Promiscuous or Confident? Attitudinal Ambivalence Toward Condom Purchase1

This research examined attitudes toward condom purchase. Recent evidence is mixed. While some studies show attitudes have become more positive, other studies suggest that negative attitudes still dominate. Our own research examined the possibility that such attitudes may be ambivalent, meaning that the same individuals may simultaneously hold both positive and negative beliefs about condom purchase. The results confirmed this prediction. Study 1 showed that condom purchase evoked a combination of both negative beliefs about lifestyles and positive beliefs concerning the personal confidence of the consumer. These beliefs had competing effects on more global attitudes toward condom purchase. Specific beliefs about condoms were shown to provide the best indication of. whether participants actually used condoms. Study 2 employed standard measures of attitudinal ambivalence. The results conceptually replicated the finding that ambivalence was greater for those who purchased condoms compared to controls.     

Direct and indirect intergroup friendship effects: testing the moderating role of the affective-cognitive bases of prejudice

Direct friendship with outgroup members and the knowledge of ingroup-outgroup friendships (indirect friendship) can both reduce outgroup prejudice. Three correlational studies (Ns = 338, 141, and 798) tested the moderating role of the affective-cognitive bases of prejudice, assessing whether the size of the friendship- prejudice relationship depends on the extent to which emotions (vs. thoughts) are relevant to the prejudiced attitudes at stake. In Study 1, direct friendship effects were larger with outgroups generating stronger affective responding than with outgroups generating stronger cognitive responding, whereas indirect friendship effects were larger with cognitive than with affective outgroups. Study 2 detected a similar pattern but with prejudice basis assessed in terms of individual differences. Study 3 replicated Study 2's indirect friendship-cognitive basis moderation in a context of historically polarized intergroup relations and on two new outcome variables, intergroup trust and negative action tendencies.     

Exploring the Attitudinal Structure of Partisanship

This study examined the structure of attitudes toward the political party an individual primarily identifies with and attitudes toward the other party with an emphasis on differentiating between the cognitive and affective components. Participants responded to a telephone survey that included measures of party identification, partisan attitudes, political information involvement activities, and voting behavior. Results indicated attitudes toward the parties were a function of both cognitive and affective components, although strong partisans had an attitudinal structure characterized as having a stronger cognitive component. Strong partisans were more polarized in their attitudes across parties. In addition, individuals with more cognitive‐affective ambivalence toward their own parties were less likely to vote, and their votes were less likely to be along party lines.     

Off‐Target? Changing Cognitive‐Based Attitudes

Researchers argue that the effectiveness of cognitive versus affective persuasive appeals depends in part on whether the appeal is congruent or incongruent with a primarily cognitive or affective attitude base. However, considerable research suggests that these persuasion effects may hold only for predominantly affective attitudes and not cognitive attitudes. Indeed, results of Experiment 1 show that the relative effectiveness of congruent relative to incongruent persuasion appeals holds for brands with predominantly affective associations, but not those with predominantly cognitive associations. Experiment 2 explores one reason for this anomalous finding: Cognitive attitudes may be relatively impervious to persuasive appeals because the probability of targeting the specific attribute on which the cognitive attitude is based is smaller. The results are supportive, showing that significant persuasion effects are found when the specific beliefs on which cognitive attitudes are based are taken into account. However, these effects only occur under conditions of low cognitive load and not high cognitive load where resources for the cognitive processing of the appeals are limited. We discuss the implications of the research for the role of attitude structure in understanding persuasion effects and the interplay of affective and cognitive elements in persuasion processes.     

Primacy of Affect Over Cognition in Determining Adult Men's Condom–Use Behavior: A Review1

Prior research suggests that failure to use condoms can be understood within the context of condom‐related attitudes. We reviewed quantitative and qualitative literature on adult men's condom‐use attitudes; condom‐related attitudinal beliefs were classified as cognitive (e.g., effectiveness) or affective (e.g., pleasure‐related), and their relationships to behavior were examined. To determine differences in the effects of cognitive and affective beliefs, we conducted a critical qualitative review, a meta‐analysis, and a “vote‐count.” In support of the primacy of affect hypothesis (Zajonc, 1984), cognitive beliefs were weaker predictors of condom use than were affective beliefs. Results suggest that HIV‐prevention interventions will have greater success by addressing negative affective reactions to condom use in addition to promoting the protective value of condoms.     

