Attitudes of faculty members toward teaching online courses: view from dissonance theory

Based upon the perspective of external justification in dissonance theory, a survey was conducted to identify possible predictors of faculty members' attitudes toward teaching online courses. The predictors of satisfaction with reward, effort, and personal freedom were positively correlated with participants' attitudes after teaching online courses but commitment and responsibility were not. These accounted for very little variance. The practical implications for motivating college teachers not initially interested in online courses are discussed in the context of dissonance theory.     

Induced attitude change on online gaming among adolescents: an application of the less-leads-to-more effect.

The negative impact of Internet use on adolescents has received much popular attention and has also become a popular research topic. How to induce adolescent players to change their attitudes toward online gaming is one of the most important issues in online gaming addiction. The present study is based on the less-leads-to-more effect of dissonance theory. Experimental research was conducted to examine the effects of rewards and decision freedom on attitude change toward online gaming among adolescents considered at risk for addiction. The results supported predictions based on external justification in dissonance theory. Specifically, fewer rewards produced greater attitude change toward online gaming in the condition of personal freedom of choice after participants exhibited attitude-discrepant behavior. However, the less-leads-to-more effect was not prominent in the condition without personal freedom of choice. Adopting a reward strategy to induce game players to disengage online gaming is discussed.     

Extending overjustification: the effect of perceived reward-giver intention on response to rewards

The perceived intention model incorporates a new moderator, beliefs about reward-giver intention, into the overjustification paradigm. In 2 simulated shopping studies featuring products paired with promotional rewards, consumers who believed the marketer was promotion focused (reward used to encourage purchase) reported lower purchase intentions and brand attitudes for promoted products after promotion, whereas consumers who believed the marketer was reward focused (promotion used to distribute the reward) showed no attitude change. Promotion-focus beliefs lowered attitudes by heightening the contingency between the promotion and purchase and thereby increasing the perceived causal role of the reward. This effect was contingent on initial behavior--postpromotion attitude change occurred for consumers who actively engaged in product decisions but not for consumers who passively observed the choice sets.     

The Effects of Prior Attitudes and Attitude Importance on Attitude Change and Class Impact in Women's and Gender Studies1

Attitude change in women's and gender studies (WGS) students has been a central goal of the WGS movement since its inception. Attitude change theory stresses the crucial roles of prior attitudes and attitude importance in the effectiveness of a persuasive message. This study examined attitude change dynamics in 548 WGS students drawn from 32 United States college campuses. Results provided partial support for the following hypotheses: (a) Students with attitudes discrepant from the WGS message demonstrate more resistance to attitude change when they deem these attitudes to be more important, and (b) WGS class impact is greater among students who rate class‐relevant attitudes as more important.     

Demographic, attitude, and personality differences reported by students enrolled in online versus traditional courses

This study investigated demographic, personality, and attitude differences between students enrolled in online courses and students enrolled in traditional, lecture courses. Subjects were 120 education majors enrolled in required Master's of Education core courses. Students enrolled in either online (n = 51) or traditional course format (n = 69) during summer and fall semesters 2001. The two groups of students were compared on an author-designed questionnaire assessing students' demographic characteristics and attitudes toward both online and traditional instruction and the Cattell Sixteen Personality Factor Questionnaire. Analysis indicated high demographic and interpersonal similarity between students enrolled in online course formats and students enrolled in traditional, face-to-face course formats. Significant differences in attitude were found between the two groups; online courses were rated higher by online students but viewed with considerable ambivalence by students enrolled in traditional section courses.     

Do Online Comments Influence the Public's Attitudes Toward an Organization? Effects of Online Comments Based on Individuals’ Prior Attitudes

The authors investigated the effects of reading different types of online comments about a company on people's attitude change based on individual's prior attitude toward the company. Based on Social Judgment Theory, several hypotheses were tested. The results showed that the effects of online comments interact with individuals’ prior attitudes toward a corporation. People with a strong negative attitude toward a corporation were less influenced by other's online comments than people with a neutral attitude in general. However, people with a prior negative attitude were more affected by refutational two-sided comments than one-sided comments. The results suggest that the effects of user generated content should be studied in a holistic manner, not only by investigating the effects of online content itself, but also by examining how others’ responses to the content shape or change individuals’ attitudes based on their prior attitudes.     

