A Comparison of Health Communication Models: Risk Learning Versus Stereotype Priming

Health communication research and practice have been strongly influenced by the protection motivation theory (Rogers, 1975, 1983), the health belief model (Becker, Haefner, Kasl, et al., 1977; Becker, Haefner, & Maiman, 1977; Rosenstock, 1974), and similar conceptualizations. I refer to these as risk learning models because the goal is to teach new information about health risks and the behaviors that will minimize those risks. These models have garnered a substantial amount of empirical support and are apparently quite useful to practitioners (Conner & Norman, 1996). The goal of this article is to describe a less familiar, but complementary, approach to persuading people to avoid risky behaviors, which I will refer to as the stereotype priming model (Bargh, 1989; Bargh, Chen, & Burrows, 1996; Bargh, Raymond, Pryor, & Strack, 1995). The goal is to make salient preexisting social stereotypes about people who do or do not behave as advocated. The stereotype priming model posits that the stereotypes that we possess regarding the personality traits of groups of people (e.g., smokers, drunk drivers, marijuana users, people with suntans) to a large extent govern our behavior. In this view, it is sometimes useful to capitalize on and reinforce preexisting stereotypes in order to encourage healthy, and/or discourage unhealthy, behaviors. This article reviews the traditional risk learning models and evidence that supports them, provides corresponding information for the stereotype priming model, compares and contrasts the models, and discusses how the stereotype priming model might be used to design health communications campaigns.     

Depressive Cognition: A Test of Depressive Realism Versus Negativity Using General Knowledge Questions

This research is an examination of whether cognition in depressed individuals incorporates a realistic view of the world or a general tendency toward negativity. Participants provided two types of probability judgments of the likelihood that they correctly answered general knowledge questions: the probability that they correctly answered each of the individual questions and an aggregate judgment, after completing the questionnaire, of the percentage of all the questions they thought they had correctly answered. These tasks generally elicit overconfidence and accuracy in nondepressives. In accord with theories of both depressive realism and general negativity, in their item-by-item assessments of their answers to the individual questions, depressed participants demonstrated less overconfidence than nondepressed participants. In accord with the theory of general negativity but not with the theory of depressive realism, however, depressed participants demonstrated underconfidence in their aggregate judgments. The implications of these findings on theories of depressive cognition are discussed.     

Risk Taking in Decision Making for Others Versus the Self1

In two studies, we examined people's level of risk taking when making monetary decisions for other people rather than for themselves. Experiment 1 examined the role of regret in these situations; results show that regret concerns led to increased risk avoidance both when participants made decisions for other people as well as when making decisions for themselves. Experiment 2 tested whether skill tasks would lead to greater risk avoidance when the decision was for another person versus for oneself. This hypothesis was not supported, although men were more risk seeking than were women in both situations. Taken together, these studies suggest that many of the findings from risk research on individual decision making regarding financial situations generalize to decision making for others.     

New Age Beliefs and Societal Risk Perception1

The New Age movement is a transpersonal movement focused on mystic awakening and human potential development. It has become an important component in modern risk discourse, as it often goes hand in hand with technology opposition and worries about technology risks. The present study examined the possible relationships between New Age beliefs and societal risk perception. It was shown that several hazards—particularly the ones at the center of current debates about security policies and environmental policies—were perceived as significantly riskier by the New Agers than by others. These (hot) hazards include nuclear waste storage, chemical plants, urban violence, genetically engineered organisms, marijuana, and hospital waste.     

Bayesian Comparison of Latent Variable Models: Conditional Versus Marginal Likelihoods

Psychometrika - Typical Bayesian methods for models with latent variables (or random effects) involve directly sampling the latent variables along with the model parameters. In high-level software...     

