Is dissonance phenomenologically aversive?

This study examined whether dissonance is, phenomenologically, an aversive state. Experimental subjects were induced to write counterattitudinal essays under a high-choice condition. One group of subjects was led to believe that a pill, which they had just taken in the context of a separate experiment, would cause them to feel pleasantly excited. A second group was led to believe that the pill would make them feel tense. A third group was given no information about the pill's potential side effects, while a fourth group expected to have no side effects at all. In this last condition, the results yielded the usual dissonance effect: subjects stated attitudes more congruent with the essay than did subjects in a survey control condition. When subjects were given an opportunity to attribute their arousal to an arousing, but nonaversive pill (i.e., the pleasant excitement condition), this effect was unchanged. In contrast, when subjects could attribute their arousal to an aversive pill (i.e., in the tensè and the no information conditions), this effect was virtually eliminated. These results are consistent with the notion that dissonance is an aversive state and that subjects will seize, when possible, an external attribution for this state.     

Dissonance and self-perception: An integrative view of each theory's proper domain of application

The literature concerning the controversy between dissonance and selfperception theories is reviewed. It is proposed that the two theories be regarded not as “competing” formulations but as complementary ones and, furthermore, that each theory is applicable only to its own specialized domain. Self-perception theory, it is suggested, accurately characterizes attitude change phenomena in the context of attitude-congruent behavior and dissonance theory attitude change in the context of attitude-discrepant behavior. Attitude-congruent is defined as any position within an individual's latitude of acceptance; attitude-discrepant as any position in the latitude of rejection. An experimental test of these notions produced confirming evidence. Subjects who were given an opportunity to misattribute any potential dissonance arousal to an external stimulus did not change their attitudes, relative to low choice subjects, if they were committed to endorsing a position in their latitude of rejection. If the commitment concerned a position in the latitude of acceptance, however, these subjects did exhibit attitude change relative to low choice subjects.     

Further evidence for meaning change in impression formation

Hamilton and Zanna (Journal of Personality and Social Psychology, 1974, 29, 649–654) demonstrated that the meaning of an attribute as rated on connotatively related scales changed as a function of context desirability. This finding was viewed as supporting a meaning change interpretation of context effects in impression formation. Kaplan (Memory and Cognition, 1975, 3, 375–380, Exp. 1) found that similar changes also occurred on scales unrelated in meaning to the test attribute and argued that changes on both kinds of scales were due to halo effects produced by the contexts. Controlling for possible scaling artifacts, the first experiment reported here showed that substantially greater changes occurred on related than on unrelated scales. Kaplan (1975, Exp. 2) also found that the magnitude of context-induced differences in judgments of trait likability was not increased by creating contexts denotatively related to the test attributes. Adding measures of connotative meaning, the second experiment in this paper showed that substantially greater context-induced changes did occur on related meaning scales and, in contrast to Kaplan, on trait likability for the denotatively related contexts. The results of each experiment are consistent with a meaning change position but would not be expected on the basis of the halo effects model.     

Locus of control,field dependence and the conditions arousing objective vs subjective self-awareness

Observations of persons engaged in quasievaluative situations revealed that the greater amounts of body movement characterized as tension reducing were exhibited by persons holding internal control as opposed to external control expectancies. Conceptualizing situations as varying in the degree to which they allow one to become task involved (subjective self-awareness) or self-conscious (objective self-awareness) it was hypothesized that the latter would be more disruptive to internals, the former to externals. Body movement exhibited during introspection and personal reminiscence supported this hypothesis though no support was found in another task involving the completion of moral dilemma stories. In the latter task field dependent subjects proved to be more affected by self-awareness conditions, writing more normative stories when cues for objective self-awareness were more prominent.     

The effects of increasing familiarity on infants' reactions to adult strangers

The influence of the presence and novelty of an adult stranger on the reactions of 12-mo-old infants was investigated. Subjects were placed near their mothers in a room containing a new toy and either the same, a different, or no adult stranger for 8 4-min trials. Results indicated that the Same-Adult Group spent more time near the adult, less time near and touching their mothers, and more time near and touching the toys than the Different-Adult Group. These trends emerged as the trials progressed, and evidenced the Same-Adult Group's growing familiarity with the adult. The No-Adult Group spent less time near or touching their mothers and more time near or touching the toys than the Different-Adult Group, but did not differ from the Same-Adult Group on these responses. The findings suggest that fearful or cautious reactions to adult strangers disappear rapidly as the adult becomes familiar and point to the value of studying the process whereby the infant becomes familiar with new people.     

Hemispheric differences in processing emotions and faces.

