The effect of comparative context on evaluative conditioning

Evaluative conditioning (EC) is a change in the evaluation of a stimulus after the stimulus co-occurred with affective stimuli. The present research examined whether EC of one stimulus depends also on the co-occurrence of another stimulus with positive or negative stimuli. We paired two target people with affective stimuli. We found that a person who appeared eight times with positive stimuli and eight times with negative stimuli was liked more when the other person appeared always (16 times) with negative stimuli than when the other person appeared always with positive stimuli. The manipulation did not change the US evaluation or the general standard on the value dimension of what a positive or negative stimulus is. We suggest that like other evaluative traits (e.g., evil, pretty) co-occurrence with affective stimuli is sensitive to temporary standards. The manipulation changed the standard of what co-occurrence with affective stimuli is considered positive versus negative.     

The effects of vicarious experience on pain termination and work avoidance: a replication

Clinical research suggests that vicarious experience plays an important role in the development of pain behavior but only one experimental study has shown that prior exposure to a model's reaction to a pain stimulus affects a subject's subsequent reaction to that stimulus. The purpose of the present investigation was to replicate this experimental study. Twenty-two experimental subjects viewed a film of a model in pain who either terminated a work task quickly (high-avoidant) or not quickly (low-avoidant). Subjects then performed the same work task while exposed to the same pain stimulus. The results indicated that subjects exposed to the high-avoidant model tolerated the pain stimulus for significantly fewer seconds and did significantly less work compared to the low-avoidant model subjects. As predicted, no group differences were observed on work speed or work accuracy. The results provide further evidence for the role of vicarious processes in the development of reactions to painful stimuli.     

Multiple context mere exposure: Examining the limits of liking

Recent evidence suggests that increased liking of exposed stimuli—a phenomenon known as the mere exposure effect—is dependent on experiencing the stimuli in the same context at exposure and test. Three experiments extended this work by examining the effect of presenting target stimuli in single and multiple exposure contexts. Target face stimuli were repeatedly paired with nonsense words, which took the role of contexts, across exposure. On test, the mere exposure effect was found only when the target face stimuli were presented with nonsense word cues (contexts) with which they had been repeatedly paired. The mere exposure effect was eliminated when exposure to target face stimuli with the nonsense word cues (contexts) was minimal, despite the overall number of exposures to the target face being equated across single- and multiple-context exposure conditions. The results suggest that familiarity of the relationship between stimuli and their context, not simply familiarity of the stimuli themselves, leads to liking. The finding supports a broader framework, which suggests that liking is partly a function of the consistency between past and present experiences with a target stimulus.     

S-R compatibility effects due to context-dependent spatial stimulus coding

Responses are faster with spatial S-R correspondence than with noncorrespondence (spatial compatibility effect), even if stimulus location is irrelevant (Simon effect). In two experiments, we sought to determine whether stimuli located above and below a fixation point are coded as left and right (and thus affect the selection of left and right responses) if the visual context suggests such a coding. So, stimuli appeared on the left or right eye of a face’s image that was tilted by 90° to one side or the other (Experiment 1) or varied between upright and 45° or 90° tilting (Experiment 2). Whether stimulus location was relevant (Experiment 1) or not (Experiment 2), responses were faster with correspondence of (face-based) stimulus location and (egocentrically defined) response location, even if stimulus and response locations varied on physically orthogonal dimensions. This suggests that object-based spatial stimulus codes are formed automatically and thus influence the speed of response selection.     

Observational learning of two visual discriminations by pigeons: a within-subjects design.

