An examination of the role of perceived support and employee commitment in employee-customer encounters

The authors examined the relationships between perceived organizational support, organizational commitment, commitment to customers, and service quality in a fast-food firm. The research design matched customer responses with individual employees' attitudes, making this study a true test of the service provider-customer encounter. On the basis of a sample of matched employee-customer data (N = 133), hierarchical linear modeling analyses revealed that perceived organizational support had both a unit-level and an employee-level effect on 1 dimension of service quality: helping behavior. Contrary to affective organizational commitment, affective commitment to customers enhanced service quality. The 2 sub-dimensions of continuance commitment to the organization--perceived high sacrifice and perceived lack of alternatives--exerted effects opposite in sign: The former fostered service quality, whereas the latter reduced it. The implications of these findings are discussed within the context of research on employee-customer encounters.     

Do sales and service compete? The impact of multiple psychological climates on frontline employee performance

This research examines how employees’ climate perceptions – or psychological climate – influence their performance of climate-related outcomes. We focus on two specific climates arguably most relevant to boundary-spanning organizations: service and sales climates. Building from the resource-allocation framework, the authors examine the way employees reconcile these multiple psychological climates. Polynomial regression and response surface modeling are used to test for the influence of these distinct climates on employee outcomes using a sample of 252 marketing employees and their 68 immediate supervisors. Specifically, the authors examine relationships between service and sales climates and the employee performance outcomes of customer satisfaction, helping behavior, effort, and sales performance. Results provide insight into the benefits and pitfalls of sales and service climates co-existing. Specifically we find that while sales effort is highest in climates that heavily favor sales, sales performance may exist in both sales-favored and service-favored climates (yet not in the presence of both). From a customer satisfaction perspective we find no significant impact of increasing sales climate in the presence of high service perceptions. These findings – both significant and non-significant – provide implications for future research in the realm of service-sales ambidexterity and interface as well as insight and direction for frontline managers.     

顾客授权行为对员工职业成长的影响：自我决定理论视角

聚焦于顾客授权行为这一概念, 以自我决定理论为基础, 分别引入基于组织的自尊作为中介变量和职业中心性作为调节变量, 探讨了顾客授权行为对一线服务员工职业成长的影响机制和作用边界。通过一项三阶段的时间滞后研究设计, 获取了245份有效样本, 结果显示: (1)顾客授权行为对员工职业成长具有显著的正向影响; (2)基于组织的自尊在顾客授权行为与员工职业成长之间起着部分中介作用; (3)职业中心性对顾客授权行为与基于组织的自尊的作用关系具有正向调节作用: 当员工职业中心性水平较高时, 顾客授权行为对基于组织的自尊的正向影响更强; (4)职业中心性进一步调节顾客授权行为通过基于组织的自尊对职业成长的间接影响: 当员工职业中心性水平较高时, 顾客授权行为通过基于组织的自尊对职业成长的正向效应会增强。     

Knowledge Transfer in Organizations: Learning from the Experience of Others

In the introduction to this special issue of Organizational Behavior and Human Decision Processes on the psychological foundations of knowledge transfer in organizations, we argue that knowledge transfer is becoming increasingly important in organizations. Organizations that are able to transfer knowledge effectively from one unit to another are more productive and more likely to survive than those that are less adept at knowledge transfer. Although organizations are able to realize remarkable increases in performance through knowledge transfer, successful knowledge transfer is difficult to achieve. The articles in this special issue identify factors affecting knowledge transfer in organizations. These articles provide empirical evidence about effective mechanisms for transferring knowledge as well as about barriers to and facilitators of knowledge transfer. By focusing on the psychological processes that underlie knowledge transfer within a unit and between units within a firm, this special issue complements work in cognitive psychology on knowledge transfer at the individual level of analysis as well as work in strategy and organizational theory on knowledge transfer at the firm or industry levels of analysis. This special issue opens up the “black box” of knowledge transfer in organizations by providing new theory and empirical evidence on the psychological processes that are the foundations for knowledge transfer in organizations.     

