attitudes and behavior.     

The relative influence of attitudes and subjective norms from childhood to adolescence: between-participant and within-participant analyses

Children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-participant analyses demonstrated that attitudes and subjective norms were good predictors of behavioral intentions both singly and in combination. In addition, attitudes generally were better predictors than were subjective norms both across behaviors and across participants. Most importantly, however, there were no differences in the relative importance of attitudes and subjective norms in predicting behavioral intentions across age groups.     

Mental Health Services Use Intentions Among Canadian Military Recruits

Identifying the factors associated with mental health services use (MHSU) is an important step in developing strategies to improve services access and delivery. The aims of the present study were to (a) identify personality and individual difference characteristics associated with MHSU intentions within the framework of the Theory of Planned Behavior (TPB) and (b) explore complex relationships that might exist between these characteristics and determinants of MHSU intentions identified in TPB, including attitudes, subjective norms, and perceived behavioral control. Data for 244 Canadian Armed Forces recruits who completed a MHSU questionnaire following mental health training were linked to personality data collected earlier. Multivariate analyses showed that the relationship between agreeableness and MHSU intentions was mediated by instrumental attitudes and subjective norms. The relationship between hardiness and MHSU intentions was mediated by subjective norms and self-efficacy. Findings suggest it may be worthwhile to consider mental health education initiatives to improve MHSU.     

Group processes in food choices: The role of ethnic identity and perceived ethnic norms upon intentions to purchase ethnical food products

A study tested an extended Theory of Planned Behaviour (TPB) model, inclusive of measures of ethnical identification and perceived ethnic group norms, in the ethnical food purchasing domain. One hundred and thirty‐five Jamaicans, living in the Brixton neighbourhood, London, were administered a self‐reported questionnaire measuring the classical TPB components (attitudes, subjective norms, perceived behavioural control, behavioural intentions) plus three additional components: identification with the Jamaican group, perceived norms of the Jamaican group and past behaviour. Results of hierarchical multiple regressions showed that past behaviour, ethnical identification and perceived group norms explain an additional proportion of variance in intentions, independently of attitudes, subjective norms and perceived control. A two‐way interaction, between ethnical identification and perceived group norms, was detected. A stronger relation between group norms and intentions emerged among high ethnical identifiers. Theoretical and practical implications are discussed. Copyright © 2008 John Wiley & Sons, Ltd.     

The influence of significant others on attitudes, subjective norms and intentions regarding dietary supplement use among adolescent athletes

Dietary supplement use has increased significantly over the past decade. The use of supplements among adolescents seems to be influenced by their beliefs and attitudes. The influence of coaches, parents, and athletic trainers also may be important. The purpose of this study was (1) to determine whether attitudes are a better predictor of adolescents' intentions to use dietary supplements than are subjective norms, and (2) to assess the influence of significant others (coaches, parents, and trainers) on attitudes, subjective norms, and intentions among adolescent athletes. Adolescents (N = 1,626) who were enrolled in grades six through twelve in nine public schools completed a self-report questionnaire that measured attitudes, subjective norms, and intentions regarding dietary supplement use. Results indicated that attitudes were a better predictor of intentions to use dietary supplements than were subjective norms. It was also found that trainers had more influence on the attitudes, subjective norms, and intentions of adolescents regarding supplement use than did parents and coaches. Implications for prevention are addressed.