Opinion Climates in Social Media: Blending Mass and Interpersonal Communication

Social media's capacity for users to generate, comment on, and forward content (including mass media messages) to other users has created new forms of mass interpersonal communication. These systems render observable processes underlying the formation of opinion climates. Five attributes of contemporary electronic opinion environments can alter the way users gauge, form, and express opinions on topics of public interest: the juxtaposition of mass media and user‐generated content, ideological homogeneity and heterogeneity of online networks, technical ease with which to express opinions, the reach of messages, and networked audiences. These attributes facilitate analysis of theoretical and empirical works from different scholarly traditions, suggesting lines of inquiry that can enrich the analysis of (public) opinion formation via current communication technologies.     

The Mediated Moderation Model of Interactivity

This paper argues for enhanced consideration of third variables in interactivity research and proposes a “mediated moderation” model to bring increased sophistication to bear on the study of information technology effects. Interactivity, a central phenomenon in new media research, is an elusive concept that has enduringly intrigued and confused scholars. Extant conceptualizations have produced incomplete causal models and have generally ignored the effect of third variables. We conceptualize interactivity as technological attributes of mediated environments that enable reciprocal communication or information exchange, which afford interaction between communication technology and users, or between users through technology. Specifying roles for mediator and moderator variables, this paper proposes a model that incorporates interactive attributes, user perceptions (mediators such as perceived interactivity), individual differences (moderators such as Internet self-efficacy), and media effects measures to systematically examine the definition, process, and consequences of interactivity on users. Lastly, statistical procedures for testing mediated moderation are described.     

Information-Seeking Practices during the Sexual Development of Lesbian, Gay, and Bisexual Individuals: The Influence and Effects of Coming Out in a Mediated Environment

Constructing a sexual identity is one of the major developmental tasks of adolescence. Applying the Media Practice Model, this study retrospectively examines how self-identifying lesbian, gay, and bisexual (LGB) individuals used media during the commencement of the coming-out process and the effects of media use during this pivotal time of development. Results indicate that the Internet plays a critical role in the development of LGB sexual identities. Heavy users of media during the coming-out process are significantly less likely to communicate openly with their families later in life. However, individuals’ reports of loneliness and self-esteem are not affected. Conclusions suggest that mediated forms of communication can be beneficial for sexual exploration among LGB individuals.     

Slacking Off or Winding Down? An Experience Sampling Study on the Drivers and Consequences of Media Use for Recovery Versus Procrastination

Today's constant availability of media content provides users with various recreational resources. It may also challenge self‐control, however, once media exposure conflicts with other goals and obligations. How media users deal with these self‐regulatory chances and risks in their daily lives is largely unknown. Our study addressed the predictors and consequences of recreational and procrastinatory media use using experience sampling methodology (N = 215; 1,094 media use episodes). Results suggest that trait (self‐control, performance goal orientation) as well as state variables (exhaustion) are significant predictors of media use for recovery versus procrastination. Whereas recreational media use showed a positive effect on entertainment, which in turn enhanced subjective well‐being, negative self‐evaluation elicited by procrastinatory media use negatively affected well‐being.     

Embracing the Challenges and Opportunities of Mixed‐Media Relationships

Social relationships unfold face‐to‐face and across an increasingly diverse set of mobile, Internet‐based media. Research on these mixed‐media relationships (MMRs) offers a unifying focus for understanding of how media use reflects and drives social relationships. Impediments to research on mixed‐media interaction include an over‐reliance on research focused on a single medium, incomplete and conceptually problematic classifications of media, and limited theoretic approaches. An alternative approach to understand MMRs, grounded in the challenges of managing complex, recurring interpersonal demands, is proposed. These demands include social coordination, impression management, regulating closeness and distance, and managing arousal and anxiety. Implications of MMRs for mediatization and mass communication are briefly examined.     