A Compendium of Sales-Related Literature in Customer Relationship Management: Processes and Technologies with Managerial Implications

This paper presents the first comprehensive and systematic review of the sales-related customer relationship management (CRM) literature. Specifically, from a narrowed sample of 253 CRM-related articles, 38 were qualified as the juxtaposition of CRM strategies and technologies with sales relevance. Themes found within this literature include the evolving nature of channel functioning and interfirm relationships, the strategic organizational processes involving the sales function, the evolving nature of the sales role, and both salesperson and customer adoption of CRM technology. Contributions were derived from the extant literature for both theory and practice. The meager number of published works with direct relevance to sales management along with the practicality of the topic suggests that additional CRM research, both conceptual and empirical, would be beneficial.     

Salesperson–brand relationship: main dimensions and impact within the context of private brand retailing

Private branding is considered one of the most effective and efficient influencers of retailers’ return on investment in their fiercely competitive industry. However, no study to date has examined these brands’ impact on salespeople's motivation and commitment to their own employer. This study, based upon extensive qualitative and quantitative research, shows that salespeople's relationships with their private brands can be influential in increasing their selling motivation and organizational commitment. Toward this end, our study first identifies the three important dimensions of salesperson–brand relationship (affect, trust, perceived customer recognition due to the brand) and develops their measures. Second, the findings show that salesperson–brand relationships, which exist between the retail frontline employees and retailers’ private brand, strongly influence sales motivation and firm commitment with a moderating influence of role clarity regarding management's expectations from its salespeople.     

Key Accounts and Team Selling: A Review,Framework, and Research Agenda

As sales organizations increase their reliance on sales teams, they must learn how organizational and interpersonal relationships influence sales teams, how sales teams play a learning role for organizations, and what makes sales teams effective. Presenting a model of interrelationships among members of the selling firm and between the selling and buying firms, we identify five key team selling relationships between (1) members of the same team, (2) members of different teams within the firm, (3) the selling team and the buying center, (4) the selling team and other groups in the selling firm, and (5) the selling team and the firm’s strategy. This model leads to a conceptual framework highlighting relationship drivers, factors, and outcomes instrumental to team selling success. After presenting propositions for future research, theoretical and methodological suggestions are included to facilitate research in this area. We conclude with perspectives on the future of research and practice in key accounts and team selling.     

Sales manager cost control engagement: antecedents and performance implications

Many organizations face competing agendas by which they are expected to simultaneously grow sales output while controlling associated costs. At the interface of this organizational pressure and the sales force’s implementation of such initiatives is the sales manager. However, questions with significant implications remain regarding how a sales manager’s requisite engagement with cost control affects sales performance. To address this issue, the authors conceptualize and operationalize the notion of sales manager cost control engagement. Results from a survey of 178 business-to-business sales managers show the antecedent and consequence effects of sales manager cost control engagement. A variety of organizational factors are shown to effectively direct the sales manager’s attention to cost control, which in turn has a positive impact on cost-related sales performance. These findings add to an emergent body of research aimed at understanding key skills required of sales managers for driving sales performance as well as provide a novel perspective for sales managers to consider when balancing pressures between cost inputs and sales outputs. Several theoretical and managerial implications are offered, as are future research directions.     

Antecedents and consequences of salesperson identification with the brand and company

To date, little research has investigated the antecedents and implications of salespersons' identification with the brands and the companies they represent. As the nature of the selling job is unique from other inside employee positions, with increased independence of the firm and loyalty that may be expanded to the customers rather than the firm itself, an investigation of this phenomenon within the sales context holds significant implication for sales force management. The salesperson also represents an extension of the marketing communication programme of the firm and thus has direct bearing on how the company and brand image are communicated to the customer. Therefore, the purpose of our paper is to hypothesize and empirically test the notion that higher levels of perceived congruence between a salesperson's own values and those values of the brand and company he or she represents will lead to higher brand identification and company identification which in turn should create higher job satisfaction, commitment and performance. We discuss our results and offer practical insights to sales managers. Further, we discuss limitations of our study and provide directions for future research.     

