The impact of open and closed mindsets on evaluative priming

In the present research, we argue that open versus closed mindsets, accompanying ongoing versus completed mental jobs on the prime, determine the size of congruity effects in the evaluative priming paradigm. More specifically, we hypothesised that disfluent primes that resist an easily completed encoding process should induce an open mindset and thereby result in stronger congruity effects than fluent primes that induce closed mindsets. Across two experiments, we applied two different manipulations of prime fluency: gradual demasking (Experiment 1) and colour contrast (Experiment 2). As expected, in both experiments we found robust congruity effects, but only on trials with disfluent (vs. fluent) primes. Results of a follow-up experiment suggest that these effects are not due to attentional processes. We conclude that the mindsets resulting from individuals' activities during encoding are crucial in determining the outcome of evaluative priming effects.     

An adaptive-learning approach to affect regulation: Strategic influences on evaluative priming

An adaptive cognition approach to evaluative priming is not compatible with the view that the entire process is automatically determined by prime stimulus valence alone. In addition to the evaluative congruity of individual prime–target pairs, an adaptive regulation function should be sensitive to the base rates of positive and negative stimuli as well as to the perceived contingency between prime and target valence. The present study was particularly concerned with pseudocontingent inferences that offer a proxy for the assessment of contingencies from degraded or incomplete stimulus input. As expected, response latencies were shorter for the more prevalent target valence and for evaluatively congruent trials. However, crucially, the congruity effect was eliminated and overridden by pseudocontingencies inferred from the stimulus environment. These strategic inferences were further enhanced when the task called for the evaluation of both prime stimuli and target stimuli.     

Expectancy-learning and evaluative learning in human classical conditioning: affective priming as an indirect and unobtrusive measure of conditioned stimulus valence

It has been argued that in classical conditioning two processes might be operative. First, one may learn that the conditioned stimulus (CS+) is a valid predictor for the occurrence of the biologically negative or positive event (US; expectancy-learning). Second, one may learn to perceive the conditioned stimulus itself as a negative or positive stimulus, depending on the valence of the event it has been associated with (evaluative learning). Until the present, however, both forms of learning have been investigated using rather different conditioning procedures. Using a differential aversive conditioning preparation with pictures of human faces as CSs and an electrocutaneous stimulus as US, we were able to demonstrate that both forms of learning can co-occur. Moreover, the extent of evaluative learning in this aversive conditioning procedure did not significantly differ from the amount of evaluative learning in an evaluative conditioning procedure with positive and negative adjectives as USs, which was administered to the same participants. In the present study evaluative learning was not only indexed by direct evaluative ratings, but we introduced affective priming as an indirect and unobtrusive, reaction time based measure of stimulus valence. Finally, imagery instructions during acquisition did not facilitate expectancy-learning nor evaluative learning.     

The go/no-go priming task: automatic evaluation and categorisation beyond response interference

The response-window version of a go/no-go (GNG) response priming task is introduced using both evaluative (Experiment 1) and animacy decision (Experiment 2). In each trial a cue indicates which target category should lead to a key-press. The target is preceded by either a congruent or incongruent prime. The standard priming task was added as well. Both tasks yielded robust priming effects. However, they differed regarding a signature of response activation paradigms, that is, the Gratton effect (i.e. smaller priming effects following incongruent trials compared to congruent trials), which is present in the standard task but absent in the GNG task. This indicates that effects found with the GNG task are caused by different processes compared to the standard task. Experiment 3 tested an alternative account to explain priming effects in the GNG task. By manipulating response biases, Experiment 3 provides evidence for this account.     

