Implications of the Social Model of Disability for Visitor Research

ABSTRACT

Museum professionals have long held the view that their institutions can play a central role in supporting learning and inclusion but evidence seems to be in sort supply in the case of visitors with disabilities. Until recently, most of the work conducted in museums relating to learning and access for this particular visitor group has been about developing products and services rather than assessing their impact. The lack of research in this area reflects the slow development of disability studies as a distinct field and the fact that anti-discrimination and human rights legislation only extended to those with disabilities in the mid to late 1990s. The author introduces one approach to negotiating a balanced design of visitor research and the principles of the emancipatory research framework. She argues that this framework has the capacity to delve into the experiences of people with disabilities and provide a deeper analysis that would not otherwise be possible. The Heritage Education For All project will be used as an example to demonstrate how this approach can be developed in practice, and to show that informal learning programs designed using an emancipatory insight have the capacity to enable people with disabilities to gain new insights into their lives and identities.     

Visitor Usage of Digital and Physical Artifacts in Two Museum Programs

ABSTRACT

This article reports on a study designed to explore how digital and physical reproductions of original artifacts could be incorporated into museum programs that teach visitors about mechanical motion. Museum visitors were introduced to 3 different types of models through 2 different programs: an engineering design challenge and an exhibit interpretation exploring mechanical motion in every-day objects. Research, based on visitor observation and interviews (n = 79), explored how user interaction with the digital and physical models compared with interactions with the original artifacts, assessed what effect the integration of digital and physical models had on learning, and examined what the learning experience looked like for learners using the mechanisms in the museum activities. Analysis of the learning conversations in additional in-depth case studies (n = 8) for both programs provides a detailed look at how visitors integrated the 3 different model types into their group's experience. Results showed that visitors' usage of, attitudes toward, and learning from the three different types of mechanical models varied based on the visitor or educators' perceived value of the particular model, which was impacted by the context in which the objects were presented.     

A Review of “At the Edges of Vision: A Phenomenological Aesthetics of Contemporary Spectatorship”

ABSTRACT

Although studies in a variety of settings suggest that participant reactions to the research context can threaten the validity and generalizability of study findings, there have been almost no investigations of participant reactivity in museums. In this experimental study, the authors compared the behaviors and learning outcomes of visitors at two versions of an interactive mathematics exhibit who had either been actively recruited by a data collector or passively recruited using posted signage. They assessed the amount of time visitors spent at the exhibit, the number of mathematical exhibit behaviors they engaged in, and the level at which they described the mathematical relationships in the exhibit after the interaction. The results indicate that actively recruiting visitors was associated with increased engagement times and the number of mathematical exhibit behaviors, and that recruitment method moderated the relation between exhibit version and learning outcomes. These findings emphasize the importance of carefully considering recruitment decisions in museum research and evaluation.     

The Relationship between Viewing Area Size and Visitor Behavior in an Immersive Asian Elephant Exhibit

ABSTRACT

Immersive exhibits are increasingly popular in zoos, being seen as benefiting both animals and visitors. Multiple, discreet viewing areas are one of the key features of immersive zoo exhibits. Small, discreet viewing areas afford the visitor a very personal and intimate experience and may promote an affiliative response between the visitor and the animals on display, thus enhancing the immersive experience. This investigation sought to determine the effect of these viewing areas on visitor behavior, particularly in exhibits where the same animals could be viewed from different-sized viewing areas. This study in the Elephants of the Asian Forest exhibit at Chester Zoo, used unobtrusive visitor tracking to investigate how visitors behave at the exhibit's different-sized viewing areas. The results show that visitors are much more likely to stop, and stay for longer, at the largest viewing areas. Furthermore, there appears to be a proportional increase in visitor interest with increasing viewing area size. These findings have implications for zoo exhibit designers, particularly on the order in which viewing areas should be positioned.     

The Impact of Environmental,Social, and Animal Factors on Visitor Stay Times at Big Cat Exhibits

ABSTRACT

An accurate understanding of visitor interest is critical to the education and conservation missions of zoos. However, studies that consider multiple influences are rare, and measures such as stay time that have been used to measure visitor interest vary widely, making broader inferences challenging. The authors sought to (a) compare the relative influences of social interactions, animal behavior, environmental factors, and animal species on visitor stay time and (b) evaluate how conclusions vary depending on the metric of stay time used. They conducted 701 direct observations of zoo visitors at a big cat exhibit. The data suggest that animal visibility was a critical factor driving stay time. Animal species played a minor role. The relative importance of the number of other visitors present and animal activity level differed depending on the stay time metric used. Nine other factors examined were relatively unimportant in predicting stay time. These results have important implications for exhibit design, crowd flow management, animal husbandry, collection management, and educational programs in zoos.     