Visual field differences for the recognition of emotional expression were investigated using a tachistoscopic procedure. Cartoon line drawings of five adult male characters, each with five emotional expressions ranging from extremely positive to extremely negative, were used as stimuli. Single stimuli were presented unilaterally for 85 msec. Subjects (N = 20) were asked to compare this target face to a subsequent centrally presented face and to decide whether the emotional expressions of the two faces, or the character represented by the two faces, were the same or different. Significant left visual field (LVF) superiorities for both character and emotional expression recognition were found. Subsequent analyses demonstrated the independence of these effects. The LVF superiority for emotional judgments was related to the degree of affective expression, but that for character recognition was not. The results of this experiment are consistent with experimental and clinical literature which has indicated a right hemispheric superiority for face recognition and for processing emotional stimuli. The asymmetry for emotion recognition is interpreted as being an expression of the right hemisphere's synthetic and integrative characteristics, its holistic nature, and its use of imagic associations.     

One answer to the demand for accountability: Selection utility as an investment decision

An examination of selection utility models demonstrates that they bear a considerable resemblance to capital budgeting models well established in the finance literature. Five applications of capital budgeting to selection utility are suggested and discussed. Capital budgeting concepts are recommended as a rich source of further practical and theoretical development of selection Utility models.     

Resistance to punishment as a function of intensity and frequency of prior punishment experience

Rats with a history of intermittent punishment have been found to persist in the face of continuous punishment. It was predicted from an extension of frustration theory to punishment that increasing the intensity or frequency of intermittent punishment would increase persistence to high fear elicited by continuous punishment. Two experiments, employing 310 rats, verified this prediction for both intensity and frequency manipulations but indicated rather narrow boundary conditions for their effects.     

Correspondence and mediational properties of the Fishbein model: An application to adolescent alcohol use

The generalizability of the Fishbein model for behavior prediction was extended to a new field behavior, alcohol drinking by adolescents. The model's two components (i.e., attitudes and normative beliefs) varied in their predictive importance depending on the behavior's situational context. Following this field demonstration, two issues related to properties affecting the model's predictive effectiveness were investigated. First, it was found that the predictability of alcohol-drinking intentions (BI) declined when attitudes (A_act) and normative beliefs (NB) did not correspond with BI in terms of alcohol type (beer, liquor, or wine) and drinking situation (home, party, or pub). A second experiment tested the hypothesis that exogenous variables (those other than A_act and NB) would have a direct influence on BI. A comprehensive test was provided within the context of Jessor's multivariate predictive system for adolescent alcohol use. Present data indicate only a marginal increase in explained variance occurred when applying this system, thereby generally indicating the sufficiency of the Fishbein model's two components.     

Differences in matching-to-sample performance with element and compound sample stimuli in pigeons

This series of experiments examined zero-delay matching-to-sample performance in pigeons with element and compound sample stimuli. In Experiment 1, compound sample stimuli were consistently followed by compound comparison stimuli and matching accuracy during testing was equivalent to element sample-element comparison trials on the color dimension. In Experiment 2, element comparisons suddenly introduced following compound samples produced a decrement on the line dimension only. Subsequent testing at various sample durations revealed higher matching accuracy following element samples than following compound samples on both the color and line-tilt dimensions. Experiment 3 replicated the results of Experiments 1 and 2 and also demonstrated that the superiority of element over compound matching performance remains constant over the sample durations tested. In Experiment 4 testing at sample durations up to 30 sec produced an overall decrement in matching performance, but again the element vs compound matching difference remained constant. The stimulus-generalization decrement hypothesis provided a better explanation of these results than either the information-overload hypothesis or the rule hypothesis.     

Generality of persistence: The role of stimulus and response factors in persistence to punishment

Previous research has shown that intermittent punishment of a response increases its persistence to continuous punishment and that intermittent punishment training in one situation produces persistence to continuous punishment in other situations. Experiment 1 showed that as long as the instrumental response and punishing stimulus were held constant from intermittent to continuous punishment marked differences between these situations had no decremental effect on persistence. Experiment 2 showed that intermittent punishment training of one response resulted in substantial persistence to continuous punishment of a different and apparently incompatible response and that such response change had no more than a marginal effect on persistence. The results were seen as requiring some revision to the traditional conditioning-model interpretation of persistence to punishment.     

Occupational values,environments, and levels

The Job Attitude Scale was administered to majors and captains and to upper-middle managers and lower-middle managers of industrial organizations. No significant differences in general intrinsic orientation were found between the majors and the upper-middle managers, or between the captains and the lower-middle managers. The majors and the upper-middle managers were significantly more intrinsically oriented than the captains and the lower-middle managers. The results also showed that the military samples were significantly more concerned with advancement, security, status, and family needs-salarywise-than the civilian samples, while the two civilian groups were significantly more concerned with achievement, supervision, and relations with subordinates than the two military groups. The results were discussed in view of job environment and job level.     