Evidence for Risk Estimate Precision: Implications for Individual Risk Communication

Actuarial risk assessment instruments using well-established predictor variables measured at the individual level (e.g., age, criminal history, psychopathy) discriminate well between recidivists and non-recidivists across diverse samples. Data indicating the relative risk of recidivism can inform policy decisions about allocating resources according to risk within a correctional system, consistent with the first of the risk–need–responsivity (RNR) principles. Evidence for the precision of absolute risk as applied to an individual based on scores from many samples, however, has proven challenging. In this paper, we present a study examining the association of actuarial risk estimate precision with sample size using the Post Conviction Risk Assessment (PCRA; Lowenkamp et al., 2013), in samples of up to 26,642 offenders. Results indicate that the precision of individual estimates can be demonstrated with sufficient sample size. We believe that the implications of absolute risk for the communication of an individual offender's risks have been poorly understood. We argue that the purpose of individual-level risk communication is to ensure the effective application of policy, which requires matching a new case to aggregate data. We illustrate how an offender's risk might thus be communicated, and conclude that this function is distinct from management of an individual's criminogenic needs and identification of effective and suitable treatments. Copyright © 2015 John Wiley & Sons, Ltd.     

An Empirical Validation of Bipolar Risk Perception Scaling Methods1

Bipolar rating scales (e. g., semantic differentials) are a common tool for gathering perceptions about attributes of persons, events, or activities. Researchers have questioned, however, whether individual responses are methodologically constrained when bipolar scales are used. Comparing both bipolar and unipolar scales, the present study investigates previous research findings on perceptions of risk by Fischhoff, Slovic, Lichtenstein, Read, and Combs (1978). The subjects in the current study (N= 94) rated the same 30 technologies, substances, and activities as in the Fischhoff et al. (1978) study but used unipolar scales. Correlational analysis indicated that some presumed antagonistic adjective pairs were indeed opposites, while others were not. On the other hand, factor analyses indicated that the same factors described by Fischhoff et al. (1978) were uncovered in the present study. However, the use of a unipolar methodology allowed us to refine the interpretations of both factors.     

Risk Perception Among Women at Risk for Hereditary Breast and Ovarian Cancer

This paper is a summation of selected history and literature on risk perception as it pertains to genetic counseling and testing, with a focus on hereditary breast and ovarian cancer, the area which has seen the greatest focus of research. Risk perception is a complex and incompletely understood concept which seeks to capture the myriad meanings that an individual attaches to the experience of being at increased risk. It is now evident that “risk”, as perceived by the patient, is different from the objective, quantifiable risk estimate often provided to them during genetic counseling. What is also clear is that the complicated set of factors influencing risk perception are not yet well understood, nor are the mechanisms the lead from perceived risk to behavioral change in the patient. In situations where specific behavioral changes such as increased cancer screening are an inherent goal of the genetic risk assessment and counseling process, gaining a better understanding of the specific factors motivating change will be essential.     

Using a Family History Intervention to Improve Cancer Risk Perception in a Black Community

Few studies examine the use of family history to influence risk perceptions in the African American population. This study examined the influence of a family health history (FHH) intervention on risk perceptions for breast (BRCA), colon (CRC), and prostate cancers (PRCA) among African Americans in Pittsburgh, PA. Participants (n = 665) completed pre- and post-surveys and FHHs. We compared their objective and perceived risks, classified as average, moderate, or high, and examined the accuracy of risk perceptions before and after the FHH intervention. The majority of participants had accurate risk perceptions post-FHH. Of those participants who were inaccurate pre-FHH, 43.3%, 43.8%, and 34.5% for BRCA, CRC, and PRCA, respectively, adopted accurate risk perceptions post-FHH intervention. The intervention was successful in a community setting. It has the potential to lead to healthy behavior modifications because participants adopted accurate risk perceptions. We identified a substantial number of at-risk individuals who could benefit from targeted prevention strategies, thus decreasing racial/ethnic cancer disparities.     

Sexually Violent Predators: Toward Reasonable Estimates of Recidivism Base Rates

The sexual recidivism rate of sex offenders is a controversial issue. Perhaps as controversial is the sexual recidivism rate of the select group of sex offenders who are examined pursuant to sexually violent predator (SVP) statutes. At present, reliable estimates of SVP recidivism are unavailable. We propose that reasonable estimates of SVP recidivism can be reached by considering three available pieces of data: (i) a likely recidivism rate of the general population of sex offenders; (ii) procedures typically followed by jurisdictions that civilly commit sex offenders; and (iii) classification accuracy of procedures. Although sexual recidivism rates vary across jurisdictions, the results of our analyses suggest sex offenders referred for examination pursuant to SVP statutes recidivate at substantially higher rates than typical sex offenders. Our results further suggest that sex offenders recommended for commitment as SVPs recidivate at even greater rates than SVP respondents who are not recommended for commitment. We discuss practice and policy implications of these findings. Copyright © 2013 John Wiley & Sons, Ltd.     

