Associative storage and retrieval processes in person memory

In this article, a general associative storage and retrieval theory of person memory is proposed, and seven experiments that test various aspects of the theory are reported. Experiment 1 investigated memory for behavioral information that is congruent with, incongruent with, or irrelevant to a prior impression. The results indicated that incongruent events are best recalled and irrelevant events are most poorly recalled. Experiment 2 replicated this effect and demonstrated that there are systematic individual differences that are consistent with the general nomothetic model proposed. The results of Experiment 3 indicated that, relative to a baseline condition, adding incongruent items to the list increases the probability of recalling congruent items but has no effect on the recall of irrelevant items. Both effects are predicted by the model. Experiment 4 provided support for the retrieval assumptions of the theory by demonstrating that there is a systematic order in which various types of items are recalled, as well as consistent differences in interresponse times. Experiments 5 and 6 demonstrated that the model is relevant to situations in which data driven, as well as conceptually driven, processes are involved. Finally, Experiment 7 examined a special case in which the theory predicts greater recall of congruent than incongruent behavioral events. The results of all seven experiments provide converging evidence for a general theory of person memory, and they have implications for a number of issues related to the study of person memory and social judgment.     

Attribution difficulty and memory for attribution-relevant information

This research compared the processing and retrieval of attribution-relevant information when the attributional inference is easy or difficult to make. Subjects attributed behavioral events to the person or to the situation, based on several items of context information. Each context sentence implied either the person or the entity as causal agent. When the attributional inference was difficult to make (an equal number of context sentences implied actor and entity as the causal agent), subjects recalled more of the behavioral events, recalled more context sentences, and were less confident in their attributions than when the attributional inference was easy to make (most context sentences implied the same causal agent). Subjects also recalled context information that was implicationally incongruent with the majority of the other context sentences with a higher probability than when that same information was implicationally congruent.     

Mighty metaphors: behavioral and ERP evidence that power shifts attention on a vertical dimension

Thinking about the abstract concept power may automatically activate the spatial up-down image schema (powerful up; powerless down) and consequently direct spatial attention to the image schema-congruent location. Participants indicated whether a word represented a powerful or powerless person (e.g. ‘king’ or ‘servant’). Following each decision, they identified a target at the top or bottom of the visual field. In Experiment 1 participants identified the target faster when their spatial position was congruent with the perceived power of the preceding word than when it was incongruent. In Experiment 2 ERPs showed a higher N1 amplitude for congruent spatial positions. These results support the view that attention is driven to the image schema congruent location of a power word. Thus, power is partially understood in terms of vertical space, which demonstrates that abstract concepts are grounded in sensory-motor processing.     

Appearance-based inferences bias source memory

Previous research varying the trustworthiness of appearance has demonstrated that facial characteristics contribute to source memory. Two studies extended this work by investigating the contribution to source memory of babyfaceness, a facial quality known to elicit strong spontaneous trait inferences. Young adult participants viewed younger and older babyfaced and mature-faced individuals paired with sentences that were either congruent or incongruent with the target??s facial characteristics. Identifying a source as dominant or submissive was least accurate when participants chose between a target whose behavior was incongruent with facial characteristics and a lure whose face mismatched the target in appearance but matched the source memory question. In Experiment 1, this effect held true when older sources were identified, but not own-age, younger sources. When task difficulty was increased in Experiment 2, the relationship between face?Cbehavior congruence and lure facial characteristics persisted, but it was not moderated by target age even though participants continued to correctly identify fewer older than younger sources. Taken together, these results indicate that trait expectations associated with variations in facial maturity can bias source memory for both own- and other-age faces, although own-age faces are less vulnerable to this bias, as is shown in the moderation by task difficulty.     

