Naive theory and transfer of learning: When less is more and more is less

In this research, we examine how young children perform induction in the domain of biology. According to the essentialist view, even young children have a priori knowledge that some predictors of biological properties are central, whereas others are peripheral. According to the flexible-learning view, the roles of predictors are not fixed, and young children flexibly learn the predictive value of each predictor. In the experiment reported, 4- to 5-year-olds and 11- to 12-year-old preadolescents were taught the predictive values of features that were (by the essentialist account) either central or peripheral for predicting the biological properties of animals. Retention of the learned predictors was then tested immediately after learning, 1 h after leaning, and 2.5–3.5 months later. The results indicate that 2.5–3.5 months after learning, young children retained learned predictors well regardless of their putative centrality, whereas preadolescents were likely to retain and recall only central, but not peripheral, predictors.     

Idiosyncratic matching and choice: When less is more

In three studies, reliance on “goodness-of-fit” criteria exerted an influence on assessments of pay-TV packages that challenged normative standards relating to the principle of dominance. Studies 1 and 2 showed that the addition of one or more non-favored channels to a package of favored ones resulted in lower consumer interest, and the subtraction of one or more non-favored channels from a mixed package resulted in greater consumer interest, even when the relevant offering price remained unchanged. Study 3 demonstrated the specific relevance of perceived idiosyncrasy to this phenomenon. Thus, participants responded more positively to a given price reduction for relinquishing a channel they did not like when they believed that their preference ordering was idiosyncratic rather than one shared by their peers. These findings, buttressed by additional data collection to rule out some alternative interpretations and permit within-subject as well as between-subject comparisons, extend the theoretical and practical implications of previous research on the non-normative use of personal “goodness-of-fit” criteria in evaluating the attractiveness of products and programs.     

When stereotype knowledge prevents retrieval-induced forgetting

In the present study, we examined the effects of stereotypes and the typicality of traits in retrieval-induced forgetting (RIF). The participants in the experiment practiced half of the high-typicality, low-typicality or control traits associated with the name of a stereotype (athlete, scientist) or with the name of a person (Mikel, Jon). With the person name the high-typicality, low-typicality or control traits produced no evidence of stereotype activation. The traits were processed as independent features and generated RIF both immediately and at a one-week interval. Stereotype activation during encoding facilitated the integration of high-typicality traits, avoiding RIF in immediate and one-week recall. Moreover, both high-typicality and low-typicality traits benefited from stereotypes in one-week recognition. These findings show that previous knowledge contributes to integrate stereotypic traits that would otherwise compete for retrieval, thus producing RIF.     

When less is more: Consumer aversion to unused utility

A series of experiments demonstrates that consumers exhibit aversion to waste during forward-looking purchase. These experiments further reveal that such behavior is driven by distaste for unused utility, a reaction that is shown to be distinct from an aversion to squandering money. Waste aversion is especially pronounced when consumers anticipate future consequences and deprivation is salient. In addition to demonstrating robustness across consumers and marketing contexts, the results also demonstrate how waste aversion can lead to self-defeating behavior in which consumers forego desired utility. Finally, the present research demonstrates and discusses the implications of waste aversion for a variety of marketing issues, including buy-rent markets, bundling, and the fundamental distinction between goods and services.     

When and how less is more: reply to Tharp and Pickering

In DeCaro et al. [DeCaro, M. S., Thomas, R. D., & Beilock, S. L. (2008). Individual differences in category learning: Sometimes less working memory capacity is better than more. Cognition, 107, 284-294] we demonstrated that sometimes less working memory (WM) has its advantages. The lower individuals’ WM, the faster they achieved success on an information-integration (II) category learning task adopted from Waldron and Ashby [Waldron, E. M., & Ashby, F. G. (2001). The effects of concurrent task interference on category learning: Evidence for multiple category learning systems. Psychonomic Bulletin & Review, 8, 168-176]. We attributed this success to the inability of lower WM individuals to employ explicit learning strategies heavily reliant on executive control. This in turn, we hypothesized, might push lower WM individuals to readily adopt procedural-based strategies thought to lead to success on the II task. Tharp and Pickering [Tharp, I. J., & Pickering, A. D. (2009). A note on DeCaro, Thomas, and Beilock (2008): Further data demonstrate complexities in the assessment of information-integration category learning. Cognition] recently questioned whether the II category learning task DeCaro et al. used really reflects procedural learning. In an effort to investigate Tharp and Pickering’s assertions with respect to individual differences in WM, we replicate and extend our previous work, in part by modeling participants’ response strategies during learning. We once again reveal that lower WM individuals demonstrate earlier II learning than their higher WM counterparts. However, we also show that low WM individuals’ initial success is not because of procedural-based responding. Instead, individuals lower in WM capacity perseverate in using simple rule-based strategies that circumvent heavy demands on WM while producing above-chance accuracy.     

