Attitude accessibility,attitude-behavior consistency,and the strength of the object-evaluation association

Two experiments were conducted in order to examine the accessibility of attitudes from memory as a function of the manner of attitude formation. The findings of the first experiment indicated that subjects could respond more quickly in a response-time task to inquiries about their attitudes when the attitudes were based upon direct behavioral experience with the attitude objects than when they were based upon nonbehavioral experience. It was suggested that, relative to indirect experience, behavioral experience may facilitate the attitude formation process and increase attitude accessibility once the attitude is formed. A second experiment found support for both of these notions. Two additional experiments indicated that repeated association of the attitude object and the attitudinal evaluation enhanced both attitude accessibility and attitude-behavior consistency. It was suggested that the strength of the object-evaluation association is a critical determinant of accessibility, which, in turn, acts as a central factor in the process by which attitudes affect later behavior. It was further suggested that the manner of attitude formation affects attitude-behavior consistency because direct experience produces a stronger object-evaluation association and, hence, a more accessible attitude than does indirect experience.     

Mistreatment of an esteemed other as a consequence affecting dissonance reduction

Recent research has shown that aversive behavioral consequences affect the magnitude of dissonance reduction. The present experiment was conducted to help clarify the meaning of an aversive consequence. In previous research, an aversive event was manipulated by having a subject believe that a counterattitudinal speech he had delivered was successful in convincing one of the subject's colleagues. In the present study, it was argued that convincing a colleague is aversive only to the extent that the colleague is liked. This reasoning was tested in a 2 × 2 factorial experiment in which subjects delivered a counterattitudinal speech to a recipient whom either was or was not liked by the subject and either was or was not convinced by the subject's speech. It was predicted and found that the subject would evidence attitude change only in the condition in which the speech led to the aversive event of successfully convincing an esteemed other. The results were discussed in terms of refining the relationship between attitude discrepant behavior and attitude change.     

Involvement and response language effects in attitude scaling

An analytic procedure was developed for separating the effects of involvement from the number of response language categories the subject employs in judging a set of sentence stimuli. The procedure treats category usage as an independent variable and an aspect of the subject's response language. Category usage was shown to have significant influence on several attitudinal judgment processes: Informational complexity, mean judgment functions, and a successive intervals analysis testing Thurstone's assumption of the effect of involvement on equal category spacing. The decrement in scale responding typically associated with involvement is shown to depend on category usage operating either singly or in interaction with involvement. Some tentative conclusions about category usage as a response language variable are discussed.     

On the consistency between attitudes and behavior: Look to the method of attitude formation

A field study and a laboratory experiment were conducted to test the hypothesis that the method by which an attitude was formed is a crucial variable affecting attitude-behavior consistency. It was predicted that people who form their attitudes on the basis of direct behavioral interaction with the attitude object will demonstrate significantly greater attitude-behavior consistency than individuals whose attitudes were formed by other means. In the field study, students with direct prior experience with a housing crisis demonstrated greater consistency between their attitudes and behavioral attempts to alleviate the crisis than did students with similar attitudes but without prior direct experience. In the laboratory experiment, subjects who indicated their attitude toward a variety of puzzle types after working examples of each demonstrated greater consistency between these attitudes and subsequent behavior in a free play situation than subjects with similar attitudes formed on the basis of information given by the experimenter. It was suggested that direct behavioral experience produces an attitude which is more clearly, confidently, and stably maintained than an attitude formed through more indirect means.     

Some effects of attitudinal similarity and exposure on attraction and aggression

Previous research investigating the relationship of attraction and aggression has yielded somewhat equivocal results. The present study investigated the influence of two variables, attitudinal similarity and exposure, on interpersonal attraction and physical aggression. Fifty-four subjects received differential exposure to another individual and were later given information concerning this individual's attitudes. The subject's attraction toward the stimulus person was assessed followed by measures of aggression toward the stimulus person. Analysis of variance indicated that an attitudinally similar other was liked significantly more (p < .01) and aggressed against significantly less (p < .05) than an attitudinally dissimilar other. The exposure variable had no main effect on either attraction or aggression but interacted significantly (p < .05) with the attitudinal variable in producing differential attraction.     

Increased conformity to a fellow deviant as a function of prior deviation

A subject was induced to publically report his opinions on a variety of issues. A group of confederates disagreed with the subject; one confederate agreed with him. Thus, the subject deviated from the majority of the group, but received social support from one other individual. Each subject was then paired with one individual from the previous group, and regardless of his pairing, was subjected to a constant amount of conformity pressure from the confederate on a new set of judgments. Deviant subjects conformed more to the confederate who had previously given them social support than they did to a previous majority member. This increased conformity was found in two studies, (1) females judging physical realities and, (2) males reporting their opinions on attitudinal issues. Ratings taken in the second study demonstrated that the deviant subject felt increased liking for and similarity to the confederate who initially provided him with social support, but comparisons between various experimental groups indicated conformity to a confederate was not completely predictable from the subject's liking for that confederate. Instead, conformity was greatest following an experience of deviation from the majority.     

