Perceiver-induced constraint and attitude attribution in Japan and the US: A case for the cultural dependence of the correspondence bias

After observing someone’s behavior, individuals often infer a corresponding attitude in the person even when the behavior is socially constrained. Convincing evidence for this phenomenon (called the correspondence bias) has been obtained in the perceiver-induced constraint paradigm, where participants ask a target person to read a pre-written attitudinal statement, and after observing the target comply, estimate the target’s real attitude. This paradigm maximally highlights the causal role of the participants in producing the target’s behavior. In Experiment 1, Americans exhibited a reliable correspondence bias under these conditions, but Japanese did not show any such bias. In Experiment 2, both Japanese and Americans inferred strong essay-consistent attitudes in a standard no-choice condition, where the target allegedly argued for a position that had been assigned to her. Implications for the cultural dependence of social cognition are discussed.     

The Influence of Retention Interval on the US Preexposure Effect: Changes in Contextual Blocking over Time

A number of studies manipulating the length of the interval between conditioning and testing indicate spontaneous recovery from overshadowing, suggesting that certain instances of overshadowing represent a deficit in memory retrieval rather than a failure of animals to form an association between the overshadowed stimulus and the US. The present series of experiments examined the influence of lengthening the retention interval on blocking, another stimulus selection phenomenon that is typically interpreted as an acquisition deficit. The results indicated that when subjects were tested shortly (3 days) after training conditioning to a taste blocked subsequent conditioning to an odor conditioned in compound with that taste (Experiment 1), whereas prior conditioning to an odor did not block subsequent conditioning to a taste conditioned in compound with that odor (Experiment 2). This pattern of results was essentially unchanged when testing occurred at a longer (21-day) retention interval. However, there was evidence of a US preexposure effect in Experiment 2 when subjects in the US ONLY control condition were tested at the 3-day retention interval, but not when testing occurred 21 days after conditioning. Experiments 3 and 4 examined whether this loss of the US preexposure effect over time might actually represent a change in the degree of contextual blocking as the retention interval is lengthened. Exposure to the conditioning context either during the interval between Phase 1 and Phase 2 of conditioning (Experiment 3) or prior to Phase 1 of conditioning (Experiment 4) alleviated this US preexposure effect suggesting that the loss of the US preexposure effect as the retention interval is lengthened observed in Experiment 2 is due to changes in the degree of blocking by contextual stimuli over time. The results are discussed in terms of differential susceptibility of forgetting of two functional roles played by a contextual stimuli in the current situation-context as a CS and context as a retrieval cue for other CS-US associations.     

Effect of posttrial episodes on conditioning in compound conditioned stimuli

The effect of signaled and nonsignaled posttrial episodes (PTEs) on conditioning to the target CS of a preceding compound CS-US trial was examined in two conditioned emotional response (CER) experiments with rats. Experiment 1 revealed that a nonsignaled PTE, a second shock US, interfered with conditioning to the preceding target CS and that the interference effect of the PTE was greater when it occurred 5 sec as opposed to 1,800 sec after the preceding compound CS-US trial. Experiment 2 revealed that if the shock PTE was signaled by a CS, its ability to interfere with conditioning was reduced. This second study also revealed that omission of an "expected" US interfered with conditioning to the target CS. The implications of these data for information processing models of Pavlovian conditioning are discussed.     

The effect of evaluation on co-occurrence memory judgement

Three experiments tested the effect of an attitude towards an object on the memory judgement of whether this object co-occurred with positive versus negative stimuli. We induced positive or negative attitudes towards novel male stimuli, and paired each man with an equal number of positive and negative animals. In a memory test, participants reported more co-occurrences of same-valence man/animal pairs than opposite-valence pairs. This valence-compatibility effect occurred even when attitudes were induced after the pairing (Experiment 1), when participants knew that each man occurred with an equal number of positive and negative animals (Experiment 2), and in reports of clear memory of pairs that did not co-occur (Experiment 3). The present findings suggest that evaluation causes illusory correlation even when the co-occurring stimuli are not traits or behaviours attributed to the attitude object. The results question the validity of co-occurrence memory judgements as measures of co-occurrence awareness in evaluative conditioning (EC) research.     

