Naming very familiar people: When retrieving names is faster than retrieving semantic biographical information

One of the most reliable findings in the literature on person indentification is that semantic categorization of a face occurs more quickly than naming a face. Here we present two experiments in which participants are shown the faces of their colleagues, i.e., personally familiar people, encountered with high frequency. In each experiment, naming was faster than making a semantic classification, despite the fact that the semantic classifications were highly salient to the participants (Experiment 1: highest degree obtained; Experiment 2: nationality). The finding is consistent with models that allow or parallel access from faces to semantic information and to names, and demonstrates the need for the frequency of exposure to names to be taken into account in models of proper name processing e.g. Burke, Mackay, Worthley and Wade (1991) .     

The locus of semantic priming effects in person recognition

Semantic priming in person recognition has been studied extensively. In a typical experiment, participants are asked to make a familiarity decision to target items that have been immediately preceded by related or unrelated primes. Facilitation is usually observed from related primes, and this priming is equivalent across stimulus domains (i.e., faces and names prime one another equally). Structural models of face recognition (e.g., IAC: Burton, Bruce, & Johnston, 1990) accommodate these effects by proposing a level of person identity nodes (PINs) at which recognition routes converge, and which allow access to a common pool of semantics. We present three experiments that examine semantic priming for different decisions. Priming for a semantic decision (e.g., British/American?) shows exactly the same pattern that is normally observed for a familiarity decision. The pattern is equivalent for name and face recognition. However, no semantic priming is observed when participants are asked to make a sex decision. These results constrain future models of face processing and are discussed with reference to current theories of semantic priming.     

An appreciation of Bruce and Young's (1986) serial stage model of face naming after 25 years

The current status of Bruce and Young's (1986) serial model of face naming is discussed 25 years after its original publication. In the first part of the paper, evidence for and against the serial model is reviewed. It is argued that there is no compelling reason why we should abandon Bruce and Young's claim that recall of a name is contingent upon prior retrieval of semantic information about the person. The current status of the claim that people's names are more difficult to recall than the names of objects is then evaluated. Finally, an account of the anatomical location in the brain of Bruce and Young's three processing stages (face familiarity, retrieval of semantic information, retrieval of names) is suggested. In particular, there is evidence that biographical knowledge about familiar people is stored in the right anterior temporal lobes (ATL) and that the left temporal pole (TP) is heavily involved in retrieval of the names of familiar people. The issue of whether these brain areas play a similar role in object processing is also discussed.     

It is more difficult to retrieve a familiar person's name and occupation from their voice than from their blurred face

Damjanovic and Hanley (2007) showed that episodic information is more readily retrieved from familiar faces than familiar voices, even when the two presentation modalities are matched for overall recognition rates by blurring the faces. This pattern of performance contrasts with the results obtained by Hanley and Turner (2000) who showed that semantic information could be recalled equally easily from familiar blurred faces and voices. The current study used the procedure developed by Hanley and Turner (2000) and applied it to the stimuli used by Damjanovic and Hanley (2007). The findings showed a marked decrease in retrieval of occupations and names from familiar voices relative to blurred faces even though the two modalities were matched for overall levels of recognition and rated familiarity. Similar results were obtained in Experiment 2 in which the same participants were asked to recognise both faces and voices. It is argued that these findings pose problems for any model of person recognition (e.g., Burton, Bruce, & Johnston, 1990) in which familiarity decisions occur beyond the point at which information from different modalities has been integrated.     

Face processing and name retrieval in an anomic aphasic: names are stored separately from semantic information about familiar people

Recent models of face recognition have proposed that the names of familiar people are accessed from a lexical memory store that is distinct from the semantic memory store that holds information about such things as a familiar person's occupation and personality. Names are nevertheless retrieved via the semantic system. If such models are correct, then it should be possible for a patient to have full access to semantic information about familiar people while being unable to name many of them. We report this pattern in an anomic aphasic patient, EST, whose inability to recall the names of familiar people occurred in the context of a general word-finding problem. EST showed a preserved ability to access semantic information from familiar faces, voices, and spoken and written names and to process facial expressions, but he was unable to name many familiar faces. These findings are compatible with current models of face processing and challenge models which propose that names are stored alongside semantic information in a general-purpose long-term memory store.     