Taking Stock of Organizational Psychology in Sport

Welcome to this special issue of Journal of Applied Sport Psychology dedicated to organizational sport psychology. In this introduction, my goal is to provide some background to organizational sport psychology to “take stock” of the emergence and key lines of inquiry of this domain, before outlining the contributions contained within the issue. Further, this special issue concludes with an editorial epilogue in which I offer a commentary on these articles and some general reflections on organizational sport psychology.     

The double-edged effects of emotional intelligence on the adaptive selling–salesperson-owned loyalty relationship

Emotional intelligence can positively impact sales outcomes. However, research is needed to enhance our understanding about how salesperson's emotional intelligence affects adaptive selling and customer outcomes. This study uses dyadic data from 150 customers matched with 25 salespeople to investigate relationships among emotional intelligence, adaptive selling (AS) and customer loyalty perceptions. Research findings show that regulation of emotions negatively affects salesperson-owned loyalty (SOL), while it positively moderates the AS-SOL relationship. These findings are critical as they challenge the pervasive conception of the positive impact of regulation of emotions in sales. Results also provide further evidence that SOL is important to the firm as it positively affects loyalty to the service provider and through mediating processes also impacts word of mouth.     

Test of a service profit chain model in the retail banking sector

Research has shown that organizational subunits where employee perceptions are favourable enjoy superior business performance. The service profit chain model of business performance ( Heskett, Sasser, & Schlesinger, 1997 ) has identified customer satisfaction as a critical intervening variable in this relationship. This paper examines the relationships between organizational climate, employee attitudes, customer satisfaction, and sales performance in the retail‐banking sector. The role of customer satisfaction as a mediator between employee attitudes and sales performance is examined in a large sample of bank branches, spanning multiple organizations. Mediation effects are found, which border on significance when the sample size is large, but the effects seem to be too small to be of practical importance. It is argued that alternative formulations of the service profit chain model may provide more powerful explanations of the link between employee attitudes and business performance.     

Beyond the Big Five: Increases in Understanding and Practical Utility

The articles in this special issue provide presentations of measures of three new personality constructs. Initial results from these three programs of research indicate that each of these measures has a firm theoretical base and that the authors have engaged in careful consideration of the set of relations that theory suggests ought to be displayed by their new measure. Further empirical research by these authors and others ought to provide greater scientific understanding of the role personality plays in work satisfaction and various dimensions of performance, a better sense of the practical usefulness of these measures, and better information about the situational constraints that apply when each is used to predict various personal and organizational outcomes.     

The Global Context and People at Work: Special Issue Introduction

Although considerable research has been conducted on a variety of cross‐cultural management topics, we still know very little about how organizations can effectively manage people involved in global work or how cross‐cultural differences impact individuals and groups at work. To address this gap, we edited a special issue of Personnel Psychology that presents scholarly research contributing to understanding how global experiences and contexts impact people at work. We identified 3 research themes: cross‐cultural comparisons, the different types of global workers, and theoretical perspectives that underlie the accepted articles’ contributions to this special issue. We conclude with specific theoretical and methodological recommendations for research on human resource management and organizational behavior topics incorporating the global context.     

An Exploratory Assessment of Sales Culture Variables: Strategic Implications Within the Banking Industry

Growing, or even simply sustaining, profitability in today's rapidly changing environment is a daunting task. Today's firm must contend with increasing competition, changing customer requirements, and unprecedented technological change. Further, changing government regulations, such as the recent wave of deregulation, have dramatically changed the way business has traditionally been done in certain industries. In such a turbulent environment many firms have discovered that a total organizational sales effort is necessary. For many firms, this means a paradigm shift that involves strengthening their sales culture.

