Polarization of attitudes in homogeneous and heterogeneous groups

The present research involves both the relationship between norms and polarization-hence the utilization of the same experimental paradigm and the investigation of intergroup relations. The homogeneity-heterogeneity variable is determined by the composition of the discussion groups: all-male, all-female, and mixed groups. Confederates of both sexes, defending different normative positions were introduced in the groups. The polarization effect, confirmed in the homogeneous groups, does not appear following the discussion in the heterogeneous groups, but arises as soon as the subjects are confronted with one another. This variation is interpreted as a process of resolution of differences within the subjects's own group as well as in relation to the norms. The norms also determine the variations of influence of the confederates according to their sex and role. In short, in the discussion on male-female relations, more radicalism is expected of the women, and more traditionalism of the men.     

Can we explain why some people do and some people do not act on their intentions?

Behavioural theorists have identified attitudes, perceived norms and self-efficacy as the important determinants of people's intentions to engage in a given behaviour. Because intentions predict behaviour, these same variables also account for a considerable amount of the variation in behaviour. Nevertheless, there is often a substantial proportion of the population who do not act on their intentions. While a recently proposed integrative theory of behaviour suggests that these 'failures' are due either to a lack of skills and/or to the presence of environmental constraints, it has also been argued that the determinants of intention may have a direct, as well as in indirect, effect on behaviour. This paper uses data from a longitudinal study (Project RESPECT) to explore the extent to which attitudes, perceived norms and self-efficacy explain why some people do and others do not act on their intentions to engage in a health protective behaviour. Although the data provide further evidence that these three variables account for a significant proportion of the variance in intentions (and behaviour), they perform poorly when predicting behaviour for persons with pre-existing high intentions. It may be reasonable to ask whether a 'new' theory is needed to explain why some people do, and some people do not, act on their intentions.     

The Last Dictator Game? Dominance,Reactivity, and the Methodological Artefact in Experimental Economics

The Dictator Game (DG), one of the best-known designs in experimental social science, has been extensively criticized, and declared by some to be defunct, on the grounds that its results are the product of a research artefact. Critics of the DG argue that the behaviour observed in the game (where agents frequently decide to share their money with strangers) is not the outcome of genuine pro-social preferences but must, instead, be interpreted as a response to the cues given by the experimental design, where these cues signal that the game is about ‘sharing’ (i.e. about altruism or pro-social behaviour). Despite this criticism, the DG continues to be extensively used, and some have defended its validity as an instrument capable of measuring the role of social pressure and social norms against economic motivations. This article examines the assumptions implicit in the claim that the DG results are artefactual and spells out the conditions under which the game can be used to test hypotheses about pro-social behaviour. To conclude we show how the DG debate helps to illuminate the pitfalls embedded in the abandonment of the dominance principle, and argue that this is crucial to the expanding agenda of experimental economics.     

Conceptual overlap between moral norms and anticipated regret in the prediction of intention: Implications for theory of planned behaviour research

Moral norms and anticipated regret are widely used extensions to the theory of planned behaviour, yet there is some evidence to suggest that these constructs may conceptually overlap as predictors of intention. Two health-related behaviours with distinct moral implications (Study 1: organ donation registration, N?=?352 and Study 2: condom usage, N?=?1815) were therefore examined to ascertain whether moral norms and anticipated regret are indeed conceptually distinct. While evidence consistent with conceptual overlap was identified in Study 1, the evidence for such overlap in Study 2 was more ambiguous. In Study 3, a meta-analysis of existing literature revealed that the relationship between moral norms and anticipated regret was moderated by the extent of the moral implications arising from the behaviour under examination. Taken together, these findings suggest that conceptual overlap between moral norms and anticipated regret is more likely to occur among behaviours with obvious moral implications. Researchers wishing to examine the predictive utility of moral norms and anticipated regret among such behaviours would therefore be advised to aggregate these measures to form a composite variable (personal norms).     

Social categorization and intergroup behaviour

The aim of the studies was to assess the effefcs of social categorization on intergroup behaviour when, in the intergroup situation, neither calculations of individual interest nor previously existing attitudes of hostility could have been said to have determined discriminative behaviour against an outgroup. These conditions were satisfied in the experimental design. In the first series of experiments, it was found that the subjects favoured their own group in the distribution of real rewards and penalities in a situation in which nothing but the variable of fairly irrelevant classification distinguished between the ingroup and the outgroup. In the second series of experiments it was found that: 1) maximum joint profit independent of group membership did not affect significantly the manner in which the subjects divided real pecuniary rewards; 2) maximum profit for own group did affect the distribution of rewards; 3) the clearest effect on the distribution of rewards was due to the subjects' attempt to achieve a maximum difference between the ingroup and the outgroup even at the price of sacrificing other ‘objective’ advantages. The design and the results of the study are theoretically discussed within the framework of social norms and expectations and particularly in relation to a ‘generic’ norm of outgroup behaviour prevalent in some societies.     