Individual differences in the game motives of Own,Relative, and Joint gain

Two hundred and eighteen undergraduates (94 males and 124 females) made decisions in same-sex dyads across four types of 3-choice decomposed games. An analysis of each subject's choices was performed to see if he or she consistently pursued one of the three motives of Own (Individualism), Relative (Competition) or Joint (Cooperation) gain across all four decomposed games. Sixty-six percent of the subjects manifested such consistency, and sex of subject was unrelated to which goal was pursued. Of the remaining 32%, a sizable subgroup ($\text{1}\text{3}$) was shown to be making its choices in an Altruistic fashion, attempting to maximize the outcomes of the other subject. An analysis of variance of the F scale scores of subjects in these motivational categories yielded an effect (p < .025), with the Competitive group having the highest, and the Altruistic group having the lowest mean authoritarianism score. Correlational analyses indicated negative r's between degree of Competition and F score, positive r's between degree of Altruism and F, but no apparent relation between F and either Individualistic or Joint gain choice.     

On the predictive validity of attitudes: The roles of direct experience and confidence1

Previous research has demonstrated that behavior is more accurately predicted from attitudes formed via direct, behavioral interaction with the attitude object than from attitudes developed via indirect, nonbehavioral experience. The present research examined the hypothesis that the confidence with which an attitude is held may be a mediating variable in the observed relationship between the manner of attitude formation and attitude-behavior consistency. In the first experiment, it was demonstrated that subjects who formed their attitudes through direct experience held those attitudes more confidently and behaved more consistently with those attitudes than did subjects who formed their attitudes through indirect experience. In the second experiment, it was found that, regardless of the manner of attitude formation, subjects who were led to believe that they held their attitudes confidently displayed greater attitude-behavior consistency than did subjects led to believe that they held their attitudes with little confidence. Taken together, the results suggest that it may be fruitful to view confidence both as a variable which mediates the effect of the manner of attitude formation on attitude-behavior consistency and as one which, independent of how an attitude is formed, acts as a determinant of attitude-behavior consistency.     

Facial and autonomic manifestations of the dimensional structure of emotion

While subjects viewed and rated a series of 25 emotionally evocative slides, their heart rate and skin conductance were continuously monitored and their facial expressions were covertly videotaped. Judges subsequently viewed the videotapes and rated trial-by-trial the pleasantness and intensity of each subject's facial expressions. Both phasic skin conductance responding and judged facial intensity were curvilinearly related to self-reported pleasantness, with the largest responses occurring at both extremes of the self-report scale. In contrast, phasic cardiac reactions and judged facial pleasantness were linearly related to self-reported pleasantness; extreme pleasantness was accompanied by heart rate acceleration, and unpleasantness by cardiac deceleration. The results suggest that visceral information reflects the dimensions that underlie the organization of affects and, hence, may play a more important role in emotional experience than is assumed in a number of currently held theories of emotion.     

Control of selective echolalia via the instatement of a general alternative response

Treatment for echolalic responding has been limited to the training of a small number of correct responses and limited stimulus verbalizations by the experimenter, leaving the possibility that the introduction of novel stimuli could result in the reoccurrence of echolalia. In the present study an 11-year-old severely retarded male's echolalic responding to questions that he could not answer correctly was controlled by instating a general alternative response, “I don't know.” The subject continued to respond correctly to questions that he could answer. indicating that the general alternative response had been appropriately discriminated. A Baseline. Treatment. DRO. Treatment design indicated that the subject's echolalic responding, as well as the appropriate use of the general alternative response, was under experimental control. Generalization of the experimental results to the subject's regular day-care setting was accomplished by having the staff verbally punish all echolalic responses and then restate the question to the subject until a non-echolalic answer had been emitted. Implications of these findings and suggestions for combining previous treatment procedures for echolalia with the general alternative response procedure were offered.     

