Interaction of prime and target in the subliminal affective priming effect

It has been found that an emotional stimulus such as a facial expression presented subliminally can affect subsequent information processing and behavior, usually by shifting evaluation of a subsequent stimulus to a valence congruent with the previous stimulus. This phenomenon is called subliminal affective priming. The present study was conducted to replicate and expand previous findings by investigating interaction of primes and targets in the affective priming effect. Two conditions were used. Prime (subliminal presentation 35 msec.) of an angry face of a woman and a No Prime control condition. Just after presentation of the prime, an ambiguous angry face or an emotionally neutral face was presented above the threshold of awareness (500 msec.). 12 female undergraduate women judged categories of facial expressions (Anger, Neutral, or Happiness) for the target faces. Analysis indicated that the Anger primes significantly facilitated judgment of anger for the ambiguous angry faces; however, the priming effect of the Anger primes was not observed for neutral faces. Consequently, the present finding suggested that a subliminal affective priming effect should be more prominent when affective valence of primes and targets is congruent.     

Differential priming effect for subliminal fear and disgust facial expressions

Compared to neutral or happy stimuli, subliminal fear stimuli are known to be well processed through the automatic pathway. We tried to examine whether fear stimuli could be processed more strongly than other negative emotional stimuli using a modified subliminal affective priming paradigm. Twenty-six healthy subjects participated in two separated sessions. Fear, disgust and neutral facial expressions were adopted as primes, and 50% happy facial stimuli were adopted as a target to let only stronger negative primes reveal a priming effect. Participants were asked to appraise the affect of target faces in the affect appraisal session and to appraise the genuineness of target faces in the genuineness appraisal session. The genuineness instruction was developed to help participants be sensitive to potential threats. In the affect appraisal, participants judged 50% happy target faces significantly more 'unpleasant' when they were primed by fear faces than primed by 50% happy control faces. In the genuineness appraisal, participants judged targets significantly more 'not genuine' when they were primed by fear and disgust faces than primed by controls. These findings suggest that there may be differential priming effects between subliminal fear and disgust expressions, which could be modulated by a sensitive context of potential threat.     

时间间隔对面部表情唤醒度阈下情绪启动的影响

采用3×4混合实验设计,研究了启动刺激与靶刺激的时间间隔对面部表情唤醒度阈下情绪启动效应的影响,实验因素为启动刺激的唤醒度和时间间隔。结果发现,当时间间隔为200ms、300ms、500ms时,出现了阈下情绪启动效应,时间间隔为700ms时,启动效应消失。上述结果表明阈下情绪启动效应可在唤醒度维度上实现,但此效应只能在启动刺激与靶刺激间隔时间较短的情况下出现。     

不同愉悦度面孔阈下情绪启动效应:来自ERP的证据

采用事件相关电位技术,研究阈下情绪启动效应。实验中的因素是阈下呈现的情绪启动面孔的愉悦度,分为高、低两个水平。被试的任务是对中性靶刺激面孔进行情绪判断。结果发现:被试在对靶刺激进行情绪判断时出现与启动刺激愉悦度趋于一致的启动效应;低愉悦度面孔作启动刺激条件下N1和P2的波幅显著大于高愉悦度面孔作为启动刺激的条件;不同愉悦度情绪面孔的阈下启动效应是由于启动刺激影响了对靶刺激的知觉加工所致。     

No evidence for subliminal affective priming with emotional facial expression primes

The present study investigated whether facial expressions of emotion presented outside consciousness awareness will elicit evaluative responses as assessed in affective priming. Participants were asked to evaluate pleasant and unpleasant target words that were preceded by masked or unmasked schematic (Experiment 1) or photographic faces (Experiments 1 and 2) with happy or angry expressions. They were either required to perform the target evaluation only or to perform the target evaluation and to name the emotion expressed by the face prime. Prime-target interval was 300 ms in Experiment 1 and 80 ms in Experiment 2. Naming performance confirmed the effectiveness of the masking procedure. Affective priming was evident after unmasked primes in tasks that required naming of the facial expressions for schematic and photographic faces and after unmasked primes in tasks that did not require naming for photographic faces. No affective priming was found after masked primes. The present study failed to provide evidence for affective priming with masked face primes, however, it indicates that voluntary attention to the primes enhances affective priming.     