Does sunshine prime loyal … or summer? Effects of associative relatedness on the evaluative priming effect in the valent/neutral categorisation task

After 30 years of research, the mechanisms underlying the evaluative priming effect are still a topic of debate. In this study, we tested whether the evaluative priming effect can result from (uncontrolled) associative relatedness rather than evaluative congruency. Stimuli that share the same evaluative connotation are more likely to show some degree of non-evaluative associative relatedness than stimuli that have a different evaluative connotation. Therefore, unless associative relatedness is explicitly controlled for, evaluative priming effects reported in earlier research may be driven by associative relatedness instead of evaluative relatedness. To address this possibility, we performed an evaluative priming study in which evaluative congruency and associative relatedness were manipulated independently from each other. The valent/neutral categorisation task was used to ensure evaluative stimulus processing in the absence of response priming effects. Results showed an effect of associative relatedness but no (overall) effect of evaluative congruency. Our findings highlight the importance of controlling for associative relatedness when testing for evaluative priming effects.     

On the relationship between negative affective priming and prefrontal cognitive control mechanisms

Although several studies have examined inhibition of affective stimuli, valence-dependent cognitive control effects remain poorly understood. Behavioural and functional imaging (functional magnetic resonance imaging) data were collected from 17 healthy participants to examine neural correlates of the Negative Affective Priming (NAP) task. We created relative ratio scores considering the reaction times of prime trials in order to assess the amount of interference after the presentation of negative and positive distracter words. Behavioural results showed an attenuated NAP effect for negative distracters compared to neutral stimuli. Furthermore, priming negative distracters generated more interference by reacting to the probe target than positive distracters. Neuroimaging data revealed a stronger prefrontal activation during negative NAP trials compared to positive NAP and neutral control trials, which was reflected in a heightened activation of superior and middle frontal gyrus as well as parietal cortex. The findings show the impact of negative distracters on prefrontal response, contributing to the understanding of NAP effects in healthy subjects.     

The effect of comparative context on evaluative conditioning

Evaluative conditioning (EC) is a change in the evaluation of a stimulus after the stimulus co-occurred with affective stimuli. The present research examined whether EC of one stimulus depends also on the co-occurrence of another stimulus with positive or negative stimuli. We paired two target people with affective stimuli. We found that a person who appeared eight times with positive stimuli and eight times with negative stimuli was liked more when the other person appeared always (16 times) with negative stimuli than when the other person appeared always with positive stimuli. The manipulation did not change the US evaluation or the general standard on the value dimension of what a positive or negative stimulus is. We suggest that like other evaluative traits (e.g., evil, pretty) co-occurrence with affective stimuli is sensitive to temporary standards. The manipulation changed the standard of what co-occurrence with affective stimuli is considered positive versus negative.     

When congruence breeds preference: the influence of selective attention processes on evaluative conditioning

We investigated in two experiments whether selective attention processes modulate evaluative conditioning (EC). Based on the fact that the typical stimuli in an EC paradigm involve an affect-laden unconditioned stimulus (US) and a neutral conditioned stimulus (CS), we started from the assumption that learning might depend in part upon selective attention to the US. Attention to the US was manipulated by including a variant of the Eriksen flanker task in the EC paradigm. Similarly to the original Flanker paradigm, we implemented a target-distracter logic by introducing the CS as the task-relevant stimulus (i.e. the target) to which the participants had to respond and the US as a task-irrelevant distracter. Experiment 1 showed that CS–US congruence modulated EC if the CS had to be selected against the US. Specifically, EC was more pronounced for congruent CS–US pairs as compared to incongruent CS–US pairs. Experiment 2 disentangled CS–US congruence and CS–US compatibility and suggested that it is indeed CS–US stimulus congruence rather than CS–US response compatibility that modulates EC.     

Boundary conditions for the influence of unfamiliar non-target primes in unconscious evaluative priming: The moderating role of attentional task sets

Evaluative priming by masked emotional stimuli that are not consciously perceived has been taken as evidence that affective stimulus evaluation can also occur unconsciously. However, as masked priming effects were small and frequently observed only for familiar primes that there also presented as visible targets in an evaluative decision task, priming was thought to reflect primarily response activation based on acquired S–R associations and not evaluative semantic stimulus analysis. The present study therefore assessed across three experiments boundary conditions for the emergence of masked evaluative priming effects with unfamiliar primes in an evaluative decision task and investigated the role of the frequency of target repetition on priming with pictorial and verbal stimuli. While familiar primes elicited robust priming effects in all conditions, priming effects by unfamiliar primes were reliably obtained for low repetition (pictures) or unrepeated targets (words), but not for targets repeated at a high frequency. This suggests that unfamiliar masked stimuli only elicit evaluative priming effects when the task set associated with the visible target involves evaluative semantic analysis and is not based on S–R triggered responding as for high repetition targets. The present results therefore converge with the growing body of evidence demonstrating attentional control influences on unconscious processing.     