The role of perceived physiological activity in affective judgments

This study assessed the physiological and cognitive effects of Valins' (Valins, S. Journal of Personality and Social Psychology, 1966, 4, 400–408) false heart rate procedure. Twenty-two male subjects were exposed to two feedback conditions during which measures of actual heart rate and skin conductance were obtained. In each condition, eight slides of nude females were presented; some slides were associated with false heart rate increases, while for other slides the feedback remained stable. In one condition, subjects were told that the heart rate was that of another subject; in the other condition, subjects were told that the feedback was their own heart rate. In both conditions, subjects judged the attractiveness of the slides from their own point of view and from the point of view of the other subject. Slides associated with false heart rate increases were rated as more attractive than stable slides when subjects (1) heard their own heart rate and rated their own attraction; (2) heard the other subject's heart rate and rated their own attraction; and (3) heard the other subject's heart rate and rated the other subject's attraction. Skin conductance responses and actual cardiac decelerations were greater when subjects heard what was allegedly their own heart rate and when the slides were accompanied by apparent cardiac acceleration. However, these actual physiological responses did not play a causal role in relation to the affective judgments. Instead, the relationship between perceived physiological changes and feelings of attractiveness was mediated by cognitive processes associated with informational and directive influences of the feedback.     

Some analyses of the verbal encoding deficit of alcoholic Korsakoff patients

Two experiments were designed to assess Korsakoff patients' ability to encode verbal information on the basis of its physical, nominal and semantic properties. The first investigation employed Wickens' release from proactive interference (PI) technique; a procedure that allows an assessment of a subject's ability to encode verbal information on the basis of its semantic properties. It was discovered that on tasks involving only a rudimentary verbal analysis, such as the ability to discriminate letters from numbers, the Korsakoff patients demonstrated a normal release from PI. However, on tasks that required a more sophisticated level of semantic encoding, such as those based on taxonomic class inclusion, the patients failed to show release from PI. The second investigation employed Posner's reaction time technique which assesses a subject's ability to encode the physical and nominal properties of simple verbal materials (letters). The results of this study showed that Korsakoff patients are impaired on even these rudimentary encoding tasks, which led to the proposal that Korsakoff patients' semantic encoding deficit might stem from an initial impairment in the speed at which physical and nominal properties of verbal information are analyzed.     

The role of a guessing strategy in the Bransford-Franks paradigm

Within the framework of the Bransford-Franks paradigm, variations of two memory models and a guessing strategy hypothesis were evaluated using concepts that differed in the number of atomic units each contained (‘concept size’). Results showed that, though the precise patterns of recognition for concept size were not completely consistent with any of the explanations, the changes in the patterns across concept size agreed with the guessing strategy hypothesis. It was argued that the subject's interpretation of the guessing strategy is likely to be a similar but simpler version of the experimenter-theorist's formal model, with the consequence that, while less sensitive to the finer details of the formal model, it will still reflect coarser differences.     

Affiliation of opposite-sexed strangers

This study examined the effects of a subject's sex and affiliative tendency and the other's physical attractiveness on the cross-sexual interaction of strangers. Although previous studies showed that one's interest in an opposite-sexed other is a function of the other's physical attractiveness, the actual behavior of individuals in the presence of attractive and unattractive others had not been systematically examined. Subjects were individually placed in a 5-min waiting situation with a physically attractive or unattractive target of the opposite sex who behaved in a standard way. Conversations were recorded and subsequently analyzed; subjects also provided their impressions of the targets following the waiting period. Physical attractiveness of the opposite-sexed other did not significantly influence the subject's verbal affiliative behavior, but the combined influence of a subject's sex and affiliative tendency was predictive of cross-sexual affiliation. Although physical attractiveness did not account for differences in affiliative behavior, subjects preferred attractive over unattractive targets as potential dates or marriage partners.     

Reciprocal cooperation in dyads

This study investigated the conditions that promote long-term social exchange when the immediate payoff for social participation is equal to or less than for individual responding. The 10 subjects, from a special education unit and ranging between 10 and 16 years of age, comprised five dyads to participate in daily 20-min sessions. During the first experiment, the subjects sat beside each other and in front of an automated apparatus which automatically distributed points (representing money) to self, to partner, or to the group. During baseline conditions, the subjects could earn reinforcers from all three modes. During the dependency conditions, which alternated between subjects at 3-day intervals, one subject could earn reinforcers from all three modes while a partner could earn reinforcers only from the mode requiring subject's assistance. Four of the five dyads increased their levels of cooperative responding during the several reversals in which first one and then the other subject was dependent upon the partner for reinforcement. This pattern maintained when the method of distributing reinforcers was changed to a manual procedure requiring the experimenter to record point distributions by transferring beads on an abacus. This suggested that the distribution modes rather than the experimental apparatus were important in promoting the cooperative pattern. In the second experiment all subjects continued to cooperate with partner, even when they could have earned more by working alone. Eventually a value for the self mode was reached where the subjects discontinued their cooperation to work for self.     

