Private self-consciousness as moderator of the importance of attitude and subjective norm: The prediction of voting

The influence of private self-consciousness on the components of Ajzen and Fishbein's attitude model (attitude and subjective norm) is analysed. The impact of past behaviour on both current behaviour and behavioural intention is also studied. This model was applied to the prediction of voting intention and reported behaviour in the Spanish Parliamentary elections held in 1989, Attitude showed stronger influence than subjective norm on behavioural intention for subjects with a higher private self-consciousness. The opposite was true for subjects having a lower private self-consciousness. Past behaviour had a significant influence on both behavioural intention and behaviour.     

Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude-Behavior Gap1

The Triandis (1977, 1980) model of habit is applied in an investigation of attitude-behavior discrepancy for seat belt use behavior. Habit is conceptualized as automated response, and the measure employed here is shown to be discriminated from measures of intentions and behavior. A case is also made for a distinction between pro-intentional and counter-intentional habits. Data from a random sample of 197 adult respondents show that the two habits (a) are distinct; (b) operate differently, that is, use habit has a main effect whereas nonuse habit interacts with attitude/intentions; and (c) explain belt use behavior nonredundantly with intention and attitude (e.g., their addition to attitude raises R² from 38.8% to 62.9%). Theoretical implications for understanding habit processes and programmatic directions for increasing the belt usage are discussed.     

Predicting behavior on a computer from intentions, attitudes, and experience

Research on computer attitudes has generally focused on describing the cognitive elements. The present study used the Ajzen and Fishbein model to predict intentions to work hard in a computer course and actual time on the computer. In addition, the influence of experience on predictions was examined. Results from 74 social science students showed that the Ajzen and Fishbein model is effective at predicting both intentions and behavior. Unlike previous findings, experience did not interact with attitudes. Finally, a short cognitive attitude scale was an additional significant predictor beyond intentions in explaining behavior variance.     

Examining the Relationships Between Voting Behavior, Intention, Perceived Behavioral Control, and Expectation

The theory of reasoned action (Ajzen & Fishbein, 1980) and the theory of planned behavior (Ajzen, 1985) are compared in terms of predictive validity and a comparison between behavioral expectation (BE) and behavioral intention (BI) as the immediate antecedent of behavior is offered. In addition, the relationships between attitude-toward-the-act (Aacf), subjective norm (SN), and perceived behavioral control (PBC) as predictors of BE are examined. Results indicate that the theory of planned behavior is a better predictor of intention than the theory of reasoned action and that BI is a stronger predictor of behavior than BE. The results also suggest that Aact, SN, and PBC are better predictors of BI than of BE and that development of a behavioral plan moderates the Aact-BI-B relations.     

Cross-Cultural Testing of Three Social Cognitive Theories: An Application to Condom Use1

The aim of this study was to test the cross-cultural validity of Fishbein and Ajzen's theory of reasoned action, Ajzen's theory of planned behavior, and Triandis' theory of interpersonal behavior and to apply them to understanding the intention to use a condom with a new partner in three ethnocultural communities: Latin American, English-speaking Caribbean, and South Asian. All respondents were recruited from multiple ethnocultural-venues using predetermined sampling frames and quotas for each community. The results indicated that the three theories have cross-cultural validity, but the theories of Ajzen and Triandis performed better than the theory of Fishbein and Ajzen. It is recommended that role beliefs and moral norm (personal normative belief) be added to Ajzen's model to maximize its predictive and explanatory ability.     

A Test and Expansion of the Fishbein Model on Religious Attitudes and Behavior in Thailand

Fishbein's reasoned action model of relationships among attitude, subjec- tive norm, intention, and behavior (Azjen & Fishbein, 1980) was tested on a sample of 110 Thai teachers' college students. The behavior investigated was the culturally well-established religious behavior of merit making during Buddhist Lent. The addition of two components to the model was also examined through (a) previous experience with the behavior and (b) a moral or valuative dimension of attitude. Correlational analysis supported the reasoned action model with the inclusion of affective and valuative components to attitude. Sequential multiple-regression analyses showed that subjective norms did not contribute unique variance to the prediction of intention, but previous experience with the behavior and the affective component of attitude both did.     

