Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

Masked semantic priming effects from the prime's orthographic neighbours

The present research involved masked priming lexical decision experiments using, in the crucial condition, masked primes with an orthographic neighbour that was semantically related to the target. Regardless of the lexicality of the prime, a significant priming effect was observed when the relatedness proportion (RP, that is, the proportion of primes and targets that were directly related on the “word” trials) was 2/3 (Experiments 1 and 2). No effect emerged, however, when the RP was 0 (Experiment 3). These results indicate that lexical/semantic activation arises automatically for both the prime and its neighbours. This activated lexical/semantic information appears to be evaluated together with the lexical/semantic information activated by the target, creating a decision bias during the decision-making process, but only when that information often provides a clue as to the nature of the correct decision. Our results, therefore, also provide support for the retrospective account of masked semantic priming.     

How semantic is automatic semantic priming?

Priming for semantically related concepts was investigated using a lexical decision task designed to reveal automatic semantic priming. Two experiments provided further evidence that priming in a single presentation lexical decision task (McNamara & Altarriba, 1988) derives from automatic processes. Mediated priming, but no inhibition or backward priming was found in this type of lexical decision task. Experiments 3 and 4 demonstrated that automatic priming was found only for associated word pairs, as determined by word association norms, and not for word pairs that are semantically related but not associated. It is argued that automatic priming in the lexical decision task occurs at a lexical level not at a semantic level.     

Subthreshold semantic priming: Not a context effect

Bernstein, Bissonnette, Vyas, and Barclay (1989) showed that masked primes can be recognized more often when followed by a related target than when followed by an unrelated target. They suggested that this effect may allow subjects in subthreshold semantic priming experiments to recognize the masked primes on the related semantic priming trials, even when the subjects cannot recognize masked primes presented alone. The present experiment found that when masked primes are presented at recognition rates comparable to those used in published studies of subthreshold masked priming, the forced choice recognition of masked primes followed by related targets was similar to that of masked primes presented alone (25% vs. 22%). In addition, the recognition of masked primes on the forced choice trials was highly predictive of masked prime recognition on the semantic priming trials.     

Novel word integration in the mental lexicon: Evidence from unmasked and masked semantic priming

We sought to establish whether novel words can become integrated into existing semantic networks by teaching participants new meaningful words and then using these new words as primes in two semantic priming experiments, in which participants carried out a lexical decision task to familiar words. Importantly, at no point in training did the novel words co-occur with the familiar words that served as targets in the primed lexical decision task, allowing us to evaluate semantic priming in the absence of direct association. We found that familiar words were primed by the newly related novel words, both when the novel word prime was unmasked (Experiment 1) and when it was masked (Experiment 2), suggesting that the new words had been integrated into semantic memory. Furthermore, this integration was strongest after a 1-week delay and was independent of explicit recall of the novel word meanings: Forgetting of meanings did not attenuate priming. We argue that even after brief training, newly learned words become an integrated part of the adult mental lexicon rather than being episodically represented separately from the lexicon.     

The crucial roles of stimulus matching and stimulus identity in negative priming

Negative priming refers to the situation in which an ignored item on an initial prime trial suffers slowed responding when it becomes the target item on a subsequent probe trial. In this experiment (and a replication), we demonstrate two ways in which stimulus consistency (matching) governs negative priming. First, negative priming for identical words occurred only when the prime distractor changed color when it became the probe target (i.e., constant cue to read the red word); negative priming disappeared when the prime distractor retained its color as the probe target (i.e., cue switches from read the red prime word to read the white probe word). Second, negative priming occurred for identical words, but not for semantically related words, whether related categorically or associatively. This pattern of results is consistent with a memory retrieval account, but not with an inhibition account of negative priming, and casts doubt on whether there is semantic negative priming for words.     

