The reverse Stroop effect

In classic Stroop interference, manual or oral identification of sensory colors presented as incongruent color words is delayed relative to simple color naming. In the experiment reported here, this effect was shown to all but disappear when the response was simply to point to a matching patch of color. Conversely, strong reverse Stroop interference occurred with the pointing task. That is, when the sensory color of a color word was incongruent with that word, responses to color words were delayed by an average of 69 msec relative to a word presented in gray. Thus, incongruently colored words interfere strongly with pointing to a color patch named by the words, but little interference from incongruent color words is found when the goal is to match the color of the word. These results suggest that Stroop effects arise from response compatibility of irrelevant information rather than automatic processing or habit strength.     

材料类型和颜色典型性影响颜色-物体Stroop效应

通过两个实验考查材料类型和颜色典型性对颜色-物体Stroop效应的影响。实验1,考查颜色-物体（图片）Stroop效应。结果颜色典型性差异显著,命名图片的颜色和图片的名称都产生显著的颜色-物体Stroop效应。实验2,考查颜色-物体（词语）Stroop效应。结果颜色典型性差异显著,命名词语的颜色产生颜色-物体Stroop效应,命名词语的名称未产生颜色-物体Stroop效应。结论,材料类型和颜色典型性影响颜色-物体Stroop效应。     

Sentence interference in the Stroop task

In two experiments on Stroop interference, we examined whether sentences can be processed without the intention of the reader. Participants named the ink colors in which words in sentences were printed, and the ink colors in which the same words, randomly arranged, were printed. In Experiment 1, sentences yielded longer response times (RTs) and more errors than did nonsentences, but only when they included words that were highly relevant to the color-naming task (i.e., color and color-related words). In Experiment 2, sentences yielded more errors than did nonsentences, and sentences in which the color words matched the set of ink colors yielded longer RTs than did nonsentences. The results indicate that sentence processing can be obligatory when the component words are highly relevant to the task.     

Training and Stroop-like interference: evidence for a continuum of automaticity

Three experiments varied the extent of practice in an analog of the Stroop color-work task. Each experiment involved four phases: (a) baseline naming of four familiar colors, (b) training in consistently naming four novel shapes by using the names of the same four colors, (c) naming the colors when they appeared in the form of the shapes, and (d) naming the shapes when they appeared in color. In Experiment 1, with up to 2 hr of training in shape naming, colors were named much faster than shapes. Interference was observed only in Phase 4. In Experiment 2, with 5 hr of training, shape naming sped up, but was still slower than color naming. Nevertheless, there was symmetrical interference in Phases 3 and 4, and this persisted 3 months later without further training. Experiment 3 replicated this pattern and then extended practice to 20 hr, by which time shape and color naming were equally rapid. After 20 hr, interference appeared only in Phase 3, reversing the original asymmetry. The overall pattern is inconsistent with a simple speed of processing account of interference. The alternative idea of a continuum of automaticity--a direct consequence of training--remains plausible, and the implications of this perspective are considered.     

Latencies for movement naming with congruent and incongruent word stimuli

Naming of movement directions was found to be subject to a small but significant amount of interference from incongruent names integrated with the movement stimuli. The delay of direction naming was less than the larga delay of color naming when colors and incongruent color names were combined in the Stroop test. A hypothesis that faster processing of movement directions than of colors is the basis of this difference in interference was tested by beginning the processing of the words at various intervals prior to their movement. No appreciable increase in interference resulted from any of these stationary preexposures of the words. When word preexposures were longest (200 and 300 msec), interference was reduced. The reduced naming interference for movement direction and other dimensions compared to color suggests a basic difference between the central processing of color and other dimensions. Conditions with congruent combination of words and directions provided substantial speeding of direction naming over control conditions.     