Cross-language negative priming remains intact,while positive priming disappears: evidence for two sources of selective inhibition

In the current experiments, within- and between-language primed lexical decision tasks with Twi-English bilinguals were used. The aim was to explore the priming effects produced by attended and ignored words, in an effort to draw theoretical and empirical parallels and differences between the mechanisms of excitation and inhibition and to isolate the different circumstances in which these mechanisms operate in bilingual language processing. In the within-language (Twi) experiment, facilitatory (positive) priming resulted when a prime word and subsequent probe target word were identical, whereas delayed decisions to probe targets (negative priming) ensued when the ignored prime word was conceptually identical to the subsequent probe target word. In contrast, while the between-language (Twi-English) experiments replicated the ignored repetition negative priming effect, no evidence of positive priming was observed. These between-language findings undermine episodic retrieval models of selective attention that discount inhibitory processes in negative priming paradigms. Instead, our findings substantiate inhibition-based accounts by showing that there are two sources of inhibition operating at the local word and global language levels of abstraction. The findings also support bilingual language representations in which the words of the two languages are integrated.     

The masked onset priming effect in picture naming

Reading aloud is faster when targets (e.g., PAIR) are preceded by visually masked primes sharing just the onset (e.g., pole) compared to all different primes (e.g., take). This effect is known as the masked onset priming effect (MOPE). One crucial feature of this effect is its presumed non-lexical basis. This aspect of the MOPE is tested in the current study. Dutch participants named pictures having bisyllabic names, which were preceded by visually masked primes. Picture naming was facilitated by first-segment but not last-segment primes, and by first-syllable as well as last-syllable primes. Whole-word primes with first or last segment overlap slowed down picture naming latencies significantly. The first-segment priming effect (i.e., MOPE) cannot be accounted for by non-lexical response competition since pictures cannot be named via the non-lexical route. Instead, the effects obtained in this study can be accommodated by a speech-planning account of the MOPE.     

On the role of the upper part of words in lexical access: Evidence with masked priming

More than 100 years ago, Huey (1908/1968) indicated that the upper part of words was more relevant for perception than the lower part. Here we examined whether mutilated words, in their upper/lower portions (e.g., ), can automatically access their word units in the mental lexicon. To that end, we conducted four masked repetition priming experiments with the lexical decision task. Results showed that mutilated primes produced a sizeable masked repetition priming effect. Furthermore, the magnitude of the masked repetition priming effect was greater when the upper part of the primes was preserved than when the lower portion was preserved—this was the case not only when the mutilated words were presented in lower case but also when the mutilated words were presented in upper case. Taken together, these findings suggest that the front-end of computational models of visual-word recognition should be modified to provide a more realistic account at the level of letter features.     

Response-mediated spatial priming despite perfectly valid target location cues and intervening response events

Attentional effects are often inferred from keypress reaction time (RT) studies when two sequentially presented stimuli, appearing at the same location, generate costs or benefits. The universality of these attentional attributions is challenged by data from perceptual discrimination tasks, which reveal that location repetition benefits and costs depend on whether a prior response repeats or switches, respectively. According to dual-stage accounts, these post-attentional effects may be abolished by making responses in between two target stimuli or by increasing target location certainty, leaving only attentional effects. Here, we test these accounts by requiring responses to stimuli in between targets and by increasing target location certainty with 100% valid location cues. Contrary to expectations, there was no discernible effect of cueing on any repetition effects, although the intervening response diminished stimulus-response repetition effects while subtly reducing location-response repetition effects. Despite this, there was little unambiguous evidence of attentional effects independent of responding. Taken together, the results further highlight the robustness of location-response repetition effects in perceptual discrimination tasks, which challenge whether there are enduring attentional effects in this paradigm.     

