Learning to Think Iconically in the Human and Social Sciences: Iconic Standards of Understanding as a Pivotal Challenge for Method Development

Theoretically as well as alongside an empirical research idea, this paper outlines conditions for the development of social scientific empirical methods able to further exploit the iconic potential of the image. Reconstructing the role of formal pictorial elements for the standards of understanding within the medium “image” is considered pivotal in this endeavor. Within the context of language, standards of communication have already been extensively researched. The linguistic format of the narrative, for instance, is well studied. Up to now, though, comparable formal vehicles of iconic semantics have only been examined in aesthetics and art history. Nevertheless, standards of iconic understanding are part of our implicit knowledge, are incessantly in use in everyday practice and, thus, the basis of everyday identity formation. With the help of empirical methods based on an iconic logos we can deepen our understanding of orientations, longings, and anxieties of our time that are often silently conveyed by images. Fashion will be outlined as a prototypical field, in which an empirically based development of such methods might start off.     

Apes' use of iconic cues in the object-choice task

In previous studies great apes have shown little ability to locate hidden food using a physical marker placed by a human directly on the target location. In this study, we hypothesized that the perceptual similarity between an iconic cue and the hidden reward (baited container) would help apes to infer the location of the food. In the first two experiments, we found that if an iconic cue is given in addition to a spatial/indexical cue - e.g., picture or replica of a banana placed on the target location - apes (chimpanzees, bonobos, orangutans, gorillas) as a group performed above chance. However, we also found in two further experiments that when iconic cues were given on their own without spatial/indexical information (iconic cue held up by human with no diagnostic spatial/indexical information), the apes were back to chance performance. Our overall conclusion is that although iconic information helps apes in the process of searching hidden food, the poor performance found in the last two experiments is due to apes' lack of understanding of the informative (cooperative) communicative intention of the experimenter.     

Monkey kings make havoc: Iconoclasm and murder in the Chinese cultural revolution

This article explores the interplay between destruction of material icons and people during China's Great Proletarian Cultural Revolution (1966–1976), when authority figures—teachers, landlords, monks and nuns, bosses, intellectuals, doctors, Party leaders—were ‘struggled against’ by gangs of teenage revolutionaries called Red Guards. There is striking continuity in the rhetoric and the symbolic practices of the Red Guards as they destroyed statues and to a lesser extent, signs, buildings, and books, and as they killed people. Through techniques of demonisation—the affixing of negative iconic values—the rhetoric of destruction moved all too easily from image to body and from body to image. Yet just as iconoclasm is not always the utter annihilation of an iconic object but, more crucially, an attack on its iconicity, the violence against living people which tends to accompany iconoclastic movements often seems to be about stripping away the external signs of identity and then redefining the boundaries between categories of bodies. After a brief survey of four phases of Communist iconoclasm in China, I explore a number of aspects of Chinese iconoclasm which blur the distinctions between icons and bodies, related to conceptions of icons as living, the production of iconic bodies, and the ‘iconoclasm of the habitus.’ These themes are explored in commentary on two products of Cultural Revolution iconoclasm: Born Red, a memoir by Gao Yuan, and Qiao Dianyun's short story ‘The Blank Stele.’     

Adulthood age differences in causal attributions for cognitive, physical, and social performance

Past research has revealed an unflattering pattern of attributions for the performance of the elderly. More specifically, poor performance by the elderly is attributed to internal and stable factors such as inability, whereas poor performance by the young is attributed to external and unstable factors such as bad luck. In the present study, 42 young (M age = 19.18 years) and 39 elderly (M age = 74.90 years) men and women made causal attributions for their own or for another person's hypothetical performance in the cognitive, physical, and social domains. When attributions for the same performance by young and elderly adults were compared, the results presented an unflattering view of the elderly, similar to the pattern in previous research. In contrast, when attributions for good versus poor performance by the elderly were compared, a more favorable picture emerged: The elderly were more likely to be given credit for their good performance than to be blamed for their poor performance. These findings give reason to question the pervasiveness of the negative view of the elderly that has been presented in previous studies.     