Individual differences in attitude structure: Variance in the chronic reliance on affective and cognitive information

Two studies examined the proclivity of individual differences in attitude structure. Study 1 found considerable variation across individuals in the degree to which their attitudes were correlated with the favorability of their affective and cognitive responses. Study 1 also revealed that such variation was associated with individual differences in the Need for Affect (Maio & Esses, 2001) and the Need to Evaluate (Jarvis & Petty, 1996). Study 2 explored one outcome associated with individual differences in attitude structure. This study found that an affect-based appeal was more persuasive among individuals with affective (as compared to cognitive) attitudes, and that individuals with cognitive attitudes were more persuaded by a cognitive (as compared to affective) appeal. The findings are discussed in relation to the important roles of affective and cognitive information in guiding attitudes (Eagly & Chaiken, 1993; Zanna & Rempel, 1988).     

Affective and cognitive meta-bases of attitudes: Unique effects on information interest and persuasion

The authors investigated the predictive utility of people's subjective assessments of whether their evaluations are affect- or cognition driven (i.e., meta-cognitive bases) as separate from whether people's attitudes are actually affect- or cognition based (i.e., structural bases). Study 1 demonstrated that meta-bases uniquely predict interest in affective versus cognitive information above and beyond structural bases and other related variables (i.e., need for cognition and need for affect). In Study 2, meta-bases were shown to account for unique variance in attitude change as a function of appeal type. Finally, Study 3 showed that as people became more deliberative in their judgments, meta-bases increased in predictive utility, and structural bases decreased in predictive utility. These findings support the existence of meta-bases of attitudes and demonstrate that meta-bases are distinguishable from structural bases in their predictive utility.     

I am against us? Unpacking cultural differences in ingroup favoritism via dialecticism

The authors proposed a novel explanation for cultural differences in ingroup favoritism (dialecticism) and tested this hypothesis across cultures/ethnicities, domains, and levels of analysis (explicit vs. implicit, cognitive vs. affective). Dialecticism refers to the cognitive tendency to tolerate contradiction and is more frequently found among East Asian than North American cultures. In Study 1, Chinese were significantly less positive, compared to European Americans, in their explicit judgments of family members. Study 2 investigated ingroup attitudes among Chinese, Latinos, and European Americans. Only Chinese participants showed significant in-group derogation, relative to the other groups, and dialecticism (Dialectical Self Scale) was associated with participants' in group attitudes. Study 3 manipulated dialectical versus linear lay beliefs; participants primed with dialecticism showed more negative, explicit ingroup attitudes. Although ingroup disfavoring tendencies were more prevalent among Chinese across studies, they may be a reflection of one's culturally based lay beliefs rather than deep-rooted negative feelings toward one's ingroup.     

Understanding Public Attitudes Toward Tobacco Harm Reduction: The Role of Attitude Structure1

The present research examines whether and to what extent the underlying structure of attitudes toward harm reduction and specific reduced‐exposure products contributes to an understanding of public attitudes toward harm reduction. Past research has focused on the extent to which some attitude objects are primarily affective or cognitive. Using survey data from a 5‐state Upper Midwest sample, we tested the relevance of 4 pertinent properties of attitudes for predicting overall attitudes toward tobacco harm reduction: affective and cognitive bases of attitudes; knowledge; experience with smoking and reduced‐harm products; and affective/cognitive consistency. We found that feelings about harm reduction are most predictive of overall attitudes toward harm reduction and specific reduced‐harm products. Theoretical and policy implications are discussed.     

Covered in stigma? The impact of differing levels of Islamic head‐covering on explicit and implicit biases toward Muslim women

Given the prominence of Muslim veils—in particular the hijab and full‐face veil—in public discourse concerning the place of Muslims in Western society, we examined their impact on non‐Muslims’ responses at both explicit and implicit levels. Results revealed that responses were more negative toward any veil compared with no veil, and more negative toward the full‐face veil relative to the hijab: for emotions felt toward veiled women (Study 1), for non‐affective attitudinal responses (Study 2), and for implicit negative attitudes revealed through response latency measures (Studies 3a and 3b). Finally, we manipulated the perceived reasons for wearing a veil, finding that exposure to positive reasons for wearing a veil led to better predicted and imagined contact (Study 4). Practical and theoretical implications are discussed.     