What is a nice smile like that doing in a place like this? Automatic affective responses to environments influence the recognition of facial expressions

An affective priming paradigm with pictures of environmental scenes and facial expressions as primes and targets, respectively, was employed in order to investigate the role of natural (e.g., vegetation) and built elements (e.g., buildings) in eliciting rapid affective responses. In Experiment 1, images of environmental scenes were digitally manipulated to make continua of priming pictures with a gradual increase of natural elements (and a decrease of built elements). The primes were followed by presentations of facial expressions of happiness and disgust as to-be-recognized target stimuli. The recognition times of happy faces decreased and the recognition times of disgusted faces increased as the quantity of natural/built material present in the primes increased/decreased. The physical changes also influenced the evaluated restorativeness and affective valence of the primes. In Experiment 2, the primes used in Experiment 1 were manipulated in such a way that they were void of any recognizable natural or built elements but contained either similar colours or similar shapes as primes in Experiment 1. This time the results showed no effect of priming. These results were interpreted to give support for a view that the priming effect by environmental pictures is due to the primes representing environmental scenes and not due to the presence of certain low-level colour or shape information in the primes. In all, the present results provide evidence that perception of environmental scenes elicits automatic affective responses and influences recognition of facial expressions.     

Nervous Instability and Genius: Military and Political Leaders

Participants (N = 106) performed an affective priming task with facial primes that varied in their skin tone and facial physiognomy, and, which were presented either in color or in gray-scale. Participants' racial evaluations were more positive for Eurocentric than for Afrocentric physiognomy faces. Light skin tone faces were evaluated more positively than dark skin tone faces, but the magnitude of this effect depended on the mode of color presentation. The results suggest that in affective priming tasks, faces might not be processed holistically, and instead, visual features of facial priming stimuli independently affect implicit evaluations.     

Dynamic variations in affective priming

The present study investigates the dynamics of emotional processing and awareness using an affective facial priming paradigm in conjunction with a multimodal assessment of awareness. Key facial primes are visually masked, and are presented for brief (unconscious) and extended (conscious) durations. Using a preference measure, we examine whether the effects of the primes differ qualitatively (Murphy & Zajonc, 1993). We show that: (a) unconscious affective priming with faces emerges strongly in initial presentations and diminishes rapidly with repetition; (b) conscious affective priming also emerges strongly in initial presentations, however it persists in strength with repetition; and (c) in contrast to other reports on the salience of negative stimuli, happy faces appear more salient than sad faces when presented outside awareness. We discuss the limits and extensions of unconscious affective priming with faces, and consider several methodological and conceptual questions concerning emotional processing out of awareness.     

阈下安全启动改善非安全依恋女性的注意加工

研究采用掩蔽启动范式，结合事件相关电位技术，考察阈下安全启动在非安全依恋女性对婴儿面孔注意加工上的改善效应。行为指标上，悲伤程度评分和反应时结果均表明了安全启动的改善作用。ERP结果上，在早期注意加工阶段，阈下安全启动比中性启动诱发了依恋焦虑和依恋回避女性对婴儿面孔表情更大的N1波幅以及更优的P2潜伏期，在晚期控制注意加工相关的P3波幅上同样发现了类似的改善效应。研究结果表明阈下安全启动能够提升非安全依恋女性对婴儿面孔的知觉敏感性，改善非安全依恋女性注意加工缺陷，且这种改善效应不仅仅作用于早期注意加工阶段而且还可以扩展到个体有意识的晚期控制加工阶段。     

Self-specific priming effect

Priority of the “self” is thought to be evolutionarily advantageous. However, evidence for this priority has been sparse. In this study, subjects performed a gender categorization task on self- and non-self target faces preceded by either congruent (same gender as target) or incongruent (different gender) periliminal (33 ms) or subliminal (17 ms) primes. We found that subliminal primes induced a priming effect only on self target faces. This discovery of a self-specific priming effect suggests that functional specificity for faces may include timing as well as spatial adaptations.     