Skeletal structure of printed words: evidence from the stroop task

Do readers encode the sequencing of consonant (C) and vowel (V) phonemes (skeletal structure) in printed words? The authors used the Stroop task to examine readers' sensitivity to skeletal structure. In Experiment 1, CVC nonwords (e.g., pof) facilitated the naming of colors with congruent frames (e.g., red, a CVC word) but not with incongruent ones (e.g., green). In Experiment 2, the color black (a CCVC frame) was named faster with a congruent CCVC frame (e.g., grof) compared to either CCVCC (e.g., groft) or CVC (e.g., gof) incongruent controls. Finally, in Experiment 3, the color pink (a CVCC frame) was named faster with a CVCC frame (e.g., goft) compared to either CCVCC or CVC incongruent controls. In most cases, congruent frames shared no segments with the color name. These findings demonstrate that readers automatically assemble the skeletal structure of printed words.     

A rational look at the emotional stroop phenomenon: a generic slowdown, not a stroop effect

The role of Stroop processes in the emotional Stroop effect was subjected to a conceptual scrutiny augmented by a series of experiments entailing reading or lexical decision as well as color naming. The analysis showed that the Stroop effect is not defined in the emotional Stroop task. The experiments showed that reading, lexical decision, and color naming all are slower with emotional words and that this delay is immune to task-irrelevant variation and to changes in the relative salience of the words and the colors. The delay was absent when emotional and neutral words appeared in a single block. A threat-driven generic slowdown is implicated, not a selective attention mechanism associated with the classic Stroop effect.     

Is color an intrinsic property of object representation?

The role of color in object representation was examined by using a variation of the Stroop paradigm in which observers named the displayed colors of objects or words. In experiment 1, colors of color-diagnostic objects were manipulated to be either typical or atypical of the object (eg a yellow banana versus a purple banana). A Stroop-like effect was obtained, with faster color-naming times for the typical as compared to the atypical condition. In experiment 2, naming colors on words specifying these same color-diagnostic objects reversed this pattern, with the typical condition producing longer response times than the atypical condition. In experiment 3, a blocked condition design that used the same words and colors as experiment 2 produced the standard Stroop-like facilitation for the typical condition. These results indicate that color is an intrinsic property of an object's representation at multiple levels. In experiment 4, we examined the specific level(s) at which color-shape associations arise by following the tasks used in experiments 1 and 2 with a lexical-decision task in which some items were conceptually related to items shown during color naming (eg banana/monkey). Priming for these associates was observed following color naming of words, but not pictures, providing further evidence that the color-shape associations responsible for the differing effects obtained in experiments 1 and 2 are due to the automatic activation of color-shape associations at different levels of representation.     

Stroop interference and development: Influence of expectation on color-naming response times

Introduction/objective

In a sample of 171 participants aged 6 to 18, the present investigation assessed the changes in the size of the Stroop effect with age, and its relationship with the development of expectancies.

Stroop interference in the left and right visual fields

The Stroop Color-Word test was employed to study the amount of interference in naming colors when stimuli were presented in either visual field. It was hypothesized that more Stroop interference would occur in the dominant hemisphere. The subjects were 24 right-handed college students, between 18 and 25 years old. There were three conditions in each visual field: Interference, Reading, and Naming. Each slide was presented for 150 msec preceded by a fixation dot. Subjects were asked to verbally report as fast and as accurately as they could either the color words or the color names, depending upon the conditions. Reaction times and error rates were analyzed. As expected, significantly higher error rates were obtained when color words were presented in the right visual field under the Stroop interference condition. Under this same condition, reaction time analysis yielded no significant differences between hemispheres.     

Why do non-color words interfere with color naming?

In the non-color-word Stroop task, university students' response latencies were longer for low-frequency than for higher frequency target words. Visual identity primes facilitated color naming in groups reading the prime silently or processing it semantically (Experiment 1) but did not when participants generated a rhyme of the prime (Experiment 3). With auditory identity primes, generating an associate or a rhyme of the prime produced interference (Experiments 2 and 3). Color-naming latencies were longer for nonwords than for words (Experiment 4). There was a small long-term repetition benefit in color naming for low-frequency words that had been presented in the lexical decision task (Experiment 5). Facilitation of word recognition speeds color naming except when phonological activation of the base word increases response competition.     