Pigeon's observational learning of successive visual discrimination was studied using within-subject comparisons of data from three experimental conditions. Two pairs of discriminative stimuli were used; each bird was exposed to two of the three experimental conditions, with different pairs of stimuli used in a given bird's two conditions. In one condition, observers were exposed to visual discriminative stimuli only. In a second condition, subjects were exposed to a randomly alternating sequence of two stimuli where the one that would subsequently be used as S+ was paired with the operation of the grain magazine. In a third experimental condition, subjects were exposed to the performance of a conspecific in the operant discrimination procedure. After exposures to conspecific performances, there was facilitation of discriminative learning, relative to that which followed exposures to stimulus and reinforcement sequences or exposures to stimulus sequences alone. Exposure to stimulus and food-delivery sequences enhanced performance relative to exposure to stimulus sequences alone. The differential effects of these three types of exposure were not attributable to order effects or to task difficulty; rather, they clearly were due to the type of exposure.     

Interaction between preexposure and overshadowing: Further analysis of the extended comparator hypothesis

Three experiments with rats used conditioned suppression of barpress to test predictions of the extended comparator hypothesis, which assumes that the effectiveness of (first-order) comparator stimuli in modulating responding to a target conditioned stimulus (CS) is itself modulated by other (second-order) comparator stimuli. Experiment 1 demonstrated that both pretraining exposure to the target CS alone (i.e., CS-preexposure effect, also known as latent inhibition) and pretraining exposure to a compound of the target CS and nontarget CS (i.e., compound-CS-preexposure effect) counteract overshadowing, and that posttraining deflation (i.e., extinction) of the overshadowing stimulus attenuates responding to the target CS when overshadowing is preceded by a CS-preexposure treatment (i.e., yields a CS-preexposure effect), but not when overshadowing is preceded by a compound-CS-preexposure treatment. Experiment 2 examined the consequences of posttraining associative inflation of the overshadowing stimulus or the preexposure companion stimulus following conjoint compound-CS-preexposure and overshadowing treatment. Experiment 3 examined the consequences of posttraining inflation of the overshadowing stimulus or the context following conjoint CS-alone preexposure and overshadowing treatment. The results support the expression-focused comparator view in contrast to recent acquisition-focused models of retrospective revaluation.     

Whatever Gave You That Idea? False Memories Following Equivalence Training: A Behavioral Account of the Misinformation Effect

The misinformation effect is a term used in the cognitive psychological literature to describe both experimental and real-world instances in which misleading information is incorporated into an account of an historical event. In many real-world situations, it is not possible to identify a distinct source of misinformation, and it appears that the witness may have inferred a false memory by integrating information from a variety of sources. In a stimulus equivalence task, a small number of trained relations between some members of a class of arbitrary stimuli result in a large number of untrained, or emergent relations, between all members of the class. Misleading information was introduced into a simple memory task between a learning phase and a recognition test by means of a match-to-sample stimulus equivalence task that included both stimuli from the original learning task and novel stimuli. At the recognition test, participants given equivalence training were more likely to misidentify patterns than those who were not given such training. The misinformation effect was distinct from the effects of prior stimulus exposure, or partial stimulus control. In summary, stimulus equivalence processes may underlie some real-world manifestations of the misinformation effect.     

Contrast effect in evaluating palatability of beverages.

This study aimed to clarify the contextual effect in evaluation of the pleasantness of beverages. Participants were presented a test stimulus and were then asked to rate how much they liked it before and after presentation of a contextual stimulus. Specifically, after participants were exposed to a less palatable beverage, they evaluated the test beverage as being more palatable than when their judgment of a test drink occurred after presentation of a neutral or palatable beverage (a positive contrast effect). This contextual effect can be explained by the reasoning that participants were affectively adapted to the palatability (less palatable) of a less palatable stimulus after repeated exposure; thus, they evaluated the test stimulus as more palatable. This study suggests that the evaluated value of the contextual stimuli affects evaluation of the test stimulus. The authors also suggest that these context effects are probably found in everyday life.     