Emotion,cognition, and decision making

We examine two explanations of the subliminal affective priming effect. The feelings-as-information model (Schwarz &; Clore, 1988) holds that judgements are based on perceptible feelings. Hence, affective influences depend on the source to which feelings are (mis)attributed. In contrast, the affective primary hypothesis (Zajonc, 1980) suggests that affective influences should resist attributional interventions. This is because the affective system responsible for preferences is separate from the cognitive system responsible for inferences; because early affective processes are automatic and therefore inaccessible to higher-order interventions; and because early affective responses are not represented as conscious feelings. We tested these explanations in two experiments that crossed subliminal affective priming with (mis)attribution manipulations. Both studies found reliable shifts in judgements of neutral stimuli as a result of primes even when subjects were aware that their feelings might not be diagnostic for the judgement at hand. Subjects did not report experiencing any feelings in response to the primes. The obtained affective priming effect was independent of response times and subjective reports of engaging in judgemental corrections. However, the priming effect did prove sensitive to the experimental instructions. We discuss the implications of these findings for the affective primacy hypothesis and the feelings-as-information model.     

Priming of semantic classifications by novel subliminal prime words

Four experiments demonstrate category congruency priming by subliminal prime words that were never seen as targets in a valence-classification task (Experiments 1, 2, and 4) and a gender-classification task (Experiment 3). In Experiment 1, overlap in terms of word fragments of one or more letters between primes and targets of different valences was larger than between primes and targets of the same valence. In Experiments 2 and 3, the sets of prime words and target words were completely disjoint in terms of used letters. In Experiment 4, pictures served as targets. The observed subliminal priming effects for novel primes cannot be driven by partial analysis of primes at the word-fragment level; they suggest instead that primes were processed semantically as whole words contingent upon prime duration.     

Right hemispheric dominance in processing of unconscious negative emotion

Right hemispheric dominance in unconscious emotional processing has been suggested, but remains controversial. This issue was investigated using the subliminal affective priming paradigm combined with unilateral visual presentation in 40 normal subjects. In either left or right visual fields, angry facial expressions, happy facial expressions, or plain gray images were briefly presented as negative, positive, and control primes, followed by a mosaic mask. Then nonsense target ideographs were presented, and the subjects evaluated their partiality toward the targets. When the stimuli were presented in the left, but not the right, visual fields, the negative primes reduced the subjects’ liking for the targets, relative to the case of the positive or control primes. These results provided behavioral evidence supporting the hypothesis that the right hemisphere is dominant for unconscious negative emotional processing.     

Right hemispheric dominance in processing of unconscious negative emotion

Right hemispheric dominance in unconscious emotional processing has been suggested, but remains controversial. This issue was investigated using the subliminal affective priming paradigm combined with unilateral visual presentation in 40 normal subjects. In either left or right visual fields, angry facial expressions, happy facial expressions, or plain gray images were briefly presented as negative, positive, and control primes, followed by a mosaic mask. Then nonsense target ideographs were presented, and the subjects evaluated their partiality toward the targets. When the stimuli were presented in the left, but not the right, visual fields, the negative primes reduced the subjects' liking for the targets, relative to the case of the positive or control primes. These results provided behavioral evidence supporting the hypothesis that the right hemisphere is dominant for unconscious negative emotional processing.     

Affective priming with liked and disliked persons: Prime visibility determines congruency and incongruency effects

The present research investigated whether the affective priming paradigm from Fazio, Sanbonmatsu, Powell, and Kardes (1986) can be used as an implicit measure of person schemata. Names and faces of friends or romantic partners and of a disliked person were used as primes. It was explored whether: (1) stimuli relating to liked and disliked persons elicit congruency priming effects similar to those reported for words; (2) masked and unmasked priming procedures had similar effects; and (3) whether individual differences in the implicit measure were related to explicit measures of relationship quality. For clearly visible primes the expected congruence priming effects were found across names and faces. For marginally visible primes, however, unexpected reverse priming effects were observed for the disliked person. In a second experiment, a confound of the familiarity and evaluation of the significant other primes was removed. Now a reverse priming effect could be demonstrated for masked primes in both liked and disliked person conditions. On the group level, effects were consistent across name and face primes, thus providing strong evidence that priming effects were caused by the activation of person schemata. The reliability of inter-individual differences in person-specific priming effects was found to be unsatisfactory, and correlations with explicit measures were not consistent across name and face priming conditions. An explanation of reverse priming effects is discussed, and measures to improve the psychometric quality of individual affective priming indices are suggested.     

Contextual influences of emotional speech prosody on face processing: How much is enough?