The Color of Sin: White and Black Are Perceptual Symbols of Moral Purity and Pollution

ABSTRACT— Three studies examined automatic associations between words with moral and immoral meanings and the colors black and white. The speed of color naming in a Stroop task was faster when words in black concerned immorality (e.g., greed ), rather than morality, and when words in white concerned morality (e.g., honesty ), rather than immorality. In addition, priming immorality by having participants hand-copy an unethical statement speeded identification of words in the black font. Making immorality salient in this way also increased the moral Stroop effect among participants who had not previously shown it. In the final study, participants also rated consumer products. Moral meanings interfered with color naming most strongly among those participants who rated personal cleaning products as especially desirable. The moderation of the moral Stroop effect by individual differences in concerns about personal cleanliness suggests that ideas about purity and pollution are central to seeing morality in black and white.     

Tracing attention and the activation flow of spoken word planning using eye movements

The flow of activation from concepts to phonological forms within the word production system was examined in 3 experiments. In Experiment 1, participants named pictures while ignoring superimposed distractor pictures that were semantically related, phonologically related, or unrelated. Eye movements and naming latencies were recorded. The distractor pictures affected the latencies of gaze shifting and vocal naming. The magnitude of the phonological effects increased linearly with latency, excluding lapses of attention as the cause of the effects. In Experiment 2, no distractor effects were obtained when both pictures were named. When pictures with superimposed distractor words were named or the words were read in Experiment 3, the words influenced the latencies of gaze shifting and picture naming, but the pictures yielded no such latency effects in word reading. The picture-word asymmetry was obtained even with equivalent reading and naming latencies. The picture-picture effects suggest that activation spreads continuously from concepts to phonological forms, whereas the picture-word asymmetry indicates that the amount of activation is limited and task dependent.     

Emotion, memory, and attention in the taboo Stroop paradigm

This study tested the binding hypothesis: that emotional reactions trigger binding mechanisms that link an emotional event to salient contextual features such as event location, a frequently recalled aspect of naturally occurring flash-bulb memories. Our emotional events were taboo words in a Stroop color-naming task, and event location was manipulated by presenting the words in different task-irrelevant screen locations. Seventy-two participants named the font color of taboo and neutral words, with instructions to ignore word meaning; in one condition, several words were location consistent (i.e., always occupied the same screen location), whereas in another condition, several colors were location consistent. Then, in a surprise recognition memory test, participants recalled the locations of location-consistent words or colors. Although attention enhanced overall location memory for colors (the attended dimension during color naming), emotion (taboo vs. neutral words) enhanced location memory for words but not colors. These results support the binding hypothesis but contradict the hypothesis that emotional events induce image-like memories more often than non-emotional events.     

Perception without awareness: further evidence from a Stroop priming task

In the present research, we examined the influence of prime-target stimulus onset asynchrony (SOA) on Stroop-priming effects from masked words. Participants indicated the color of a central target, which was preceded by a 33-msec prime word followed either immediately or after a variable delay by a pattern mask. The prime word was incongruent or congruent with the target color on 75% and 25% of the trials, respectively. The words followed by an immediate mask produced reliable Stroop interference at SOAs of 300 and 400 msec but not at SOAs of 500 and 700 msec. The words followed by a delayed mask produced a reversed (i.e., facilitatory) Stroop effect, which reached significance at an SOA of 400 msec or longer, but never at the shorter 300-msec SOA. Such an differential time course of both types of Stroop priming effects provides further evidence for the existence of qualitative differences between conscious and nonconscious perceptual processes.     

A reversal of the Stroop interference effect,through scanning:

Interference on the Stroop test has been explained on the basis of a stronger habit (word reading) interfering with a weaker one (color naming) on an incongruous color-word (CW) card. Since scanning for words is slower (weaker) than scanning for colors, it was predicted that making the Stroop a scanning task would produce more interference with scanning for words rather than colors on the CW card. This prediction was confirmed. In addition, analyses of individual differences offered some support for differential habit-strength theories of Stroop interference. However, differences between the standard and scanning Stroop tests suggested that some kind of information-processing analysis would be more fruitful.     