Issues in Museum Management Policies: Evidence from Xi’an,China

ABSTRACT

This article is based on a survey of 493 visitors to Shaanxi History Museum, Xi’an, China. The purpose of the research was to assess attitudes toward the exhibitions and the sources of visitor satisfaction, and the consequences of a free entry policy adopted by the Museum in response to the directive of the Communist Party of China Central Committee and State Administration of Cultural Heritage of January 23, 2008. Three dimensions for visitor satisfaction were found—an affective reaction to the modes of presentation, a cognitive reaction to learning about Chinese history, and an affective reaction of a sense of awe and pride in that history. As part of the pricing policy, additional charges are made for special exhibitions, and evidence exists of a consumer surplus for significant groups of visitors at current entry prices that are normally 20 RMB. In this article the authors discussed issues related to a need to adopt merchandising, the provision of better ancillary services, and the role that such services can play in enhancing visitor satisfaction.     

Incorporating Handheld Computers into a Public Science Center: A Design Research Study

ABSTRACT

The feasibility of using handheld computers to customize learning opportunities was explored using a design research process with 68 visitor groups to a small interactive science museum and aquarium. The authors discuss the iterations of the research process, reasons given for both using and not using the handheld computers, and findings related to participants' prior use of handheld computers and their perception of the effects of using the device on their visit. The authors discuss the findings in light of current research on visitor motivations and identities, as well as models of customization. Recommendations for practitioners interested in implementing similar programs, and suggestions for further research are included.     

Creation and Validation of an Observational Tool to Assess Children's Domain-General Skills at Museum Exhibits

Abstract

Understanding visitor experiences is an important focus for visitor research in attractions such as museums, zoos, and heritage sites because the visitor experience is the core product of the interaction between the visitor and the activities, events, and environments they encounter. This article describes the development of an instrument designed to capture multiple facets of the visitor experience using a simple and unobtrusive adjective checklist. The checklist has been tested and used at a range of attractions, including museums, art galleries, science centers, zoos, and aquariums. The instrument allows visitors’ responses to the experiential offerings of each site to be captured and graphically displayed, as well as providing individual measures on 15 dimensions. The instrument can be used to support further research and theory development as well as exhibit design and evaluation. Examples of such applications are discussed.     

Staff-Mediated Learning in Museums: A Social Interaction Perspective

ABSTRACT

Educators, docents, and interpreters are considered integral to the learning experiences at many museums. Although there is growing recognition that these staff members need professional development to effectively support visitor learning, there has been little research to describe their work or identify effective facilitation strategies. To address this need, we explored the nature of unstructured staff-facilitated family learning at the Oregon Museum of Science and Industry in Portland, OR, videotaping and inductively analyzing 65 unstructured staff-family interactions. The analysis highlighted the importance of role negotiation between staff and adult family members, particularly during the initiation of interactions, staff and visitor facilitation of family learning, and the introduction of new learning goals by staff members. Aligned with prior research on family learning in museums, adult family members played a critical role in shaping the nature of the interactions and determining the level of involvement of staff members. Findings have important implications for both future research and the professional development of staff.     

Applied Research and Zoo Education: The Evolution and Evaluation of a Public Talks Program using Unobtrusive Video Recording of Visitor Behavior

ABSTRACT

The provision of high-quality conservation education has become a priority for modern zoos. This can be delivered in a number of differing ways to account for differences in learning styles and prior knowledge of zoo visitors. At Chester Zoo (United Kingdom), a team of full-time and highly trained interpreters (known as presenters) deliver a diverse public talks program every day of the year. Although these talks attract a large audience, little was understood about their impact on the visitor. As a result, an extensive, unobtrusive study using video recording equipment was undertaken to assess visitor behavior. Results suggest that visitor attentiveness was much higher among those individuals who found themselves in a better viewing position (where they could see the animal and presenter). Visitors who were in poor-visibility positions showed less attention than visitors who were observed under control conditions, without an accompanying talk, indicating a high environmental component to learning potential. When interactive elements were included in a talk (such as an animal feed or enrichment activity) attentiveness was dramatically increased. More crucially, however, was that during talks where there was no interactivity or animals were inactive, attentiveness fell to below control levels, suggesting that heightened visitor expectations created by the anticipation for the talk were not being met—a serious barrier to learning. These findings offer a series of measures that can be taken to improve the educational impact of a zoo talks program whilst, at the same time, providing a better quality experience for zoo visitors.     