When more is less: Negative exposure effects in unsupervised learning

In this article, two broad classes of models of unsupervised learning are compared: correlation tracking models, according to which learning is expected to increase monotonically with exposure to instances, and category invention models, which can accommodate specific violations of monotonicity (negative exposure effects). In two experiments, increasing the number of training instances had a negative rather than a positive effect on unsupervised learning, a clear violation of monotonicity. The results of these experiments are then compared with the predictions of two computational models, one a category invention model and the other a correlation tracking model. The category invention model was able to reproduce the qualitative pattern of results from the human data, whereas the correlation tracking model was not. Overall, these results provide strong evidence for the existence of a discrete category invention process in unsupervised learning.     

When more is less: feedback effects in perceptual category learning

Rule-based and information-integration category learning were compared under minimal and full feedback conditions. Rule-based category structures are those for which the optimal rule is verbalizable. Information-integration category structures are those for which the optimal rule is not verbalizable. With minimal feedback subjects are told whether their response was correct or incorrect, but are not informed of the correct category assignment. With full feedback subjects are informed of the correctness of their response and are also informed of the correct category assignment. An examination of the distinct neural circuits that subserve rule-based and information-integration category learning leads to the counterintuitive prediction that full feedback should facilitate rule-based learning but should also hinder information-integration learning. This prediction was supported in the experiment reported below. The implications of these results for theories of learning are discussed.     

When less is more and when more is more: The mediating roles of capacity and speed in brain-behavior efficiency

An enduring enterprise of experimental psychology has been to account for individual differences in human performance. Recent advances in neuroimaging have permitted testing of hypotheses regarding the neural bases of individual differences but this burgeoning literature has been characterized by inconsistent results. We argue that careful design and analysis of neuroimaging studies is required to separate individual differences in processing capacity from individual differences in processing speed to account for these differences in the literature. We utilized task designs which permitted separation of processing capacity influences on brain-behavior relationships from those related to processing speed. In one set of studies, participants performed verbal delayed-recognition tasks during blocked and event-related fMRI scanning. The results indicated that those participants with greater working memory (WM) capacity showed greater prefrontal cortical activity, strategically capitalized on the additional processing time available in the delay period, and evinced faster WM-retrieval rates than low-capacity participants. In another study, participants performed a digit-symbol substitution task (DSST) designed to minimize WM storage capacity requirements and maximize processing speed requirements during fMRI scanning. In some prefrontal cortical (PFC) brain regions, participants with faster processing speed showed less PFC activity than slower performers while in other PFC and parietal regions they showed greater activity. Regional-causality analysis indicated that PFC exerted more influence over other brain regions for slower than for faster individuals. These results support a model of neural efficiency in which individuals differ in the extent of direct processing links between neural nodes. One benefit of direct processing links may be a surplus of resources that maximize available capacity permitting fast and accurate performance.     

Resume evaluations and cosmetics use: When more is not better

Physical appearance is an integral component of self-presentation in all social situations, including that of applying for a job. This project investigated the relationship between employment evaluations of women and one aspect of their appearance under the individual's control—the use of varying degrees of cosmetics. Cosmetics use was found to be positively correlated with perceived attractiveness, femininity, and sexiness. Based on resume evaluations, however, cosmetics use had a negative effect on the expected performance of female applicants for a gender-typed (secretary) position, but no effect on the expected performance of female applicants for a nongender-typed (accountant) position. Makeup thus appears to strengthen sex role stereotypes associated with traditionally feminine jobs.We gratefully acknowledge the assistance of Merle Norman Cosmetics and John B. Wheat, photographer, for their assistance in preparing the stimulus pictures. Partial support for writing this paper was provided by a Spurgeon Bell Fellowship to the second author. A previous version of this paper was presented at the Academy of Management Annual Meeting, Dallas, Texas, August 1983.     

When more is not merrier: shared stressful experiences amplify

ABSTRACT

Sharing experiences with others, even without communication, can amplify those experiences. We investigated whether shared stressful experiences amplify. Participants completed the Cold Pressor Task at the same time as a confederate, or while the confederate completed another task. Importantly, participants in the shared (vs. unshared) condition experienced more sensory pain characteristics and reported more stress over time in relation to the task. Importantly, they reported thinking more about the confederate’s thoughts and feelings. This mentalizing sometimes mediated effects, suggesting the task amplified when participants constructed mental representations of others’ CPT experience (e.g. that it hurts) and incorporated it into their own responses.     