Characteristics of taste-mediated environmental potentiation in rats

When rats drink a novel flavor in a distinctive environment and are injected with lithium, potentiated aversions are established to the environment as evidenced by the animals' unwillingness to consume a familiar, nonaversive flavor in this environment. Experiment 1 demonstrates that this potentiation is due to the presence of both the distinctive taste and the environmental cues on the conditioning trials, not simply aversive conditioning to each element or to generalization between the two elements. This potentiation phenomenon was shown to be sensitive to the novelty of the potentiating flavor in Experiment 2. Experiment 3 demonstrated that second-order conditioning is difficult to establish using these procedures, although Experiment 4 revealed that postconditioning extinction of the aversive flavor interfered substantially with environmental potentiation. These outcomes are discussed in terms of their implications for adaptive adjustments in feeding behavior as well as for more general conceptions of associative learning.     

A positivity bias in person memory

Two experiments demonstrate a positivity bias in person memory. Recall is superior for statements endorsed by a target person than for denied statements. This effect of informational positivity is independent of affective positivity (Experiment 1) and on holds for statements associated with one individual as an organizing category (Experiment 2).     

Contextual effects in a metaphor verification task

The verbal transformation effect, an auditory illusion in which physically invariant repetitive verbal input undergoes perceptual transformation, has traditionally been interpreted as a speech-specific phenomenon. Experiment 1 showed that the effect is not limited to speech, but occurs in non-speech categories such as music and other complex everyday sounds, with transformations being comparable in nature and number to those in speech. Experiment 2 provided evidence for an alternative, broader-based view of the phenomenon, involving spreading activation through a multidimensional associative network of mental representations, by demonstrating that creating or activating pre-existing links between a single complex non-verbal stimulus and other representations by priming led to an increase in transformations.     

Reevaluating evaluative conditioning: a nonassociative explanation of conditioning effects in the visual evaluative conditioning paradigm.

In 2 studies, the authors investigated whether evaluative conditioning (EC) is an associative phenomenon. Experiment 1 compared a standard EC paradigm with nonpaired and no-treatment control conditions. EC effects were obtained only when the conditioned stimulus (CS) and unconditioned stimulus (UCS) were rated as perceptually similar. However, similar EC effects were obtained in both control groups. An earlier failure to obtain EC effects was reanalyzed in Experiment 2. Conditioning-like effects were found when comparing a CS with the most perceptually similar UCSs used in the procedure but not when analyzing a CS rating with respect to the UCS with which it was paired during conditioning. The implications are that EC effects found in many studies are not due to associative learning and that the special characteristics of EC (conditioning without awareness and resistance to extinction) are probably nonassociative artifacts of the EC paradigm.     

Forward and backward second-order Pavlovian conditioning in honeybees

Second-order conditioning (SOC) is the association of a neutral stimulus with another stimulus that had previously been combined with an unconditioned stimulus (US). We used classical conditioning of the proboscis extension response (PER) in honeybees (Apis mellifera) with odors (CS) and sugar (US). Previous SOC experiments in bees were inconclusive, and, therefore, we attempted to demonstrate SOC in the following three experiments: (Experiment 1) After differential conditioning (pairing odor A with US and presenting odor B without US), the bees experienced two pairs of partially overlapping odors, either a new odor C followed by a previously reinforced odor A (C-A) or a new odor C followed by a previously nonreinforced odor B (C-B). (Experiment 2) After differential conditioning, bees were presented with C-A or A-C. (Experiment 3) Bees were first presented with C-A or A-C before differential conditioning and were tested with odor C. We observed: (Experiment 1) 40% of the bees showed PER to the C-A presentation, but only 20% showed PER to the C-B presentation. (Experiment 2) 40% of the bees showed PER to the C-A presentation, while only 20% showed PER to the reversed sequence A-C. Experiments 1 and 2 showed that a previously reinforced odor can be a secondary reinforcer for excitatory SOC only with forward-pairing. (Experiment 3) PER toward C was lower (15%) in bees presented with A-C than with C-A (25%). This showed that backward SOC is not as effective as forward SOC. These results help to delineate different conditions that are critical for the phenomenon of SOC.     

Conditioned suppression tests of the context-blocking hypothesis: testing in the absence of the preconditioned context

Two experiments are reported that use rats in a conditioned suppression situation. The experiments, designed to remove confounds that have complicated interpretations of prior research, tested the context-blocking hypothesis, the proposition that static apparatus cues or conditioning contexts can block conditioning to discrete conditioned stimuli (CSs). Experiment 1, like previous work, tested for conditioning to the target CS in the same context that had been preconditioned and in which target conditioning had occurred; the experiment demonstrated a context-blocking like effect. Experiment 2 tested for conditioning not only in the preconditioned context but also in a nonpreconditioned context. Evidence for context blocking appeared similar in the two test situations. This suggests that conditioned contexts block the acquisition of associative strength by discrete CSs at the time of target conditioning (e.g., Rescorla & Wagner, 1972) and not through performance factors at the time of testing (e.g., Gibbon & Balsam, 1981).     