Monkey kings make havoc: iconoclasm and murder in the Chinese cultural revolution

This article explores the interplay between destruction of material icons and people during China's Great Proletarian Cultural Revolution (1966-1976), when authority figures—teachers, landlords, monks and nuns, bosses, intellectuals, doctors, Party leaders—were ‘struggled against’ by gangs of teenage revolutionaries called Red Guards. There is striking continuity in the rhetoric and the symbolic practices of the Red Guards as they destroyed statues and to a lesser extent, signs, buildings, and books, and as they killed people. Through techniques of demonisation—the affixing of negative iconic values—the rhetoric of destruction moved all too easily from image to body and from body to image. Yet just as iconoclasm is not always the utter annihilation of an iconic object but, more crucially, an attack on its iconicity, the violence against living people which tends to accompany iconoclastic movements often seems to be about stripping away the external signs of identity and then redefining the boundaries between categories of bodies. After a brief survey of four phases of Communist iconoclasm in China, I explore a number of aspects of Chinese iconoclasm which blur the distinctions between icons and bodies, related to conceptions of icons as living, the production of iconic bodies, and the ‘iconoclasm of the habitus.’ These themes are explored in commentary on two products of Cultural Revolution iconoclasm: Born Red, a memoir by Gao Yuan, and Qiao Dianyun's short story ‘The Blank Stele.’     

Iconic memory and central processing capacity

Three experiments were conducted to assess whether or not iconic memory is influenced by demands placed upon central processing capacity. In Experiment 1 S was required to store material in short-term memory while performing an iconic memory task. In Experiments 2 and 3 S performed an auditory classification task concurrently with iconic storage. The three experiments did not reveal any significant impairment of iconic memory as a function of performing a subsidiary task. Similarly, performance on the subsidiary tasks did not suffer as a result of the concurrent iconic memory task.     

The paradoxical moderating effect of body image investment on the impact of weight-based derogatory media

Weight-based derogatory media consist of derogation of celebrities for failing to meet the thin ideal. This study examined the impact of weight-based derogatory media on women's body satisfaction, appearance self-esteem, fear of negative appearance evaluation, and negative affect. Female undergraduates (N = 240) were exposed to either tabloid-style pictures and articles derogating average size celebrities for gaining weight, or to the same images accompanied by neutral information. Women in the derogation condition reported greater fear of negative appearance evaluation than did women in the neutral media condition. Contrary to predictions, women low in maladaptive body image investment reported lower body satisfaction and appearance self-esteem in the derogatory media condition than they did in the neutral condition, while women high in maladaptive investment did not differ across conditions. Highly invested women's unexpected reaction may be understood as a defence against a threat to a valued domain of the self.     

Iconic memory and visible persistence

There are three senses in which a visual stimulus may be said to persist psychologically for some time after its physical offset. First, neural activity in the visual system evoked by the stimulus may continue after stimulus offset (“neural persistence”). Second, the stimulus may continue to be visible for some time after its offset (“visible persistence”). Finally, information about visual properties of the stimulus may continue to be available to an observer for some time after stimulus offset (“informational persistence”). These three forms of visual persistence are widely assumed to reflect a single underlying process: a decaying visual trace that (1) consists of afteractivity in the visual system, (2) is visible, and (3) is the source of visual information in experiments on decaying visual memory. It is argued here that this assumption is incorrect. Studies of visible persistence are reviewed; seven different techniques that have been used for investigating visible persistence are identified, and it is pointed out that numerous studies using a variety of techniques have demonstrated two fundamental properties of visible persistence: theinverse duration effect (the longer a stimulus lasts, the shorter is its persistence after stimulus offset) and theinverse intensity effect (the more intense the stimulus, the briefer its persistence). Only when stimuli are so intense as to produce afterimages do these two effects fail to occur. Work on neural persistences is briefly reviewed; such persistences exist at the photoreceptor level and at various stages in the visual pathways. It is proposed that visible persistence depends upon both of these types of neural persistence; furthermore, there must be an additional neural locus, since a purely stereoscopic (and hence cortical) form of visible persistence exists. It is argued that informational persistence is defined by the use of the partial report methods introduced by Averbach and Coriell (1961) and Sperling (1960), and the term “iconic memory” is used to describe this form of persistence. Several studies of the effects of stimulus duration and stimulus intensity upon the duration of iconic memory have been carried out. Their results demonstrate that the duration of iconic memory is not inversely related to stimulus duration or stimulus intensity. It follows that informational persistence or iconic memory cannot be identified with visible persistence, since they have fundamentally different properties. One implication of this claim that one cannot investigate iconic memory by tasks that require the subject to make phenomenological judgments about the duration of a visual display. In other words, the so-called “direct methods” for studying iconic memory do not provide information about iconic memory. Another implication is that iconic memory is not intimately tied to processes going on in the visual system (as visible persistence is); provided a stimulus is adequately legible, its physical parameters have little influence upon its iconic memory. The paper concludes by pointing out that there exists an alternative to the usual view of iconic memory as a precategorical sensory buffer. According to this alternative, iconic memory is post-categorical, occurring subsequent to stimulus identification. Here, stimulus identification is considered to be a rapid automatic process which does not require buffer storage, but which provides no information about episodic properties of a visual stimulus. Information about these physical stimulus properties must, in some way, be temporarily attached to a representation of the stimulus in semantic memory; and it is this temporarily attached physical information which constitutes iconic memory.     