When more is less: failure to compress discourse with re-telling in normal ageing

When young adults tell the same story repeatedly, their narratives become progressively more concise. Although impaired discourse production has been reliably demonstrated in the elderly, changes in narrative production with repetition have not been investigated in this cohort. Thirty young (aged 18-49 years, M=28.77, SD=9.73) and thirty elderly (aged 65+ years, M=73.57, SD=6.80) adults completed a discourse production task involving narrative construction using an eight-frame cartoon. Narratives were repeated 4 consecutive times. Variables analysed were narrative duration, word count and fluency (words/sec). For all variables the compression index for the elderly group was significantly lower than that for young participants. Further, compared to their younger counterparts, elderly adults were less able to improve the cohesion of their narratives with repetition. These findings suggest that the elderly have a reduced capacity to generate and refine discourse representations.     

When three is not always two against one: Coalitions in experimental three-person cooperative games

Four models of coalition formation are tested in a computer-controlled experiment in which three players negotiated to form coalitions in order to gain rewards for themselves. Formation of the grand coalition of all three players as well as any of the three possible 2-person coalitions is permitted. The results indicate that the grand coalition is the most likely to form, followed by the coalition between the two strongest players. The individually rational bargaining set model of coalition formation is supported over an egalitarian model, the Shapley value, and the coalitionally rational bargaining set model. Various measures of the progress of negotiations are introduced, examined, and discussed in an effort to provide an increased data base for the establishment of a behavioral theory of bargaining and coalition formation.     

Probabilistic cue combination: less is more

Learning about the structure of the world requires learning probabilistic relationships: rules in which cues do not predict outcomes with certainty. However, in some cases, the ability to track probabilistic relationships is a handicap, leading adults to perform non‐normatively in prediction tasks. For example, in the dilution effect, predictions made from the combination of two cues of different strengths are less accurate than those made from the stronger cue alone. Here we show that dilution is an adult problem; 11‐month‐old infants combine strong and weak predictors normatively. These results extend and add support for the less is more hypothesis: limited cognitive resources can lead children to represent probabilistic information differently from adults, and this difference in representation can have important downstream consequences for prediction.     

When less is more: Line drawings lead to greater boundary extension than do colour photographs

Is boundary extension (false memory beyond the edges of the view) determined solely by the schematic structure of the view or does the quality of the pictorial information impact this error? To examine this, colour photographs or line-drawings of 12 multi-object scenes (Experiment 1: N=64) and 16 single-object scenes (Experiment 2: N=64) were presented for 14 s each. At test, the same pictures were each rated as being the “same”, “closer-up”, or “farther away” (five-point scale). Although the layout, the scope of the view, the distance of the main objects to the edges, the background space and the gist of the scenes were held constant, line drawings yielded greater boundary extension than did their photographic counterparts for multi-object (Experiment 1) and single-object (Experiment 2) scenes. Results are discussed in the context of the multisource model and its implications for the study of scene perception and memory.     

When more is less: a counterintuitive effect of distractor frequency in the picture-word interference paradigm

Pictures were shown with superimposed word distractors of high and low frequency. Low-frequency distractors produced greater interference on picture naming than did high-frequency distractors. This distractor frequency effect was not affected by manipulations that facilitated or hindered distractor recognition. Interference was reduced for distractors that were read aloud several times prior to being shown in the picture-naming task. Together these findings suggest that the distractor frequency effect has its locus at some stage of lexical access for production. Other findings further constrain hypotheses about which level of speech production is involved in the effect. The distractor frequency effect has implications for models of lexical processing in speaking as well as for accounts of picture-word interference and the frequency effect.     

Less means more for pigeons but not always

When humans are asked to judge the value of a set of objects of excellent quality, they often give this set higher value than those same objects with the addition of some of lesser quality. This is an example of the affect heuristic, often referred to as the less-is-more effect. Monkeys and dogs, too, have shown this suboptimal effect. But in the present experiments, normally hungry pigeons chose optimally: a preferred food plus a less--preferred food over a more-preferred food alone. In Experiment 2, however, pigeons on a less-restricted diet showed the suboptimal less-is-more effect. Choice on control trials indicated that the effect did not result from the novelty of two food items versus one. The effect in the less-food-restricted pigeons appears to result from the devaluation of the combination of the food items by the presence of the less-preferred food item. The reversal of the effect under greater food restriction may occur because, as motivation increases, the value of the less-preferred food increases faster than the value of the more-preferred food, thus decreasing the difference in value between the two foods.     

On the development of more and less

More and less were analyzed into two meaning dimensions, “occurrence” (derived from children's early language) and “quantity,” which were hypothesized to be developmentally related to acts of addition and subtraction. Two experiments tested 2- and 3-yr-old's comprehension of these concepts when initially equal or unequal rows were added to, subtracted from or left static. Addition and subtraction had little effect on Ss′ comprehension of either term. Two-year-old Ss understood more when differences in the number of objects in the array were relatively large, suggesting “many” as an intermediate stage of meaning for more. Three-year-olds understood less first as “smaller in amount,” not as more as others have found. Less was acquired later than more, a difference possibly due to its relatively restricted meaning and use or to its converse perceptual and logical relation to more.