Political Party, Strength of Identification, and Knowledge and Evaluation of Bush v. Gore

Two studies examined knowledge of and attitudes toward Bush v. Gore , the Supreme Court decision that ended Election 2000, to examine the effects of a strong counterattitudinal message about a high-relevance issue. Republicans reported the most positive attitudes, while high-identification Democrats possessed the most accurate knowledge (Study 1); high-identification participants rated Bush v. Gore as more important and personally relevant than those less identified. Upon persuasion, high-identification Republicans maintained positive attitudes unrelated to knowledge and issue importance, while Democrats and low-identification Republicans reported negative attitudes predicted by persuasion (Study 2). High-identification Republicans reported more positive and fewer negative emotions upon persuasion, with emotions most predictive of attitudes. Implications for the role of emotions in resistance to persuasion are discussed.     

Changing exercise through targeting affective or cognitive attitudes

Two studies investigated the impact of affective and cognitive messages compared to a no-message control on self-reported exercise. Students (Study 1, N = 383 and Study 2, N = 197) were randomly allocated to one of the three conditions (control - no message, affective message or cognitive message). Participants completed questionnaire measures tapping components of the theory of planned behaviour in relation to exercise and reported their level of exercise (3 weeks later). In Study 2, measures of need for affect (NFA) and need for cognition (NFC) were also completed. Results showed that affective messages consistently produced greater increases in self-reported level of exercise than the other conditions. In both studies, this effect was partly mediated by affective attitude change. Study 2 indicated these effects to be significantly stronger among those high in NFA or low in NFC. These findings indicate the value of affective messages that target affective attitudes in changing exercise behaviour.     

Open or close the door to the outgroup? Diversity beliefs moderate the impact of group boundary permeability on attitudes toward the outgroup

The present research investigated the moderating role of diversity beliefs with the aim of reconciling inconsistent findings regarding the impact of group boundary permeability on attitudes toward outgroup. In Study 1, all variables were measured with self‐report scales completed by Chinese participants. In Study 2, diversity beliefs were manipulated by randomly assigning Chinese participants to a high or low diversity belief condition. In Study 3, we replicated the moderating model with American participants. Results of all three studies indicated that diversity beliefs moderated the relationship between group boundary permeability and attitudes toward outgroup. Individuals with high diversity beliefs held more positive attitudes toward the outgroup when the group boundary was permeable (vs. impermeable). Conversely, individuals with low diversity beliefs held more negative attitudes toward the outgroup when the group boundary was permeable (vs. impermeable). These findings suggest that when the inflow of the outgroup members is inevitable, attitudes toward the outgroup may be effectively improved by increasing diversity beliefs.     

Cognitive Processing and the Functional Matching Effect in Persuasion: The Mediating Role of Subjective Perceptions of Message Quality

In two experiments, we examined the hypothesis that subjective perceptions of message quality mediate the functional matching effect in persuasion. In Experiment 1, participants whose attitudes and behaviors serve primarily a value-expressive function (i.e., low self-monitors) or a social-adjustive function (i.e., high self-monitors) were exposed to persuasive messages that contained value-expressive, social-adjustive, or both types of arguments in favor of voting. Functionally-relevant messages (i.e., the social-adjustive message for high self-monitors and the value-expressive message for low self-monitors) produced enhanced perceptions of message quality and persuasiveness, more positive attitudes, and more message-related behavior than functionally nonrelevant messages. Functionally mixed messages were generally more effective than messages containing only functionally nonrelevant arguments, but less effective than messages containing only functionally relevant arguments. Path analyses indicated that the influence of functional relevance on attitudes and behavior was significantly mediated by subjective perceptions of the quality of the message. In Experiment 2, we exposed participants to a functionally relevant or nonrelevant voting appeal five days before a presidential election. Results replicated those of Experiment 1; functionally relevant messages produced more favorable attitudes, and this effect was mediated by enhanced perceptions of message quality. Finally, postmessage attitudes exerted a significant influence on whether participants voted in the election, and this effect was mediated by voting intentions. Discussion focuses on the subjective nature of message evaluation and on the cognitive processes underlying the functional matching effect in persuasion.     

When being a model minority is good . . . and bad: realistic threat explains negativity toward Asian Americans

The current research explores the hypothesis that realistic threat is one psychological mechanism that can explain how individuals can hold positive stereotypical beliefs toward Asian Americans yet also express negative attitudes and emotions toward them. Study 1 demonstrates that in a realistic threat context, attitudes and emotions toward an anonymous group described by only positive, "model minority" attributes are significantly more negative than when the group was described using other positive attributes. Study 2 demonstrates that realistic threat significantly mediates the relationship between (a) the endorsement of the both the positive and negative stereotypes of Asian Americans and (b) subsequent negative attitudes and emotions toward them. Studies 3 and 4 conceptually replicate this effect in experimental situations involving interactions with Asian Americans in realistic threat contexts. Implications for understanding the nature of stereotyping and prejudice toward Asian Americans and other minority groups are discussed.     