Semantic priming of person recognition: Categorial priming may be a weaker form of the associative priming effect

An interactive activation and competition account (Burton, Bruce, & Johnston, 1990) of the semantic priming effect in person recognition studies relies on the fact that primes and targets (people) have semantic information in common. However, recent investigations into the type of relationship needed to mediate the semantic priming effect have suggested that the prime and target must be close associates (e.g., Barry, Johnston, & Scanlan, 1998; Young, Flude, Hellawell, & Ellis, 1994). A review of these and similar papers suggests the possibility of a small but non-reliable effect based purely on categorial relationships. Experiment 1 provided evidence that when participants were asked to make a name familiarity decision it was possible to boost this small categorial effect when multiple (four) primes were presented prior to the target name. Results from Experiment 2 indicated that the categorial effect was not due to the particular presentation times of the primes. This boosted categorial effect was shown to cross domains (names to faces) in Experiment 3 and persist in Experiment 4 when the task involved naming the target face. The similarity of the pattern of results produced by the associative priming effect and this boosted categorial effect suggests that the two may be due to the same underlying mechanism in semantic memory.     

Naming faces and naming names: Exploring an interactive activation model of person recognition

Abstract

In this paper we present an interactive activation and competition (LAC) model of name recognition. This is an extension of a previous account of name retrieval (Burton & Bruce, 1992) and is based on a functional model due to Valentine, Bredart, Lawson, and Ward (1991). Several empirical effects of name recognition are simulated: (1) names that are known are read faster than names that are unknown; (2) common names are read faster than rare names; and (3) rare names are recognised as familiar faster than common names. The simulations demonstrate that these complex effects can arise as a natural consequence of the architecture of the LAC model. Finally, we explore a modification of the Valentine et al. functional model, and conclude that the model as originally proposed is best able to account for the available data.     

Repetition Priming of the Recognition of Familiar Proper Names

Three experiments examined repetition priming of the recognition of printed proper names of familiar people by the prior exposure of those names in their correct form or with their letters re-arranged as anagrams. Experiment 1 found that, compared with response times to previously unseen names, name familiarity decisions were made more rapidly if the subject had seen and identified the famous name in the pre-training stage, irrespective of whether they saw the intact name or an anagram. Priming was not demonstrated if the name was not recognized in the pre-training stage. The results of Experiment 2 suggested that if anagrams were not solved spontaneously in the pre-training stage, being prompted to their identity by the experimenter would not yield reliable priming at test, a result that reflected previous work using face stimuli (Brunas-Wagstaff, Young, & Ellis, 1992; Johnston, Barry, & Williams, 1996). In Experiment 3, prompts were given for all names and anagrams presented at pretraining. Subsequent priming was demonstrated only for names identified spontaneously, which showed that, as with face recognition, it was the situation in which the prime was given that was critical in determining whether priming of name recognition occurred. The findings are used to develop proposed extensions of the Bruce and Young (1986) model such as that offered by Burton, Bruce, and Johnston (1990).     

I recognize your face, but I can't remember your name: A question of expertise?

In four experiments on the identification of familiar faces we reassessed a robust performance pattern—namely, the temporal advantage for retrieving biographical facts as compared to recalling proper names, which has been interpreted as reflecting a serial ordering of the access to semantic and name information. Evidence for recent parallel accounts had been provided by Scanlan and Johnston (1997) who reported an advantage for name retrieval in children. Here we replicated the findings of Scanlan and Johnston but also showed that the naming advantage disappears, and performance is very similar to that of adults when stimuli and tasks are used that are familiar to children. Conversely, we also demonstrated an advantage for name retrieval in adults when highly unfamiliar semantic facts were associated with the faces. Together these findings suggest that there is no fundamental difference in the cognitive architectures of children and adults. The experiments indicate that the relative speed of naming and semantic fact retrieval depends on the expertise with the semantic facts to be retrieved. Implications for models of face identification and naming are discussed.     

Brain-potential evidence for the time course of access to biographical facts and names of familiar persons

On seeing familiar persons, biographical (semantic) information is typically retrieved faster and more accurately than name information. Serial stage models explain this pattern by suggesting that access to the name follows the retrieval of semantic information. In contrast, interactive activation and competition (IAC) models hold that both processes start together but name retrieval is slower because of structural peculiarities. With a 2-choice go/no-go procedure based on a semantic and a name-related classification, the authors tested differential predictions of the 2 alternative models for reaction times (RTs) and lateralized readiness potentials (LRP). Both LRP (Experiment 1) and RT (Experiment 2) results are in line with IAC models of face identification and naming.     

Repetition priming of face recognition

Three experiments investigating the priming of the recognition of familiar faces are reported. In Experiment 1, recognizing the face of a celebrity in an “Is this face familiar?” task was primed by exposure several minutes earlier to a different photograph of the same person, but not by exposure to the person's written name (a partial replication of Bruce and Valentine, 1985). In Experiment 2, recognizing the face of a personal acquaintance was again primed by recognizing a different photograph of their face, but not by recognizing the acquaintance from that person's body shape, clothes etc. Experiment 3 showed that maximum repetition priming is obtained from prior exposure to an identical photograph of a famous face, less from a similar photograph, and least (but still significant) from a dissimilar photograph.