Early and late selection in partial report: Evidence from degraded displays

In studies of iconic memory using the bar-probe task, subjects see a brief display of target letters and are probed by an arrow to report one of them. According to the classic early-selection account, subjects use the probe to select material for perceptual analysis from a precategorical (iconic) memory, but according to late-selection theories, subjects first identify the letters and then use the probe to select one letter for report from the set of categorized items. Pashler (1984) based his test for the locus of selection on a manipulation of display quality in previewed displays. He presented a target for 200 msec and then added a probe, together with the target, for an additional 150 msec. Reducing the target’s stimulus quality increased response latency. If the subjects identified the characters before the probe appeared and then selected an item for report, the clarity of the original array should not have affected response latency. Hence, Pashler concluded that his subjects used the probe to select from a precategorical store (early selection). Pashler’s experiment did not force subjects to rely on memory of the target; hence, although his experiment documented a situation in which subjects used early selection, it did not rule out late selection in studies of information persistence. We replicated Pashler’s findings and, using his logic, showed that when subjects are forced to rely on memory of the target, they select from a categorized store.     

(Re)Building an Image for a City: Is A Landmark Enough? Bilbao and the Guggenheim Museum, 10 Years Together1

The new global economic scenario has driven cities to urban entrepreneurialism and to a holistic marketing approach to define and manage successful redevelopment projects. Positioning in the chosen target market requires an image and a brand to communicate the city values, the assets that make her unique and better than her competitors. Urban design based on iconic buildings is one of the models of the culture‐led regeneration programs that are being developed to re‐image the city, to make her an attractive tourist destination. The present study analyzed the image and perception of Bilbao 10 years after the opening of the Guggenheim Museum, and concluded that more than the spectacular landmark should be considered to create a new image.     

In defence of iconic memory

According to a model of visual information-processing which originated with Sperling (1960), and which currently enjoys wide acceptance, the contents of brief alphanumeric displays are initially held in a high-capacity fast-decay visual-information store (“iconic memory”). Some of these items are subsequently transferred to a more durable form of storage; the remaining non-transferred items are lost. Observers can select which items are to be transferred on the basis of physical characteristics of the items (such as colour, location, size, shape or brightness).

This model has recently been attacked by Holding (1970, 1971, 1972, 1973), sometimes by claiming that iconic memory does not exist, and at other times by claiming that transfer from iconic memory cannot be selectively controlled by the observer. We argue in this paper that Holding's criticisms are incorrect, and that, even if they were correct, the experiment we report would not be open to objections he has raised concerning previous studies of iconic memory. Despite this, evidence fully supporting the orthodox model was obtained, and we therefore conclude that this model remains tenable.     

Effects of iconicity and semantic relatedness on lexical access in american sign language

Iconicity is a property that pervades the lexicon of many sign languages, including American Sign Language (ASL). Iconic signs exhibit a motivated, nonarbitrary mapping between the form of the sign and its meaning. We investigated whether iconicity enhances semantic priming effects for ASL and whether iconic signs are recognized more quickly than noniconic signs are (controlling for strength of iconicity, semantic relatedness, familiarity, and imageability). Twenty deaf signers made lexical decisions to the 2nd item of a prime-target pair. Iconic target signs were preceded by prime signs that were (a) iconic and semantically related, (b) noniconic and semantically related, or (c) semantically unrelated. In addition, a set of noniconic target signs was preceded by semantically unrelated primes. Significant facilitation was observed for target signs when they were preceded by semantically related primes. However, iconicity did not increase the priming effect (e.g., the target sign PIANO was primed equally by the iconic sign GUITAR and the noniconic sign MUSIC). In addition, iconic signs were not recognized faster or more accurately than were noniconic signs. These results confirm the existence of semantic priming for sign language and suggest that iconicity does not play a robust role in online lexical processing.     