矛盾的消费者是如何解读多元化口碑信息的?

以消费者态度的矛盾性为基础前提, 来探究消费者自身的矛盾态度与外界的多元化口碑信息之间的交互机制。通过两个现场实验发现, 消费者态度的矛盾性程度稳健地调节着消费者对外界信息的选择和处理。具体而言, 高矛盾性的消费者由于具有显著的减少矛盾的动机, 会选择性注意外界的正面信息和态度, 而低矛盾性的消费者减少矛盾的动机并不显著, 更倾向于选择性注意外界的负面信息和态度; 另一方面, 矛盾消费者的选择性注意效应受从众压力和群体共识的影响很小, 也即那些不处于消费者选择性关注范围内的信息和态度, 即使是多数人形成的共识, 对消费者仍然不会有显著影响。     

Interregional and intraregional variability of intergroup attitudes predict online hostility

To what extent are intergroup attitudes associated with regional differences in online aggression and hostility? We test whether regional attitude biases towards minorities and their local variability (i.e. intraregional polarization) independently predict verbal hostility on social media. We measure online hostility using large US American samples from Twitter and measure regional attitudes using nationwide survey data from Project Implicit. Average regional biases against Black people, White people, and gay people are associated with regional differences in social media hostility, and this effect is confounded with regional racial and ideological opposition. In addition, intraregional variability in interracial attitudes is also positively associated with online hostility. In other words, there is greater online hostility in regions where residents disagree in their interracial attitudes. This effect is present both for the full resident sample and when restricting the sample to White attitude holders. We find that this relationship is also, in part, confounded with regional proportions of ideological and racial groups (attitudes are more heterogeneous in regions with greater ideological and racial diversity). We discuss potential mechanisms underlying these relationships, as well as the dangers of escalating conflict and hostility when individuals with diverging intergroup attitudes interact. © 2020 The Authors. European Journal of Personality published by John Wiley & Sons Ltd on behalf of European Association of Personality Psychology     

Attitude alignment in marriage and cohabitation: The case of sex‐role attitudes

Alignment of attitudes in personal relationships has not often been examined with survey data. This paper examines changes in sex‐role attitudes using a longitudinal and dyadic survey among 374 recently married and cohabiting persons. The paper tests 2 general hypotheses: (a) respondents will become more egalitarian (traditional) when the partner is initially more egalitarian (traditional) and (b) attitude alignment will be stronger when the relational relevance of the attitude is greater, which is defined as the degree to which the attitude topic has consequences for the internal functioning of the relationship. Both hypotheses are partly supported. The analyses show positive effects of the partner's attitudes on later attitudes of the respondent while controlling for prior respondent attitudes, confirming the notion of attitude alignment. In addition, alignment in sex‐role attitudes appears stronger when conditions in the household are such that a traditional division of labor becomes more problematic. Differences by gender suggest that husbands change more often in the direction of the wife than vice versa.     

Cultural evolution: interpersonal influence, issue importance, and the development of shared attitudes in college residence halls

This article investigates cultural evolution in four college residence halls. Up to four attitude surveys were completed by 1,252 participants in a semester. Participants' attitudes became more similar to those living closest to them over time as a result of localized interpersonal influence processes. Correlations between attitudes also increased with time as these cultural attributes grew increasingly interdependent. These basic findings support the predictions of dynamic social impact theory. However, these effects were stronger for more important issues even when controlling for discussion. These findings are likely the result of (a) individual-level selective attention to personally important information, (b) greater attitude-behavior consistency for important issues, and/or (c) nonlinear attitude change processes for important issues as suggested by the catastrophe theory of attitudes. These results suggest that intrapsychic processes as well as interpersonal processes contribute to cultural evolution.     