Facilitation of word recognition by semantic priming in schizophrenia

Schizophrenic (n = 21), bipolar (n = 18), and normal control subjects (n = 21) were compared on a word recognition measure of semantic priming. The task involved the presentation of related, neutral, and unrelated word pairs; the second word (target word) in each pair was presented in a degraded form. Facilitation was defined as the accuracy of target word recognition for the related word pairs minus accuracy for the neutral word pairs. Titration, achieved by manipulating the degradation of the target word, was used to maintain each subject's overall accuracy for related and neutral items at approximately 50%. This procedure minimized the artifactual effects of overall accuracy on the difference score. Schizophrenics exceeded both normal control subjects and bipolar subjects on facilitation. Bipolar subjects did not differ from control subjects. The results support Maher's hypothesis that semantic priming effects are heightened in schizophrenia.     

Connectivity among semantic associates: an fMRI study of semantic priming

Semantic priming refers to a reduction in the reaction time to identify or make a judgment about a stimulus that has been immediately preceded by a semantically related word or picture and is thought to result from a partial overlap in the semantic associates of the two words. A semantic priming lexical decision task using spoken words was presented in event-related fMRI and behavioral paradigms. Word pairs varied in terms of semantic relatedness and the connectivity between associates. Thirteen right-handed subjects underwent fMRI imaging and 10 additional subjects were tested in a behavioral version of the semantic priming task. It was hypothesized priming would be greatest, reaction time fastest, and cortical activation reduced the most for related word pairs of high connectivity, followed by related word pairs of low connectivity, and then by unrelated word pairs. Behavioral and fMRI results confirmed these predictions. fMRI activity located primarily in bilateral posterior superior and middle temporal regions showed modulation by connectivity and relatedness. The results suggest that these regions are involved in semantic processing.     

汉语听觉阈下启动效应：来自听觉掩蔽启动范式的证据

使用汉语双字词为实验材料,采用听觉掩蔽启动范式,通过3个实验考察汉语听觉阈下启动效应。结果发现,真词的听觉阈下重复启动效应显著,并且听觉阈下重复启动效应不受启动、目标发音者性别一致性的影响。但真词的阈下语音、语素和语义启动效应及假词的阈下重复和首字启动效应都不显著。这些结果说明,听觉通道阈下呈现的汉语双字词的词汇水平信息可以得到无意识加工。汉语双字词的听觉阈下启动效应可能是基于启动词整词表征的无意识激活。     

Perceptual and response interactions in semantic priming

In two experiments, subjects made pairs of lexical decisions verbally. In Experiment 1, masked stimuli appeared concurrently to the left and right of fixation; in Experiment 2, nonmasked stimuli appeared sequentially at fixation. The left-hand letter strings were judged more accurately in in Experiment 1, and the second letter strings were judged more accurately in Experiment 2. Each string in the pair could be either a word (e.g., fork) or a nonword anagram (e.g., frok). Consequently, the two strings in the pair could be related (e.g., fork-spoon, frok-spoon, etc.) or unrelated (e.g., fork-door, frok-door, etc.), independently of whether neither, either, or both strings were words. Semantically related stimuli induced consistent biases to respond "word," as noted in other studies. These biases were typically stronger for the event reported second. Minimal evidence was found for perceptual priming effects. The asymmetrical effects were consistent with spreading-activation-type mechanisms, but other considerations support a multiple-process view.     

The role of short-term memory in semantic priming.

Two theories of priming were compared: spreading activation theories, in particular ACT, and compound-cue theories. Whereas ACT assumes that priming is a result of diffusing activation in long-term memory, compound-cue models suggest that priming results from a formation process of prime and target in short-term memory. Thirty-eight participants took part in a study that combined a digit span task with a double lexical decision task consisting of a prime and a target item. Digit span length (low, medium, and high) and prime type (related or unrelated word or nonword) were both within-subject variables. As expected, results showed significant priming effects. In favor of ACT, no interaction between digit span length and prime type was found. Additionally, a nonword inhibition effect (unrelated versus nonword prime) was found, which was predicted by compound-cue theories. This finding is discussed in terms of the process interference and response competition hypotheses.     