Speech norms and perceptions of ethno-linguistic group differences: Toward a conceptual and research framework

Perceptions of social group membership are crucial both to social behaviour generally, and to social conflict: The basis for ingroup versus outgroup distinctions and the personal and social significance of such judgments are thus important areas of study. This paper describes a model of social norms as it applies to speech use and, in particular, the role of speech in perceptions of social groups. The context of this discussion is a general research and conceptual framework for studying perceptions of and reactions to social group differences. The framework is in three stages, consisting of the recognition of group differences, the ‘definition’ or evaluative interpretation of a given speech act, and the development of a ‘problem resolution’ or social change strategy. Social group distinctions are hypothesized to be based on shared norms, modelled here as structured expectancies regarding the behaviour appropriate to specific social contexts. Norms are seen as varying in their content, i.e. the specific behaviours that are socially evaluated, in their clarity, which controls the strength and certainty of social judgments based on norms, and in the size and nature of the social group sharing a given norm. The specific components of the norm model are discussed in light of existing data on language behaviour. The second stage of the model is briefly discussed via social psychological judgments that are hypothesized to control responses to a given speech event. This framework is hoped to have heuristic value in studying language use and social processes.     

What messages can foster safer sex among young women? Experimental evidence concerning the role of emotions and moral norms

Through a 2 × 2 × 2 quasi experimental design (N = 254), this research investigated if a social campaign eliciting positive emotions and activating moral norms might enhance condom negotiation skills, intended and estimated condom among young women with or without past sexual experience with casual partners. Emotions had a main effect on one of the six condom negotiation strategies we considered; for most of the other variables an interaction effect with moral norms and/or past behaviour emerged. Concerning estimated condom use, positive emotions worked better than negative ones when moral norms were salient. With respect to negotiations skills, positive rather than negative emotions seemed more effective for women with past causal sexual experience. In women without this kind of experience, positive emotions seemed to work better when moral norms were salient. Moral norms had a main effect on negotiation self-efficacy, but not in the predicted direction: when moral norms were more salient women were found to be less confident about their negotiation ability. These results suggest that a message which makes moral norms salient should at the same time elicit positive emotions in order to be effective; moreover, messages should be carefully tailored according to women’s past behaviour.     

Attitudes,norms and driving behaviour: A comparison of young drivers in South Africa and Sweden

Culture is increasingly recognised among traffic psychologists to be a factor influencing driving behaviour. This study examines whether a cultural background characterised by rapid social change and high levels of violence and aggression, as in the South African context, has any discernible influences on driving standards or the behaviour of individual drivers. The experiences and attitudes of young drivers in South Africa are compared with a group of young drivers from Sweden, a country whose society has exhibited high levels of stability and where road user behaviour is renowned for its restraint and compliance with regulations.The two cohorts provide information about their exposure to traffic injuries, their attitudes to other drivers and to a range of traffic offences, and to the types of behaviour they personally engage in. Among the South African respondents the notion of a declining standard of driving emerges very clearly, and specific new norms of driving are identified. Such norms are explained to be a consequence of new social values or challenges inherent within contemporary South African society.     

Third-party punishment: altruistic and anti-social behaviours in in-group and out-group settings

This study aims at exploring the decision-making process involved in third-party punishment (TPP) within an economic frame, using the TPP game. We investigated altruistic punishment, that is, the behaviour of spending one's own money, with no personal gain, to punish those who violate the norms of cooperation. We analysed this behaviour, in an in-group and out-group game setting, to compare how individuals behave with members of their own group (in-group) and with members of another group (out-group). In particular, groups were defined on a real nationality basis (Chinese or Italian). Our results showed altruistic punishment behaviour in both experimental groups and this tendency emerged as more prominent when faced with unfair play towards a member of one's own group. Furthermore, both groups exhibited a propensity for anti-social punishment behaviour: many participants spent small amounts of money to punish fair behaviour, regardless of national group membership.     

