The Effects of Counterstereotypic Gender Strategies on Candidate Evaluations

Voters do not associate female candidates with feminine stereotypes, but voters also do not associate female candidates with the qualities most valued in political leaders such as experience and knowledge. Current research offers conflicting conclusions on whether female candidates benefit from breaking with feminine norms or face a backlash for being too aggressive and not likable enough. Using a series of experiments, I show how counterstereotypic gender strategies, including women emphasizing masculine trait competencies, improve evaluations of female candidates along both masculine and feminine leadership dimensions. These results offer novel insights into how female candidates can overcome perceptual deficits among voters that they lack critical masculine leadership qualities. I also show that female candidates can overcome these biases without losing on traditional feminine strengths such as warmth and likability. However, counterstereotypic female candidates can face a “likability” backlash from out‐partisan voters. These findings suggest counterstereotypes may be more beneficial for female candidates in a primary election context when voters are copartisans rather than general elections where candidates often need cross‐partisan support.     

Punishing female negotiators for asserting too much…or not enough: Exploring why advocacy moderates backlash against assertive female negotiators

We complement prior findings that self-advocating female negotiators are reluctant to assert their interests and subsequently suffer financial repercussions, relative to other-advocating females, self-advocating males, and other-advocating males, by showing that self-advocating female negotiators who do assert their interests suffer negative social judgments (i.e., backlash). We use nascent theory on societal norms for the behavior of each gender to explain why advocacy context moderates backlash. We show that assertive, self-advocating women suffer a social backlash (for example, decreased likability) because their behavior is associated with high negative masculine and low positive feminine characterizations. Non-assertive, other-advocating women suffer a leadership backlash (for example, lower presumed competency) because their behavior is associated with high negative feminine and low positive masculine characterizations. Interestingly, male negotiators do not suffer any backlash consequences despite being characterized in a fashion similar to that of the females in each condition.     

Masculine Ideology,Sexual Communication,and Sexual Self‐Efficacy Among Parenting Adolescent Couples

This study examined the relationship between traditional masculine role norms (status, toughness, anti‐femininity) and psychosocial mechanisms of sexual risk (sexual communication, sexual self‐efficacy) among young, low‐income, and minority parenting couples. Between 2007 and 2011, 296 pregnant adolescent females and their male partners were recruited from urban obstetrics clinics in Connecticut. Data regarding participants' beliefs in masculine role norms, frequency of general sex communication and sexual risk communication, and sexual self‐efficacy were collected via computer‐assisted self‐interviews. Generalized estimating equation (GEE) models were used to test for actor effects (whether a person's masculine role norms at baseline influence the person's own psychosocial variables at 6‐month follow‐up) and partner effects (whether a partner's masculine role norms at baseline influence an actor's psychosocial variables at 6‐month follow‐up). Results revealed that higher actor status norms were significantly associated with more sexual self‐efficacy, higher actor toughness norms were associated with less sexual self‐efficacy, and higher actor anti‐femininity norms were significantly associated with less general sex communication, sexual risk communication, and sexual self‐efficacy. No partner effects were found. These results indicate a need for redefining masculine role norms through family centered approaches in pregnant or parenting adolescent couples to increase sexual communication and sexual self‐efficacy. Further research is needed to understand partner effects in the context of a relationship and on subsequent sexual risk behavior.     

Self‐power associations: the possession of power impacts women's self‐concepts

Women's self‐identification with social power was assessed in three studies using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998 ). In Experiment 1, women held weaker implicit and explicit associations between self and power than did men. Experiment 2 demonstrated that women assigned to a high power group have stronger implicit self‐power associations than do women in a low power group. Experiment 3 showed that women assigned to a high power role have stronger implicit self‐masculine associations than do women assigned to a low power role, but social power did not affect explicit associations with masculinity. These studies suggest that gender differences in implicit self‐concept may be malleable depending on context and social roles. Copyright © 2005 John Wiley & Sons, Ltd.     