When Self Is the Source: Effects of Media Customization on Message Processing

Customization of media technologies enables users to become active sources in the communication process. But, does this sense of “self-as-source” alter the way users process information received via customized interfaces? A between-subjects experiment (N = 146) was conducted to answer this question. Data indicate that the effect of self-driven customization (high vs. low self-as-source) on persuasive message processing is mediated by perceived identity. Those who experience high self-as-source tend to process messages less systematically, but perceive the message topic as more important and show greater intention to follow the suggestions of messages than those with a low sense of self-as-source, an effect that is mediated by perceived identity. Theoretical implications for persuasive technologies, dual process models, and the agency model of customization are discussed, followed by practical implications for communicators who wish to incorporate new media technologies into their social influence campaigns.     

Terrorism as Collective Communication: The Collective Communication Model of Terrorism (CCMT)

This paper proposes that the psychological and behavioral effects of terrorist threat can be understood as a collective communication process that occurs between terrorists and their potential victims. Based on classic communication theory, terrorists are regarded as the senders of a specific collective message (such as ‘stop oppressing our culture’); a terrorist incident as the collective message itself (through its performance, modality and targets); and the potential victims as its collective receivers (who interpret the intention of the attack as a function of their pre-existing attributes, such as traits or salient social identities). The perception of terrorism as a dynamic and interactive process between collective senders, messages and receivers opens new theoretical perspectives regarding whether (a) terrorism can be successful in reaching its collective aim; (b) if it is interpreted as rational or irrational; and (c) how to counteract the vicious, cyclical relationship between terrorism and counter-terrorism. Previous findings on the psychology of terrorism can be organized within this theoretical framework, and the psychological impact of varying attributes of the perpetrators (senders), incident (message), and the reactions of the potential victims (receivers) systematically investigated. A series of self-conducted studies are also reviewed and found to provide direct support for the collective communication model of terrorism.     

Body dissatisfaction and body comparison with media images in males and females

This study examined the role of media body comparison as a mediator of the relationships between psychological factors and sociocultural pressures to be thin and body dissatisfaction in both females and males. Participants were 1,386 females (mean age = 19.37 years) and 1,130 males (mean age = 19.46) from diverse backgrounds who completed a self-report questionnaire. Path analysis was used to test a cross-sectional model in which media body comparison mediated the impact of self-esteem, depressive mood, parent dieting environment, friend dieting, TV exposure, magazine message exposure, weight teasing and body mass index (BMI) on body dissatisfaction. In females, media body comparison partially or fully mediated relationships between self-esteem, depressive mood, friend dieting, magazine message exposure and BMI, and body dissatisfaction. In males, media body comparison was not a significant predictor of body dissatisfaction. This research particularly highlights the need to further examine processes that are involved in the development of body dissatisfaction in males.     

To be or not to be trusted: The influence of media richness on defection and deception

When business transactions take place between strangers, individuals rely on the cues during communication to determine whether they can trust others’ intentions. How that process occurs in the context of computer-mediated, video-mediated, and face-to-face interactions is still somewhat unknown. We examine how media richness influences both affective-based and cognitive-based trust in the context of two studies with two different social dilemma scenarios. Further, we explore how these two types of trust influence not only non-cooperative behavior (defection) but also lying (deception). Results from the first study suggest cognitive-based trust mediates the relationship between media richness and defection, while results from both studies suggest that affective-based trust mediates the relationship between media richness and deception. Video-mediated communication solves some, but not all, of the problems inherent when interacting via communication technology.     

Reduction of Perceived Social Distance as an Explanation for Media's Influence on Personal Risk Perceptions: A Test of the Risk Convergence Model

The risk convergence model proposes reduction of perceived social distance to a mediated personality as a mechanism through which the mass media can influence audiences' personal risk perceptions. As an initial test of the model, this study examined whether 5 audience variables known to facilitate media effects on personal risk perceptions—identification, parasocial interaction, personal relevance, transportation, and perceived realism—would exert their influences through the reduction of perceived social distance. The results indicate that reduction of perceived social distance fully explained the process of identification and transportation influencing personal risk perceptions, while partially mediating the relationship between personal relevance and personal risk perceptions. Theoretical and practical implications for health risk communication and entertainment education are discussed.     

