Incorporating geographic distance into mate preference research: Necessities and luxuries, 2.0

This study (N = 370) examined mate preferences in men and women using the budget allocation paradigm across traits typically studied and the value placed on geographic proximity or propinquity. Importantly, traditionally studied preferences (i.e., physical attractiveness and social status) were seen as priorities, whereas the novel trait of distance was a luxury, suggesting that people were willing to travel to find a partner who satisfies their more important mate preferences. Men valued a short‐term mate who was close to them more than women did. Prior work on mate preferences was replicated in their context‐specific nature as per evolutionary models of mate choice.     

Changes in women's mate preferences across the ovulatory cycle

Previous research has shown that women's mate preferences change across the ovulatory cycle in a number of ways. The leading explanation for these changes--the good genes hypothesis--predicts that women should prefer presumed markers of genetic benefits ("good genes") most strongly when they are fertile and evaluating men as possible short-term mates. Research testing this hypothesis has almost exclusively examined preferences for purported markers of good genes. Little is known about how preferences for men who display traits valued in long-term, investing mates (e.g., warmth and faithfulness) change across the cycle. The authors had women at different points in their ovulatory cycle rate videotapes of men in terms of how attractive they found each man as a short-term and long-term mate. The authors then examined how women's preferences for traits typically valued in long-term and/or short-term mates varied according to women's fertility status. The results supported the good genes hypothesis. Implications of these findings for models of human mating are discussed.     

Choices and preferences: testing the effect of nationality

This paper presents exploratory research comparing French and UK life assurance literature. It highlights a number of critical differences in the approaches taken between the two countries, and places these in the context of the literature on cultural differences. The differences are illustrative of Samli's transference of Hofstede's findings to marketing. The implications of these findings are explored. Although there can be a universal Pan European approach, the research indicates the need to take national cultural considerations into account if one is not to perpetrate a jarring counter‐culturalism. It also seems likely that life assurance is not a prime candidate for global branding. Copyright © 2001 Henry Stewart Publications.     

Sex ratio and mate preferences: a cross‐cultural investigation

Sex ratio is the number of men per 100 reproductive‐age women within a specified mating pool. We generated and tested two hypotheses about the cross‐cultural relationships between sex ratio and mate preferences using preference ratings of 18 characteristics provided by 9809 participants and corresponding sex ratio data secured from an international organization. The Classical Sex Ratio Mate Preference Shifts Hypothesis predicts that in imbalanced sex ratio societies, the more numerous sex will lower their standards, to facilitate acquisition of a partner of the less numerous sex. The Alternative Sex Ratio Mate Preference Shifts Hypothesis predicts that in lower sex ratio societies, men will lower their standards to secure more short‐term matings, whereas women will raise their standards to avoid deception by men seeking short‐term relationships. Results supported the Classical Sex Ratio Mate Preference Shifts Hypothesis for men, and the Alternative Sex Ratio Mate Preference Shifts Hypothesis for women. Discussion addresses limitations of the current research and highlights future directions for research on the relationships between sex ratio and mating psychology and behavior. Copyright © 2006 John Wiley & Sons, Ltd.     

Gender differences in mate selection preferences: a test of the parental investment model.

Evolutionary-related hypotheses about gender differences in mate selection preferences were derived from Triver's parental investment model, which contends that women are more likely than men to seek a mate who possesses nonphysical characteristics that maximize the survival or reproductive prospects of their offspring, and were examined in a meta-analysis of mate selection research (questionnaire studies, analyses of personal advertisements). As predicted, women accorded more weight than men to socioeconomic status, ambitiousness, character, and intelligence, and the largest gender differences were observed for cues to resource acquisition (status, ambitiousness). Also as predicted, gender differences were not found in preferences for characteristics unrelated to progeny survival (sense of humor, "personality"). Where valid comparisons could be made, the findings were generally invariant across generations, cultures, and research paradigms.     

Mate value and mate preferences: An investigation into decisions made with and without constraints

Studies have long investigated similarities and differences in men’s and women’s mate preferences. This study sought to expand on previous research by investigating whether mate value moderated participants’ design of mates. Using both a budgeted and a non-budgeted mate design task, we investigated the effect of mate value on the design of a mate. We found that mate value consistently predicted the design of a mate in an unbudgeted task, whereas we found more mixed results in the budgeted task. Ultimately, it appears that participants with a higher level of mate value are more demanding in their design of a mate.     