品牌熟悉对广告过程中品牌态度改变的影响

文章通过分析广告前后被试者品牌态度的变化,研究了在不同的广告态度和信息相关度条件下被试者品牌熟悉程度对品牌态度变化的影响。结果显示品牌熟悉程度对品牌态度变化的调节作用并非单向的,而是与广告态度和信息相关度交互产生作用的。当被试者不熟悉品牌且有正面的广告态度时或当被试者不熟悉品牌且信息相关度较低时广告才能产生说服效果,进而使被试者的品牌态度发生改变。     

The effect of intergender conflict on sex-role attitudes

This study explored conditions under which initially multidimensional attitudes change and coalesce into unidimensionality. One hundred twenty-one college students participated in a pretest-posttest control group experimental design involving a prejudice reduction simulation. One group was exposed to overt statements and action that supported traditional male dominance. This group exhibited significantly more modern sex-role attitudes than did the other groups; and the former's attitudes shifted to unidimensionality while the others' attitudes did not. The data also suggest independence between techniques that produce racial/liberalism and sexrole attitude modernity.     

Control your cravings: Self-controlled food choice varies by eating attitudes,sex, and food type among Division I collegiate athletes

Eating attitudes are predictive of disordered eating, which can be quite prevalent among collegiate athletes. The present study tested if disordered eating attitudes and the sex of collegiate athletes are related to “self-controlled food choice” for four food types: a dessert, fried food, fruit, and vegetable. In total, 102 athletes completed a disordered eating attitudes assessment and a delay discounting task. For the delay discounting task, athletes chose between one large delayed reward and one successively smaller immediate reward for four food types, and indifference points were computed with lower indifference points indicating greater self-controlled food choice. In this study female athletes showed greater self-controlled food choice for all three tempting food types (dessert, fried food, and fruit), but not the control food type (vegetable). For males, results were moderated by their level of disordered eating attitudes. Overall, these data show that “self-controlled food choice,” measured using a delay discounting task, is a key factor related to sex differences in disordered eating attitudes among college athletes.     

暴力视频游戏接触对大学生网络攻击行为的影响：一个有中介的调节模型

以946名大学生为被试进行问卷调查,探讨暴力视频游戏接触对大学生网络攻击行为的影响机制。结果表明：(1) 暴力视频游戏接触正向预测大学生网络攻击行为;(2) 特质愤怒在大学生暴力视频游戏接触与其网络攻击行为及暴力态度的关系中均具有调节作用;(3) 暴力态度不仅部分中介了大学生暴力视频游戏接触对其网络攻击行为的影响,而且部分中介了特质愤怒与暴力视频游戏接触的交互作用对大学生网络攻击行为的影响。     

Does a prosocial attitude reduce risky driving behaviour under time pressure?

Time pressure could make drivers exhibit more risky driving behaviour. Attitudes can influence people’s behaviours, but few studies have explored the influence of prosocial attitudes on driving behaviour. The purpose of this study was to explore the influence of prosocial attitudes on driving behaviour under time pressure. A 2 (high/low prosocial attitude) *2 (present/no time pressure) mixed design was used to investigate the interaction between prosocial attitude and time pressure on driving behaviour. Prosocial attitudes and time pressure have a significant main effect on driving behaviour. Drivers with high prosocial attitudes made lane changes at a greater distance from pedestrians and decelerated to a greater degree than drivers with low prosocial attitudes when interacting with pedestrians. Under time pressure, people drive faster and accelerate more quickly. Specifically, we found an interaction between time pressure and prosocial attitudes on driving behaviour. Drivers with low prosocial attitudes showed higher speeds than drivers with high prosocial attitudes under the time pressure scenario on foggy roads. The results showed that high prosocial attitudes lead to friendly interactions with pedestrians and careful driving in specific situations, even under time pressure. The present study not only expands the research on driving behaviour and attitude but can also provide some data support and guidance for driver selection and training.     

Implicit ambivalence from attitude change: an exploration of the PAST model

Traditional models of attitude change have assumed that when people appear to have changed their attitudes in response to new information, their old attitudes disappear and no longer have any impact. The present research suggests that when attitudes change, the old attitude can remain in memory and influence subsequent behavior. Four experiments are reported in which initial attitudes were created and then changed (or not) with new information. In each study, the authors demonstrate that when people undergo attitude change, their old and new attitudes can interact to produce evaluative responses consistent with a state of implicit ambivalence. In Study 1, individuals whose attitudes changed were more neutral on a measure of automatic evaluation. In Study 2, attitude change led people to show less confidence on an implicit but not an explicit measure. In Studies 3 and 4, people whose attitudes changed engaged in greater processing of attitude-relevant information than did individuals whose attitudes were not changed.     