Investigating Sustained Visitor/Museum Relationships: Employing Narrative Research in the Field of Museum Visitor Studies

ABSTRACT

Museums today are faced with a number of challenges and are currently searching for ways to attract and retain audiences and engage with the public. In order to address these issues, researchers have called for studies to help construct a more complete understanding of the visitor experience. Few studies employ methodological approaches that provide in-depth accounts of the museum experience. Narrative methodology is one means by which researchers may access rich accounts of the multi-faceted nature of audience relationships with museums. This article reports preliminary findings from a narrative research study that aimed to explore sustained visitor/museum relationships. The narrative methodology adopted for this study provides novel insights into the nature of these relationships and extends our understanding of those museum experiences that build and strengthen relationships with visitors.     

Access Through Compensation: Emancipatory View of a Mathematics Learning Disability

Abstract

In this article, we provide a novel view of mathematics learning disability (MLD) by studying a student with an MLD (Dylan) who had compensated so effectively that she was able to major in statistics. We push back on the dominant deficit model used in studies of MLD, and consider issues of access and compensation from a Vygotskian theoretical frame. Through 8 videotaped interview sessions, we identified that Dylan’s primary difficulties were with mathematical notation and number sense, which resulted in issues accessing standard mathematical forms. Analysis revealed 8 compensatory strategies that Dylan used to address these issues of access. We frame our approach as emancipatory research. Dylan was involved in all phases of the study’s design, implementation, analysis, and dissemination, and is the second author. This work acknowledges that individuals with disabilities have research agendas of their own and have critical insight to share about the lived experience of their disability.     

Examining the Effect of Visitor Motivation on Observed Visit Strategies Using Mobile Computer Technologies

ABSTRACT

This article examines the interaction between visitor motivation and in-museum visitor behavior. The authors postulate that, in order to understand this aspect of the dynamics of museum visiting, we need to view the motivations to visit the museum as lists compiled by individual visitors but also as part of wider lists of reasons for visiting that exist in society—which they refer to as cultural itineraries. Self-report methods have been used to capture patterns of motivation that emerge across the data, which in this case were used to examine their relation to visit strategies as manifested by visitor pathways through the London Zoo. Visitor pathways were captured through the novel use of mobile location-sensing technology which offers distinct opportunities in this context that have been unexplored in audience research. The combination of standard research methodology and automated location tracking used in this study allowed us to indentify two distinct visit strategies that directly relate to social groupings with different motivations: (a) groups with an education/participation motivation, who visit exhibits only, and (b) groups with a social event motivation, who spend a considerable amount of time on nonexhibit related activities and socializing with other family members and friends.     

Defining the Chaperone's Role as Escort,Educator or Parent

ABSTRACT

What is the cognitive and emotional nature of fascination? Drawing on theories of cognitive and emotional interest, we explored the nature of visitor fascination (i.e., intense interest) at two High North museums in Norway. In Study 1, we found interesting and informative patterns related to which museum displays 20 teenage visitors experienced as particularly fascinating and why, along with the cognitive and affective qualities associated with those fascinations. We pursued these findings in more detail with 60 new visitors in Study 2. Through path modeling we were then able to capture the dynamics of when each of the following variables mattered to museum display experiences and in what ways: (1) display-relevant prior knowledge and interest, (2) the cognitive accessibility and emotional pleasure of museum display experiences, and (3) cognitive and affective interest outcomes. Implications for theories of interest and future research for exhibit design are discussed.     

Introducing Walk-Alongs in Visitor Studies: A Mobile Method Approach to Studying User Experience

Abstract

This article introduces the walk-along method as a potential approach to study visitor interactions and experiences in situ. Prompted by the methodological challenges involved in gaining insight into the individual, subjective visitor experience, this article explores the potentials and pros and cons of the mobile, walk-along method. The mobile walk-along method is an open-ended qualitative approach to capturing visitors’ immediate experiences, interpretations, and emotions in the instant of experiencing. This article points to the method’s relevance in visitor studies by drawing on empirical and methodological insights from a visitor study at a science center exhibition about movement and health at the Experimentarium near Copenhagen, Denmark. Based on 34 group walk-alongs (108 visitors), the findings show that the walk-along method can provide an understanding of visitor experience related to visitors’ spatial practice, personal biographies and the social architecture between visitors.     

