The Effects of Need for Cognition and Need for Affect on Partisan Evaluations

The voting behavior literature has advanced two prominent theoretical models of partisanship: the social psychological and rational models. Implicit to both stylized models is the assumption that all partisans process information similarly. Yet, growing research in psychology suggests that individuals possess different motivations when evaluating information. We propose that the applicability of the stylized models of partisanship is conditioned on individuals' need for cognition (NFC) and need for affect (NFA), with the social psychological model being most applicable to individuals who have a high NFA and the rational model most applicable to those with a high NFC. To test this proposition, we fielded a survey in which respondents who identified with the two major political parties in the United States (Democrat or Republican) were randomly assigned factual information that depicted either their party or their opposing party in a negative light. Respondents were then asked to assess the actions of that party and subsequently evaluate both political parties. We find evidence that is generally consistent with the proposition that the stylized models of partisanship are conditionally dependent on the extent to which individuals possess a need to engage in effortful thinking or a need to seek out emotions.     

Need for Cognition and Choice Framing Effects

Two experiments tested the hypothesis that framing biases in decision making would affect more strongly individuals with relatively low levels of need for cognition (NC). Participants were classified as high or low NC based on responses to a standard scale and subsequently were exposed to one of two framings of a choice problem. Different choice problems were used in each experiment, modeled after those developed by Kahneman and Tversky. Experiment 1 employed a monetary task and Experiment 2 a medical decision-making task. Consistent with expectations, framing effects on choice were observed in both experiments, but only for low NC participants. High NC participants were unaffected by problem framing, showing that they were less susceptible to attempts to alter their frame of reference.     

Need for Uniqueness,Need for Cognition,and Creativity

This study examined two neglected dispositional contributions to creativity, namely needs for uniqueness and cognition. Multiple measures of creativity were used including an inventory of creative accomplishments, preference for complex visual figures (a measure similar to the Barron‐Welsh Art Scale), unconventional rather than popular word associations, and consensually‐assessed creative products. The latter included creative drawing, creative writing (a TAT story), richness of a photo essay about the self and the vividness of a recent dream. The predictors independently made significant contributions to creativity.     

Need for Cognition and false recall

Two experiments investigated whether Need for Cognition (NFC) affected false recall in the Deese-Roediger-McDermott (DRM) paradigm. In the first experiment, participants were presented with DRM lists and given one attempt to recall the items. In the second experiment, participants were presented with DRM lists under full or divided attention and were given three consecutive recall tests. In Experiment 2, high-NFC individuals exhibited increased false recall across successive recall attempts in both the full and divided attention conditions whereas low-NFC individuals did not. Furthermore, high-NFC individuals in the full attention condition exhibited increased levels of true recall across successive tests. These results show that the individual differences in the ways in which individuals process information can affect true and false recall in the DRM task.     

Need for Cognition and the process of lie detection

Four experiments investigated the influence of Need for Cognition on the process of lie detection. According to the basic assumptions of dual process models, only higher Need for Cognition leads to the use of verbal information when making judgments of veracity. People with lower Need for Cognition predominantly use stereotypical nonverbal information for their judgments. In both Experiments 1 and 2, participants saw a film in which nonverbal cues (fidgety vs. calm movements) and verbal cues (low vs. high plausibility) were manipulated. As predicted, when Need for Cognition was lower, only the nonverbal cues influenced participants' judgments of veracity. In contrast, participants with higher Need for Cognition also used the verbal cues. Experiments 3 and 4 tested the hypothesis that higher Need for Cognition leads to better discrimination of truthful from deceptive messages. Both experiments found that participants with higher Need for Cognition achieved higher accuracy at classifying truthful and deceptive messages than participants with lower Need for Cognition.     

On Cognition,Need, and Action: How Working Memory and Need for Cognition Influence Leisure Activities

The present study examined the relationships among college students' need for cognition (NFC), their working memory capacity, and their preferred leisure activities. Results indicated that scoring higher on the NFC scale was related to participants engaging in cognitively higher load leisure activities (e.g., writing) than lower load leisure activities (e.g., watching TV). We did not find a relationship between participants' cognitive ability (as measured by an attentional capacity task) and their choice of leisure activities. In sum, personal dispositions contributed to the choice and complexity of people's leisure activities, whereas cognitive ability did not. These findings provide a theoretical framework for further exploring the relationships between disposition, cognition, and action. Copyright © 2014 John Wiley & Sons, Ltd.     