Reinforcement of spaced responding in a simultaneous discrimination

Pigeons were exposed to three stimuli simultaneously with responses reinforced according to differential-reinforcement-of-low-rate schedules. Responses to one stimulus (the positive stimulus) that were spaced appropriately resulted in food presentation. The variables manipulated were the time parameter of the schedule (5, 10, 20, 30 sec) and the consequences of responding to the other two stimuli (the negative stimuli). The percentage of the total responses that occurred to each stimulus was independent of the schedule value but was dependent on the consequences of responding to the negative stimuli. If responses to both reset the schedule timer, responding was confined largely to the positive stimulus. If responses to neither had scheduled effects, the birds were more likely to respond to those stimuli. Responding to one negative stimulus could be selectively attenuated by having responses to that stimulus alone reset the timer. With the schedule time value held constant, the absolute rate of responding to the positive stimulus was either stable or decreased with maintained exposure; it did not change as a function of increases or decreases in responding to the negative stimuli. Rather than interacting and affecting each other, responses to the three stimuli were controlled independently by their relation to reinforcement. There was no evidence that responses to the negative stimuli mediated the spacing of responses to the positive stimulus.     

Stimulus control in a simple instrumental task: The role of internal and external stimuli

Two experiments using rats in a straight alley runway task tested the hypothesis that standard stimuli such as tones and lights (“external” stimuli) and schedule-generated aftereffect stimuli (“internal” stimuli) operate similarly and are similarly subject to the compounding rules specified by R. A. Rescorla and A. R. Wagner (In A. Black & W. Prokasy (Eds.), Classical conditioning II: Current theory and research. New York: Appleton-Century-Crofts, 1972). The experimental task was an instrumental analog of the classic blocking experiment (L. J. Kamin, In M. R. Jones (Ed.). In Experiment 1, blocking of an external discriminative stimulus by a different asymptotic discrimination was accomplished. In Experiment 2, blocking of an internal stimulus discrimination by an asymptotic external stimulus discrimination was obtained. The present results support the view that internal and external stimuli are indeed similar and function in the same manner with regard to blocking of stimulus control.     

Asynchronous stimulus presentation in visual extinction: A psychophysical study

Patients showing visual extinction as a consequence of a unilateral brain lesion can correctly detect a single stimulus in either hemifield but fail to detect the contralesional stimulus (or at least process the stimulus less efficiently) when it is presented simultaneously with an ipsilesional stimulus. In an attempt to uncover the nature of the underlying deficit, some studies have manipulated the temporal characteristics of stimulus presentation. Contra- and ipsilesional stimuli with different stimulus onset asynchronies are typically used. In the present study, visual extinction was investigated in a group of left neglect patients (N=10) using a psychophysical paradigm with different stimulus onset asynchronies of target and distractor stimuli presented in different hemifields. Contrast thresholds for a target grating were determined with the target either in isolation or in the presence of an irrelevant distractor grating. When target and distractor gratings were presented simultaneously, neglect patients showed a significant extinction effect, i.e., a significant interference from the right hemifield distractor with left hemifield contrast sensitivity. When the right hemifield distractor preceded the left hemifield target stimulus by 250 ms, two different patterns of results were observed in the neglect patients. Five patients showed a significant improvement compared to the simultaneous presentation condition, five other patients showed a significant increase of the extinction effect. The results suggest that different underlying mechanisms, maybe due to different lesion locations, can cause extinction in neglect patients.     

Protection from extinction in human fear conditioning

Two experiments examined the ability of an added stimulus to interfere with extinction of a target excitatory fear stimulus (a predictor of shock) in human autonomic conditioning. Both experiments demonstrated disruption of extinction when the added stimulus was inhibitory (a predictor of no shock, or safety signal). Subjects showed a return of fear when the target stimulus was tested alone, on both self-reported shock expectancy and skin conductance measures. The second experiment also demonstrated disruption of extinction when the added stimulus was excitatory. This results suggests that protection from extinction may occur even when the added stimulus is not inhibitory. Additional factors that may contribute to protection from extinction include context-specificity, occasion-setting and external inhibition. The results highlight the role that concurrent stimuli play in extinction, and emphasise the need to keep concurrent stimuli as similar as possible to the desired transfer context in practical applications of extinction such as exposure therapy for anxiety.     