Men's strategic preferences for femininity in female faces

Several evolutionarily relevant sources of individual differences in face preference have been documented for women. Here, we examine three such sources of individual variation in men's preference for female facial femininity: term of relationship, partnership status and self‐perceived attractiveness. We show that men prefer more feminine female faces when rating for a short‐term relationship and when they have a partner (Study 1). These variables were found to interact in a follow‐up study (Study 2). Men who thought themselves attractive also preferred more feminized female faces for short‐term relationships than men who thought themselves less attractive (Study 1 and Study 2). In women, similar findings for masculine preferences in male faces have been interpreted as adaptive. In men, such preferences potentially reflect that attractive males are able to compete for high‐quality female partners in short‐term contexts. When a man has secured a mate, the potential cost of being discovered may increase his choosiness regarding short‐term partners relative to unpartnered men, who can better increase their short‐term mating success by relaxing their standards. Such potentially strategic preferences imply that men also face trade‐offs when choosing relatively masculine or feminine faced partners. In line with a trade‐off, women with feminine faces were seen as more likely to be unfaithful and more likely to pursue short‐term relationships (Study 3), suggesting that risk of cuckoldry is one factor that may limit men's preferences for femininity in women and could additionally lead to preferences for femininity in short‐term mates.     

Social skills and sex‐role functioning in borderline personality disorder: relationship to self‐mutilating behavior

This study compared the social skills functioning and sex role affiliation of female inpatients diagnosed with borderline personality disorder who engaged in self‐mutilating behavior (n?=?30) with female patients with borderline personality disorder who did not engage in such behavior (n?=?18). Patients with borderline personality disorder who engaged in self‐mutilating behavior were found to have relatively poorer skills in communicating non‐verbal emotional information to others and in receiving and interpreting such information from others. In terms of sex role orientation, patients who engaged in self‐mutilating behavior were significantly more likely than non‐mutilators to be typed as undifferentiated using the Bem Sex Role Inventory. These participants were less likely to identify with either masculine or feminine sex roles. Patients who did not self‐mutilate were found to be significantly more likely than those who did self‐mutilate to identify with the masculine sex role.     

When being a girl matters less: Accessibility of gender‐related self‐knowledge in single‐sex and coeducational classes and its impact on students' physics‐related self‐concept of ability

Background . Establishing or preserving single‐sex schooling has been widely discussed as a way of bringing more girls into the natural sciences. Aims . We test the assumption that the beneficial effects of single‐sex education on girls' self‐concept of ability in masculine subjects such as physics are due to the lower accessibility of gender‐related self‐knowledge in single‐sex classes. Sample . N = 401 eighth‐graders (mean age 14.0 years) from coeducational comprehensive schools. Methods . Random assignment of students to single‐sex vs. coeducational physics classes throughout the eighth grade. At the end of the year, students' physics‐related self‐concept of ability was measured using a questionnaire. In a subsample of N = 134 students, the accessibility of gender‐related self‐knowledge during physics classes was assessed by measuring latencies and endorsement of sex‐typed trait adjectives. Results . Girls from single‐sex physics classes reported a better physics‐related self‐concept of ability than girls from coeducational classes, while boys' self‐concept of ability did not vary according to class composition. For both boys and girls, gender‐related self‐knowledge was less accessible in single‐sex classes than in mixed‐sex classes. To the extent that girls' feminine self‐knowledge was relatively less accessible than their masculine self‐knowledge, their physics‐related self‐concept of ability improved at the end of the school year. Conclusions . By revealing the importance of the differential accessibility of gender‐related self‐knowledge in single‐ and mixed‐sex settings, our study clarifies why single‐sex schooling helps adolescents to gain a better self‐concept of ability in school subjects that are considered inappropriate for their own sex.     

Gossip and the Self

The relationship between self‐reported gossip, evaluative conversation about other people, and the self was examined with 243 university students completing questionnaires measuring gossip from 2 theoretical viewpoints: as an individual‐difference characteristic, or as having social functions. The self was examined using several perspectives: self‐concept clarity, self‐efficacy, locus of control, and self‐monitoring. Using structural equation modeling, gossip was related to external locus of control, high‐self‐monitoring, low self‐concept clarity, and low self‐efficacy. The final model is that high self‐monitoring and locus of control mediate the relationship between self‐clarity/efficacy and gossip. The study demonstrates the important role of self‐monitoring and locus of control in gossip and that negative gossip may be associated with a more externalized, unclear sense of self.     

