Enhancing social diffusion theory as a basis for prevention intervention: A conceptual and strategic framework

Social diffusion theory has recently been recognized as a promising approach for large-scale disease prevention and health promotion efforts. This paper describes how principles and tactics from social cognitive theory, operant psychology, social psychology, social marketing, and the overarching stages of change model can be used to further develop the conceptual and strategic (technological) bases of social diffusion theory. Within an integrative framework, we discuss in detail more effective ways to train peer mediators of behavior change as one example of how social diffusion theory can benefit from this conceptual and strategic reformulation. We then further illustrate the use of peer mediators of change in human immunodeficiency virus (HIV) and cancer prevention intervention studies with both interventions training peer mediators to diffuse information, norms, and risk reduction strategies. Although the results of these studies showed reductions in high-risk behaviors across population segments, more closely following the framework discussed in this article should further increase the behavior change potential of future interventions based on social diffusion theory.     

第三方惩罚与社会规范激活——社会责任感与情绪的作用

社会规范需要被激活才能显著影响个体行为,第三方惩罚（TP）正是这样一个激活的过程。本研究将TP引入独裁者博弈（DG）,社会规范被激活的被试参与了TP与DG,未激活的被试只参与了DG。结果表明,前者在TP之后显著提升了DG中的亲社会行为。进一步的分析发现,在社会规范激活过程中,社会责任感越高的个体被激活的程度越高,对违背社会规范的行为产生的愤怒情绪也越高,从而产生了更高水平的亲社会行为。在排除了实验中其他因素和相关理论的解释后,这一基本的实验结果表明社会规范激活受到社会责任感的影响并伴随着特定情绪的激发。     

The identification of alcohol problems: Socioeconomic status differences in social norms and causal attributions

It was hypothesized that the identification of abnormal behavior requires an internal causal attribution for actions that violate shared social norms. It was further hypothesized that socioeconomic status (SES) groups would differ in problem identification, due to differences in their norms and causal attribution biases. Attributions of causality for alcohol use and inferences of an alcohol problem were examined in socioeconomically different communities that differed in their social norms for alcohol consumption. For all respondents problem identification required that alcohol use be attributed to causes internal to the person. However, the lower SES sample was generally biased toward attributing alcohol use to external causes, in contrast to an "internal" bias among higher SES respondents. The latter were also more sensitive to norm violations in their problem identification. These differences led higher SES respondents to more readily identify an alcohol problem.     

The emotional dog and its rational tail: a social intuitionist approach to moral judgment.

Research on moral judgment has been dominated by rationalist models, in which moral judgment is thought to be caused by moral reasoning. The author gives 4 reasons for considering the hypothesis that moral reasoning does not cause moral judgment; rather, moral reasoning is usually a post hoc construction, generated after a judgment has been reached. The social intuitionist model is presented as an alternative to rationalist models. The model is a social model in that it deemphasizes the private reasoning done by individuals and emphasizes instead the importance of social and cultural influences. The model is an intuitionist model in that it states that moral judgment is generally the result of quick, automatic evaluations (intuitions). The model is more consistent that rationalist models with recent findings in social, cultural, evolutionary, and biological psychology, as well as in anthropology and primatology.     

Dissociation of two kinds of source attributions

We examined the relationship between two different source attribution errors. One error found primarily in the cognitive psychology literature is the belief that one is an author of an idea when one is not. The other error, reported in the social psychology literature, occurs when people overestimate how long they have known an idea. Although somewhat different, both errors are a form of misappropriation of ideas to oneself. We investigated both attributions and found that when participants performed a more elaborate encoding task, erroneous claims of authorship were reduced but length-of-knowing judgments increased. The results are discussed in terms of the cognitive processing that is likely to give rise to each source attribution.     

Modeling social rejection,physiological arousal,and peer influence on risky driving among adolescents and young adults

Peer passengers are a significant risk factor for young drivers to experience adverse driving outcomes. However, few studies have manipulated social evaluation contexts and individual susceptibilities to peer influence, such as physiological arousal, to measure effects on driving. The current study explored whether social evaluation affects driving outcomes and if the type of evaluation affects perception of peer norms. Young drivers (N = 75) were randomized to control, social acceptance, or social rejection conditions and observed risky or risk-averse driving norms. Results indicated that peer passengers and peer driving norms, regardless of the social-evaluative context, affected variability in driving outcomes, particularly in intersections. Physiological arousal and perceptions of social acceptance also predicted more variability in driving outcomes. These findings suggest that passengers increase irregular driving patterns, perhaps due to passengers distracting young drivers from road conditions. Further, social acceptance increases the strength of the relationship between the presence of peer passengers and inconsistent driving patterns, indicating that social rewards may precede risky behavior more often than social threats do.     