Parent-child value transmission among Chinese immigrants to North America: the case of traditional mate preferences

Parent-child similarities in traditional mate preferences were examined in Chinese immigrants to North America. Adult children (n = 63) rated their preferred mate characteristics. Children then completed measures of interdependence, family allocentrism, Chinese identity, and Asian values. Their parents (n = 63) also rated their own preferences for their child's spouse and their own Asian values. Parents reported greater preference for traditional mate characteristics than did their children. Parents' preferences were related to parents' own Asian values. Children's traditional mate preferences were predicted by their parents' preferences and their own family allocentrism. Family allocentrism was a marginally significant partial mediator of parent's influence on children's preferences. Family connectedness may, therefore, facilitate intergenerational transmission of values in immigrant Asian families.     

The effects of control of resources on magnitudes of sex differences in human mate preferences

We tested the hypothesis that magnitudes of sex differences in human mate preferences would be inversely related to control of resources. Specifically, we predicted that the ideal partner age, maximum and minimum partner ages tolerated and preferences for "physical attractiveness" over "good financial prospects" of female participants would approach parity with that of men with increasing control of resources. In a sample of 3770 participants recruited via an online survey, the magnitudes of sex differences in age preferences increased with resource control whereas the sex difference in preferences for "physical attractiveness" over "good financial prospects" disappeared when resource control was high. Results are inconsistent, and are discussed in the context of adaptive tradeoff and biosocial models of sex differences in human mate preferences.     

Attraction to attachment insecurity: Flattery,appearance, and status's role in mate preferences

Research has shown that people select securely attached individuals as their first choice when asked to choose among secure or insecure partner prototypes. Despite this pattern, not everyone chooses a secure partner in real life. The goal of the reported studies was to examine factors that lead people to select insecure mates. Specifically, the roles of flattery, appearance, and status were assessed. In the first study, we found that flattery increased attraction to insecure partners. Study 2 showed that men preferred physical beauty over security. In Study 3, anxious women were attracted to high‐status insecure men. These findings help explain why people may sometimes end up with insecure partners despite their professed preference for secure companions.     

Parental monitoring,sensitivity toward parents,and a child's mate preferences

This study investigated gender differences in parental monitoring and sensitivity toward parents and the extent to which these measures can influence children's mate preferences. In 2 samples (the United States and the Netherlands), females reported experiencing higher levels of parental monitoring and being more sensitive toward their parents' feelings regarding mate choice (e.g., being more upset if their parents did not approve of their partner) than males. Individuals displaying higher sensitivity toward parents rated parental investment and cooperation, and to a lesser extent genetic quality, as being more important in a potential mate than individuals lower in sensitivity toward parents. The level of parental monitoring did not significantly predict the importance of parental investment and cooperation or genetic quality in a potential mate.     

Indian mate preferences: Continuity,sex differences,and cultural change across a quarter of a century

Expressed mate preferences provide unique windows into evolved mating psychology. The current study used two research instruments—one ranking and one rating procedure—to examine mate preferences in India. We compared modern Indians (n = 536) with a more modest Indian sample studied a quarter of a century earlier (n = 105) to test the hypothesis that sex-specific mate preferences—as hypothesized by parental investment theory—would persist during this time period. Mate preferences for mutual attraction and love remained important and invariant over time, despite India’s history of arranged marriages. Sex differences in mate preferences for cues to fertility (youth, physical attractiveness) and resources (good financial prospects, social status) remained relatively invariant over time. Several changes in mate preferences emerged, including a greater preference for mates who are “creative and artistic,” “ambitious and industrious,” and “a good cook and housekeeper” for both sexes. Despite cultural changes in India over the past 25 years, evolved mate preferences have persisted during this time period. Discussion highlights limitations of this research.     

Sex differences in stipulated preferences and mate search by clients of a French marriage bureau

Using data from the file of a French matchmaking agency, this study confirmed some previous results on traditional male-female differences in stipulations by placers of advertisements: women seek features influencing financial resources, while men offer these characteristics and seek younger women. An interesting and original result is that the sampled women are older than the men, which partially explains why they spend relatively more money in professional matchmaking services as they age.     

An improved method for evaluating ideal standards in self‐perception and mate preferences

The aim of the study was to improve the methodology for measuring ideals of self‐perception and mate preferences. The Ideal Standards Model (ISM; Fletcher, Simpson, Thomas & Giles, 1999) was used as a basis for development of the scale. It was further modified by adding a number of items from previous studies. Data were collected from 223 participants, aged 19 to 27 years. The results suggested that a modified five‐factor version of the ISM is an appropriate method for evaluation of ideal characteristics. The five factors are warmth/ trustworthiness, status/ resources, intelligence, social skills and physical attractiveness.     