Attitudes of physical education majors in Turkey towards disability are changed by adaptive physical education training

This study was designed to investigate the attitudes of university students who are prospective physical education teachers toward individuals with physical disabilities. 47 college students majoring in physical education (Study group) and 34 students from other sports-related departments, i.e., sports management and training (Control group), participated in the study. The study group took a 14-week course on Adapted Physical Education (APE), whereas the control group did not. The Attitude Toward Disabled Persons scale, Form O was used to compare the attitudes of the groups. Analyses showed no significant difference between the groups in terms of attitude towards individuals with physical disabilities at the beginning of the semester but a significant difference at semester end. Results indicated that the APE course positively influenced attitude of the prospective physical education teachers towards individuals with physical disabilities.     

Teachers’ attitudes toward homosexuality and the lesbian,gay, bisexual,and queer community in the United States

Lesbian, gay, bisexual, and queer (LGBQ) students are a substantial minority group within U.S. elementary, middle, and high schools. Many LGBQ students face harassment and discrimination, which can contribute to educational and psychological problems. Teachers play key roles in students’ school experiences, and their attitudes about homosexuality can influence their behavior toward LGBQ students. The purpose of this study was to examine the prevalence of teachers’ positive and negative LGBQ-related attitudes, potential changes in attitudes over time, and demographic and social variables that may be related to teachers’ attitudes. This study uses data from 305 pre-kindergarten through 12th grade teachers, collected in waves 2006–2014 of the General Social Survey. Results indicate that teachers’ attitudes toward homosexuality have become more favorable over time; however, many teachers still hold negative attitudes. Just under half of teachers exhibited at least one negative LGBQ-related attitude. Age, political conservativeness, religious attendance, and carryover of religious beliefs were significantly associated with negative LGBQ attitudes. Teachers with a fundamentalist religious orientation tended to have more negative attitudes about homosexuality than teachers with more progressive religious orientations. Negative attitudes were more often found among teachers of color, compared to White teachers, and teachers in the South, Midwest, and Mountain regions tended toward more negative attitudes than teachers in the Northeast and Pacific regions. Teachers have an ethical responsibility to see that all students, regardless of sexual orientation, receive a quality education. Education and training are needed to address problematic attitudes that may negatively affect LGBQ students.

     

College students' role models, learning style preferences, and academic achievement in collaborative teaching: absolute versus relativistic thinking

Based on the perspective of postformal operations, this study investigated whether college students' role models (technical teachers vs. lecturing teachers) and preferred learning styles (experience-driven mode vs. theory-driven mode) in collaborative teaching courses would be moderated by their cognitive development (absolute thinking vs. relativistic thinking) and examine whether academic achievement of students would be contingent upon their preferred learning styles. Two hundred forty-four college students who have taken the technical courses with collaborative teaching participated in this study. The results showed that those participants with absolute thinking perceived the modeling advantage of technical teachers was greater than that of lecturing teachers, preferred the experience-driven mode over the theory-driven mode, and displayed differential academic achievement between technical courses and general courses. On the other hand, the students with relativistic thinking revealed no difference in perceived modeling advantage of role models, learning styles preferences, and academic achievement between two categories of courses. In addition, this research indicates that college students' preferred learning styles would interact with course category (technical courses vs. general courses) to display differential academic achievement. Implications and future directions are discussed.     

The Impact of Argumentativeness on Resistance to Persuasion

This investigation examined the impact of argumentativeness on cognitive responses and attitude change. A negative relationship between argumentativeness and attitudes was predicted. In addition, argumentatives were expected to produce greater numbers of counterarguments. This research also tested a mediational model for cognitive responses and examined the role of argumentativeness in moderating the effects of cognitive responses on attitudes. These predictions were tested by exposing respondents to three mass media messages and measuring argumentativeness. A no-message control group was also included. Volunteer undergraduate college students saw one television advertisement and read two print advertisements and were asked to complete a post hoc thought listing task and a series of dependent measures. Results indicate that argumentative individuals tend to be more resistant to persuasion. Furthermore, argumentatives were found to generate greater numbers of counterarguments. Attitude change for the highly argumentative individual was found to be a function of both positive and negative responses. In addition, the results of this investigation were inconsistent with the moderation hypothesis.