The influence of emotional prosody on the evaluation of emotional facial expressions was investigated in an event-related brain potential (ERP) study using a priming paradigm, the facial affective decision task. Emotional prosodic fragments of short (200-msec) and medium (400-msec) duration were presented as primes, followed by an emotionally related or unrelated facial expression (or facial grimace, which does not resemble an emotion). Participants judged whether or not the facial expression represented an emotion. ERP results revealed an N400-like differentiation for emotionally related prime-target pairs when compared with unrelated prime-target pairs. Faces preceded by prosodic primes of medium length led to a normal priming effect (larger negativity for unrelated than for related prime-target pairs), but the reverse ERP pattern (larger negativity for related than for unrelated prime-target pairs) was observed for faces preceded by short prosodic primes. These results demonstrate that brief exposure to prosodic cues can establish a meaningful emotional context that influences related facial processing; however, this context does not always lead to a processing advantage when prosodic information is very short in duration.     

What are we really priming? Cue-based versus category-based processing of facial stimuli.

Results from 5 experiments provide converging evidence that automatic evaluation of faces in sequential priming paradigms reflects affective responses to phenotypic features per se rather than evaluation of the racial categories to which the faces belong. Experiment 1 demonstrates that African American facial primes with racially prototypic physical features facilitate more automatic negative evaluations than do other Black faces that are unambiguously categorizable as African American but have less prototypic features. Experiments 2, 3, and 4 further support the hypothesis that these differences reflect direct affective responses to physical features rather than differential categorization. Experiment 5 shows that automatic responses to facial primes correlate with cue-based but not category-based explicit measures of prejudice. Overall, these results suggest the existence of 2 distinct types of prejudice.     

Depth of facial expression processing depends on stimulus visibility: Behavioral and electrophysiological evidence of priming effects

Participants performed a priming task during which emotional faces served as prime stimuli and emotional words served as targets. Prime-target pairs were congruent or incongruent, and two levels of prime visibility were obtained by varying the duration of the masked primes. To probe a neural signature of the impact of the masked primes, lateralized readiness potentials (LRPs) were recorded over motor cortex. In the high-visibility condition, responses to word targets were faster when the prime-target pairs were congruent than when they were incongruent, providing evidence of priming effects. In line with the behavioral results, the electrophysiological data showed that high-visibility face primes resulted in LRP differences between congruent and incongruent trials, suggesting that prime stimuli initiated motor preparation. Contrary to the above pattern, no evidence for reaction time or LRP differences was observed in the low-visibility condition, revealing that the depth of facial expression processing is dependent on stimulus visibility.     

Evaluative priming from subliminal emotional words: Insights from event-related potentials and individual differences related to anxiety

The present ERP study investigated effects of subliminal emotional words on preference judgments about subsequent visual target stimuli (paintings, portraits). Each target was preceded by a masked 17-ms emotional adjective. Four classes of prime words were distinguished according to the combinations of positive/negative valence and high/low arousal. Targets were liked significantly more after positive-arousing primes (e.g., happy), relative to negative-arousing (brutal), positive-nonarousing (mild), and negative-nonarousing primes (lazy). In the target ERP, amplitude of right-hemisphere positive slow wave was increased after positive-arousing compared to negative-arousing primes. Evaluative priming effects on judgments and ERPs were more pronounced in high state-anxious participants. The results suggest that (1) there is indeed affective/semantic processing of unconscious words, (2) evaluative priming operates relatively late during target processing, (3) to be effective, prime words need to score high on the arousal dimension, and (4) individual differences in state anxiety modulate the susceptibility to subliminal evaluative priming.     

Long-lasting effects of subliminal affective priming from facial expressions

Unconscious processing of stimuli with emotional content can bias affective judgments. Is this subliminal affective priming merely a transient phenomenon manifested in fleeting perceptual changes, or are long-lasting effects also induced? To address this question, we investigated memory for surprise faces 24 h after they had been shown with 30-ms fearful, happy, or neutral faces. Surprise faces subliminally primed by happy faces were initially rated as more positive, and were later remembered better, than those primed by fearful or neutral faces. Participants likely to have processed primes supraliminally did not respond differentially as a function of expression. These results converge with findings showing memory advantages with happy expressions, though here the expressions were displayed on the face of a different person, perceived subliminally, and not present at test. We conclude that behavioral biases induced by masked emotional expressions are not ephemeral, but rather can last at least 24 h.