Testing the generality of the name letter effect: name initials and everyday attitudes

The name letter effect is the tendency to evaluate alphabetical letters in one's name, especially initials, particularly favorably. Recent evidence suggests that name initials may even predict career choices. The authors investigated whether people possess favorable attitudes toward basic attitude objects beginning with name initials, both between individuals (e.g., does Judy like jam more than does Doug?) and within individuals (e.g., does Judy like jam more than honey?). Ratings of animals, foods, leisure activities (Studies 1-4) and national groups (Studies 2-4) revealed no object preference as a function of matching name initials. However, the name letter effect emerged (Studies 3-4), as did a clear preference for brand names starting with one's name initials (Study 4). Self-esteem, narcissism, and stimuli characteristics did not reliably influence these effects. Implications for extending name letter effects to basic attitude processes are discussed.     

Reaction time to letter name or letter case

Subjects were shown two letters from the set BDGbdg. In one condition, subjects were required to decide whether or not the letters had the same name. In the other condition, subjects decided whether or not the two letters were presented in the same case. Reaction times were always faster when the two letters on a given trial were physically identical. However, there was no difference in the speed of a name match or a case match when the two letters were not physically identical. Since subjects could have based a case match on the presence or absence of a single feature — a protruding vertical line — it was concluded that subjects are not able to selectively attend to a single visual feature in order to identify a letter. Rather, a subject analyzes several features in parallel in order to arrive at a simultaneous decision about a letter's name or case.     

Narcissism beyond Gestalt and awareness: The name letter effect

‘Mere belongingness to self’ is tested as a sufficient condition for the enhancement of the attractiveness of visual letter stimuli. Experimental evidence is presented that, independent of visual, acoustical, aesthetic, semantic and frequency characteristics, letters belonging to own first and/or family name are preferred above not-own name letters. The effect is obtained in the absence of awareness of the Gestalt of any name, thus challenging current understanding of fundamental affective processes.     

The acquisition of abstract letter codes

A modification of Posner's letter-matching paradigm proposed by Beller (1971) was employed to study the development of abstract visual and name codes for letters. Second-, fourth-, and sixth-grade students (ages 8, 10, and 12 years, respectively) were presented in advance one of a pair of to-be-matched letters. Case agreement (upper- and lowercase) between the prime letter and the letter pair was manipulated to differentiate facilitation based on concrete features of the stimulus letter from that based on the letter's abstract visual code. For physical matches second graders showed greater facilitation from same-case primes than from different-case primes, whereas sixth graders benefited equally from both types of prime. For same-name and different conditions, no qualitative developmental differences were revealed as all subjects benefited from letter primes irrespective of case agreement. The acquisition and utilization of abstract visual codes for letters are a later acquisition than name codes, which were clearly operative at the lowest grade level in the present experiment.     

Affective consequences of mere ownership: The name letter effect in twelve European languages

The hypothesis is tested that mere ownership of an object is a sufficient condition to enhance its likelihood to become one of the most attractive items of the entire set of similar objects. Evidence is presented that isolated visual letter stimuli belonging to one's own name are more often ranked among the six most preferred letters of the entire alphabet than identical not-own name letters. Across 12 different European languages, an (own) name letter effect was found for (initial and/or not-initial) letters belonging to own first and/or family name. The fundamental theoretical relevance of the effect is outlined as well as its heuristic value for research on individual versus collective ownership and on affective asymmetry. A cross-lingual analysis of the six least preferred letters-while also confirming the mere ownership hypothesis-calls for a critical reformulation of Zajonc's mere exposure theory.     

Constraints on children's color term acquisition

Kowalski and Zimiles (2006) and O'Hanlon and Roberson (2006) address an age-old question: Why do children find it difficult to learn color terms? Here these articles are reflected on, providing a focused examination of the issues central to this question. First, the criteria by which children are said to find color naming difficult are considered. Although the age of color term acquisition is decreasing, and color naming might not be more difficult than other abstract attributes, several stages of difficulty are identified. Second, it is argued that there are potentially multiple constraints (e.g., conceptual, attentional, and linguistic) for these multiple stages of difficulty with color term acquisition. Third, it is argued that the validity and reliability of techniques for identifying constraints need to be considered and that converging evidence for the constraints should be provided. Finally, a series of new questions that need to be asked to provide a well-rounded explanation of the difficulties children face when learning color terms is outlined.     

Aliens behaving badly: children's acquisition of novel purity-based morals

The traditional cognitive developmental perspective on moral acquisition posits that children actively construct moral beliefs by assessing the negative impacts of antisocial behaviors. This account is not easily applied to actions that are considered immoral despite lacking consequences for others' welfare. We studied the moralization of behaviors without tangible impacts, specifically examining the independent and joint roles of feelings and norms in children's acquisition of purity-based morals. Seven-year-olds were shown pictures of anthropomorphic aliens engaged in unfamiliar activities and were asked to judge whether these actions were wrong or OK. Relative to a control condition matched for valence and informational complexity, children made elevated wrongness judgments when they were either disgusted or led to believe that the behaviors were unnatural. However, it was only in a condition that included both disgust induction and information about unnaturalness that children exhibited robust tendencies to judge the actions as wrong. This research therefore demonstrates that feelings and norms work in concert such that purity morals are most readily acquired when both factors are involved. The implications for accounts of moral development are discussed.     