The illocutionary force of laws

This article provides a speech act analysis of ‘crime-enacting’ provisions in criminal statutes, focusing on the illocutionary force of these provisions. These provisions commonly set out not only particular crimes and their characteristics but also their associated penalties. Enactment of a statute brings into force new social facts, typically norms, through the official utterance of linguistic material. These norms are supposed to guide behaviour: they tell us what we must, may, or must not do. Our main claim is that the illocutionary force of such provisions is primarily ‘world-creating’, i.e. effective, or declarational, rather than directive (behaviour-guiding). We assume that directive illocutionary force is either direct or indirect, showing that provisions need not contain the linguistic items that make for direct directives and that according to standard tests no indirect directive is present. A potential counter-argument is that any utterance serving to direct behaviour is necessarily a directive. We show that this behaviour-directing property is shared by some clear non-directives.     

Sex,sex roles,and response styles for negative affect: Selectivity in a free recall task

Study 1 examined how responses to negative affect may be influenced by sex differences in response styles [S. Nolen-Hoeksema (1987), “Sex Differences in Unipolar Depression: Evidence and Theory,” Psychological Bulletin, Vol. 101, pp. 259–282] and situational norms. Male and female experimental subjects were led to experience negative affect by reading and rating sad stories, and were then given either nonnormative or normative feedback. Nonnormative subjects were informed that their story ratings were more negative than other participants' ratings. Normative subjects were informed that their ratings were similar to others' ratings. For nonnormative subjects, men recalled less negative material than women, suggesting that response styles are most apparent when negative affect is considered inappropriate. As both sex and sex role orientation are predictive of response styles, Study 2 examined the hypothesis that both sex and sex role orientation are predictive of recall in a manner similar to sex in Study 1. Male and female subjects high and low in masculinity and femininity were assigned to negative-nonnormative and neutral affect conditions. In addition to a marginally significant sex effect consistent with Study 1, results revealed that high-masculinity individuals tended to recall more positive material in the negative-nonnormative condition than in the neutral affect condition. In contrast, low-masculinity individuals recalled less positive material in the negative-nonnormative condition than in the neutral affect condition. The implications of this research for the impact of negative affect on recall are addressed.     

From cooperation to conflict: The role of collective narratives in shaping group behaviour

In this paper, we review the concept of collective narratives and their role in shaping group behaviour. We see collective narratives as ‘meta-stories’ embraced by groups that incorporate values and beliefs about social reality, therefore providing a blueprint for group norms which, in turn, inform group members' behaviour. Our aim is to both describe the psychological processes underpinning the relation between collective narratives and group behaviours and develop an integrative typology of the functions of collective narratives (as they connect to various collective behaviours). We start by discussing definitions in the recent literature and propose an integrative conceptualisation which positions collective narratives in the context of collective action research. Next, we focus on the process by which collective narratives provide the bases for identity formation, development, and change, thus shaping group behaviour. We see collective narratives as central in understanding group behaviour, as they function as ‘meta-stories’ that incorporate moral codes and values, and beliefs about the ingroups and outgroups—providing a blueprint for group norms which, in turn, inform group members' behaviour. In the second part of the article, we describe a typology of collective narratives according to their functions, structured around two core dimensions: the context/s in which collective narratives develop and are shared (i.e., intragroup vs. intergroup) and their effects within these contexts (i.e., driving consensus vs. driving dissent). We identify four distinctive types of collective narrative functions and review research showing how each of them shapes specific social identity content, including behaviour prescribing norms. We then show how these specific norms shape behaviours ranging from cooperation and pro-social action to hostile intergroup conflict. The implications of this contribution are twofold. First, by providing a systematic account and categorisation of how collective narratives function in society and of their connections to social identities (and their content), we can more accurately deduct group norms and predict behaviours in specific circumstances, including in relation to political violence. Second, by better understanding the narratives that provide the bases of identity formation, development, and change, we can improve attempts to create alternative narratives that unify rather than divide people, so that pathways to co-operation might be chosen over conflict.     

Are country level prevalences of rule violations associated with knowledge overclaiming among students?

Cultural norms of behaviour influence desirable and problematic behaviours of individuals. In particular, cultural norms should influence individuals' dishonesty. In a recent Nature study, prevalence of rule violations was introduced as a new country‐level measure of behavioural norms. However, information on individuals' actual honesty was not available due to characteristics of the experimental design. Overcoming this limitation, we show that country‐level behavioural norms are related to individual‐level knowledge overclaiming behaviour (i.e., claiming to know concepts that do not exist, a measure of individuals' actual behavioural dishonesty) among 290,954 students from 57 countries (from the 2012 PISA study). Our study represents a crucial test of the argument that cultural norms influence individual's behaviour and of the validity of the measurement of countries' prevalences of rule violations. These results imply that shaping the behaviour of today's students may result in new behavioural norms that emphasise honesty and rule adherence more strongly.     