Emerging adults’ perceptions of messages about physical appearance

Emerging adults receive messages about physical appearance from a range of sources, but few studies have examined the content of these messages. Undergraduates (N = 154) who identified as African American, Latino American, and European American answered 4 open-ended questions about messages they perceived about physical appearance from family, peers, school, and media. Raters coded responses for content and affect. The most common messages perceived were the importance/non-importance of appearance, positive comments about appearance, and the link between attractiveness and success. The perception of these messages frequently differed by gender and source, but rarely by ethnicity. Women perceived more frequent and more negative messages than did men. Individuals perceived the media as transmitting more negative messages and the family more healthful and positive ones.     

Social Cognitive Theory of Mass Communication

Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action. Communications systems operate through two pathways. In the direct pathway, they promote changes by informing, enabling, motivating, and guiding participants. In the socially mediated pathway, media influences link participants to social networks and community settings that provide natural incentives and continued personalized guidance, for desired change. Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported. Structural interconnectedness provides potential diffusion paths; sociocognitive factors largely determine what diffuses through those paths.     

Computer‐mediated communication: synchronicity and compensatory effort

Groups might perform compensatory communicative actions if media characteristics impede a particular communication process. The present study examined this hypothesis for the process of information integration, which is a sub‐task in collaborative problem‐solving. Synchronous media characteristics support the information integration process, while asynchronous media characteristics impede it. The synchronicity of the medium was varied by manipulating parallelism and the immediacy of feedback within real‐time, text‐based computer‐mediated communication. A Conversational Games Analysis (CGA) was performed in order to investigate the functional purposes of the task‐oriented contributions. All groups successfully solved the problem. However, groups interacting in the asynchronous communication mode produced significantly more functional contributions for the purpose of mutual task‐oriented understanding and clarification, compared to the synchronous groups. Moreover, members of asynchronous groups repeated unshared pieces of information more often. These differences are interpreted as communicative efforts that balance the hindering influence of asynchronous media characteristics on the process of information integration. Copyright © 2007 John Wiley & Sons, Ltd.     

Complexity and Communication 3.0

There is an increasing interest in the complexity of mainstream communication education, and in the management of today's Global Media Organizations. Real world systems in communication processes cannot be completely designed, controlled, understood, or predicted, even by the sciences of complexity, but they are more effectively understood and explained as complex systems. I explore complexity in this article, analyzing the new paradigm of Agenda-Setting of today's New Media and Communication.     

Reducing Political Dehumanization by Pairing Facts With Personal Experiences

The media is increasingly blamed for inflaming political animosity, but it may also bridge partisan divides—with the right strategies. Past research highlights the outgroup-experience effect: Sharing personal experiences (and not facts) helps to reduce partisan animosity. However, sharing facts is a pillar of good journalism and is essential for mediated political communication. Across four studies in two countries, we show that journalists, and citizens on social media sites, can share facts about contentious political issues (gun and climate policy), while simultaneously increasing tolerance and reducing dehumanization of political opponents. We extend the outgroup-experience effect by introducing factual content alongside personal experiences of political adversaries (i.e., a combination approach). These effects are replicated in both the United States and Germany although in Germany the personal experience intervention is only beneficial for people with more extreme attitudes.     

The illusion of nonmediation in telecommunication: Voice intensity biases distance judgments to a communication partner

The illusion of nonmediation is an experience in mediated communication where individuals respond as if the medium is not there. It is frequently associated with advanced media technology, such as virtual environments and teleconference systems. In this paper, we investigate whether people experience an illusion of nonmediation during interactions as simple as making a phone call. In three experiments, participants were asked to listen to someone's voice on a mobile phone (Experiment 1) or through VoIP software (Experiment 2 and 3) before guessing the location of the person and indicating this location on a map. Results consistently demonstrated that louder voices were judged to be closer, as if the technical mediation was ignored. Combining the three experiments, a small-scale meta-analysis yielded an effect size estimate of d = 0.37 for the ‘louder-as-closer’ effect. Implications of the results and suggestions for future research are discussed.     