Lexical but not semantic priming in Alzheimer's disease.

The hypothesis that patients with Alzheimer's disease (AD) have a disturbance in semantic processing was tested using a new lexical-priming task, threshold oral reading. Healthy elderly controls showed significant effects of priming for word pairs that are associatively related (words that reliably co-occur in word association tests) and for word pairs that are semantically related (high-frequency exemplars that belong to the same superordinate category but are not high-frequency associates). AD patients showed effects of priming for associatively related words but not for word pairs that are related only by shared semantic features. These results are consistent with the hypothesis that semantic processing is impaired in AD and suggest that independent networks of relationships among words and among concepts in semantic memory may be differentially disrupted with various forms of brain damage.     

Partial awareness creates the "illusion" of subliminal semantic priming

We argue that the lack of consensus regarding the existence of subliminal semantic processing arises from not taking into account the fact that linguistic stimuli are represented across several processing levels (features, letters, word form) that can independently reach or not reach awareness. Using masked words, we constructed conditions in which participants were aware of some letters or fragments of a word, while remaining unaware of the whole word. Three experiments using the Stroop priming paradigm show that when the stimulus set is reduced and participants are encouraged to guess the identity of the prime, such partially perceived stimuli can nonetheless give rise to "semantic" processing. We provide evidence that this effect is due to illusory reconstruction of the incompletely perceived stimulus, followed by usual semantic processing of the result. We conclude that previously reported unconscious Stroop priming is in fact a conscious effect, but applied to a perceptual illusion.     

The effects of response stimuli interval on error priming in sequential object naming

Two experiments are reported, which examine the effect of altering response stimulus interval on the positive and negative error priming effects found during sequential object naming. Positive error priming refers to errors that relate to earlier responses at above chance rates. Negative error priming refers to the absence of errors that refer to the immediately preceding trial in particular (Lag 1), and this has been interpreted as a brief inhibitory effect. In Experiment 1, a series of pictures of animals were presented, with either 4 or 8sec intervening between response and next stimulus (RSI). Positive and negative error priming was evident in both conditions, though the positive error priming appeared to be attributable to only a subsection of the participants. Errors began to emerge at shorter lags in the 8sec RSI condition than the 4sec RSI condition, and this is inconsistent with any account which suggests inhibition is released after the next trial. In Experiment 2, the RSIs between related animal pictures were just over 8 and 16sec, and an intervening unrelated item was included between related pictures. Lag 1 errors were now the most frequent response in the long RSI condition, and there was an increase in the incidence of Lag 1 errors across RSI conditions. A preliminary assessment of the effects of adding an unrelated item suggested that it may cause a partial release from inhibition. Taken together, the data are consistent with the theory that inhibition decays over time, and the results are discussed with reference to other inhibitory effects in cognition.     

Beyond spreading activation: An influence of relatedness proportion on masked semantic priming

Semantic priming in the lexical decision task has been shown to increase when the proportion of related-prime trials is increased. This finding typically is taken as evidence for a conscious, strategic use of primes. Three experiments are reported in which masked semantic primes displayed for only 45 msec were tested in high- versus low-relatedness proportion conditions. Relatedness proportion was increased either by using a high proportion of semantically related primes or a large set of repetitionprimed filler trials. Semantic priming was consistently enhanced relative to a low-relatedness proportion condition. These relatedness proportion effects were not due to conscious, strategic use of primes: Exclusion of prime-aware subjects did not attenuate the effects, and better performance in a prime classification task was not associated with larger semantic priming effects. These results are interpreted within a retrospective account of semantic priming in which recruitment of a prime event is modulated by prime validity.     

