Assessing the Directionality of Deindividuated Behavior: Effects of Deindividuation,Modeling, and Private Self-Consciousness on Aggressive and Prosocial Responses

This study investigated the effects of deindividuation, modeling, and private self-consciousness on antisocial and prosocial responses. Groups of four participants (N = 72) were exposed to factorial combinations of situational cues (deindividuating vs. individuating) and modeling prosocial vs. no model vs. antisocial) and subsequently were given the choice to behave either aggressively or altruistically toward another person. Subjects receiving deindividuating cues produced higher levels of aggression and dispensed greater sums of money compared with individuated participants. Subjects exposed to a prosocial model administered more money than did subjects exposed to the no-model or aggressive model. Although an expected main effect of models on aggression approached significance, a predicted Situational Cues x Model interaction did not. This investigation suggests that subjective deindividuation is a neutral condition. When antisocial environmental cues are present, deindividuated persons are likely to engage in aggressive actions, whereas prosocial cues influence deindividuated group members to behave altruistically. Although deindividuated group members are affected by stimuli such as models, they are not influenced to a greater degree than are individuated people. Finally, these results suggest that when the situational manipulations designed to reduce private self-awareness are salient and powerful, they may affect behavior more than do dispositional levels of private self-consciousness.     

The roles of self-esteem and self-consciousness in the Wortman-Brehm model of reactance and learned helplessness

The present experiments were designed to study the conditions under which failure would enhance or inhibit subsequent task performance. Based on the theory of Wortman and Brehm (1975), it was expected that small amounts of failure would produce reactance (manifested by improved performance at a subsequent task), whereas large amounts would lead to learned helplessness (i.e., impaired later performance). It was further expected that individual differences in self-esteem and private self-consciousness would serve as moderator variables for the above effects. In Experiment 1, subjects were exposed to either a small amount of failure or no failure before working on an anagrams task. As predicted, subjects high in self-consciousness, who have shown greater reactance arousal in attitude change studies, performed better on the anagrams task than subjects low in self-consciousness in the small-failure condition, but not in the no-failure condition. Further analyses revealed that this Self-Consciousness X Small Failure interaction was attributable to the performance data of the low, but not the high self-esteem subjects. Experiment 2 was designed to replicate and extend these results. Subjects were pretreated with either a small amount of failure, an extended amount of failure, or no failure before working on the anagrams task. A significant Self-Esteem X Helplessness Training interaction emerged. Relative to the no-failure condition, in which the two self-esteem groups did not differ, low self-esteem participants (low SEs) performed marginally better than did high self-esteem individuals (high SEs) in the small-failure condition but significantly worse than high SEs in the extended-failure condition. The effect of private self-consciousness was considerably weaker in this study, possibly because the sample included few low SEs (who are especially influenced by self-focused attention) who were also relatively low in self-consciousness. Questionnaire data from Experiment 2 were consistent with the notion that enhanced performance reflected reactance, whereas impaired performance signified helplessness.     

Intrinsic motivation and the effects of self-consciousness, self-awareness, and ego-involvement: An investigation of internally controlling styles

This study explored the relationships among dispositional self-consciousness, situationally induced-states of self-awareness, ego-involvement, and intrinsic motivation Cognitive evaluation theory, as applied to both the interpersonal and intrapersonal spheres, was used as the basis for making predictions about the effects of various types of self-focus Public self-consciousness, social anxiety, video surveillance and mirror manipulations of self-awareness, and induced ego-involvement were predicted and found to have negative effects on intrinsic motivation since all were hypothesized to involve controlling forms of regulation In contrast, dispositional private self-consciousness and a no-self-focus condition were both found to be unrelated to intrinsic motivation The relationship among these constructs and manipulations was discussed in the context of both Carver and Scheier's (1981) control theory and Deci and Ryan's (1985) motivation theory     

The experience of self-awareness and its relation to level of self-consciousness: An experiential sampling study