Association of television violence exposure with executive functioning and white matter volume in young adult males

Prior research has indicated that self-reported violent media exposure is associated with poorer performance on some neuropsychological tests in adolescents. This study aimed to examine the relationship of executive functioning to violent television viewing in healthy young adult males and examine how brain structure is associated with media exposure measures. Sixty-five healthy adult males (ages 18–29) with minimal video game experience estimated their television viewing habits over the past year and, during the subsequent week, recorded television viewing time and characteristics in a daily media diary. Participants then completed a battery of neuropsychological laboratory tests quantifying executive functions and underwent a magnetic resonance imaging (MRI) scan. Aggregate measures of executive functioning were not associated with measures of overall television viewing (any content type) during the past week or year. However, the amount of television viewing of violent content only, as indicated by both past-year and daily diary measures, was associated with poorer scores on an aggregate score of inhibition, interference control and attention, with no relationship to a composite working memory score. In addition, violent television exposure, as measured with daily media diaries, was associated with reduced frontoparietal white matter volume. Future longitudinal work is necessary to resolve whether individuals with poor executive function and slower white matter growth are more drawn to violent programming, or if extensive media violence exposure modifies cognitive control mechanisms mediated primarily via prefrontal cortex. Impaired inhibitory mechanisms may be related to reported increases in aggression with higher media violence exposure.     

Partisan Provocation: The Role of Partisan News Use and Emotional Responses in Political Information Sharing in Social Media

Citizens increasingly rely on social media to consume and disseminate news and information about politics, but the factors that drive political information sharing on these sites are not well understood. This study focused on how online partisan news use influences political information sharing in part because of the distinct negative emotions it arouses in its audience. Using panel survey data collected during the 2012 U.S. presidential election, we found that use of proattitudinal partisan news online is associated with increased anger, but not anxiety, directed at the opposing party's presidential candidate and that anger subsequently facilitated information sharing about the election on social media. The results suggest partisan media may drive online information sharing by generating anger in its audience.     

Pasifika in the news: the portrayal of Pacific peoples in the New Zealand press

Pacific Islanders have faced discrimination in New Zealand particularly since the 1960s when communities began to be transplanted from their home nations to Aotearoa as cheap immigrant labour. Subsequently, the New Zealand vernacular has contained references to Pacific Islanders as ‘overstayers’, ‘coconuts’, ‘bungas’ and ‘fresh off the boat’ [FOB]. However, the legacy of a domineering relationship between the Palagi 1 majority group and Pacific minorities 2 that is captured by such derogatory terms is still evident in public forums such as the media. Using a quantitative content and qualitative narrative analysis, this paper documents portrayals of Pacific Islanders in New Zealand print media reports (n = 65) published over a 3 month period. Findings reveal that Pacific people are predominantly portrayed as unmotivated, unhealthy and criminal others who are overly dependent on Palagi support. We consider this offered pacific identity formation with that implied for Palagi, which is active, independent, competent and caring. Issues in coverage are discussed in relation to how Pacific Islanders are encouraged to see themselves, and the health and social consequences of dominant practices in press coverage. We offer some suggestions as to how more equitable representations of Pacific people could be fostered in news media. Copyright © 2006 John Wiley & Sons, Ltd.     

Revising the Communication Mediation Model for a New Political Communication Ecology

A long tradition of research focuses on conversation as a key catalyst for community integration and a focal mediator of media influence on participation. Changes in media systems, political environments, and electoral campaigning demand that these influences, and the communication mediation model, be revised to account for the growing convergence of media and conversation, heightened partisan polarization, and deepening social contentiousness in media politics. We propose a revised communication mediation model that continues to emphasize the centrality of face‐to‐face and online talk in democratic life, while considering how mediational and self‐reflective processes that encourage civic engagement and campaign participation might also erode institutional legitimacy, foster distrust and partisan divergence, disrupting democratic functioning as a consequence of a new communication ecology.