THE RELATIONSHIP BETWEEN SEX ROLE ORIENTATION, SELF ESTEEM, AND SEX-TYPED OCCUPATIONAL CHOICE OF COLLEGE WOMEN

This study assessed the relationship between sex role orientation, self esteem, and occupational choice. A random sample of one hundred forty-four college women in a feminine-typed occupational field of study and 143 college women in a masculine-typed occupational field of study completed self-report measures to assess sex role orientation (androgynous, masculine, feminine, or undifferentiated) and self-esteem. Comparisons of occupational groups revealed a significantly higher level of self-esteem in the feminine-typed occupational group as opposed to the masculinetyped group. The masculine women in the feminine occupational group and the androgynous women in both groups had significantly higher levels of self-esteem than the masculine women in the masculine occupational group. Implications of findings and future research directions are discussed.     

Self‐Supervisor Agreement: The Influence of Feedback Seeking on the Relationship Between Self and Supervisor Ratings of Performance1

Self‐assessment research has continued to search for those factors that increase self‐other rating agreement. The current field study investigated the feedback‐seeking strategies (i. e., monitoring and inquiry) used by 125 employees to obtain performance information, as well as the relationship between feedback‐seeking strategy use and self‐supervisor performance‐rating agreement. Results indicate that the frequency of monitoring reported by employees significantly moderated the relationship between self and supervisor ratings of performance. Individuals who reported higher levels of feedback seeking through monitoring were more likely to have self‐assessments that were congruent with their supervisors' ratings of performance.     

An Exploration of the Dishonest Side of Self‐Monitoring: Links to Moral Disengagement and Unethical Business Decision Making

The majority of research on self‐monitoring has focused on the positive aspects of this personality trait. The goal of the present research was to shed some light on the potential negative side of self‐monitoring and resulting consequences in two independent studies. Study 1 demonstrated that, in addition to being higher on Extraversion, high self‐monitors are also more likely to be low on Honesty‐Humility, which is characterized by a tendency to be dishonest and driven by self‐gain. Study 2 was designed to investigate the consequences of this dishonest side of self‐monitoring using two previously unexamined outcomes: moral disengagement and unethical business decision making. Results showed that high self‐monitors are more likely to engage in unethical business decision making and that this relationship is mediated by the propensity to engage in moral disengagement. In addition, these negative effects of self‐monitoring were found to be due to its low Honesty‐Humility aspect, rather than its high Extraversion side. Further investigation showed similar effects for the Other‐Directedness and Acting (but not Extraversion) self‐monitoring subscales. These findings provide valuable insight into previously unexamined negative consequences of self‐monitoring and suggest important directions for future research on self‐monitoring. Copyright © 2013 European Association of Personality Psychology     

Why Do High Self‐Monitors Emerge as Leaders in Small Groups? A Comparative Analysis of the Behaviors of High Versus Low Self‐Monitors1

The current study examined the relationship between self‐monitoring and leader emergence focusing on the specific observable behaviors that differentiate high and low self‐monitors in small decision groups. Consistent with previous research, high self‐monitors were more likely to emerge as leaders than were low self‐monitors. Further, observational ratings of task‐oriented and relationship‐oriented leader behaviors made by trained raters blind to the purpose of the study indicated that high self‐monitors emerged as leaders by engaging in significantly more task‐oriented leader behaviors. In contrast, no differences were found in relationship‐oriented leader behaviors between high and low self‐monitors. The findings are discussed in the context of behavioral approaches to the study of leadership and research on self‐monitoring. Implications for research on leader emergence, group process, and research methods are also provided, along with directions for future research.     