认知需要与战略决策过程之间的关系

认知需要指人们在信息加工过程中是否愿意投入周密的心考以及能否从深入的思考中获得享受．它反映的是人的认知动机。由于企业管理者在决策过程中涉及诸多处理信息和思考问题的环节,认知需要必然在这一过程中起作用。本研究运用情境案例法探讨了在不确定环境下决策者的认知需要与其在战略决策过程中分析环境和判断战略导向的关系。通过相关分析发现高认知需要者在决策过程中更倾向于关注环境、对环境做出积极判断、强调从长远和全面的角度去分析企业战略。     

An Examination of the Short Need for Cognition Scale

The 18-item short Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao, 1984) was administered to 708 female and 510 male undergraduates. Consistent with the findings of Cacioppo et al., a principal components analysis indicated one dominant factor. The findings also suggest that the short NCS is relatively gender neutral in this homogeneous population.     

认知需求对个体信息加工倾向性的影响

认知需求指"个体参与和享受思考的倾向"。作为一种认知动机,研究者认为其影响了个体信息加工的倾向性。对国外近30年来的相关研究进行回顾,结果显示认知需求主要在努力程度、自主性和结果及其应用范围这三方面影响了个体的信息加工。最后,展望了认知需求的研究趋势,并从认知需求的测量、无关变量的控制、影响的长期性和稳定性,以及情感因素负荷四方面探讨了现有相关研究的不足。     

An Introduction to Item Response Theory Using the Need for Cognition Scale

This paper provides an introduction to two commonly used item response theory (IRT) models (the two-parameter logistic model and the graded response model). Throughout the paper, the Need for Cognition Scale (NCS) is used to help illustrate different features of the IRT model. After introducing the IRT models, I explore the assumptions these models make as well as ways to assess the extent to which those assumptions are plausible. Next, I describe how adopting an IRT approach to measurement can change how one thinks about scoring, score precision, and scale construction. I briefly introduce the advanced topics of differential item functioning and computerized adaptive testing before concluding with a summary of what was learned about IRT generally, and the NCS specifically.     

认知需求和认知闭合需求对风险决策中外语效应的影响

外语效应指相比于母语背景,个体在外语背景下风险决策偏差会降低。针对影响外语效应的因素研究大多聚焦于外部因素和与个体外语水平相关的因素,少有研究探讨认知风格的作用。本研究通过524名成人被试,探索认知需求和认知闭合需求对外语效应的影响。结果表明:(1)风险决策中存在外语效应,相比于母语背景,外语背景下框架效应被削弱,且个体更偏向风险寻求。(2)对于认知需求和认知闭合需求都高或都低的个体,语言类型会影响风险决策,在母语环境下倾向于风险规避,在外语环境下倾向于风险寻求;而对于认知需求和认知闭合需求高低不一致的个体,语言类型对其风险决策倾向的影响不显著。本研究为认知风格如何综合影响风险决策提供了进一步的证据。     

The Convergent and Discriminant Validity of the Need for Cognition Scale

This article reports two studies that examined the convergent and discriminant validity of the Need for Cognition Scale (Cacioppo & Petty, 1982). Using samples of college students and prison inmates, need for cognition scores were found to be positively associated with measures of self-esteem, masculine sex role attitudes, absorption, and private self-consciousness. Modest negative associations between need for cognition and measures of public self-consciousness and social anxiety were also uncovered. Need for cognition scores were generally unrelated to measures of feminine and androgynous sex role attitudes, shyness, sociability, and loneliness. These findings add further evidence supporting the construct validity of the Need for Cognition Scale and expand our understanding of the construct of need for cognition.     

The convergent and discriminant validity of the Need for Cognition Scale

This article reports two studies that examined the convergent and discriminant validity of the Need for Cognition Scale (Cacioppo & Petty, 1982). Using samples of college students and prison inmates, need for cognition scores were found to be positively associated with measures of self-esteem, masculine sex role attitudes, absorption, and private self-consciousness. Modest negative associations between need for cognition and measures of public self-consciousness and social anxiety were also uncovered. Need for cognition scores were generally unrelated to measures of feminine and androgynous sex role attitudes, shyness, sociability, and loneliness. These findings add further evidence supporting the construct validity of the Need for Cognition Scale and expand our understanding of the construct of need for cognition.     