Early and late selection in partial report: evidence from degraded displays.

In studies of iconic memory using the bar-probe task, subjects see a brief display of target letters and are probed by an arrow to report one of them. According to the classic early-selection account, subjects use the probe to select material for perceptual analysis from a precategorical (iconic) memory, but according to late-selection theories, subjects first identify the letters and then use the probe to select one letter for report from the set of categorized items. Pashler (1984) based his test for the locus of selection on a manipulation of display quality in previewed displays. He presented a target for 200 msec and then added a probe, together with the target, for an additional 150 msec. Reducing the target's stimulus quality increased response latency. If the subjects identified the characters before the probe appeared and then selected an item for report, the clarity of the original array should not have affected response latency. Hence, Pashler concluded that his subjects used the probe to select from a precategorical store (early selection). Pashler's experiment did not force subjects to rely on memory of the target; hence, although his experiment documented a situation in which subjects used early selection, it did not rule out late selection in studies of information persistence. We replicated Pashler's findings and, using his logic, showed that when subjects are forced to rely on memory of the target, they select from a categorized store.     

Rorschach oral dependency in psychopaths, sexual homicide perpetrators, and nonviolent pedophiles

Rorschach Oral Dependency scores (Masling, Rabie, & Blondheim, 1967) were compared among nonsexually offending psychopaths (NSOPs, n = 32), sexual homicide perpetrators (SHPs, n = 38), and non-violent pedophiles (NVPs, n = 39) as initially reported by Gacono, Meloy, and Bridges (2000). The aggressive special scores of Gacono and Meloy (1994; Gacono, unpublished doctoral dissertation, 1998) were also scored and compared with ROD scores. Consistent with theory and predictions, NVPs were found to have significantly higher levels of oral dependency scores than NSOPs or SHPs. Additionally, there was a high degree of association between oral dependency and aggression in the SHP and NSOP groups. These Rorschach differences support the validity of the ROD as an implicit measure of dependency and add to the understanding of the dynamics that fuel sexually deviant violence.     

Always look on the broad side of life: happiness increases the breadth of sensory memory

Research has shown that positive affect increases the breadth of information processing at several higher stages of information processing, such as attentional selection or knowledge activation. In the present study, we examined whether these affective influences are already present at the level of transiently storing incoming information in sensory memory, before attentional selection takes place. After inducing neutral, happy, or sad affect, participants performed an iconic memory task which measures visual sensory memory. In all conditions, iconic memory performance rapidly decreased with increasing delay between stimulus presentation and test, indicating that affect did not influence the decay of iconic memory. However, positive affect increased the amount of incoming information stored in iconic memory. In particular, our results showed that this occurs due to an elimination of the spatial bias typically observed in iconic memory. Whereas performance did not differ at positions where observers in the neutral and negative conditions showed the highest performance, positive affect enhanced performance at all positions where observers in the neutral and negative conditions were relatively "blind." These findings demonstrate that affect influences the breadth of information processing already at earliest processing stages, suggesting that affect may produce an even more fundamental shift in information processing than previously believed.     

How normative and social identification processes predict self‐determination to engage in derogatory behaviours against outgroup hockey fans

Bringing together self‐determination theory, intergroup theories based on the social identity approach, and normative approaches, three studies conducted among hockey fans tested if social norms and social identity predict greater self‐determined motivation to engage in derogatory behaviours against an outgroup team and higher frequency of these behaviours. Higher self‐determination was conceptualised as an indicator of internalisation. In Study 1, hockey fans who identified more strongly as fans of the Montreal Canadiens (N = 181) displayed a stronger positive association between the perceived norm in favour of outgroup derogation and self‐determined motivation to engage in derogatory behaviours against fans of an outgroup team. This interaction also emerged on the frequency with which the derogatory behaviours were enacted. In Studies 2 and 3 (Ns = 105 and 116), this norm by social identity interaction was replicated on both the self‐determination and the frequency outcomes for fans of a diversity of teams in the National Hockey League. In Study 3, these findings were observed over and above a manipulation that framed derogatory behaviours as being either harmful or beneficial. Results are discussed in light of motivational theories, normative approaches, and intergroup theories based on the social identity approach. Copyright © 2014 John Wiley & Sons, Ltd.     