The present research studied self-awareness by utilizing experiential sampling methodology, which allows for the random sampling of individuals' thoughts and feelings as they go about their normal daily activities. Neither Study 1 nor 2 found a relation between private or public self-awareness and negative affect. However, attention to private self-aspects was generally more positive and less ruminative for low as opposed to high private self-conscious subjects, and awareness of oneself as a social object was generally more positive but less important for low as opposed to high public self-conscious subjects. What may have accounted for the negative relation between private self-consciousness and average affect was that low private self-conscious subjects were more likely to attend to their private self-aspects if they were pleasant than if they were unpleasant, while high private self-conscious subjects' degree of private self-awareness was unrelated to whether the content of this state was pleasant or not. These findings are consistent with the hypothesis that low private self-conscious individuals engage in a more selective type of self-attention when in the private self-aware state than do high private self-conscious individuals. Regarding the relation between self-awareness and social context, both studies found that the presence of others results in a heightened public self-awareness. However, even though subjects were more attentive to public self-aspects when with others than when alone, in general, they were more attentive to their “private self” than to their “public self”. Results are discussed in terms of current self-awareness theory.     

Overworked and underpaid: on the nature of gender differences in personal entitlement

This research investigated gender differences in feelings of personal entitlement with respect to monetary payment for work performed. Two experiments were conducted to test the hypothesis that women's internal standards of fair pay for their work are lower than men's and to examine possible causes of this difference. In Experiment 1, men and women were asked to pay themselves in a private situation what they thought was fair pay for a fixed amount of work. Social comparison information was varied. As predicted, women paid themselves less money than men in the absence, but not the presence, of social comparison information. In Experiment 2, men and women were asked to do as much work as they thought was fair for a fixed, prepaid, amount of money. Subjects believed that their work was either monitored or unmonitored. Women worked significantly longer, did more work, and did more correct work than men in both public and private work settings. Furthermore, women, but not men, worked longer when they believed their work was monitored than when they believed it was unmonitored. Possible explanations for these gender differences are discussed.     

Self-consciousness, self-awareness, and self-attribution

Self-awareness was either manipulated by a mirror (experimental) or not (control). Subjects were selected for being high or low in private self-consciousness (disposition to attend to one's thoughts, feelings, motives). Private self-consciousness had a stronger effect on self-attributions than did self-awareness. These findings have implications for attribution, self-consciousness, and the relationship between manipulations and dispositions.     

Self-awareness and physical aggression

A theory of self-awareness was applied to aggression. In Experiment I, men were given an opportunity to aggress against women in the presence of a mirror, an audience, or neither. The mirror significantly inhibited aggression, but the audience did not. In Experiment II, an audience inhibited aggression, but only when there was frequent eye contact between the aggressor and the audience. These results were consistent with the predictions derived from the theory.     

Private self-consciousness and perceptions of self-consistency

The relationships of self-consciousness and mirror induced self-awareness to judgements of self-consistency were investigated. Ss were selected on the basis of private and public self-consciousness scores (Feningstein, Scheier and Buss, 1975; J. consult. clin. Psychol. 43 522–527). They then completed the Gergen-Morse Self-Consistency measure (Gergen and Morse, 1967; Proc. Am. Psychol. Ass. 75, 207–208) under either low or high self-awareness conditions. High self-awareness condition Ss completed the measure while sitting in front of a mirror; no mirror was present for low self-awareness condition Ss. The results indicated that high private self-consciousness was related to perceptions of enhanced self-consistency. No effects related to level of public self-consciousness or to mirror induced self-awareness emerged. The implications of chronic self-reflection for the nature of one's self-concept are discussed.     

A self-novelty manipulation of self-focused attention for internet and laboratory experiments.

Conventional manipulations of self-focused attention are poorly suited for Internet experiments and for group-based administration. The authors present a self-novelty manipulation that effectively induces self-awareness for such contexts. In the high self-focus condition, people write about how they differ from their family and friends and from people in general. In the control conditions, people write about neutral topics or do no writing. Three experiments using different measures of self-focus (the situational self-awareness scale, a pronoun selection task, and the private self-consciousness scale) showed that the self-novelty manipulation significantly increased self-focused attention. This effect appeared in Internet-based experiments (Experiment 1) and in laboratory experiments with groups (Experiments 2 and 3). The self-novelty manipulation appears promising for self-awareness research conducted outside of conventional laboratory contexts.     