The role of color diagnosticity in object recognition and representation

The role of color diagnosticity in object recognition and representation was assessed in three Experiments. In Experiment 1a, participants named pictured objects that were strongly associated with a particular color (e.g., pumpkin and orange). Stimuli were presented in a congruent color, incongruent color, or grayscale. Results indicated that congruent color facilitated naming time, incongruent color impeded naming time, and naming times for grayscale items were situated between the congruent and incongruent conditions. Experiment 1b replicated Experiment 1a using a verification task. Experiment 2 employed a picture rebus paradigm in which participants read sentences one word at a time that included pictures of color diagnostic objects (i.e., pictures were substituted for critical nouns). Results indicated that the “reading” times of these pictures mirrored the pattern found in Experiment 1. In Experiment 3, an attempt was made to override color diagnosticity using linguistic context (e.g., a pumpkin was described as painted green). Linguistic context did not override color diagnosticity. Collectively, the results demonstrate that color information is regularly utilized in object recognition and representation for highly color diagnostic items.     

Affective valence and the self‐reference effect: Influence of retrieval conditions

Positive trait information is typically better recalled than negative trait information when encoded in reference to the self, but not when encoded in reference to someone else or when processed for general meaning. This study examined whether this influence of affective meaning is modulated by retrieval conditions. Participants encoded positive and negative trait adjectives in reference to themselves or to a celebrity. They were then presented with either a free‐recall task (Experiment 1) or a recognition memory task (Experiment 2). Positive adjectives were better recalled than negative adjectives, but only when they were encoded in reference to the self. In contrast, encoding condition and valence did not interact in the recognition memory task. Taken together, these findings suggest that the difference in memory between positive and negative self‐referent information is due, at least in part, to a control exerted on memory retrieval.     

Reliance on schemas in source memory: age differences and similarity of schemas

The present study has examined the effects of source-schema-consistency, schematic distinctiveness and encoding time of schematic information on source memory of younger and older adults. Participants were administered a source memory test, in which two sources presented statements that were congruent with, incongruent with or irrelevant to sources' professions. Professions of sources were schematically similar or distinct, and they were revealed before or after the presentation of items. The results yielded that revelation of profession information before presentation of items enhanced source memory for incongruent items. Aging was associated with a general decrease in source monitoring processes. Participants who were assigned to similar-source condition and had their schemas activated before learning phase had higher source monitoring scores. Results are discussed in relation to source monitoring framework and aging of memory.     

Configural representations in spatial working memory

Two studies investigate the nature of representations in spatial working memory, directly addressing the question of whether people represent the configuration information above and beyond independent positional information when representing multiple sequentially presented locations. In Experiment 1, participants performed a location memory task in which they recalled the location of objects that were presented sequentially on a screen. Comparison of participants' data with simulated data modelled to represent independent positional representation of spatial locations revealed that participants represented the configural properties of shorter sequences (3 and 4 locations) but not of longer ones (5 and 7 locations). Experiment 2 employed a sequential recognition task in which participants were asked to judge whether two consequently presented spatial sequences were identical. These experiments confirmed sensitivity to configural properties of spatial sequences.     

Generalizing attentional control across dimensions and tasks: Evidence from transfer of proportion-congruent effects

Three experiments investigated transfer of list-wide proportion congruent (LWPC) effects from a set of congruent and incongruent items with different frequency (inducer task) to a set of congruent and incongruent items with equal frequency (diagnostic task). Experiments 1 and 2 mixed items from horizontal and vertical Simon tasks. Tasks always involved different stimuli that varied on the same dimension (colour) in Experiment 1 and on different dimensions (colour, shape) in Experiment 2. Experiment 3 mixed trials from a manual Simon task with trials from a vocal Stroop task, with colour being the relevant stimulus in both tasks. There were two major results. First, we observed transfer of LWPC effects in Experiments 1 and 3, when tasks shared the relevant dimension, but not in Experiment 2. Second, sequential modulations of congruency effects transferred in Experiment 1 only. Hence, the different transfer patterns suggest that LWPC effects and sequential modulations arise from different mechanisms. Moreover, the observation of transfer supports an account of LWPC effects in terms of list-wide cognitive control, while being at odds with accounts in terms of stimulus–response (contingency) learning and item-specific control.     