PREFERRING "HOUSEWIVES" TO "FEMINISTS"

Four studies are described outlining the favorability of attitudes toward women. In Study 1, participants indicated their attitudes toward women and men and their construal of the term "women". The results revealed that women were evaluated more favorably than men, but that male right-wing authoritarians (RWAs) who construed women as referring primarily to feminists were least favorable in their attitudes. In Study 2, participants indicated their attitudes toward both "housewives" and "feminists". The results revealed that feminists were evaluated less favorably than housewives, and that the most negative attitudes toward feminists were expressed by authoritarian men. Study 3 revealed that high-RWA males held more negative symbolic beliefs concerning feminists (i.e., beliefs that feminists failed to promote participants'values) and that these beliefs accounted for variation in attitudes among high RWAs and much of the RWA-attitude relation. Finally, Study 4 revealed that high RWAs perceived greater value dissimilarity between them-selves and feminists. The implications of the findings for future research are discussed.     

The Unmaking of Prejudice: How Christian Beliefs Relate to Attitudes Toward Homosexuals

We propose that the internalization of orthodox Christian beliefs serves as a basis for a personal moral standard that discourages prejudice against others as well as for self-critical emotions that follow upon behaving in a discriminatory manner. Two correlational studies tested hypotheses derived from our theory. Study 1 demonstrated that to the extent people endorse orthodox Christian beliefs, they report an internal motivation to respond without prejudice toward homosexuals. Study 2 demonstrated that, when controlling for the effects of right-wing authoritarianism (RWA), endorsement of orthodox Christian beliefs was related to positive attitudes toward homosexuals as individuals or as a group, but not toward homosexuality as a behavior or lifestyle.     

Making Attributions for Behaviors: The Prevalence of Correspondence Bias in the General Population

Previous research on the question of whether matching message content to the functional basis of people's attitudes may lead to biased message processing has been inconclusive. In particular, existing evidence is open to reinterpretation such that matched strong arguments led to more attitudinal agreement because they were scrutinized more effortfully than mismatched strong arguments. The present study was conducted to examine the hypothesis that matching the message to attitude functions may lead to biased processing only given an ambiguous (vs. an unambiguous strong or weak) message. High and low self-monitors were presented with a matched message (i.e., a quality appeal for low self-monitors and an image appeal for high self-monitors) or a mismatched message (opposite combinations). The message content was strong, weak, or ambiguous. As predicted, only given an ambiguous message did biased processing lead to more agreement when the appeal matched (versus mismatched) attitude functions. In contrast, a strong message led to more agreement than a weak message regardless of functional matching (unbiased processing).     

Integrating the Unified Theory and Stages of Change to Create Targeted Health Messages

This study investigates the effects of targeted health messages toward reducing fat consumption by applying the unified theory of behavior change ( Fishbein et al., 2001 ) and the stages of change model. In Study 1, affect and outcome expectancies significantly discriminated individuals within each stage of change. In Study 2, affect was more effective in changing intention for precontemplative individuals, whereas outcome expectancies were more effective in changing intention for contemplative individuals. Gender was a higher-order moderator of this relationship: Precontemplative males were more influenced by an affective message, whereas contemplative males were more affected by a cognitive message. For females, a cognitive message was more effective for precontemplative individuals. There were no differences between the messages for contemplative females.     

Can values moderate the attitudes of right-wing authoritarians?

This investigation explored how right-wing authoritarianism (RWA) and endorsement of egalitarian beliefs may interact to determine attitudes toward immigrants, homosexuals, and African Americans. Study 1 (N = 239) found that RWA was negatively related to evaluations of immigrants for those who weakly endorsed egalitarian beliefs. In contrast, endorsement of egalitarian beliefs was associated with positive evaluations of immigrants for both low and high RWAs. RWA did not interact with egalitarianism to determine attitudes toward homosexuals or African Americans. Study 2 analyzed data from the 1992 National Election Study and replicated these effects in a young adult (age < or = 24) sample (n = 102) using moral traditionalism as a proxy for RWA. Partial support for the hypotheses also was found in the adult (age > or = 25) sample (n = 1,257). It is concluded that when tradition and/or social norms offer unclear positions, endorsement of egalitarian beliefs influences the attitudes of authoritarians.