Examining effects of preconscious mere exposure: An inattentional blindness approach

An increase in affective preference for stimuli, which a person has been repeatedly exposed to, is known as mere exposure effect. This effect has been shown for stimuli that are processed subliminally, that is, below the threshold of awareness. This study fills a current research gap by investigating mere exposure effects under processing that is preconscious, which follows from a high stimulus strength but absence of top-down amplification. In three experiments (N = 240 in total) preconscious processing was evoked using an inattentional blindness paradigm, which allowed the processing of stimuli (nonwords or Chinese symbols) under complete inattention. Contrary to our hypothesis, we did not find a mere exposure effect in our experiments. We expand the current state of knowledge by discussing the distractor devaluation effect and the attentional set of participants as possible reasons for the absence of the mere exposure effect. Directions for future investigations are outlined.     

Complexity,response competition,and preference

In an attempt to resolve disagreements about the events underlying repeated exposure to a stimulus and the affective consequences of these events, two experiments examined psychological complexity and response competition (two measures of the uncertainty produced by a stimulus) as related to each other and to liking and goodness of meaning ratings of Chinese characterlike stimuli. In Experiment 1, 60 undergraduates' mean latency of first free association to the stimuli (response competition) increased as a perfect monotonic function of the number of lines constituting them (psychological complexity). In Experiment 2, ratings of liking by 40 undergraduates were highest for stimuli associated with an intermediate level of uncertainty (psychological complexity and response competition). Thus it was speculated that a moderate number of stimulus exposures (reducing uncertainty to an intermediate level) is preferable to an indefinitely large number of exposures (reducing uncertainty to a minimal level). The finding of no relationship between rated goodness of stimulus meaning and uncertainty was judged to be consistent with Stang's (1974) hypothesis that characteristically observed increases in rated goodness with increasing stimulus exposures (decreasing uncertainty) are a result of subject intuitions rather than an effect of decreasing uncertainty.     

Stimulus–response correspondence effect as a function of temporal overlap between relevant and irrelevant information processing

The stimulus–response correspondence (SRC) effect refers to advantages in performance when stimulus and response correspond in dimensions or features, even if the common features are irrelevant to the task. Previous research indicated that the SRC effect depends on the temporal course of stimulus information processing. The current study investigated how the temporal overlap between relevant and irrelevant stimulus processing influences the SRC effect. In this experiment, the irrelevant stimulus (a previously associated tone) preceded the relevant stimulus (a coloured rectangle). The irrelevant and relevant stimuli onset asynchrony was varied to manipulate the temporal overlap between the irrelevant and relevant stimuli processing. Results indicated that the SRC effect size varied as a quadratic function of the temporal overlap between the relevant stimulus and irrelevant stimulus. This finding extends previous experimental observations that the SRC effect size varies in an increasing or decreasing function with reaction time. The current study demonstrated a quadratic function between effect size and the temporal overlap.     

Subliminal mere exposure and explicit and implicit positive affective responses

Research suggests that repeated subliminal exposure to environmental stimuli enhances positive affective responses. To date, this research has primarily concentrated on the effects of repeated exposure on explicit measures of positive affect (PA). However, recent research suggests that repeated subliminal presentations may increase implicit PA as well. The present study tested this hypothesis. Participants were either subliminally primed with repeated presentations of the same stimuli or only exposed to each stimulus one time. Results confirmed predictions showing that repeated exposure to the same stimuli increased both explicit and implicit PA. Implications for the role of explicit and implicit PA in attitudinal judgements are discussed.     