Temporal-spatial memory: retrieval of spatial information does not reduce recency

Factors influencing the shape of serial position curves in non-verbal serial short-term memory were examined, using a task testing memory for the position of dots. Similar recency slopes were found when both position and order were recalled (Experiment 1A) and when order only was required (Experiment 1B). This observation was confirmed and tested further in conditions requiring the same encoding but different amounts of spatial information at retrieval (Experiment 2). However, Experiment 2 also revealed an effect of spatial information retrieval on the overall level of memory for recency items. Overall, the results indicate that spatial items produce bow-shaped serial positions curves in tasks requiring the maintenance of order information and that recency is affected by the demand on spatial information retrieval in terms of the overall level of performance but not in terms of the recency slope. These findings are contrary to what is found in the literature on serial verbal recall when both item and order information are required.     

The effects of surface detail on object categorization and naming

Three experiments are reported examining the effects of surface colour and brightness/texture gradients (photographic detail) on object classification and naming. Objects were drawn from classes with either structurally similar or structurally dissimilar exemplars. In Experiment 1a, object naming was facilitated by both congruent surface colour and photographic detail, with the effects of these two variables combining under-additively. In addition incongruent colour disrupted naming accuracy. These effects tended to be larger on objects from structurally similar classes than on objects from structurally dissimilar classes. Experiment 1b examined superordinate classification. There were again advantages due to congruent colour and photographic detail on responses to objects from both structurally similar and structurally dissimilar classes. Incongruent colour disrupted classification accuracy on structurally distinct but not structurally similar items. For structurally similar items, the advantages of congruent surface attributes on classification were smaller than on naming, but this was not the case for structurally dissimilar items. Experiment 2 examined subordinate classification of structurally similar objects. Now effects of congruent and incongruent colour, but not of photographic detail, were found. Experiment 3 showed that congruent and incongruent colour effects occur only when the colours occupy the internal surfaces of objects. The results suggest that surface details can affect object recognition and naming, depending upon: (1) the degree to which objects must be differentiated for a correct response to be made, and (2) the nature of the rate-limiting process determining performance.     

Mood, memory, and social judgments in children

The influence of positive and negative moods on children's recall and recognition memory and impression-formation judgments was investigated in a two-list experimental design. A total of 161 schoolchildren, 8 to 10 years old, were presented with audiovisual information containing positive and negative details about 2 target children. Each presentation was preceded by happy or sad mood manipulations. One day later, the children were again placed in a happy or sad mood, and their recall and recognition memory and impression-formation judgments were assessed. Results showed that memory was better when (a) the children felt happy during encoding, retrieval, or both; (b) the material was incongruent with learning mood; (c) the 2 target characters were encountered in contrasting rather than in matching mood states; and (d) recall mood matched encoding mood. A happy mood increased the extremity of both positive and negative impression-formation judgments. Results are contrasted with experimental data obtained with normal or depressed adults, and implications are considered for contemporary theories of mood effects on cognition and for social-developmental research.     

Multiple levels of control in the Stroop task

Multiple levels of control may be used in service of reducing Stroop interference. One is list-wide, whereby interference is reduced strategically in lists that include disproportionately more incongruent trials. A second, item-specific control is observed when proportion congruence is manipulated at the level of items. Item-specific control reduces interference for mostly incongruent relative to mostly congruent items. First, we show that item-specific control may drive both list-wide and item-specific proportion congruence effects (Experiment 1). We then show that item-specific control affects Stroop interference similarly when a single feature (a word) as opposed to a feature combination (a word 1 font type) signals proportion congruence (Experiment 2). Although this suggests that font type offers little advantage for controlling Stroop interference beyond the word, a novel, font-specific proportion congruence effect is observed in Experiment 3, indicating that font type can be used to control interference. These findings support the idea that multiple levels of control are used in reducing Stroop interference.     

Evidence for time-based models of free recall

Is memory temporally organized? According to temporal distinctiveness models of memory, temporally isolated items should be better remembered than temporally crowded items in free recall tasks. Here, we tested this class of model by varying the temporal isolation of items either predictably (Experiment 1) or unpredictably (Experiment 2) in a free recall task. In both experiments, item recall probability increased as a function of the temporal gaps both before and after the item. The results are taken as support for temporal distinctiveness models of memory, in which items are represented and recalled in terms of their positions along a temporal dimension.