Information Processing at Successive Stages of Decision Making: Need for Cognition and Inclusion-Exclusion Effects

Levin and Jasper's (1995) phased narrowing technique for tracking changes in information usage across successive stages of the decision-making process was combined with Huneke's (1996) “pull-down menu” extension of Payne, Bettman, and Johnson's (1988) software package for generating measures of information processing. Because this technique provided considerable data for each individual subject at each stage, we were able to focus on individual differences in information processing across stages, most notably differences related to need for cognition (NC; Cacioppo & Petty, 1982). In a computerized information search and decision task, 60 college students were first asked to narrow their options for purchasing a notebook computer to form a consideration set and were then asked to make a final choice from this set. At the consideration set formation stage, half the subjects were instructed to adopt a mindset to include options while the other half were asked to exclude options. Especially in the inclusion condition where subjects showed greater narrowing of options, high NC subjects processed information in a more focused manner with greater depth and breadth than did low NC subjects, and the quality of their selections tended to be higher. There was no evidence of widespread shifts in strategy as individuals moved from set formation to final choice but, as a group, high NC subjects were more successful at adaptive decision making.     

自我损耗对科学发明问题解决中原型启发效应的影响

采用E-crossing任务和科学发明问题材料,探讨自我损耗对科学发明问题解决中原型启发效应的影响。结果发现：（1）自我损耗在原型激活率、关键启发信息激活率和问题解决正确率上的主效应显著,损耗组的原型激活率、关键启发信息激活率和问题解决正确率均低于控制组;（2）问题解决范式在原型激活率、关键启发信息激活率和问题解决正确率上的主效应显著,“一对一”范式下的原型激活率、关键启发信息激活率和问题解决正确率均高于“十对十”范式。结果表明,自我损耗导致的自我控制资源消耗不利于原型启发效应。     

认知需要和警告类型对合取谬误的影响

合取谬误是一种常见的判断偏差,它指的是在不确定条件下,个体评估合取事件及其简单事件发生的概率时,对合取规则系统性偏离的一种现象.实验1 就认知需要类型对合取谬误的影响进行探讨,结果发现高认知需要的被试较不易表现出双重合取谬误和单合取谬误.实验2 探讨了警告类型对合取谬误的影响,结果发现无警告时个体最易表现出单合取谬误,其次是间接警告,最后是直接警告;此外,认知需要与警告类型的交互作用显著,高认知需要的被试在直接警告和间接警告时更少表现出双重合取谬误,在直接警告时更少表现出单合取谬误.     

Psychological Indicators of Innovation Adoption: Cross‐Classification Based on Need for Cognition and Need for Change

Predicting how and when consumers will switch from a current familiar brand to a new option is a matter of concern for every level of new product introduction—from brand extensions to “really new” discontinuous innovations. In this article, we build on the innovativeness literature by investigating the degree to which 2 consumer characteristics, the need for cognition (N_cog) and the need for change (N_change), help explain individuals’ propensity to choose new innovations versus status quo options. We demonstrate that by separating N_cog and N_change and cross‐classifying individuals based on these attributes, 4 unique patterns of change behavior emerge. A large‐scale choice study was conducted by surveying metropolitan residents about changes in telecommunication services (local, long distance, and cellular). We use a latent class model to uncover the segmentation structure in the choice data, using the constructs as concommitant variables in the segment classification portion of the econometric model. The results show that the predicted theoretical structure explains observed data and can be used to significantly increase the predictive power of models of change behavior.     

Juror Need for Cognition and Sensitivity to Methodological Flaws in Expert Evidence1

This study examined whether need for cognition (NC) moderated jurors' sensitivity to methodological flaws in expert evidence. Jurors read a sexual harassment trial summary in which the plaintiff's expert presented a study that varied in ecological validity, general acceptance, and internal validity. High NC jurors found the defendant liable more often and evaluated expert evidence quality more favorably when the expert's study was internally valid vs. missing a control group; low NC jurors did not. Ecological validity and general acceptance did not affect jurors' judgments. Ratings of expert and plaintiff credibility, plaintiff trustworthiness, and expert evidence quality were positively correlated with verdict. Theoretical implications for the scientific reasoning literature and practical implications for trials containing psychological science are discussed.