We argue that repetition priming is a function of the degree of physical similarity between two stimuli and that lack of priming between different stimulus types (e.g., written names and faces, or bodies and faces) may be attributable to lack of physical similarity between prime and test stimuli. Repetition priming effects may be best explained by some form of “instance-based” model such as that proposed by McClelland and Rumelhart (1985).     

Self Priming: A Short term Benefit of Repetition

Burton, Bruce, and Johnston (1990) developed an interactive activation and competition (IAC) model of person recognition that gives a parsimonious account of semantic and repetition priming effects with seen faces and names. This model predicts that a familiarity decision to a person's name should be facilitated if the name is immediately preceded by the same person's face (or vice versa); Burton et al. (1990) called this effect 'self priming'. In three experiments, we explored properties of self priming predicted from Burton et al.'s (1990) IAC model. When each stimulus is seen on only one trial, the Burton et al. (1990) model predicts that within-domain self priming (e.g. name prime-name target) should produce more facilitation than cross-domain self priming (e.g. face prime-name target). This prediction was investigated in Experiments 1 and 2; results were consistent with it. Two further predictions from the Burton et al. (1990) model are that the amounts of withinand cross-domain self priming should not differ when subjects are primed to recognize the targets by prior encounters during the experiment, and that self priming should produce more facilitation than semantic priming. Results of Experiment 3 were again consistent with both predictions. We conclude that the Burton et al. (1990) IAC model stands the test of further rigorous examination.     

Children and adults recall the names of highly familiar faces faster than semantic information

Adults find it harder to remember the names of familiar people than other biographical information such as occupation or nationality. It has been suggested that the opposite effect occurs in children ( Scanlan & Johnston, 1997 ). We failed to replicate the effects found by Scanlan and Johnston and instead found that children were slower to match a name than an occupation to a famous face (Experiment 1). In Experiments 2 and 3, however, we show a temporal advantage for names in both adults and children when highly familiar faces are used. This is the case for famous and personally known faces. These results show that the speed of name retrieval is influenced by familiarity in the same way in both children and adults and indicate that children do not represent knowledge for familiar people differently from adults. The implications of these results for current models of name retrieval difficulties are discussed.     

Lost properties? Retrieval differences between name codes and semantic codes for familiar people

Summary Two experiments compared decision times for matching tasks involving the names and faces of familiar people. In Experiment 1 category and property judgements were compared when subjects were asked to respond to simultaneously presented stimuli: blocks of either faces or surnames. The results showed that the advantage known to exist for category statements extended to these types of materials. In Experiment 2 the same type of property judgement was compared with a first-name-matching task. The finding was that forename judgements required a longer decision time than property judgements when faces were the presented stimuli, bot not when surnames were used. This result lends further support to the Bruce and Young (1986) model of face recognition. It is additional evidence for sequential access to identity-specific codes and name codes from faces and for the functional separation of these two types of information.Robert Johnston is supported by a grant from the Science and Engineering Research Council     

Repetition Priming Follows Spontaneous but not Prompted Recognition of Familiar Faces

Reaction times to make a familiarity decision to the faces of famous people were measured after recognition of the faces in a pre-training phase had occurred spontaneously or following prompting with a name or other cue. At test, reaction times to familiar faces that had been recognized spontaneously in the pre-training phase were significantly facilitated relative to an unprimed comparison condition. Reaction times to familiar faces recognized only after prompting in the pre-training phase were not significantly facilitated. This was demonstrated both when a name prompt was used (Experiments 1 and 3) and when subjects were cued with brief semantic information (Experiment 2).

Repetition priming was not found to depend on prior spontaneous recognition per se. In Experiment 3, spontaneously recognizing a familiar face did not prime subsequent familiarity judgements when the same face had only been identified following prompting on a prior encounter. In Experiment 4, recognition memory for faces recognized after cueing was found to be over 90% accurate. This indicates that prompted recognition does not yield repetition priming, even though subjects can remember the faces. A fusion of “face recognition unit” and “episodic record” accounts of the repetition priming effect may be more useful than either theory alone in explaining these results.     