Performance benefits and costs in forced choice perceptual identification in amnesia: Effects of prior exposure and word frequency

Accuracy in identifying a perceptually degraded word (e.g., stake) can be either enhanced by recent exposure to the same stimulus or reduced by recent exposure to a similar stimulus (e.g., stare). In the present study, we explored the mechanisms underlying these benefits and costs by examining the performance of amnesic and control groups in a forced choice perceptual identification (FCPI) task in which briefly flashed words (that were identical to studied words, similar to studied words, or new) had to be identified, and two response choices were provided that differed from each other by one letter. Control participants showed a performance benefit and cost in FCPI with both high- and low-frequency words. Amnesic participants showed a benefit (but no cost) with high-frequency words and a benefit and a cost with low-frequency words. The benefit/cost pattern with low-frequency words in amnesia was obtained even when the to-be-identified stimulus in the FCPI task was eliminated (Experiment 2), suggesting that this effect was driven by processes operating at the level of the response choices. Our findings suggest that implicit memory effects in FCPI reflect the operation of multiple mechanisms, the relative contributions of which may vary with the frequency of the test stimuli. The results also highlight the need for caution in interpreting results from normal participants in the FCPI task, since those findings may reflect a contribution of explicit memory processes.     

The unexpected killer: effects of stimulus threat and negative affectivity on inattentional blindness

Inattentional blindness (IB) occurs when observers fail to detect unexpected objects or events. Despite the adaptive importance of detecting unexpected threats, relatively little research has examined how stimulus threat influences IB. The current study was designed to explore the effects of stimulus threat on IB. Past research has also demonstrated that individuals with elevated negative affectivity have an attentional bias towards threat-related stimuli; therefore, the current study also examined whether state and trait levels of negative affectivity predicted IB for threat-related stimuli. One hundred and eleven participants (87 female, aged 17–40 years) completed an IB task that included both threat-related and neutral unexpected stimuli, while their eye movements were tracked. Participants were significantly more likely to detect the threatening stimulus (19%) than the neutral stimulus (11%) p = .035, odds ratio (OR) = 4.0, 95% confidence interval OR [1.13, 14.17]. Neither state nor trait levels of negative affectivity were significantly associated with IB. These results suggest observers are more likely to detect threat-related unexpected objects, consistent with the threat superiority effect observed in other paradigms. However, most observers were blind to both unexpected stimuli, highlighting the profound influence of expectations and task demands on our ability to perceive even potentially urgent and life-threatening information.     

Label training and auditory generalization

To investigate the Miller-Dollard hypothesis (Social learning and imitation, New Haven: Yale University Press, 1941) that verbal labels increase distinctiveness of cues, generalization gradients to pure tones were obtained before and after label training. One group was trained to label all seven tones in an array and another only the middle tone. Three additional groups controlled for nonverbal factors. Before training, gradients were characterized by progressive loss of stimulus control with exposure to the generalization test stimuli. The main effect of possession of labels was to retard this loss, but only in tests where S+ was a labeled stimulus. While the specificity of label effects was in line with the Miller-Dollard hypothesis, the finding that labels did not confer a clear advantage at the start of testing was not. It was suggested that the unlabeled stimuli may have been sufficiently distinct to mask label effects and that interference generated by the test stimuli reduced distinctiveness to levels needed for such effects to emerge.     

Super Memory Bros.: Going from mirror patterns to concordant patterns via similarity enhancements

When memory is contrasted for stimuli belonging to distinct stimulus classes, one of two patterns is observed: a mirror pattern, in which one stimulus gives rise to higher hits but lower false alarms (e.g., the frequency-based mirror effect) or a concordant pattern, in which one stimulus class gives rise both to higher hits and to higher false alarms (e.g., the pseudoword effect). On the basis of the dual-process account proposed by Joordens and Hockley (2000), we predict that mirror patterns occur when one stimulus class is more familiar and less distinctive than another, whereas concordant patterns occur when one stimulus class is more familiar than another. We tested these assumptions within a video game paradigm using novel stimuli that allow manipulations in terms of distinctiveness and familiarity (via similarity). When more distinctive, less familiar items are contrasted with less distinctive, more familiar items, a mirror pattern is observed. Systematically enhancing the familiarity of stimuli transforms the mirror pattern to a concordant pattern as predicted. Although our stimuli differ considerably from those used in examinations of the frequency-based mirror effect and the pseudoword effect, the implications of our findings with respect to those phenomena are also discussed.