心理词汇法在品牌人格研究中的应用

心理词汇法源于早期对特质词的研究,它以人们对特定事物进行评价所用的词汇为研究对象,能够概括出看似纷乱复杂的心理词汇的内在规律。在品牌人格研究中,其应用范围主要集中在品牌人格维度的提取和品牌特质的研究两个方面。心理词汇法已经不仅仅局限于对词汇进行整理分析,许多相关学科的研究方法,如反应时方法,内隐态度的测量等都被吸收和利用进来;同时,心理词汇法也被应用到品牌人格的其他相关方面,如品牌延伸,品牌定位等     

Personality facets and RIASEC interests: An integrated model

Research examining links between personality and interest have typically focused on links between measures of the five factor model and Holland’s RIASEC types. However, the five factor model of personality can be divided in to a larger set of narrow domain personality scales measuring facets of the ‘big five’ traits. Research in a number of fields indicates that facet scales are effective for clarifying the relationship between personality and other broad constructs, including academic achievement, job performance, stress and coping, and achievement motivation. In the present study links between personality facets and the RIASEC model were examined using property vector fitting. Obtained results are consistent with previous research suggesting that the use of facet-level personality measures can clarify relations between personality and other constructs, and provides new information linking personality facets and interests. The use of facet-level measures of personality expands the range of personality concepts that can be presented to individuals who are exploring career options.     

Personality facets and RIASEC interests: An integrated model

Research examining links between personality and interest have typically focused on links between measures of the five factor model and Holland’s RIASEC types. However, the five factor model of personality can be divided in to a larger set of narrow domain personality scales measuring facets of the ‘big five’ traits. Research in a number of fields indicates that facet scales are effective for clarifying the relationship between personality and other broad constructs, including academic achievement, job performance, stress and coping, and achievement motivation. In the present study links between personality facets and the RIASEC model were examined using property vector fitting. Obtained results are consistent with previous research suggesting that the use of facet-level personality measures can clarify relations between personality and other constructs, and provides new information linking personality facets and interests. The use of facet-level measures of personality expands the range of personality concepts that can be presented to individuals who are exploring career options.     

An Exploratory Study of Integrative Personality Pathology Systems and the Interpersonal Circumplex

Normative and pathological personality traits are theoretically associated with interpersonal behavior patterns and difficulties. However, little is known about relations between dimensional personality systems that integrate pathological and normative traits and social functioning. The current study explores the projections of scales from two integrative frameworks, the Dimensional Assessment of Personality Pathology and the Schedule for Nonadaptive and Adaptive Personality, onto interpersonal circumplex traits and problems. The DAPP and the SNAP demonstrated similar overall validity in predicting the interpersonal domain. Results suggest a novel framework for understanding personality—interpersonal behavior relations by categorizing scales according to their: a) minimal, b) non-specific, c) specific, and d) differential relations to interpersonal traits and problems with important implications for future research relating clinical constructs to interpersonal behavior as well as clinical assessment and behavioral predictions based on SNAP and DAPP scales.     

Spiritual But Not Religious? Evidence for Two Independent Dispositions

Some psychologists treat religious/spiritual beliefs as a unitary aspect of individual differences. But a distinction between mysticism and orthodox religion has been recognized by scholars as well as laypersons, and empirical studies of "ism" variables and of "spirituality" measures have yielded factors reflecting this distinction. Using a large sample of American adults, analyses demonstrate that subjective spirituality and tradition-oriented religiousness are empirically highly independent and have distinctly different correlates in the personality domain, suggesting that individuals with different dispositions tend toward different styles of religious/spiritual beliefs. These dimensions have low correlations with the lexical Big Five but high correlations with scales (e.g., Absorption, Traditionalism) on some omnibus personality inventories, indicating their relevance for studies of personality.     