Spent: Sex,Evolution, and Consumer Behavior by Geoffrey Miller

Abstract

This study examined the accuracy of self-reports and their effect on tests of attitude-behavior relationships. Accuracy was estimated by comparing records of nongame tax-fund donations to self-reports gathered in a mail survey. Theoretical effects of self-report were examined by using path analysis to test a modified Fishbein and Ajzen model. An analysis using actual behavior was compared to an analysis using self-report, and both measures were included in a third path analysis. Self-reports were reasonably accurate, but they produced results different from actual behavior in attitude—behavior tests; self-report had effects on attitude and behavioral intention measures independent of actual behavior. We concluded that self-reports and past behavior should be measured, tested, and modeled separately in examining attitude—behavior relationships.     

Predicting Voting Behavior of Young Adults: The Importance of Information,Motivation, and Behavioral Skills

The information–motivation–behavioral skills (IMB) model has been shown reliably to predict and change a number of behaviors ( Fisher & Fisher, 2000 ). In light of low voter turnout among young adults, the present research examines the utility of the IMB model to predict voting behavior among this population. The predictive validity of the IMB model for voting behavior was tested, as well as its unique contribution to explaining voting behavior, over and above the theory of reasoned action ( Ajzen & Fishbein, 1980 ) and the theory of planned behavior ( Ajzen, 1985 ). As expected, the variables specified by the IMB model uniquely predicted intention to vote (Study 1) and voting behavior (Study 2), over and above the 2 other models.     

Beliefs, attitudes, and intention in the context of abortion

Women's beliefs, attitudes, and intention, defined according to Fishbein and Ajzen (1975), were studied in relation to procedures for abortion: a commonly used surgical method, vacuum aspiration, and a recent medical alternative. Subjects were 53 women requesting an abortion and 53 nonpregnant women. Effects of having had an abortion prior to the study and of situation were obtained as expected in belief ratings and attitude measures. Choice of the medical alternative was related to having distinctly opposite attitudes to methods. Choice of the surgical treatment related to having slightly negative attitudes to both methods. In the actual situation more positive attitudes had been expected and were obtained. Previous experience of abortion and situation were assumed to be external factors with effects on intention if mediated by the attitudes. A logistic regression model showed a good fit and predicted the intentional choice of treatment from attitude scores.     

An Examination of the Determinants of Intention and Behavior: A Comparison of Two Models

Two behavioral prediction models were compared. The behavior used was church attendance, and the models used were those proposed by Triandis (1977) and Fishbein (Fishbein & Ajzen, 1975). The results indicated that both models were effective in the prediction of intention and behavior. However, while Triandis' model accounted for a greater percent of the variance in the prediction of intention, Fishbein's model did better in predicting behavior.     

A Fishbein-Ajzen model of intention to work following childbirth

This research identifies factors which influence college women's intention to work during the first 3 years following childbirth. It uses a model, derived from M. Fishbein and I. Ajzen (1975, Belief, attitude, intention, and behavior, Reading, MA, Addison-Wesley) as modified by P. M. Bentler and G. Speckart (1979, Psychological Review, 86, 452–464), which proposes that intentions are a function of own work experience, vicarious experience with a working mother, subjective normative pressure, and attitudes. Data collected via a mailed questionnaire from 202 white women and analyzed using maximum likelihood estimation of structural equation parameters supported the fit of the model. Attitudes had the strongest influence on intentions.     