Blocking of conditioning of tentacle lowering in the snail (Helix aspersa)

Experiment 1 established the effectiveness of an appetitive conditioning of odours procedure with snails (Helix aspersa) that was subsequently used for the study of blocking. In this important phenomenon, the conditioning of a CS1 (where CS is the conditioned stimulus) prior to conditioning of a compound, CS1CS2, blocked the conditioning to the CS2. Experiments 2a, 2b, and 2c demonstrated this associative effect using three different experimental controls. Experiments 3a and 3b replicated the blocking effect and allowed us to reject an explanation of blocking based on generalized effects of several treatments of diverse stimuli in blocking and control groups (the pseudoblocking effect). The implications of these results for the study of invertebrate cognition by means of conditioning techniques are discussed.     

Investigating the mechanisms underlying affective priming effects using a conditional pronunciation task

Recently, using a conditional pronunciation task, De Houwer and Randell (2004) reported evidence of affective priming effects only when pronunciation depended on the semantic category of targets. Although these findings support the notion that spreading of activation is the mechanism underlying affective priming effects, an explanation in terms of postlexical mechanism could not be ruled out. To clarify this point, we conducted two experiments in which nouns for both the to-be-pronounced as well as the not-to-be pronounced targets were used and all stimuli were affectively valenced words. In Experiment 1, the to-be-pronounced targets were object-words, and the not-to-be-pronounced targets were person-words, whereas in Experiment 2, the instructions were reversed. Results of experiment 1 showed affective priming effects only when pronunciation of target words was conditional upon their semantic category. Most importantly, affective priming effects were observed for both object-words (Experiment 1) and person-words (Experiment 2). These results are compatible with a spreading activation account, but not with a postlexical mechanism account of affective priming effects in the pronunciation task.     

Dropping the weight stigma: Nostalgia improves attitudes toward persons who are overweight

Weight stigma, a negative attitude toward persons who are overweight, can lead to emotional detriment (increased vulnerability to depression and anxiety, decreased self-esteem) and discriminatory practices (denial of employment, lower wages, refusal of job promotion or college admission, healthcare deprivation), which have increased dramatically in the United States over the past decade. We report two experiments that implicate nostalgia as a resource or strategy for weight stigma reduction. We hypothesized and found that nostalgia about an encounter with a person who is overweight improves attitudes toward the group “overweight.” Undergraduates who recalled a nostalgic (vs. ordinary) interaction with an overweight person subsequently showed more positive outgroup attitudes. The effect of nostalgia on outgroup attitudes was mediated by greater inclusion of the outgroup in the self and increased outgroup trust (Experiments 1 and 2), as well as reduced intergroup anxiety and greater perceptions of a common ingroup identity (Experiment 2). The findings have interventional potential.     

Comparing excitatory backward and forward conditioning

Three Pavlovian lick suppression studies with rats were conducted to compare the role of the conditioning context in excitatory backward and forward conditioning. The experiments explored the possibility that excitatory backward conditioning, but not forward conditioning, is mediated by the context. That is, in excitatory backward conditioning, the conditioning context may function as an excitatory mediator, which supports second-order conditioning of the target cue. This possibility contrasts with traditional accounts, which suggests that common processes underlie excitatory backward and forward conditioning. Experiment 1 found that conditioned responding following backward conditioning was attenuated as a result of posttraining extinction of the training context, but the same manipulation elevated responding after forward conditioning. Experiments 2 and 3 found that posttraining and pretraining associative inflation of the context (presenting unsignalled USs) increased conditioned responding to the target of a backward conditioning procedure but either had no effect or reduced responding to the target of a forward conditioning procedure. Thus, excitatory backward and forward conditioning appear to differ in their dependence on the status of the conditioning context.     

Phonological priming in the lexical decision task: A failure to replicate

Some models of the lexicon predict that recognition of words should produce activation spreading to phonologically related words. Consistent with this prediction, Hillinger (1980) demonstrated priming in a visual lexical decision task for word targets preceded by graphemically similar or graphemically dissimilar primes that rhymed with the target. In Experiment 1, we investigated whether this phonological priming effect occurred automatically or because of subject strategies. Although semantically associated primes produced significant facilitation in Experiment 1, no evidence of phonological priming was obtained. Experiments 2 to 5 were conducted in an attempt to obtain the phonological priming effect. Experiment 5 was a replication of one of Hillinger’s experiments. In none of these experiments was phonological priming observed. These results indicate either that the lexicon is not organized such that spreading activation occurs on the basis of phonological similarity, or that visual lexical decisions are made without phonological mediation.     