个体助人行为的形成与发展——基于扎根理论的探究

为了解个体助人行为的发生、发展和变化,本研究采用质性研究方法,围绕日常生活中助人行为深度访谈了10名始成年期的高助人者,运用扎根理论对访谈资料进行分析和理论建构。发现个体助人行为的发展可分成三个阶段：形成期、冲击期及稳固期,各发展阶段以对助人行为的认知和主要动机为核心,呈现出稳定-外控、不稳定-外控、稳定-内控的特点,据此提出助人行为的发展历程,并讨论了研究的理论价值、现实意义及局限。     

Integrating advice and experience: learning and decision making with social and nonsocial cues

When making decisions, people typically gather information from both social and nonsocial sources, such as advice from others and direct experience. This research adapted a cognitive learning paradigm to examine the process by which people learn what sources of information are credible. When participants relied on advice alone to make decisions, their learning of source reliability proceeded in a manner analogous to traditional cue learning processes and replicated the established learning phenomena. However, when advice and nonsocial cues were encountered together as an established phenomenon, blocking (ignoring redundant information) did not occur. Our results suggest that extant cognitive learning models can accommodate either advice or nonsocial cues in isolation. However, the combination of advice and nonsocial cues (a context more typically encountered in daily life) leads to different patterns of learning, in which mutually supportive information from different types of sources is not regarded as redundant and may be particularly compelling. For these situations, cognitive learning models still constitute a promising explanatory tool but one that must be expanded. As such, these findings have important implications for social psychological theory and for cognitive models of learning.     

Reflections on intersections between cognitive and social psychology: A personal exploration

I appreciate the opportunity offered by the editor to reflect on the relationship between cognitive and social psychology. This topic has interested me my entire professional life, because I was admitted to graduate school to study social psychology and then eventually migrated to cognitive psychology. The organization of this paper is as follows: I first relate my (somewhat puzzling) personal experiences that led me to wonder about relations between cognitive and social psychology. I suggest that, for many topics, the placement of a topic of study in one field or the other is arbitrary. Next I selectively review some common historical influences on the development of both fields, ones that have made them similar. Both grew from common seeds, which include Gestalt psychology as it became applied to a wider array of topics, experimental psychologists becoming interested in attitude change during and after World War II, and Bartlett's famous book on Remembering: A study in experimental and social psychology. Next I review some research from my lab that picked up themes from Bartlett's work and that, in some aspects, combines cognitive and social approaches. I also discuss the issue of memory conformity or the social contagion of memory, and conclude with thoughts about how social and cognitive psychologists might collaborate on an exciting new arena, creating empirical studies of collective memory. Copyright © 2010 John Wiley & Sons, Ltd.     

松-紧文化:跨文化心理学研究的新维度

松-紧文化是跨文化心理学研究的新维度,它发轫于人类学的文化田野考察,致力于刻画不同文化间社会规范强度和对偏差行为宽容程度的结构性特征.松-紧文化有其较为明确的概念定义和成因,以及在国家、区域和个体层次上的测量方法.松-紧文化已广泛运用于自我、人格、心理健康与幸福感、判断与决策、创新、脑认知神经和基因、恐怖主义与社会和谐等心理学基础和应用研究主题之中.未来研究可进一步甄别细分社会规范中的描述性规范和命令性规范,并综合吸收其它研究视角的长处.     

Cultural differences in perceived social norms and social anxiety

Cultural considerations in social anxiety are a rarely investigated topic although it seems likely that differences between countries in social norms may relate to the extent of social anxiety. The present study investigated individuals' personal and perceived cultural norms and their relation to social anxiety and fear of blushing. A total of 909 participants from eight countries completed vignettes describing social situations and evaluated the social acceptability of the behavior of the main actor both from their own, personal perspective as well as from a cultural viewpoint. Personal and cultural norms showed somewhat different patterns in comparison between types of countries (individualistic/collectivistic). According to reported cultural norms, collectivistic countries were more accepting toward socially reticent and withdrawn behaviors than was the case in individualistic countries. In contrast, there was no difference between individualistic and collectivistic countries on individuals' personal perspectives regarding socially withdrawn behavior. Collectivistic countries also reported greater levels of social anxiety and more fear of blushing than individualistic countries. Significant positive relations occurred between the extent to which attention-avoiding behaviors are accepted in a culture and the level of social anxiety or fear of blushing symptoms. These results provide initial evidence that social anxiety may be related to different cultural norms across countries.     