Verbal coding and the elimination of Stroop interference in a matching task

Translational models of the Stroop effect (Virzi & Egeth, 1985) predict that Stroop interference can be eliminated if subjects can be induced to process target colors using a coding system separate from the coding system used to process distractors. This hypothesis was tested in two experiments. In the first experiment, we attempted to eliminate the need for subjects to translate target colors to verbal codes when responding to Stroop stimuli. Before responding to verbal incongruent color word distractors, subjects practiced matching colors to irregular shapes. It was expected that subjects would use nonverbal codes to mediate responding in this task. After practice, subjects continued the matching task in the presence of incongruent color words. Stroop interference persisted, contrary to predictions. Because subjects reported adopting verbal strategies to perform the matching task, Experiment 2 was designed to control the verbal coding strategies that subjects employed. Before responding to Stroop distractor stimuli, subjects in the nonsense name group practiced using nonsense names to mediate the matching of shapes to colors; subjects in the actual name group used actual color names to mediate performance in the matching task. When incongruent color word distractors were introduced, Stroop interference was eliminated for subjects in the nonsense name group, but persisted for subjects in the actual name group. The results are interpreted as consistent with an outcome conflict (Navon & Miller, 1987) or a modified translational model of the Stroop effect.     

Relations between emotion,memory, and attention: Evidence from taboo Stroop,lexical decision,and immediate memory tasks

This article reports five experiments demonstrating theoretically coherent effects of emotion on memory and attention. Experiments 1-3 demonstrated three taboo Stroop effects that occur when people name the color of taboo words. One effect is longer color-naming times for taboo than for neutral words, an effect that diminishes with word repetition. The second effect is superior recall of taboo words in surprise memory tests following color naming. The third effect is better recognition memory for colors consistently associated with taboo words rather than with neutral words. None of these effects was due to retrieval factors, attentional disengagement processes, response inhibition, or strategic attention shifts. Experiments 4 and 5 demonstrated that taboo words impair immediate recall of the preceding and succeeding words in rapidly presented lists but do not impair lexical decision times. We argue that taboo words trigger specific emotional reactions that facilitate the binding of taboo word meaning to salient contextual aspects, such as occurrence in a task and font color in taboo Stroop tasks.     

Stroop interference: Hemispheric difference in Chinese speakers

Some recent studies have demonstrated that the processing of color is favored by the nondominant hemisphere in English-speaking subjects. Single Chinese logographs in Japanese- as well as Chinese-speaking subjects are similarly favored. In the present study, it was hypothesized that more Stroop interference would occur in the nondominant hemisphere because the two processes involved in the Stroop effect (i.e., reading logographs and naming colors) are possibly localized in that hemisphere in Chinese-speaking subjects. Eighteen right-handed Chinese-English bilinguals were used as subjects. There were three conditions in each visual field: Interference, reading, and naming. Each slide was presented for 150 msec preceded by a fixation dot. Subjects were asked to verbally report as fast and as accurately as possible either the color words or the color names, depending upon the condition. Reaction times and error rates were analyzed. As expected, more Stroop interference was obtained when color words were presented in the left visual field. This result is in direct contrast with that of Y-C. Tsao, T. Feustel, and C. Soseos 1979, Brain and Language, 8, 367–371. In that study, more Stroop interference was obtained when the materials were presented in the right visual field in English-speaking subjects.     

Reduced specificity of emotional autobiographical memories following self-regulation depletion

The present study used a Color Stroop task, involving naming the ink colors of incongruous color words, to deplete self-regulation resources prior to retrieving a series of autobiographical memories to emotional and neutral cue words--the Autobiographical Memory Test (AMT). Control participants either read color words written in black ink or performed no task prior to the AMT. Difficulty accessing specific memories on the AMT has been shown to index key aspects of the onset and maintenance of depression and other emotional disorders. Our hypothesis that depleted participants would retrieve fewer specific memories to cues on the AMT relative to controls was supported, even when levels of depressed and anxious mood, an index of clinical depression, posttraumatic stress, and verbal intelligence were covaried. The results indicate that self-regulation depletion via a neutral, unrelated task can impact on emotion-related autobiographical memory processes that have been shown to be dysfunctional in emotionally disordered populations.