A Comparative Study of Integrity Tests: The Criterion-Related Validity of Personality-Based and Overt Measures of Integrity

In the field of personality assessment, one construct or set of constructs that is emerging as important for both publishers and users of psychological testing has been labelled variously as integrity, conscientiousness, reliability, delinquency, or responsibility. The associated organizational outcome has been broadly labelled counterproductivity. In the present study, four integrity scales, selected scales from mainstream personality inventories, derived molar integrity factors and optimal scale linear combinations were correlated with admissions of counterproductivity. It was found that (a) all four integrity scales were significantly correlated with the counterproductivity criterion, (b) individual personality scales from normal personality inventories, as well as unit-weighted linear combinations of them, were approximately as highly correlated with counterproductivity as were the integrity tests, and (c) personality traits conceptually distinct from the domain of integrity were also related to counterproductivity.     

Are curmudgeon personality scales resistant to response distortion?

Curmudgeon personality, which is assessed by having participants evaluate a heterogeneous set of attitude objects, provides an applied value beyond that of more established personality traits. Recent research, for instance, suggests that curmudgeon personality is distinct from the Five Factor Model personality traits and that it predicts unique variance in important criteria, such as job attitudes and well-being. In the current paper we contribute to this literature by testing an explanation of how curmudgeon personality is distinct from other traits—their potential resistance to response distortion. We estimated response distortion for scales of curmudgeon personality and FFM traits across two quasi-experimental studies. As expected, the score shifts between nonapplicant and applicant conditions were smaller for scales of curmudgeon personality compared to scales of emotional stability and conscientiousness. We argue that curmudgeon personality scales may be more resistant to response distortion than are measures of other traits because curmudgeon personality items are semi-implicit and lack an obvious desirable response. The resistance to response distortion should serve as a call to future researchers to test the criterion validity of curmudgeon personality in regard to performance criteria.     

Gender bias in self-report personality disorder inventories

There has been considerable controversy and research regarding gender biases in the diagnosis of personality disorders, but few studies have explored whether personality disorder self-report inventories might contain gender biases. The current study investigated whether items from three commonly used inventories evidence a potential for gender bias. Subjects were from outpatient mental health clinics. Items were considered gender biased if they exhibited gender differences and failed to correlate with or, more importantly, correlated negatively with dysfunction. Thirty-eight items evidenced potential bias, the majority of which were from Narcissistic scales. The implications of the results for the clinical assessment of purportedly maladaptive personality traits and for the construction of personality disorder scales are discussed.     

The development and validation of a measure of character: The CIVIC

The present research study sought to develop and validate a character scale – the Comprehensive Inventory of Virtuous Instantiations of Character using a total sample size of 3679 across five studies. In Study 1, character trait items were generated using an integrative classification system. In Study 2, character trait scales were further refined and their factor structure examined, revealing eight higher-order character dimensions or character cores: appreciation, intellectual engagement, fortitude, interpersonal consideration, sincerity, temperance, transcendence, and empathy. Study 3 established convergent validity of character traits with extant measures and discriminability from personality facets, social desirability, and moral cognitive development. Study 4 revealed that character cores were more strongly related to evaluative constructs than personality dimensions. Study 5 demonstrated that character cores predicted performance and psychological well-being outcomes above and beyond personality. The implications of our findings for the assessment and taxonomy of character are discussed.     

Personality Foundations of Ideological Divide: A Comparison of Women Members of Parliament and Women Voters in Italy

Empirical research is crucial for understanding the personality foundations of political preferences in modern democracies. However, few studies have addressed the personality of top politicians using standard methods to assess basic traits and personal values. In the current research, traits and values of 106 female members of the Italian Parliament were assessed in accordance with the Five‐Factor Model of personality and Schwartz's taxonomy. The same variables were measured in a sample of 864 voters taken from the general population. We investigate the extent to which differences in traits and values contribute to ideological orientation of politicians and voters of rival coalitions. A similar pattern of relations was found in both groups. Yet, traits and values contributed to partisanship of politicians much more than to political preferences of voters. Whereas values fully mediated the contribution of traits to voting, energy/extraversion and agreeableness contributed to political partisanship both directly and indirectly, through values.     