An attention account of neural priming

Repetition priming of familiar stimuli (e.g., objects) produces a decrease in visual cortical activity for repeated versus novel items, which has been attributed to more fluent processing for repeated items. By contrast, priming of unfamiliar stimuli (e.g., abstract shapes) produces an increase in visual cortical activity. The mechanism for priming-related increases in activity for repeated unfamiliar stimuli is unknown. We hypothesised that such increases in activity may reflect attentional allocation to these items. We tested this hypothesis using a priming-spatial attention paradigm. During Phase 1 of Experiment 1, participants viewed unfamiliar abstract shapes and familiar objects. During Phase 2, participants identified target letters (S or H). Each target letter was preceded by a non-informative shape or object cue that was repeated (from Phase 1) or novel in the same (valid) or opposite (invalid) hemifield. In Experiment 2, we manipulated shape familiarity by presenting shapes once or six times during Phase 1. For both experiments, at valid locations, target identification accuracy was higher following repeated versus novel unfamiliar item cues and lower following repeated versus novel familiar item cues. These findings support our hypothesis that priming-related increases in visual cortical activity for repeated unfamiliar items may, in part, reflect attentional allocation.     

Effects of thematic and lexical priming on readers' eye movements

The study was inspired by Ehrlich & Rayner (1981). In the study semantic context effects were investigated during on-line discourse processing. Readers' eye movements were registered to see whether words that were semantically closely related to the global theme of the text were read faster than words that did not have any apparent semantic link to the discourse theme. In addition, lexical priming was examined by presenting an identity prime earlier in the text. The results showed that non-thematic words were regressed to more often than thematic words. Regressions were typically initiated after reaching a clause or sentence boundary. Regressions were thus assumed to be made in order to integrate non-thematic words into the previous context. Modest negative correlations were found between word's fixation time and its relative predictability. No effects of lexical priming were observed. It was concluded that moderately constraining discourse contexts produce negligible effects on word recognition.     

阈下情绪启动效应的衰退和反应竞争模型

研究包含两个实验,均采用反应时测量的方法。第一个实验考查并验证了阈下情绪启动效应衰退的现象;第二个实验的结果则支持反应时指标测量情绪启动效应发生机制的反应竞争的观点,并提出阈下情绪启动效应的内在机制模型。文章最后用反应竞争的观点对第一个实验中的现象进行了解释,提示内隐学习可能在效应衰退现象中发挥作用。     

Masked form priming is moderated by the size of the letter-order-free orthographic neighbourhood

University students made lexical decisions to targets preceded by masked primes. In Experiment 1, transposed-letter primes were used also in the sandwich priming paradigm, in which the target is briefly pre-presented prior to the prime. The priming effects in the masked paradigm, but not in the sandwich paradigm, were moderated by the density of the letter-order-free neighbourhood of the target. In Experiment 2, letter-order-free neighbour prime words produced a priming cost in masked priming. These results are consistent with the idea that sandwich priming attenuates letter-order-free neighbour competition in target identification. Unexpectedly, no priming cost was produced by conventional (letter-position-preserving) word neighbour primes. Order-free neighbours may produce facilitation of target processing less, and more variably, than conventional neighbours.     

Affect in the eyes: explicit and implicit evaluations

The present study investigated whether another individual’s gaze direction influences an observer’s affective responses. In Experiment 1, subjective self-ratings and an affective priming paradigm were employed to examine how participants explicitly and implicitly, respectively, evaluated the affective valence of direct gaze, averted gaze, and closed eyes. The explicit self-ratings showed that participants evaluated closed eyes more positively than direct gaze. However, the implicit priming task showed an inverse pattern of results indicating that direct gaze was automatically evaluated more positively than closed eyes were. Experiment 2 confirmed that the opposite patterns of results between the two tasks were not due to differences in presentation times of the gaze stimuli. The results provide evidence for automatic affective reactions to eye gaze and indicate a dissociation between explicit and implicit affective evaluations of eyes and gaze direction.