Persian speaking children's acquisition of relative clauses

The current study examined the acquisition of relative clauses (RCs) in Persian-speaking children. Persian is a relatively unique data point in crosslinguistic research in acquisition because it is a head-final language with post-nominal RCs. Children (N = 51) aged 2 to 7 years completed a picture-selection task that tested their comprehension of subject-, object-, and genitive-RCs. The results showed that the children experienced greater difficulty processing object and genitive RCs when compared to subject RCs, suggesting that the children have particular difficulty processing sentences with non-canonical word order. The results are discussed with reference to a number of theoretical accounts proposed to account for sentence difficulty.     

Long-term age of acquisition effects in famous name processing

The age of acquisition (AoA) effect refers to the processing advantage that words, objects, and people learnt earlier in life hold over those acquired later. We explored the long-term effects of AoA on performance, using naturally occurring famous names, acquired by participants cumulatively over three decades. We manipulated AoA by selecting celebrities who had first become known to our participants in the 1960s, 1970s, or 1980s and explored the effects of age by testing participants aged in their 40s, 50s, or 60s. Seventy-two participants made push-button 'Yes-No' familiarity decision judgements to the printed names of celebrities. We found a significant AoA effect. A linear increase in reaction time was uncovered, with the participants being fastest to respond to the 1960s celebrities, followed by those from the 1970s, and being slowest to respond to celebrities from the 1980s. There was no age × AoA interaction, although the AoA effect was most pronounced in the oldest participant group. Our data demonstrate the long-term persistent influence of AoA on processing speed. Moreover, they indicate that the effects of AoA are much more subtle than simply reflecting a difference between the earliest acquired stimuli in a processing domain and all later acquired items.     

Mastery pleasure versus mere ownership: A quasi-experimental cross-cultural and cross-alphabetical test of the name letter effect

Four studies test both the alternative explanation advanced by Hoorens and Todorova (1988) for Nuttin's (1984, 1985, 1987) name letter effect (NLE), and two interpretations for an unexplained finding of the former authors. Flemish, Hungarian and Thai children show an increasing rather than a decreasing NLE over primary school grades (studies 1, 2 and 4). Thai university students and school children prefer own name letters in their ‘mother’ alphabet (Thai) but also in their second (Roman) alphabet (studies 3 and 4). All these results contradict the primacy of own name writing or mastery pleasure hypothesis. Independently of the time interval between the acquisition of both alphabets, a stronger NLE is found in the subjects ‘mother’ alphabet than in their second alphabet, contradicting a mitigated mastery pleasure explanation for the stronger NLE in one's ‘mother’ alphabet (Hoorens and Todorova, 1988). All the data are consistent with Nuttin's interpretation of the NLE in terms of the affective consequences of ‘mere ownership’. Finally, the striking generality of the NLE over languages, alphabets, and cultures is again demonstrated.     

Adults' representations of the Earth: Implications for children's acquisition of scientific concepts

When children are asked to draw the Earth they often produce intriguing pictures in which, for example, people seem to be standing on a flat disc or inside a hollow sphere. These drawings, and children's answers to questions, have been interpreted as indicating that children construct naïve, theory‐like mental models of the Earth (e.g. Vosniadou & Brewer, 1992 ). However, recent studies using different methods have found little or no evidence of these mental models, and report that many young children have some scientific knowledge of the Earth. To examine the reasons for these contrasting findings, adults (N = 350) were given the drawing task previously given to 5‐year‐old children. Fewer than half of the adults' pictures were scientific, and 15% were identical to children's ‘naïve’ drawings. Up to half of the answers to questions (e.g. ‘Where do people live?’) were non‐scientific. Open‐ended questions and follow‐up interviews revealed that non‐scientific responses were given because adults found the apparently simple task confusing and challenging. Since children very probably find it even more difficult, these findings indicate that children's non‐scientific responses, like adults', often result from methodological problems with the task. These results therefore explain the discrepant findings of previous research, and support the studies which indicate that children do not have naïve mental models of the Earth.     

Determinants of famous name processing speed: Age of acquisition versus semantic connectedness

The age of acquisition (AoA) and the amount of biographical information known about celebrities have been independently shown to influence the processing of famous people. In this experiment, we investigated the facilitative contribution of both factors to famous name processing. Twenty-four mature adults participated in a familiarity judgement task, in which the names of famous people were grouped orthogonally by AoA and by the number of bits of biographical information known about them (number of facts known; NoFK). Age of acquisition was found to have a significant effect on both reaction time (RT) and accuracy of response, but NoFK did not. The RT data also revealed a significant AoA × NoFK interaction. The amount of information known about a celebrity played a facilitative role in the processing of late-acquired, but not early-acquired, celebrities. Once AoA is controlled, it would appear that the semantic system ceases to have a significant overall influence on the processing of famous people. The pre-eminence of AoA over semantic connectedness is considered in the light of current theories of AoA and how their influence might interact.     