Specific job search self‐efficacy beliefs and behaviors of unemployed ethnic minority women

This two‐wave field study draws from social cognitive theory to investigate the specific job search self‐efficacy beliefs and behaviors of unemployed ethnic minority women in the Netherlands. We go beyond prior job search research that predominantly used white samples and conceptualized job search self‐efficacy and behavior as global, unidimensional constructs. We found that networking self‐efficacy and Internet self‐efficacy were the main predictors of ethnic minority women’s job search behaviors. Moreover, the more time they spent on contacting employment agencies and looking at job ads the more job offers they received. Finally, time spent on job ads was more positively related to job offers when job ad self‐efficacy was high and time spent on networking only predicted job offers when networking self‐efficacy was high.     

Alcohol as social lubricant.

This study examines how consuming alcohol differentially affects the communicative behavior and perceptions of high and low social self‐esteem (SSE) women as they engage in a brief interaction with a flirtatious male. Alcohol myopia theory proposes that alcohol affects behavior when it blocks a person's normal inhibitions about enacting a behavior. It was predicted that low SSE women would be more inhibited when talking to a flirtatious male than would high SSE women and, therefore administration of a social self‐esteem measure and random assignment to an alcoholic or nonalcoholic beverage condition, participants (N=50) talked with an attractive, flirtatious male confederate. Low SSE women were less anxious and self‐disclosed more when drinking than when sober, whereas high SSE women were not significantly affected by alcohol consumption. The discussion highlights the complex and often contradictory effects of alcohol consumption on social interaction.     

Gender-Role Congruence and Self-Referencing as Determinants of Advertising Effectiveness

In an initial experiment, men and women with varied gender-role orientations evaluated gender-stereotyped and nonstereotyped advertisements for gendered products that are actually used by both sexes. Consistent with a gender-role congruence model of advertising effectiveness, traditional participants (masculine men; feminine women) responded more favorably to traditional (i.e., gender-stereotyped) than to nontraditional advertisements, whereas nontraditional participants (androgynous individuals; feminine men; masculine women) reacted somewhat more favorably to the nontraditional advertisements. Experiment 2 revealed that when encouraged to self reference, traditional participants became much more responsive to nontraditional advertisements, even more so than were the nontraditional participants. Practical implications of these results are discussed.     

Gender and friendship: Why are men's best same‐sex friendships less intimate and supportive?

Despite efforts to dismiss it, the finding that men's same‐sex friendships are less intimate and supportive than women's is robust and widely documented. We tested six possible explanations for this finding: lack of parental models for friendship, emotional restraint, homophobia, masculine self‐identity, competitive strivings, and role conflicts. Of these, emotional restraint and homophobia toward gay men provided the most explanatory power for gender effects on both intimacy and support in best friendships. Masculine self‐identity mediated the relationship between gender and intimate–but not supportive–friendship; and having a same‐sex parent with close friendships mediated the relationship between gender and supportive–but not intimate–friendship. Unexpected findings about the importance of a status orientation toward friendship suggest that researchers should abandon the male‐deficit model of friendship in favor of studying the reasons why some men and women seek close same‐sex friendships.     

Love It or Leave It: A Look at Women in Clerical Occupations1

This study was conducted among female clerical workers to examine factors associated with attitudes toward bridging programs. These programs facilitate women's transition from traditional to nontraditional careers. In a proposed model, 2 paths linking masculine and feminine traits of the self‐concept to personal relative deprivation were tested. Whereas feminine traits were expected to correlate with masculine traits, the former was predicted to yield feelings of relative satisfaction and the latter to evoke relative deprivation. Relative deprivation was predicted to increase intention to endorse bridging program activities. Results support the model, albeit analyses suggested an additional path from masculine traits to bridging program activities. Implications of this reality test of the relations between self‐concept, relative deprivation, and career mobility are discussed.     

Recognition,Respect and Athletic Excellence

ABSTRACT

Scholars across disciplines recognize sport as an institution perpetuating sexism and bias against women in light of its masculine ideals. However, little philosophical research identifies how a masculine environment impacts women’s possibilities in sport. This paper shows that socially structured masculine ideals of athletic excellence impact recognition of women’s athletic achievements while contributing to contexts endangering respect and self-respect. Exploring athletic disrespect reveals connections to more broadly harmful sport practices that include physical and sexual violence. Thus, the practical concern is that sport’s masculine ideals might undermine women’s pursuit of athletic excellence in more harmful ways than previously recognized.