Need norm, demographic influence, social role, and justice judgment

The relationships of distributive justice norms (equity, equality, and need), social role, and demographic variables to judgments of fairness, satisfaction, employer obligation, and employee entitlement were investigated. Subjects functioning as recipient's co-workers, allocators, or observers responded to a need-based salary allocation situation. Multiple regression analyses showed that endorsement of the need norm was most important. Justice norms and demographics each predicted significant unique variance in all of the criterion judgments. Social role yielded significant differences for fairness judgments. The findings indicate that where a situation increases the salience of nonequity factors other justice norms, such as recipient needs, may become more important than the equity norm. The results also suggest the importance of respondent social roles and demographic characteristics in the study of justice judgments.     

Hispanic perspectives on sexual harassment and social support

Bridging the social support, sexual victimization, and cultural psychology literatures, this study examines social-support processes in the context of sexual harassment and Hispanic American culture. Surveys were administered to a community sample of Hispanic American working women, 249 of whom described some encounter with sexual harassment at work. Regression results provided mixed backing for hypotheses about support-seeking behavior, which appeared largely dependent on the social power of the harassment perpetrator. Additional findings upheld predictions about support-perception patterns; harassed women perceived more supportive social reactions when they turned to informal networks of friends and family, but responses were less positive when they turned to formal, organizational sources. Finally, as expected, perceived support and acculturation interacted to moderate relations between sexual harassment and job satisfaction. The article concludes with implications for research and interventions related to social support and sexual harassment.     

Attitudinal and normative processes in health behavior

Abstract

Given the importance of the distinction between attitudes and subjective norms for a variety of theories and interventions in social cognition and in the psychology of health, the present article presents a review of the relevant literature. Criticisms raised against the distinction include conceptual arguments, large correlations between attitudes and subjective norms, crossover effects, and methodological issues. Points in favor of the distinction include discriminant validity data, individual differences in the weights placed on attitudes and subjective norms, experimental manipulations of attitudes and subjective norms, and cognitive clustering of the beliefs presumed to underlie attitudes and subjective norms. Finally, implications of the distinction for recent research on interventions, social identity theory, and the self are considered.     

Multiple cognitive control effects of error likelihood and conflict

Recent work on cognitive control has suggested a variety of performance monitoring functions of the anterior cingulate cortex such as errors, conflict, error likelihood, and others. Given the variety of monitoring effects, a corresponding variety of control effects on behavior might be expected. This paper explores whether conflict and error likelihood produce distinct cognitive control effects on behavior, as measured by response time. A Change signal task (Brown & Braver, Science 307:1118–1121, 2005) was modified to include conditions of likely errors due to tardy as well as premature responses in conditions with and without conflict. The results discriminate between competing hypotheses of independent versus interacting conflict and error likelihood control effects. Specifically, the results suggest that the likelihood of premature versus tardy response errors can lead to multiple distinct control effects, which are independent of cognitive control effects driven by response conflict. As a whole, the results point to the existence of multiple distinct cognitive control mechanisms and challenge existing models of cognitive control that incorporate only a single control signal.     

The Psychology (and Economics) of Trust

Interpersonal trust is a mental construct with implications for social functioning and economic behavior. We review contemporary theories of trust from behavioral economics and social psychology. Neoclassical economic theory considers trust in strangers to be irrational, but observed behavior reveals widespread trust and trustworthiness. Theories of social preferences and adherence to social norms have been proposed to rationalize trust. Psychological approaches investigate trusting behavior in terms of an underlying disposition, intergroup processes, and cognitive expectations. The breadth of these approaches illustrates the multi‐faceted nature of trusting behavior. The determinants of trust are related to the relevant characteristics of the individual, the situation, and their interaction.     

Posttraumatic growth in survivors of a natural disaster: the role of social axioms of religiosity,reward for application,and social cynicism

The positive psychology movement has impelled trauma research to focus not only on debilitating aspects of trauma experiences, but also on its positive outcomes such as posttraumatic growth (PTG). We investigated how the social themes of religiosity, reward for application, and social cynicism, as part of the individual’s distal culture, contribute to PTG among natural disaster survivors. We tested a model wherein social axioms of religiosity, reward for application, and social cynicism predict PTG, and their relationships are mediated by adaptive cognitive processing of trauma. The model was tested in a sample of Filipino survivors of typhoon Haiyan using structural equation modeling. The results support the proposed model except for the influence of social cynicism. The findings suggest that generalized beliefs about the social world play an important role in the development of PTG, and must be considered to understand how growth occurs in the aftermath of a traumatic event.