Age and gender differences in solutions to hypothetical social problems

One hundred and twenty preschoolers and 77 kindergartners individually were administered a measure of social problem-solving. This measure consisted of five stories in which a protogonist sought to acquire an object from a same- or different-age or same- or different-sex target. Age differences in the numbers and types of strategies were few. However, kindergarteners showed greater flexibility in strategy sequencing. Prosocial strategies were more often directed to older targets; agonistic strategies were more often directed to younger targets. Girls suggested more prosocial strategies when girls sought an object from bay targets. Given the results it is suggested that flexibility is social problem-solving and attention to target characteristics should be included in future social problem solving training programs.     

Patterns of cerebral organization

An analysis of the concurrent incidence of aphasia and spatial disorder in 270 patients with unilateral brain damage suggests that the two functions are statistically independent. These data can also be used to estimate the distribution of left, right, and bilateral representation of linguistic and spatial functions in the population. In right-handers, sex affects the pattern of cerebral asymmetries, while the familial history of sinistrality has a stronger effect on the pattern of cerebral asymmetries in left-handers. These findings suggest that complementary specialization exists only as a statistical norm: It is suggested that differences in complementary and noncomplementary specialization may underlie individual differences in cognitive skills.     

A dissociation of right and left hemispheric effects for recognizing emotional tone and verbal content

Emotionally intoned sentences (happy, sad, angry, and neutral voices) were dichotically paired with monotone sentences. A left ear advantage was found for recognizing emotional intonation, while a simultaneous right ear advantage was found for recognizing the verbal content of the sentences. The results indicate a right hemispheric superiority in recognizing emotional stimuli. These findings are most reasonably attributed to differential lateralization of emotional functions, rather than to subject strategy effects. No evidence was found to support a hypothesis that each hemisphere is involved in processing different types of emotion.     

A new look at selective exposure

The relevance of the personality dimension “repression-sensitization” (D. Byrne in B. A. Maher (Ed.), Progress in experimental personality research, Vol. 1, NY: Academic Press, 1964, pp. 169–219) to selective exposure processes was investigated. Experimental repressors (who typically employ “avoidance” strategies in dealing with threatening stimuli) and experimental sensitizers (who generally “approach” threatening stimuli) were allowed to choose and keep one of two pairs of painting reproductions, each pair containing one positively and one negatively valued painting. After the decision, which experimental subjects believed terminated the experiment, subjects were allowed to inspect the alternatives ad libitum for 75 sec. Eye gaze during this period was unobtrusively videotaped. Compared to their matched controls, who were simply asked to inspect the paintings in order to decide which ones they liked best, experimental repressors inspected paintings that were consonant with their choices and avoided looking at paintings that were dissonant with their decisions. Experimental sensitizers did not manifest such postdecisional selective exposure. The implications of these results for past and future research on dissonance-produced selective exposure were discussed.     

Attentional biases and the right-ear effect in dichotic listening

Most dichotic listening experiments permit subjects to deploy attention in any way they choose. We argue that this adds uncontrolled variance to the observed right-ear advantage. In the first experiment, more robust laterality effects were obtained in an identification task with focused than with divided attention. Such differences were not found in the second experiment, when a detection procedure was used. Virtually all the laterality effect observed in the second study could be attributed to subjects who were biased attenders, in the sense that they exhibited more intrusions from the right ear to the left than vice versa. However, rather than indicating that laterality effects are simply attentional bias, this effect can be attributed to an asymmetry of perceptual discrimination.     

The influence of novelty and complexity on exploratory behavior in 12-month-old infants

This study investigated the influence of the novelty of the environment and the novelty and complexity of the objects (toys) it contained on the exploratory behavior of 12-month-old infants. Each infant was given a choice between novel and familiar toys located in two adjacent rooms (toy rooms). The novelty of the objects was manipulated by allowing the infants to play with one set of toys during a 5-min familiarization trial prior to the choice trial. The novetly of the environment was manipulated by allowing some infants to see, enter, and remain in the toy rooms during the familiarization trial. Finally, the complexity of the objects was manipulated by varying the number of familiar and novel toys; some Ss had four toys in each set (complex array) and some had only one (simple array). The results indicate that all three factors influenced the infants' exploratory behavior. Ss first approached, and spent more time manipulating, the novel than the familiar toys; they spent more time in the toy rooms if they were novel; and they spent more time manipulating the complex array of toys than the simple array.     

Evidence for the self as an imaginal prototype

This study investigated recognition memory of self-photographs which had been previously rated by subjects for their degree of reference to an imaginal prototype of “real self.” The number of false alarms to NEW photographs was found to increase with degree of self-reference to the imaginal prototype with the exception of photographs rated highest in self-reference. Females were reliably superior to males in self-recognition. Males and females also differed in nonverbal behaviors reflecting differences in their image of real self. Results were interpreted as supporting an hypothesis that the self functions as a cognitive prototype which has both imaginal and verbal characteristics.