Literacy acquisition influences children's rapid automatized naming

Previous research has established that learning to read improves children's performance on reading‐related phonological tasks, including phoneme awareness (PA) and nonword repetition. Few studies have investigated whether literacy acquisition also promotes children's rapid automatized naming (RAN). We tested the hypothesis that literacy acquisition should influence RAN in an international, longitudinal population sample of twins. Cross‐lagged path models evaluated the relationships among literacy, PA, and RAN across four time points from pre‐kindergarten through grade 4. Consistent with previous research, literacy showed bidirectional relationships with reading‐related oral language skills. We found novel evidence for an effect of earlier literacy on later RAN, which was most evident in children at early phases of literacy development. In contrast, the influence of earlier RAN on later literacy was predominant among older children. These findings imply that the association between these two related skills is moderated by development. Implications for models of reading development and for dyslexia research are discussed.     

Speed of letter cancellation on the basis of visual and name identity in young children

Second-, fourth-, and sixth-grade children were tested on a visual search task where letter matching was based on the visual or name characteristics of letters. Visual match lists were searched faster than name match lists by all three grades. In the name match lists there was an increase in speed as a function of trials whereas in the visual match lists there was no increase. The name-physical match difference did not change as a function of age.     

Expanding the ABCs of RET

The original ABCs of rational-emotive therapy (RET)—where A stands for the Activating events in people's lives, B for their Beliefs about these events, and C for the emotional and behavioral Consequences or Concomitants of their Beliefs—have proved very popular and therapeutically useful since RET was created in 1955. These ABCs have been expanded over the years by Ellis and other writers on RET. This article presents an up-to-date and more detailed expansion of the ABCs, with special emphasis on expanding the more common rational Beliefs (rBs) and irrational Beliefs (iBs)     

Age of acquisition effects on an object‐name verification task

Naming latencies for words, objects and faces have been shown to be affected by the age at which an item is acquired (AoA). Originally, this effect was explained in terms of differential access to name representations. However, a number of recent studies have found AoA effects in tasks which do not require access to names (e.g. Brysbaert, Van Wijnendaele, & De Deynes, 2000 ; Lewis, 1999 ; Moore, Smith Spark, & Valentine, 2004 ; Moore & Valentine, 1999 ). Ellis and Lambon Ralph (2000) propose an alternative account of AoA, predicting that the effect should arise in any task where previously stored information is retrieved. The current study explored the effect of AoA on an object‐name verification task. Experiments 1 and 2 demonstrated that early acquired objects were verified significantly faster than later acquired objects. A third experiment collected naming latencies for the same picture stimuli in order to allow a comparison of the magnitude of the AoA effect for object verification and naming. The implications of these findings for accounts of AoA and its locus of effect are discussed.     

How to find what's in a name: Scrutinizing the optimality of five scoring algorithms for the name‐letter task

Although the name‐letter task (NLT) has become an increasingly popular technique to measure implicit self‐esteem (ISE), researchers have relied on different algorithms to compute NLT scores and the psychometric properties of these differently computed scores have never been thoroughly investigated. Based on 18 independent samples, including 2690 participants, the current research examined the optimality of five scoring algorithms based on the following criteria: reliability; variability in reliability estimates across samples; types of systematic error variance controlled for; systematic production of outliers and shape of the distribution of scores. Overall, an ipsatized version of the original algorithm exhibited the most optimal psychometric properties, which is recommended for future research using the NLT. Copyright © 2009 John Wiley & Sons, Ltd.     

Contrasting effects of age of acquisition in lexical decision and letter detection

Two experiments studied attention in beginning and skilled readers of Dutch to letter information in function words and content words. Early and late acquired nouns and function words were presented to third-grade students and skilled adolescent readers. Target words were presented in short story contexts, as in the study of Greenberg, Koriat, and Vellutino (1998). Target nouns were matched on word frequency. Predictions of the structural account hypothesis of letter detection (Koriat, Greenberg, & Goldshmid, 1991) were confirmed. No age-of-acquisition effect was found. In contrast, a separately conducted lexical decision experiment using the same content word stimulus sets showed shorter decision latencies for early acquired words. The combined results suggest that during silent reading, when attention is focused on meaning, phonological processes may play a less prominent role than in lexical decision tasks that demand explicit control of phonological codes. The letter detection results confirmed predictions of the structural account hypothesis for both beginning and skilled readers. Taken together, these studies demonstrate that phonological processes in silent reading may play a less prominent role and that the structural account of letter processing is valid for languages other than Hebrew and English but probably is not the unique mechanism involved in letter detection.