Orthographic rime priming

Three experiments are described, each using a partial priming technique in which a target word was briefly preceded by a masked trigram. The relative strength of priming effects was assessed by comparing the difference in target word naming times between unprimed and primed trials in different priming conditions. Experiment 1 replicated previous work in demonstrating stronger priming when the target word was primed by the orthographic rime than when the prime constituted otherwise comparable word-final trigrams that do not constitute orthographic rimes. Experiment 2 compared orthographic, phonological rime, and control primes. Only orthographic rime primes reliably increased target word naming speed, although the priming effect was less selective with longer prime durations. In Experiment 3 priming was observed for both orthographic rime and phonological rime primes shown for 150 msec. However, stronger priming was observed with orthographic rime primes. These experiments demonstrate that orthographic rime priming effects do not simply reflect the activation of an intact subunit of the target word articulation program.     

Another look at semantic priming without awareness

In a recent study, McCauley, Parmelee, Sperber, and Carr (1980) reported results indicating that semantic priming had been produced by visual stimuli that were backward masked at durations too brief for greater than chance report. The conclusions drawn from such an experiment are critically dependent upon whether or not the primes were actually masked below the thresh-old for identification during priming trials. The three experiments reported here provide evidence that this requirement was not met. Rather, McCauley et al.’s (1980) methodology allowed for an uncontrolled increase in light adaptation during the actual testing of prime efficacy in the priming session. This increase in light adaptation reduced the effectiveness of the backward mask and resulted in an increase in prime visibility during priming trials. Thus, semantic priming probably occurred under conditions in which commensurate visual information was actually available.     

The locus of semantic priming in RSVP target search

At what stage does semantic priming affect accuracy in target search? In two experiments, participants viewed two streams of stimuli, each including a target word among distractors. Stimulus onset asynchronies (SOAs) between the targets (T1 and T2) ranged from 53 to 213 msec. A word semantically related to one or neither of the targets preceded each trial. In Experiment 1, participants were instructed to report both targets. Although more primed than unprimed targets were reported, there was no cost for unprimed words. A strong interaction between SOA and T1 versus T2 was found, but priming did not interact with either variable. In Experiment 2, only related targets were reported. Performance was similar to that for primed targets in Experiment 1. Semantic priming does not seem to modulate how attentional resources are initially allocated between targets, but instead affects a later stage of processing, the point at which a target word reaches lexical identification.     

Masked priming of words and nonwords in a naming task: Further evidence for a nonlexical basis for priming

Masked priming effects in word identification tasks such as lexical decision and word naming have been attributed to a lexical mechanism whereby the masked prime opens a lexical entry corresponding to the target word. Two experiments are reported in which masked repetition priming effects of similar magnitude were obtained with word and nonword targets in a naming task. Masked orthographic priming was more stable for word than for nonword targets, although morphological primes produced no advantage beyond that achieved by matched orthographic primes. These results, taken together with the recent finding that repetition priming of nonwords can be obtained in the lexical decision task, support the view that masked priming of words and nonwords has a nonlexical component. We suggest that masked primes can enhance target identification by contributing to the construction of an orthographic or a phonological representation of the target, regardless of the target's lexical status.     

Variability in response criteria affects estimates of conscious identification and unconscious semantic priming

Three experiments examined the role of response criteria in a masked semantic priming paradigm using an exclusion task. Experiment 1 used on-line prime-report (“report the prime if you saw it”) and exclusion instructions in which participants were told to avoid completing a word stem (e.g. mo—) with a word related to a prime (e.g. cash) flashed for 0, 38 or 212 ms. Semantic priming (i.e. exclusion failure) was significant in the items analysis, but was moderated by peoples’ ability to report the prime in the participant analysis. Prime-report thresholds in Experiment 2 were made more liberal by instructing participants to guess on every trial. Prime-report increased from Experiment 1 as exclusion failures were eliminated. Experiment 3 clarified the relationship between awareness and prime identification using an on-line measure of confidence and different liberal prime report instructions. The current findings suggest that the ability to act upon (via exclusion performance) and report information in a masked prime is determined by a variable response criterion, which can be manipulated as an independent variable.