Domains and facets: hierarchical personality assessment using the revised NEO personality inventory

Personality traits are organized hierarchically, with narrow, specific traits combining to define broad, global factors. The Revised NEO Personality Inventory (NEO-PI-R; Costa & McCrae, 1992c) assesses personality at both levels, with six specific facet scales in each of five broad domains. This article describes conceptual issues in specifying facets of a domain and reports evidence on the validity of NEO-PI-R facet scales. Facet analysis-the interpretation of a scale in terms of the specific facets with which it correlates-is illustrated using alternative measures of the five-factor model and occupational scales. Finally, the hierarchical interpretation of personality profiles is discussed. Interpretation on the domain level yields a rapid understanding of the individual interpretation of specific facet scales gives a more detailed assessment.     

Opening Up Openness: A Theoretical Sort Following Critical Incidents Methodology and a Meta-Analytic Investigation of the Trait Family Measures

Existing taxonomies of Openness's facet structure have produced widely divergent results, and there is limited comprehensive empirical evidence about how Openness-related scales on existing personality inventories align within the 5-factor framework. In Study 1, we used a critical incidents sorting methodology to identify 11 categories of Openness measures; in Study 2, we meta-analyzed the relationships of these categories with global markers of the Big Five traits (utilizing data from 106 samples with a total sample size of N = 35,886). Our results identified 4 true facets of Openness: aestheticism, openness to sensations, nontraditionalism, and introspection. Measures of these facets were unadulterated by variance from other Big Five traits. Many traits frequently conceptualized as facets of Openness (e.g., innovation/creativity, variety-seeking, and tolerance) emerged as trait compounds that, although related to Openness, are also dependent on other Big Five traits. We discuss how Openness should be conceptualized, measured, and studied in light of the empirically based, refined taxonomy emerging from this research.     

Integrating psychopathology and personality disorders conceptualized by the MMPI-2-RF and the MCMI-III: a structural validity study

The Minnesota Multiphasic Personality Inventory-2-Restructured Form (Ben-Porath & Tellegen, 2008 ) Restructured Clinical scales and Higher Order scales were linked to the Millon Clinical Multiaxial Inventory-III (Millon, Millon, Davis, & Grossman, 2009 ) personality disorder scales and clinical syndrome scales in a Flemish/Dutch sample of psychiatric inpatients and outpatients, substance abuse patients, correctional inmates, and forensic psychiatric patients (N = 968). Structural validity of psychopathology and personality disorders as conceptualized by both instruments was investigated by means of principal component analysis. Results reveal a higher order structure with 4 dimensions (internalizing disorders, externalizing disorders, paranoid ideation/thought disturbance, and pathological introversion) that parallels earlier research on pathological personality dimensions as well as research linking pathological personality traits with mental disorders. Theoretical and clinical implications are considered.     

Trait Psychology and Culture: Exploring Intercultural Comparisons

Personality traits, studied for decades by Western personality psychologists, have recently been reconceptualized as endogenous basic tendencies that, within a cultural context, give rise to habits, attitudes, skills, beliefs, and other characteristic adaptations. This conceptualization provides a new framework for studying personality and culture at three levels. Transcultural research focuses on identifying human universals, such as trait structure and development; intracultural studies examine the unique expression of traits in specific cultures; and intercultural research characterizes cultures and their subgroups in terms of mean levels of personality traits and seeks associations between cultural variables and aggregate personality traits. As an example of the problems and possibilities of intercultural analyses, data on mean levels of Revised NEO Personality Inventory scales from college age and adult samples (N = 23,031) of men and women from 26 cultures are examined. Results showed that age and gender differences resembled those found in American samples; different subsamples from each culture showed similar levels of personality traits: intercultural factor analysis yielded a close approximation to the Five-Factor Model; and factor scores were meaningfully related to other culture-level variables. However, mean trait levels were not apparent to expert raters, casting doubt on the accuracy of national stereotypes. Trait psychology can serve as a useful complement to cultural perspectives on human nature and personality.