Make it to work (and back home) safely: the effect of psychological work stressors on employee behaviour while commuting by car

Despite empirical data suggesting that commuting accidents are a major problem worldwide, research on employee behaviour while commuting by car is scant. In particular, our understanding of the antecedents of unsafe commuting behaviour is limited mainly to demographic variables and work-related physical stressors. Our study addressed this lacuna by investigating the association between work-related psychological stressors and unsafe commuting behaviour. In addition, we developed and validated a scale for measuring commuting norms and considered the permissiveness of these norms as a mediator in the stressor-commuting behaviour association. The results, based on data collected from 216 employees in a large manufacturing plant at 2 points in time, indicated that abusive supervision and work–family conflict were both positively related to unsafe commuting behaviour, and that the permissiveness of commuting norms partially mediated these relationships. The potential role of work organizations in educating employees about commuting behaviour and driving safety is discussed.     

Relationships between parenting practices and perceptions of child behaviour among Korean immigrant mothers and fathers

This study examined parenting styles and culturally‐specific parenting practices of Korean immigrant mothers (N = 128) and fathers (N = 79) of children (ages 6–10) in New Zealand and the parenting predictors of child behaviour. Participants completed questionnaires on parenting styles and practices, and parental perceptions of child behaviour. Both parents indicated a high degree of devotion (Mo jeong) and involvement in care and education of their child with fathers were more likely than mothers to utilise shaming/love withdrawal and modesty encouragement. Results of regression analyses showed that there were some differences between mothers and fathers in the parenting predictors of child internalising and externalising behaviour problems and prosocial behaviour. Across the whole sample, there were contrasting relationships for authoritative parenting styles, devoted/involved parenting and modesty encouragement/shaming/non‐reasoning parenting practices with child behaviour problems. Results indicated a blend of Western and Korean parenting practices were being utilised after settling in New Zealand.     

Forecasting good or bad behaviour: A non‐transparent test of contrastive responses to cultural cues

Bicultural individuals vary in the degree to which their two cultural identities are integrated – Bicultural Identity Integration (BII). Among Asian‐Americans, for example, some experience their Asian and American sides as integrated (high BII) whereas others experience the two as divided (low BII). Past research on social judgement found that individual differences in BII affect the way biculturals respond to cultural cues or norms in their situation. Asian‐Americans with low BII tend to contrast to the cultural norm (e.g. they exhibit typically American judgements when in Asian cultural situations) rather than assimilate to them, a response observed more among high BII individuals (e.g., they exhibit typically Asian judgements when in Asian cultural situations). Research has interpreted the contrastive response as reflecting implicit identity motives, yet past studies used measures that make cultural differences salient. Conscious awareness of the experimental hypothesis could elicit contrastive responses. The present research assessed forecasts of others' behaviour in which cultural group differences are less obvious: Asians, compared to Westerners, forecast more positive behaviours from others. In three experiments with Asian‐Americans, we found the contrastive response by low BII individuals persisted. They made more positive forecasts after exposure to American versus Asian cultural cues. This suggests that the moderating role of BII on responses to cultural cues is not a matter of demand characteristics or limited to stereotypical cultural differences. Implications for bicultural identity, implicit processes, and organizational behaviour are discussed.     

Do adult readers know how they read? Evidence from eye movement patterns and verbal reports

The present study was carried out to investigate individual differences in reading styles among competent adult readers and to examine whether readers are aware of their reading style. Individual reading strategies were studied by having the participants read a long expository text while their eye fixation patterns were registered. A cluster analysis was performed on the eye movement data to distinguish between different reading styles. The analysis revealed three types of readers that were coined, following Hyönä, Lorch, and Kaakinen (2002) , fast linear readers, slow linear readers, and topic structure processors. Readers' procedural awareness of their reading behaviour was assessed by a questionnaire. The verbal reports obtained by the questionnaire were then correlated with the corresponding eye behaviour to investigate the extent to which the readers behave the way they report doing. The correlations showed that adult readers are well aware of their general reading speed and reasonably aware of their lookback and rereading behaviour. The amount of time spent looking back in text also correlated positively with the relative success in recalling the main points expressed in the text. It is concluded that systematic and extensive looking back in text is indicative of strategic behaviour.