Semantic priming in the name retrieval of objects and famous faces

Researchers interested in face processing have recently debated whether access to the name of a known person occurs in parallel with retrieval of semantic‐biographical codes, rather than in a sequential fashion. Recently, Schweinberger, Burton, and Kelly (2001) took a failure to obtain a semantic context effect in a manual syllable judgment task on names of famous faces as support for this position. In two experiments, we compared the effects of visually presented categorically related prime words with either objects (e.g. prime: animal; target: dog) or faces of celebrities (e.g. prime: actor; target: Bruce Willis) as targets. Targets were either manually categorized with regard to the number of syllables (as in Schweinberger et al.), or they were overtly named. For neither objects nor faces was semantic priming obtained in syllable decisions; crucially, however, priming was obtained when objects and faces were overtly named. These results suggest that both face and object naming are susceptible to semantic context effects.     

Accessing stored information about familiar people

Summary Two experiments investigating access to occupations and names of familiar people are reported, in which the response requirements of occupation and name-categorization tasks were made equivalent. In Experiment 1 matching tasks were used, in which subjects were required to determine whether simultaneously presented pairs of faces, surnames, or full names were those of people with the same or different occupations (politician or nonpolitician) or with same or different first names (Michael or David). Experiment 2 required binary classification of individual faces or surnames in terms of the bearer's occupation (politician or nonpolitician) or first name (Michael or David). In both experiments responses to faces were faster in tasks involving access to occupations than in tasks involving access to first names, whereas for surnames there was no difference in reaction times between occupations and first names in matching or classification tasks. These findings are consistent with the idea that identity-specific semantic codes and name codes are accessed sequentially from faces, but in parallel from written names.     

Access to identity-specific semantic codes from familiar faces

Information codes that can specify the surface form of a face are contrasted with semantic codes describing the properties of the person to whom the face belongs. Identity-specific semantic codes that specify characteristics of familiar people based on personal knowledge are in turn contrasted with the visually derived semantic codes and expression codes that can be derived even from unfamiliar faces. The idea that familiarity decisions (i.e., categorizing faces as belonging to known or unknown people) can be based on surface form, whereas certain types of semantic decision demand additional access to identity-specific semantic codes was investigated in four experiments. Experiments 1 and 3 showed that decisions based on identity-specific semantic codes (semantic decisions) usually take longer than decisions that do not demand access to an identity-specific semantic code (familiarity decisions). Experiment 2 showed that the use of familiar faces drawn from consistent or mixed categories affected reaction times for semantic decisions but not for familiarity decisions. Experiment 4 showed that semantic decisions to faces are taken more quickly (primed) when the faces have been recently seen, whereas there is no differential effect on semantic decisions to faces from previous semantic decisions involving the same people's names. These findings are consistent with the view that identity-specific semantic codes are accessed via face recognition units, and that outputs from face recognition units (which respond to the face's surface form) can be used as the basis for familiarity decisions.     

Cross-domain semantic priming in normal subjects and a prosopagnosic patient

Cross-domain semantic priming of person recognition (from face primes to name targets at 500msecs SOA) is investigated in normal subjects and a brain-injured patient (PH) with a very severe impairment of overt face recognition ability. Experiment 1 demonstrates equivalent semantic priming effects for normal subjects from face primes to name targets (cross-domain priming) and from name primes to name targets (within-domain priming). Experiment 2 demonstrates cross-domain semantic priming effects from face primes that PH cannot recognize overtly. Experiment 3 shows that cross-domain semantic priming effects can be found for normal subjects when target names are repeated across all conditions. This (repeated targets) method is then used in Experiment 4 to establish that PH shows equivalent semantic priming to normal subjects from face primes which he is very poor at identifying overtly and from name primes which he can identify overtly. These findings demonstrate that automatic aspects of face recognition can remain intact even when all sense of overt recognition has been lost.     

The effects of different types of retrieval cues on the recall of names of famous faces

The present study investigated the effects of cues on subjects’ abilities to retrieve the names of famous faces that they had previously been unable to recall. In Experiment 1 subjects were presented with a second photograph of the celebrity, or biographical information about the celebrity, or the celebrity’s initials. Each type of cue produced a quite different pattern of recall. Biographical information was least likely to elicit the name when the subject already knew the celebrity’s occupation, and most likely when subjects found the face familiar only. Conversely, initials were more likely to elicit the name when the occupation was already known than when the face was at first found unfamiliar or familiar only. Rather surprisingly, no significant differences were observed when a new photograph was used as a cue. In Experiment 2, the effects of a new photograph were compared with a condition in which the same photograph was presented twice. A new photograph was beneficial when subjects had previously found the face unfamiliar and when they found the face familiar only, but not when they knew the occupation. It is argued that these, as well as other aspects of the results, generally support the view that successive, but distinct stages are involved in face recognition, consistent with the model put forward by Bruce and Young (1986).