Planning a reader-oriented strategy for a publishing company: a case study

Scientific research in the sector of press readability and specifically magazines is not particularly extensive. This paper suggests a framework for the development of strategic decisions based on reader satisfaction measurements. The methodology is illustrated through a real-world application, i.e. customer-oriented strategy planning for the leading monthly IT magazine in Greece. This study implements the MUSA (Multicriteria Satisfaction Analysis) method to evaluate reader satisfaction, in order to support the editor in making decisions while planning his editorial strategy. Reader satisfaction was analysed based on a tree containing seven main criteria and 32 sub-criteria. Readers proved to be very satisfied and non-demanding, which results in narrower margins for efficient improvement suggestions. However, the evaluation of the MUSA results led to putting forward suggestions that could support the editor in making amendment decisions. Some of these suggestions were successfully implemented within the scope of a new strategy. This revealed the need for two separate editions, an IT magazine for pupils and students as well as an IT magazine focused on women. The decision maker received suggestions on what these new publications' features should be, deriving from the study's quantitative results. Copyright © 2007 John Wiley & Sons, Ltd.     

Becoming a bilingual teacher in a Chinese university: a case study

Higher education in China has developed significantly over the past decades. Many universities have established cooperative partnerships with western universities, and overseas courses are being progressively introduced to China. At many Chinese universities, a cohort of teachers endeavor to open up bilingual subjects as a bridge to their students’ future learning; accordingly, there are higher expectations of the teachers involved in bilingual education and challenges for their professional development. In this case study, the researcher invites a Chinese professor to reflect on his experiences of bilingual instruction at a university situated in central China. After describing how the bilingual course in the case study was set up and the difficulties confronted, this study uses theories of hybrid identity and third space to contextualize how bilingual teachers experience hybrid identity construction and transformation in their adaptation to the new challenges. This in-depth study will shed light on the professional development of bilingual teachers in China’s higher education industry.     

Changing a culture: a brief program analysis of a social learning program on a maximum-security forensic unit

This report presents outcome data collected for a three-year period from a maximum-security forensic psychiatric program. Admission and discharge variables, restraint/seclusion, and client abuse/neglect data are presented from a one-year period that preceded the advent of the Behavior Management Treatment Program's (BMTP's) Social Learning Diagnostic Program to two years after implementing the Social Learning Diagnostic Program. Significant overall progress and improvement was observed in all variables analyzed after instituting a social learning program paradigm. This report provides a brief summary of the BMTP's Social Learning Diagnostic Program along with a discussion of the role played by Dangerousness Management Plans in the treatment of patients within the social learning milieu. Additionally the patient population served, and the rationale for implementation of a program based in social learning theory, are discussed.     

Spelunking as a manifestation of a counterclaustrophobia

Material is presented from the case history of a patient whose interest in spelunking (cave exploration) was found to be an unconscious expression of a type of counterclaustrophobia. Both oedipal and preoedipal determinants of the claustrophobic anxieties are delineated. Of particular note in this instance is the testicular element in the genesis of the patient's claustrophobia. His confusion of the movements of his testicles into his inguinal canals during childhood defecation with the movements of the feces themselves lent an special intensity to his fear of being flushed away from the mother by an expulsive anal birth from the claustrum. Childhood anxiety aroused when his testicles would become trapped in the inguinal canals was an important forerunner of the adult fear of being trapped in confined spaces. A counterphobic element of the spelunking per se was his enjoyment in hanging suspended by a rope in caves. In this manner, he was able to act out (by virtue of his body-testicle equation) his identification with, and control over, the disappearing testicles in the setting of a claustrophilic union with the mother.     

Mathematics has a front and a back

It is explained that, in the sense of the sociologist Erving Goffman, mathematics has a front and a back. Four pervasive myths about mathematics are stated. Acceptance of these myths is related to whether one is located in the front or the back.     

Finding a face in a face-like object

Humans have the tendency to perceive a face even in a non-living object. Previous studies report that people perceive facial features and even interpret a personality in a car front. Following these findings, we investigated whether the perception of a face in a face-like object is mediated by human face processing, which involves both featural and configural processing. In our experiment, participants were presented with 30 face-like objects and were asked about the existence of facial features, the intensity of typicality/distinctiveness, and the intensity of facial expression. Using multiple regression analysis, which predicts the perception of a face in a face-like object, we found that the existence of eyes was a significant predictor of variance in perceiving a face in a face-like object.     

On Being a Feminist and a Psychotherapist

No abstract available for this article.     

Mindfulness as a concept and a process

The use of mindfulness meditation as a therapeutic intervention has been strongly promoted in the last few years. to date there has been limited opportunity for open discussion and sharing of knowledge in relation to theory, practice or outcomes. The purpose of this paper was to provide psychologists with an understanding of the theoretical underpinning and evidence base for incorporating mindfulness practice into their lives and work. Primarily, mindfulness is presented as a cognitive style that facilitates development of a heightened sense of awareness of thought processes and emotions, and utilisation of this awareness to cultivate the ability to engage actively in being rather than reacting or doing. Further, it is noted that the learning of mindfulness meditation is believed to empower the individual to find release from depressive rumination, anxiety and stress in their lives. Current limitations, potential implications and contraindications of utilising mindfulness meditative practice are also discussed.     

From Exotic to a Dime a Dozen

Abstract

SUMMARY. An historical context is briefly summarized to understand three generational cohorts of mixed-race women's experience in the United States: exotic, vanguard, and biracial baby boomers. Legislative changes have contributed to increased race mixing since the late sixties. Across cohorts, as the construction of race evolves and changes, the interaction between the objectification of female gender and race figures prominently in the struggles to assert identity.