The purpose of this study is to empirically examine the sales culture (SC) concept and discuss its importance in contemporary business strategy. First, we will discuss market orientation from a corporate culture perspective. Second, the sales culture component of a market orientation will be defined and examined. Third, an exploratory investigation of constructs associated with sales culture will be investigated using an example taken from an industry that is experiencing rapid change, the banking industry. Finally, strategic implications, limitations and suggestions for future research will be shared.     

Toward Higher Levels of Ethics: Preliminary Evidence of Positive Outcomes

Based on previous research, this study proposes conceptualization and measurement of five distinct ethical levels. The ideas are tested with secondary data obtained from responses of 246 salespeople to a nationwide survey conducted by a leading research firm. Results support a hierarchically indexed measure of ethical level and offer evidence that ethical level relates to a number of important organizational outcomes relevant to long-term viability and success. Specifically, ethical level is positively associated with salesperson well-being, customer and societally related measures, and also with a set of proxies for market and financial performance. This paper brings an important contribution to the sales and ethics literature by demonstrating that a true commitment to ethics is beneficial to salespersons and the firm, and that higher ethical commitment above and beyond codes and enforcement is even more beneficial. A discussion of implications and directions for further research is provided.     

Bridging the Gap Between the Science and Practice of Psychology in Organizations: State of the Practice Reflections

This special issue of the Journal of Business and Psychology focuses on the linkage between the science and practice of psychology in applied organizational settings. The purpose of this special edition is to (a) cover current hot topics and cutting edge practice areas in HR and/or the psychology of organizations, and (b) raise compelling research issues and ideas for researchers to pursue, with an overall goal of helping bridge the science to practice gap. Each of the 14 articles included in this special issue were selected because they focus on some critical aspect of an important topic in applied organizational settings for which there is either limited, contradictory, or very little formal research in the literature. Key themes include: employee engagement, ensuring sustained behavior change through feedback and coaching, the impact of emerging technologies such as social networking sites on HR practices, and talent management and retention among others.     

Mental lexicon research in the new millennium

This article presents an overview of current research on the mental lexicon, as it is represented by articles in the spring 2002 Special Issue of Brain and Language. We examine current findings in terms of language, task, and population effects associated with how words are presented and processed in the mind. We discuss how such mental representations may be linked to neurological instantiations and address the issue of ecological validity in the field. These discussions are organized in order to both provide an overview of the issues and to enable the reader to locate specific articles that bear on these issues. Finally, we present an organizational framework for the characterization of mental lexicon research within which challenges for advancement are isolated.     

Familiarity breeds contempt: perceived service and sales complacency in business-to-business relationships

Relationship marketing and its strategic focus on long-term exchanges is an engrained practice in today’s business-to-business (B2B) environment. B2B relationships are important given the reciprocating benefits they offer to offset the resource-intensive investments necessary for relationship initiation and maintenance. However, the reality of the marketplace shows customer defection rates remain a concern, dark side relationship mechanisms emerge as exchanges persist, and suppliers shirk on investing the effort necessary to service their customers. Research is needed to better understand customer defections and the nuanced assessment of perceived supplier complacency in B2B service relationships. To inform this research agenda, the authors assess depth interviews with 56 executive participants across 35 post-mortem customer defection cases. Findings identify thematic representations of perceived supplier complacency within the customer-supplier service provision (i.e. service complacency), as well as during the sales renewal process (i.e. sales complacency).     

Improving Professional Selling Effectiveness through the Alignment of Buyer and Seller Exchange Approaches

Salespeople employ transactional- and relational-oriented approaches to maximize sales productivity. However, relatively little is known about situational factors that affect the success of these alternative approaches. This research begins with an exploratory study that differentiates transactional and relational selling as unique approaches and develops applicable measures. A second study employs a dyadic methodology linking the success of these alternative approaches with the buyer’s strategic purchasing orientation. Results of testing support sales organization performance as being contingent upon the buying firm’s supply market risk and commodity profit impact and therefore suggests the firm should allocate regional resources primarily where buyer’s market risk or profit impact are high. The findings provide an alternative perspective to common customer valuation arguments suggesting the allocation of relational resources should be based on the customer’s value to the selling firm.