Public and private self-consciousness and social phobia

The relationship between public and private self-consciousness and self-report questionnaires, clinician ratings, and various measures derived from an individualized simulation of an anxiety-provoking situation was examined in a sample of men and women seeking treatment for social phobia. As predicted, public, not private, self-consciousness was generally related to self-report and naive observer ratings of anxiety and to behavioral disruption during the simulation. The predicted relationship between public self-consciousness and how accurately subjects evaluated their performance in the anxiety-provoking situation was marginally supported. Hypotheses regarding the relationship between private self-consciousness and self-reported anxiety during an anxiety-provoking situation, and between private self-consciousness and the correspondence between physiological assessment and self-report, were not supported. The discussion focuses on methodological issues and the theoretical implications of the relationship between self-consciousness and social anxiety.     

A self-novelty manipulation of self-focused attention for Internet and laboratory experiments

Conventional manipulations of self-focused attention are poorly suited for Internet experiments and for group-based administration. The authors present a self-novelty manipulation that effectively induces self-awareness for such contexts. In the high self-focus condition, people write about how they differ from their family and friends and from people in general. In the control conditions, people write about neutral topics or do no writing. Three experiments using different measures of self-focus (the situational self-awareness scale, a pronoun selection task, and the private self-consciousness scale) showed that the self-novelty manipulation significantly increased self-focused attention. This effect appeared in Internet-based experiments (Experiment 1) and in laboratory experiments with groups (Experiments 2 and 3). The self-novelty manipulation appears promising for self-awareness research conducted outside of conventional laboratory contexts.     

State of the Art

The relationship between public and private self-consciousness and self-report questionnaires, clinician ratings, and various measures derived from an individualized simulation of an anxiety-provoking situation was examined in a sample of men and women seeking treatment for social phobia. As predicted, public, not private, self-consciousness was generally related to self-report and naive observer ratings of anxiety and to behavioral disruption during the simulation. The predicted relationship between public self-consciousness and how accurately subjects evaluated their performance in the anxiety-provoking situation was marginally supported. Hypotheses regarding the relationship between private self-consciousness and self-reported anxiety during an anxiety-provoking situation, and between private self-consciousness and the correspondence between physiological assessment and self-report, were not supported. The discussion focuses on methodological issues and the theoretical implications of the relationship between self-consciousness and social anxiety.     

Self-consciousness, self-awareness, and justice in reward allocation

To what extent can self-awareness affect behavior in justice-related situations? The present study investigated the impact of both chronic levels (public and private self-consciousness), and experimentally induced self-awareness on responsiveness to concurrently operative hut opposing standards of justice in an allocation of pay situation. Subjects were exposed to an externally based (equity) standard and an internally based (equality) standard before dividing pay between themselves and a coworker. The results indicated that high public, low private self-consciousness persons conformed to the external standard by allocating equitably; high private, low public individuals confirmed to the internal standard by allocating equally. Further, subjects who divided their pay in the presence of a mirror allocated most equitably, followed by those whose allocations were made public, while those allocating in private allocated most equally. These latter results were discussed in terms of Wicklund and Hormuth's (1981) vs. Hull and Levy's (1979) conception of self-awareness phenomena. Finally, the importance of the self as a source for evaluating differing criteria of justice was discussed.     

Battle of the sexes: gender stereotype confirmation and reactance in negotiations.

The authors examined how gender stereotypes affect negotiation performance. Men outperformed women when the negotiation was perceived as diagnostic of ability (Experiment 1) or the negotiation was linked to gender-specific traits (Experiment 2), suggesting the threat of negative stereotype confirmation hurt women's performance relative to men. The authors hypothesized that men and women confirm gender stereotypes when they are activated implicitly, but when stereotypes are explicitly activated, people exhibit stereotype reactance, or the tendency to behave in a manner inconsistent with a stereotype. Experiment 3 confirmed this hypothesis. In Experiment 4, the authors examined the cognitive processes involved in stereotype reactance and the conditions under which cooperative behaviors between men and women can be promoted at the bargaining table (by activating a shared identity that transcends gender).     