The Impact of Facilitation by Museum Educators on Family Learning at Interactive Math Exhibits: A Quasi-Experimental Study

Although discussions of museums often revolve around exhibits, educators in these spaces have the potential to create in-depth, social learning experiences beyond what is possible at exhibits alone. There is still little empirical research, however, to inform how we understand, approach, and improve museum facilitation practices. In this study, we sought to address this gap by quantifying the impact of facilitation by trained educators working with visitors at interactive museum exhibits and comparing this to visitor engagement and learning outcomes for families without educator support. Using a quasi-experimental design, we measured the impact of staff facilitation on visitor engagement time, mathematical reasoning, math awareness, satisfaction, and intergenerational communication across three different exhibits, four trained educators, and two experimental conditions. Multivariate regression modeling showed that staff facilitation had a positive impact on engagement time, mathematical reasoning, and satisfaction, a negative impact on intergenerational communication, and no impact on math awareness.     

Social Interaction During Computer-based Activities: Comparisons by Number of Sessions, Gender, School-level, Gender Composition of the Group, and Computer-child Ratio

This study assessed the quality of social interactions that occur in group-based computer learning contexts. Gender comparisons of interactions were examined across 3 sessions with 116 preschoolers (M age?=?4.9 years) and 108 fifth and sixth-grade (M age?=?11.7 years) Canadian children from southwestern Ontario, when children had access to one computer per child (parallel computer) or one computer per group (integrated computer), and when they worked with same-gender or mixed-gender peers. Preschoolers engaged in more collaborative behaviors in mixed-gender than same-gender groups, while elementary children engaged in collaborative behaviors more often in integrated than parallel computer conditions. In mixed-gender groups, boys were more likely than girls to dominate the computer in elementary school while girls were more likely than boys to dominate the computer in preschool.     

Evaluating Family Interactions to Inform Exhibit Design: Comparing Three Different Learning Behaviors in a Museum Setting

ABSTRACT

How do we know that families are learning during the museum visit itself? In order to address this question, this study focuses on three frequently evaluated indicators of during-visit learning: time spent, exhibit engagement, and interpretive talk. Each of these types of data makes certain assumptions about family learning and how it occurs. Four hundred ninety-three family interactions at 25 different children's museum exhibits were analyzed to examine what the three measures reveal about family learning behavior. When compared, the three measures were not highly correlated, suggesting that generalizing information about the family experience from a single indicator is insufficient. Looking at all three indicators simultaneously can help evaluators begin to explore the relationships between families’ learning behaviors, and think about how exhibit characteristics can influence potential learning opportunities in informal settings.     

Visitor Motivations Across Three Informal Education Institutions: An Application of the Identity-Related Visitor Motivation Model

ABSTRACT

Recent studies suggest that visitors’ situated museum identities may be examined through the motivations expressed during visits to zoos, aquariums, botanical gardens, and other museums. This article examines a tool published by the Association of Zoos and Aquariums (AZA) and J. Falk, Heimlich, and Bronnenkant (2008) for documenting visitors’ motivations at zoos, aquariums, and other informal education settings and compares motivations for visiting across three informal education sites. Surveys were administered to 370 adult visitors to an aquarium, science center, and boat-based eco-tour operator. Findings revealed both different motivations of visitors to these informal education institutions and seasonal changes to those motivations. Moreover, the motivations tool, which was created specifically to document visitor motivations in zoos and aquariums, was able to successfully document visitor motivations in such places as a science center and boat excursion company. It is not clear, however, that it sheds direct light on visitor identity. Modifications to the instrument and underlying taxonomy are suggested and theoretical issues are discussed and used to suggest further areas of research. Findings from the empirical work contribute to discussions of how informal education institutions may use visitor motivations data along with a theory of identity to better understand current audiences and reach new audiences.     

The Influence of Background Music on the Visitor Museum Experience: A Case Study of the Laiho Memorial Museum,Taiwan

ABSTRACT

The uses and functions of music within the museum environment are of both practical and theoretical interest. This article investigates the impact of background music on the museum visitor experience using information collected from 20 in-depth interviews with visitors to the Laiho Memorial Museum in Taiwan. Each participant heard either a piece of light music or a historical recording of a 1930s song while visiting Laiho's personal study exhibited in the museum. These two types of background music have comparable information loads, although they fit the exhibit to different degrees. Qualitative analysis of interview data indicates that background music played in museums has both emotional and cognitive influences on the visitor experience. This study showed that light music evoked warm and relaxed feelings in participants, whereas a 1930s song evoked feelings of nostalgia and curiosity to learn more about the song. The results are discussed in terms of the diverse needs, behaviors, and attitudes of museum visitors.