Post-cueing after erasure of the icon: Is there a set effect?

Recognition accuracy in a tachistoscopic identification task typically declines as the size of the set from which the target was selected increases. To determine whether this effect is due to selective encoding from iconic store, a masking stimulus, intended to erase the icon, was presented following the stimulus. Information about the set was then presented. It was found that subjects' performance in this post-cueing situation did not differ from performance in a pre-cueing condition, where the set was presented prior to the stimulus. It was concluded that set size does not have its effect through selective encoding from iconic store. Results were discussed in terms of the fragment theory.     

Do masks terminate the icon?

Iconic memory is operationally defined by part-report experiments (Sperling, 1960). If a mask is presented after the target, the mask is thought to be superposed on the target in the iconic representation, or to displace it from the representation. But could a cue presented after a pattern mask still allow selection within the target array? A target array of letters was followed by a checkerboard mask. We compared two target-mask interstimulus intervals (ISIs; 0 and 100 ms), and six cue delays. At ISI = 0 ms, performance was at chance, for part report and whole report. At ISI = 100 ms, with the shortest cue delay, observers demonstrated a part-report advantage of 25-30%. As cue delay increased the part-report advantage decreased. These results are inconsistent with an iconic memory that is automatically displaced or overwritten by new information. We consider two alternatives: a second-stage store, which represents letters in terms of their high-level features and which the mask cannot penetrate, or a four-dimensional store that preserves separately the representations of the target and its aftercoming mask. We discuss the implications of our results for studies that use backward masking to "terminate the icon".     

Mean Girls: Provocative Clothing Leads to Intra-Sexual Competition between Females

This study aimed to investigate indirect aggression between females from an evolutionary perspective, considering indirect aggression as a mechanism of intra-sexual competition. Previous research suggests that females who are dressed provocatively, or appear ‘sexually available’, are more likely to be victims of indirect aggression from other females. Investigating this notion via an empirical measure and a word-selection task, this study involved a female confederate posing as a participant, who was dressed provocatively in one condition and conservatively in the other. Sixty-five females completed an intra-sexual competition scale and a word selection task in which they were able to select complimentary or derogatory phrases to describe the confederate. Making derogative comments is a common form of indirect aggression; therefore, those who selected derogatory phrases could be considered to be exhibiting indirect aggression. Consistent with our hypotheses, females in the provocative condition obtained significantly higher intra-sexual competition scores, selected more derogatory words, and less complimentary words than those in the conservative condition, indicating that females dressed provocatively are indirectly aggressed against to a greater extent than those that are not. This paper adds further support to the notion that indirect aggression is used by females as a method of intra-sexual competition, particularly towards provocatively dressed females.     

The pathway to accepting derogatory ingroup norms: The roles of compartmentalization and legitimacy

ObjectivesThe current experiment was conducted among ice hockey fans, and brings together theories of intergroup relations and self and identity literature. It investigated if perceiving strong norms in favor of derogating against fans of outgroup teams, and engaging in these behaviors oneself, leads to an increased compartmentalization of these behaviors (i.e., such that they are restricted to a particular compartment within the self). This association was expected to be especially strong when derogatory behaviors are portrayed as illegitimate. We also explored whether this compartmentalization then flows on to vitality as a well-being indicator.Method and designIce hockey fans supporting a diversity of NHL teams were recruited (N = 116). The legitimacy of the derogatory behaviors was manipulated by making salient either: that these behaviors have harmful consequences for outgroup members (illegitimate condition) vs. that such behaviors can benefit the ingroup (legitimate condition).ResultsThe expected mediated model was supported among the entire sample. The association between engaging in the derogatory behaviors and their compartmentalization in the self was also moderated by the experimental manipulation: While participants in the illegitimate condition reported a positive link between engaging in these behaviors and their compartmentalization, participants in the legitimate condition did not show a significant association between these variables, suggesting no need for them to restrict these behaviors within themselves.ConclusionsResults are discussed in light of normative approaches, intergroup theories, and the self.