Day-to-day relationships between self-awareness, daily events, and anxiety

Every day for 3 weeks, 41 participants provided measures of their state private and public self-consciousness (self-awareness, SA), and anxiety, and they described the events that occurred each day. Multilevel random coefficient modeling analyses found that daily private and public SA were positively related to the importance and frequency of daily negative social events and to daily anxiety. Public SA was also positively related to the importance and frequency of daily positive social events. Neither public nor private SA was related to the importance and frequency of daily achievement events. The strength of the relationship between public SA and positive social events was stronger for people who were less anxious, less depressed, and for those with greater self-esteem. Analyses of lagged relationships suggested that increased private SA led to increased negativity of social events, whereas increased public SA led to increased positivity of social events, and increased anxiety led to increased private SA.     

Height and attraction: Do men and women see eye-to-eye?1

Two experiments were conducted to examine the influence of male height on interpresonal attraction. In Experiment 1, short, medium, and tall women evaluated pictures of men whom they believed to be either short, medium, or tall. On the basis of previous research, it was predicted that women's attraction to the men would be an increasing linear function of the men's height. This prediction was not confirmed; men of medium height were seen to be significantly more socially desirable than either short or tall men. This was true whether the female evaluator was short, medium, or tall; women did not differ in their evaluations. In Experiment 2, short, medium, and tall men evaluated the same male stimuli the women had evaluated in Experiment 1. These men not only gave their own evaluation of the male stimuli, but they also estimated how socially desirable the males pictured were to women. While men showed no evidence that they believed height was important to women, their own evaluations revealed that they liked and rated short men more positively than they did tall men. This was true regardless of the height of the male rater. These results were discussed in terms of social stereotypes and the importance of specifying situational context in the prediction of attraction.     

TV cameras,public self-consciousness,and mock juror performance

In Chandler v. Florida (1981), the U.S. Supreme Court ruled that the presence of television cameras in the courtroom does not violate a defendant's constitutional right to a fair trial. Since then, several states have expanded their TV coverage rights, and the controversy has intensified. The present study tested opponents' argument that TV cameras distract jurors, thereby reducing their reliance on evidence in the decision-making process. Fifty-one community adults watched a 95-min videotape of a civil trial in the presence or absence of a camera. No effects were obtained on verdicts, awards, or a series of self-report measures. The camera did impair subjects' recall of the evidence, but this effect was dually limited—(a) consistent with an adaptation hypothesis, an initially strong distractive effect gradually diminished, resulting in a net post-trial loss of information that was not statistically significant, and (b) consistent with an individual differences hypothesis, the camera impaired the recall of subjects who were low but not high in dispositional public self-consciousness. These findings were discussed in terms of their practical implications for courtroom management and their contribution to the self-awareness literature.     

Multiple partners in the age of AIDS: Self-consciousness theory and HIV risk behavior

In two studies, we found consistent correlations among gender, self-consciousness, and high-risk sexual behavior in college students. Men higher in public self-con-sciousness reported more sexual partners, but less pleasurable sexual experiences. Among women higher in private self-consciousness, using sex to assuage feelings of loneliness was associated with a greater number of sexual partners. However, higher levels of private self-consciousness coupled with a view of sex as a way to satisfy emotional needs predicted fewer sexual partners. A closer examination of how self-consciousness, attitudes toward sexual activity, and gender influence decisions to engage in high-risk sexual behaviors is proposed.     

Multiple partners in the age of AIDS: Self-consciousness theory and HIV risk behavior

In two studies, we found consistent correlations among gender, self-consciousness, and high-risk sexual behavior in college students. Men higher in public self-con-sciousness reported more sexual partners, but less pleasurable sexual experiences. Among women higher in private self-consciousness, using sex to assuage feelings of loneliness was associated with a greater number of sexual partners. However, higher levels of private self-consciousness coupled with a view of sex as a way to satisfy emotional needs predicted fewer sexual partners. A closer examination of how self-consciousness, attitudes toward sexual activity, and gender influence decisions to engage in high-risk sexual behaviors is proposed.