Power Talk: Communication Styles,Vocalization Rates and Dominance

Journal of Psycholinguistic Research - Humans are social beings that form hierarchies to gain and maintain resources. Dominant positions are often obtained through resource control strategies,...     

Developing Anticipation Skills in Tennis Using On-Court Instruction: Perception versus Perception and Action

On-court instruction involving either Perception–action training or Perception-only training was used to improve anticipation skill in novice tennis players. A technical instruction group acted as a control. Participants' ability to anticipate an opponent's serve was assessed pre- and posttest using established on-court measures involving frame-by-frame video analysis. The perception–action and perception-only groups significantly improved their anticipatory performance from pretest to posttest. No pretest-to-posttest differences in anticipation skill were reported for the technical instruction group. The ability to anticipate an opponent's serve can be improved through on-court instruction where the relationship between key postural cues and subsequent performance is highlighted, and both practice and feedback are provided. No significant differences were observed between the perception–action and perception-only training groups, implying that either mode of training may be effective in enhancing perceptual skill in sport.     

Planned Versus Unplanned Risks: Evidence for Subtypes of Risk Behavior in Adolescence

Risk behavior escalates during adolescence, contributing to substantial morbidity and mortality. This study examined whether individual differences in personality and neurocognitive function previously shown to be associated with overall frequency of risk behavior are differentially related to two proposed subtypes of adolescent risk behavior: planned and unplanned. Adolescents (N = 69, 49% male, M = 15.1 years, SD = 1.0), completed a battery of self-report measures and neurocognitive tasks. Several personality and neurocognitive variables predicted membership in the planned versus unplanned risk group: perceiving the benefits of risk behaviors to outweigh risks, more accurately identifying beneficial choices in a modified Iowa Gambling Task (IGT), and performing more advantageously on the IGT and the Game of Dice Task. This study supports the hypothesis that planned versus unplanned risk behavior comprise distinct subtypes in adolescence. Understanding the mechanisms underlying these subtypes may inform prevention programs targeting specific contributors to adolescent risk behavior.     

Risk Taking for Sexual Versus Monetary Outcomes using the Balloon Analogue Risk Task

The present study examined risk-taking behavior in relation to sexual and monetary outcomes using the Balloon Analogue Risk Task (BART). Adult men (n = 61) completed two modified BART tasks (one with monetary outcomes and one with sexual outcomes) and a battery of self-report measures concerning sexual and nonsexual constructs. Several findings are reported. First, risk-taking behavior concerning sexual outcomes can be evoked and quantified using the modified BART task reported here. Second, risk-taking for money was associated with latent factors associated with criminal behavior, drug use, and gambling. Third, risk taking for sexual outcomes was associated with the latent factors of sexual excitability and criminal behavior. Results suggest that stimulus-specific measures of risk taking are better associated with some outcomes. Study findings are discussed in terms of their relevance to laboratory research on the behavioral processes that underlie risky decision making.

     

Perception Versus Knowledge of Cause and Effect in Children: When Seeing Is Believing

Recent research has shown that even infants have perceptual sensitivity to the causal structure of the world, and it is often claimed that causal knowledge supports many of preschoolers' impressive cognitive achievements. That older children nevertheless can encounter difficulties in causal-reasoning tasks is typically attributed to lack of domain knowledge. A different explanation, however, is that causal structure may appear at more than one level, in perception, as well as in underlying knowledge. Children may make some reasoning errors because they have difficulty coordinating these levels. This article reviews relevant evidence on physical causality: Even infants in their first year perceive the causal structure of simple collision events. This perceptual skill could support rapid causal learning without prior knowledge and thus helps us understand children's precocity preschoolers already reason with the assumption that causes and effects are linked by underlying physical mechanisms. However, what may promote early development may later become a hindrance: When perception and mechanism point to different causes, children may not realize that mechanism is superordinate. Although the components of competent causal reasoning are available early in development, much experience may be required before children learn how to integrate them.