The effects of relative intensity of cue and marker on marked trace conditioning in pigeons

Pigeons were trained on trace conditioning procedures (autoshaping) in which a keylight conditioned stimulus (CS) was presented for 5 sec and followed after a 10-sec temporal gap by food. In Experiment 1, acquisition of conditioned responding to the CS was facilitated when it was immediately followed by a brief stimulus, but only when the brief stimulus was of greater intensity than the trace CS. In Experiment 2, this facilitation effect was found when a more intense brief stimulus followed the trace CS immediately, but not when it was delayed. In both experiments, responding to the target CS was compared within-subjects to that to a control CS, which eliminated factors such as second-order conditioning as an explanation for the facilitation effects. Together, the results of Experiments 1 and 2 suggest that a brief stimulus may mark immediately preceding events in memory and thus facilitate their association with delayed reinforcement only if the brief stimulus is relatively more intense, and thus more salient, than the target events. In Experiment 3, we found substantial generalization of this facilitation effect from the marked CS to the control CS and conclude that the results of Experiments 1 and 2 may underestimate the magnitude of these marking effects.     

On the costs of accessible attitudes: detecting that the attitude object has changed

The present research examined whether individuals with more accessible attitudes have more difficulty detecting that the attitude object has changed. While being repeatedly exposed to photographs of undergraduates, participants either rehearsed their attitudes toward each photo or performed a control task. They then saw these original photos and computer-generated morphs representing varying degrees of change in an original. Participants in the attitude rehearsal condition required more time to correctly identify morphs that were similar to the original as "different" (Experiment 1) and made more errors in response to such morphs (Experiment 2). Experiment 3 revealed that participants with accessible attitudes perceived relatively less change; they were less likely to view a morph as a photo of a novel person and more likely to view it as a different photo of a person seen before. The costs and benefits of accessible attitudes are discussed.     

Forming implicit and explicit attitudes toward individuals: social group association cues

The authors explored how social group cues (e.g., obesity, physical attractiveness) strongly associated with valence affect the formation of attitudes toward individuals. Although explicit attitude formation has been examined in much past research (e.g., S. T. Fiske & S. L. Neuberg, 1990), in the current work, the authors considered how implicit as well as explicit attitudes toward individuals are influenced by these cues. On the basis of a systems of evaluation perspective (e.g., R. J. Rydell & A. R. McConnell, 2006; R. J. Rydell, A. R. McConnell, D. M. Mackie, & L. M. Strain, 2006), the authors anticipated and found that social group cues had a strong impact on implicit attitude formation in all cases and on explicit attitude formation when behavioral information about the target was ambiguous. These findings obtained for cues related to obesity (Experiments 1 and 4) and physical attractiveness (Experiment 2). In Experiment 3, parallel findings were observed for race, and participants holding greater implicit racial prejudice against African Americans formed more negative implicit attitudes toward a novel African American target person than did participants with less implicit racial prejudice. Implications for research on attitudes, impression formation, and stigma are discussed.     

Asymmetric attributions for compliance: Reward vs punishment

It was proposed that people attribute an individual's behavior more to internal factors when that individual's actions are influenced by reward than when those actions are influenced by punishment. Previous research has failed to control for the power of reward versus punishment which, in effect, creates a confounding of behavioral base rates (consensus) with the reward-punishment manipulation. The current research created reward and punishment contingencies that were equal in their base rates for producing a compliant response. In Experiment 1, subjects (n = 63) who produced the base-rate data also made attributions regarding a compliant target person. The results supported the reward-punishment attributional asymmetry hypothesis in that the target person was held more responsible for his actions in the reward than in the punishment conditions. A second experiment (n = 72) provided some attributors with information regarding base rates for compliance and measured perceived base rates for compliance. Knowledge of the base rates for compliance eliminated the reward-punishment attributional asymmetry phenomenon. Subjects not provided with such knowledge erroneously assumed different base rates for reward and punishment and maintained the perception of reward-punishment attributional asymmetry. Using subjects' estimates of base rate for compliance as a covariate eliminated the attributional asymmetry effect. It is suggested that erroneous base-rate assumptions mediate the attributional asymmetry phenomenon.