Fitting and testing carroll's weighted unfolding model for preferences

A quadratic programming algorithm is presented for fitting Carroll's weighted unfolding model for preferences to known multidimensional scale values. The algorithm can be applied directly to pairwise preferences; it permits nonnegativity constraints on subject weights; and it provides a means of testing various preference model hypotheses. While basically metric, it can be combined with Kruskal's monotone regression to fit ordinal data. Monte Carlo results show that (a) adequacy of true preference recovery depends on the number of data points and the amount of error, and (b) the proportion of data variance accounted for by the model sometimes only approximately reflects true recovery.This study is based on a doctoral dissertation submitted to the University of Illinois at Urbana-Champaign. The author wishes to thank the members of his dissertation committee—Lawrence E. Jones, Chairman, Charles Lewis, Stephen Golding, Ledyard Tucker, and Nancy Wiggins—for their helpful comments.     

The structure of tradeoffs in model building

Despite their best efforts, scientists may be unable to construct models that simultaneously exemplify every theoretical virtue. One explanation for this is the existence of tradeoffs: relationships of attenuation that constrain the extent to which models can have such desirable qualities. In this paper, we characterize three types of tradeoffs theorists may confront. These characterizations are then used to examine the relationships between parameter precision and two types of generality. We show that several of these relationships exhibit tradeoffs and discuss what consequences those tradeoffs have for theoretical practice. John Matthewson and Michael Weisberg have contributed equally to this paper.     

Chinese undergraduates' preferences for altruistic traits in mate selection and personal advertisement: Evidence from Q‐sort technique

Human's preferences for altruistic mates have been confirmed by many researchers. Under the deep influence of Confucianism that authorised more parental control over offspring's mate selection, Chinese people's mating strategies and mate preferences may be different from what the evolutionary psychologists have suggested. This study used the Q‐sort technique to assess the roles of altruistic traits in mate selection and personal advertisement. A total of 200 university students participated in the Q‐sort procedures and were asked to sort 50 traits (among which altruistic traits were mixed) according to their importance when choosing (or advertising to) a long‐term (LT) or a short‐term (ST) mate. Our findings were quite different from prior studies. When Chinese participants chose a mate or advertised themselves to a potential mate, kin altruism was considered to be the most important trait; altruistic traits were more preferred by males than by females and females tended to advertise themselves as more altruistic; preferences for altruistic traits showed no difference between LT and ST mate selections (or between personal advertisement to a LT and a ST mate).     

Slow and steady wins the race: Life history,mate value,and mate settling

Life history theory explains how individuals decide to invest their limited resources, which involves several trade-offs. Particularly relevant to the current work, individuals can choose to invest in current or delayed reproduction (a slow life history strategy), which implicates a trade-off between the quantity and the quality of one’s offspring. Choosing to delay reproduction allows for increased self-investment, and previous research has demonstrated that traits requiring self-investment are related to higher mate value. As such, the current study hypothesizes that slow life history strategy will predict high personal mate value and high levels of partner mate-value within heterosexual partnerships. Similarly, those with a slow life history strategy should display fewer tendencies toward mate-settling. The current work employs both subjective and objective measures of mate value within mateships to investigate these hypothesized relationships. As hypothesized, significant positive relationships among life history and mate value were detected, suggesting that a slower life history strategy corresponds to high ratings of mate value for both self and partner. Also, life history strategy is a significant predictor of subjective, objective, and Mate Value Inventory ratings of partner and self. Further implications and potential future works are discussed.     

Information integration in price-quality tradeoffs: The effect of missing information

Support for averaging processes in information integration has relied on experimental designs in which the amount of information to be integrated was varied. The usual interpretation is that subjects balance the values of the various stimuli presented on a given trial. An alternative interpretation is that subjects may use their perceptions of the relationship between stimulus dimensions to infer the value of missing information. In the present study, subjects were asked to rate their expected satisfaction with purchases of ground beef on the basis of quality and/or price information. The responses of some subjects appeared to be based on the inference that high prices imply high quality and low prices imply low quality when no quality information is given. Other subjects appeared to assign a constant value to missing information. An averaging model that incorporates inferred as well as presented stimulus values is proposed.