Competence and processing in children's grammar of relative clauses

We report two toy-manipulation experiments investigating 4–5-year-old children's interpretations of relative clauses. In the first experiment we show that the frequency with which relatives modifying the matrix direct object are interpreted as referring to the matrix subject is sensitive to the nature of the material in the relative. Animacy of the relative direct object leads to an increase in subject coreference errors for relatives; a similar effect of animacy was not found for infinitival complements. We propose that such errors arise when the child's sentence processor is taxed. In our second experiment we compare children's interpretations of relatives to their interpretations of temporal participial complements. Children eschewed coreference between the complement and the object of a passive prepositional phrase in the case of temporal participials but not in the case of relatives. We interpret this result as evidence that children are capable of analyzing relatives as constituents of the NP node, and hence that this node is recursive in their grammars. We discuss the results of both experiments in the context of a two-stage parsing model, arguing that our data fit a picture of children's linguistic abilities in which the 4-year-old has a sophisticated competence grammar and a parsing mechanism of essentially the same structure as the adult's. We compare our approach to a number of other approaches to children's relative clause interpretations in the literature, arguing that these alternatives are too structure-specific and can lead to underestimations of the child's competence grammar. We conclude that our analysis is compatible with a picture of acquisition in which the child's competence grammar of relatives is not qualitatively different from the adult's.     

Dissonance and self-perception: An integrative view of each theory's proper domain of application

The literature concerning the controversy between dissonance and selfperception theories is reviewed. It is proposed that the two theories be regarded not as “competing” formulations but as complementary ones and, furthermore, that each theory is applicable only to its own specialized domain. Self-perception theory, it is suggested, accurately characterizes attitude change phenomena in the context of attitude-congruent behavior and dissonance theory attitude change in the context of attitude-discrepant behavior. Attitude-congruent is defined as any position within an individual's latitude of acceptance; attitude-discrepant as any position in the latitude of rejection. An experimental test of these notions produced confirming evidence. Subjects who were given an opportunity to misattribute any potential dissonance arousal to an external stimulus did not change their attitudes, relative to low choice subjects, if they were committed to endorsing a position in their latitude of rejection. If the commitment concerned a position in the latitude of acceptance, however, these subjects did exhibit attitude change relative to low choice subjects.     

Effects of altering outcome expectancies on pigeons' delayed conditional discrimination performance

An outcome-expectancy mediation theory of learning was tested in a series of transfer experiments with pigeons. The principal technique employed was a delayed two-choice conditional discrimination in which the subject's correct choice yielded a food reward on one kind of trial and a feedback tone on the other. According to the theory, this task engenders two-link mediational chains in that each conditional cue controls a particular outcome expectancy (S-E link) and the expectancy, in turn, cues a specific choice response (E-R link). Relative to the hypothetical mediators established by preceding training, transfer problems required either the same mediational chains, the alteration of one link in each chain, or the alteration of both links in both chains for optimal performance. The results of four separate transfer experiments confirmed detailed theoretical predictions, including that of an unusual nonmonotonic transfer effect. The relation of the present theory to earlier mediation theories is discussed.     

On mediating equity,equality, and self-interest: The role of self-presentation in social exchange

Do individuals conform to various norms of reward allocation not necessarily in response to internal standards but rather, to win approval from relevant others? This study examined the role of self-presentation in mediating equity, equality, and self-interest within reward allocations. It was hypothesized that when others were aware of a subject's behavior, distributions would reflect that person's normative definition of the situation. Subjects allocated a $5.00 payment among themselves and three partners with unequal performance inputs. Informing the experimenter of one's decisions resulted in more equitable divisions, characterizing the employment-productivity relationship between experimenter and subject. When co-workers, defined as peers, were aware of allocations, an equality-based solution was favored. Allocators enhanced their own rewards beyond normative values only when their choices were completely private. Evidence was also found of postdecisional cognitive changes which maintained the belief that one acted justly in giving each partner what he deserved. These findings are consistent with the proposition that individuals maximize their own rewards, defined broadly to include social impression-formation and intrapsychic benefits. Apparently, self-presentational concerns mediate the relative salience of equity, equality, and self-interest in social exhange.     

Repetition of ‘right’ and ‘wrong’ responses with a different number of response alternatives in study and test trial

The reinforcement values of ‘right’ and ‘wrong’ upon subsequent repetition of the response have been explained by the subject's independent memory for his previous response and its outcome ‘right’ or ‘wrong’. Detailed analyses on the data of recent experiments suggest that an increasing number of response alternatives for each stimulus makes the recall of the response and the outcome ‘right’ no longer independent. Therefore it was predicted that for a given number of response alternatives at the Test Trial, the likelihood that a subject will repeat a response called ‘right’ at the study Trial will be a function of the number of response alternatives at the Study Trial. The results were confirmatory. The explanation of these results was based on there being a larger informational value in the outcome ‘right’ with an increasing number of response alternatives.