Predicting Undergraduate Condom Use with the Fishbein and Ajzen and the Triandis Attitude-Behavior Models: Implications for Public Health Interventions1

The present study used two social-psychological theories of attitude-behavior relationships to investigate condom use by college undergraduates. One purpose of the present research is to provide information for public health practitioners to better design theory-based interventions to reduce the incidence of STD's by increasing the use of condoms. Another purpose is to compare the relative usefulness of two attitude-behavior models in predicting condom use. The Fishbein and Ajzen theory of reasoned action (Ajzen, 1988; Fishbein & Ajzen. 1980) was compared with a version of Triandis' theory of attitude-behavior relations (Triandis, 1977). Of major interest was whether variables in this version of the Triandis model increased the explanatory power of the Fishbein and Ajzen model in the prediction of condom use intention and behavior. In addition, specific outcome beliefs and normative beliefs held by subjects were used to predict condom use. One hundred and ninety college undergraduates were given a questionnaire designed to measure the components of the two models. Three months after completing the questionnaire, subjects were contacted by phone to record the subject's frequency of condom use (if the subject reported having had intercourse) during the 3-month period between initial assessment and follow-up. In the prediction of intention to use a condom, results indicate that one variable from the Triandis model, personal normative beliefs, increases the explanatory power offered by the expectancy value and normative belief components of the Fishbein and Ajzen model. In the prediction of reported condom use during the 3-month follow-up period, two variables from the Triandis model—perceived susceptibility and AIDS fear—significantly increased the predictive power of the Fishbein and Ajzen model. Based on these results, the authors propose an alternative model to explain undergraduate condom use. The implications of these findings for public health interventions to encourage the use of condoms is discussed.     

Reply to Fishbein and Ajzen

The purpose of the Songer-Nocks study was clarified, and the relationship of the predictions and results to the theoretical formulations of Fishbein and Ajzen were discussed. Results from the model-testing procedure originally performed with behavior as the criterion were presented using behavioral intention as the criterion. The findings revealed that the interactive effect of prior experience with attitude toward the act in predicting behavioral intention was not significant, and that the interactive effect of motivational set with normative belief in predicting behavioral intention was significant. In addition, a regression analysis of the BI-B relationship was performed in which the design variables were incorporated as predictors. Results showed that the inclusion of design variables aided the prediction of behavior significantly. Songer-Nocks' data were interpreted as being consistent with the overall Fishbein formulation, but as suggesting certain potentially specifiable limitations in predicting actual behavior from attitudinal components.     

Generalizing Behavioral Findings Across Times,Samples, and Measures: A Study of Condom Use1

Data from a Knowledge, Attitude, Belief, and Practices (KABP) Survey, administered to a sample of residents of Saint Vincent and the Grenadines, were used to replicate a previous study (Fishbein, Trafimow, Francis, et al., 1995) that investigated the relative importance, as predictors of condom use, of selected theoretical variables from the theory of reasoned action (Fishbein & Ajzen, 1975), and the theory of planned behavior (Ajzen & Madden, 1986). Besides addressing generalization problems, the study tested a more internally valid formulation of the role of past behavior that supported the argument that past condom use is better viewed as a predictor of current intention than as a criterion variable. Perhaps more important, the influence of past behavior was found to be partially mediated by its effect on attitudes and norms.     

Predicting the Performance of Dental Hygiene Behaviors: An Examination of the Fishbein and Ajzen Model and Self-Efficacy Expectations1

This study examined the value of the Fishbein and Ajzen model of behavioral intentions and Bandura's concept of self-efficacy expectations as prospective predictors of the dental hygiene behaviors of young adults. All participants (73 males and 58 females) completed self-report measures of the predictor variables and 60% of that group (N = 77) then recorded brushing and flossing behaviors over a four-week period. The Fishbein and Ajzen model accounted for a significant proportion of the variance in intentions to brush (R²= .32) and intentions to floss (R²= .30). Intentions were in turn related to self-monitoring records of brushing and flossing frequency (rs= .52 and .61). Introducing self-efficacy expectations into the Fishbein and Ajzen model failed to improve the prediction of brushing and flossing frequency. However, self-efficacy was predictive of behavioral intentions, adding significantly to the variance accounted for by the attitudinal and subjective norm components of the Fishbein and Ajzen model. These data suggest that self-efficacy expectations are important in understanding protective health behaviors and that the inclusion of a self-efficacy component in the Fishbein and Ajzen model deserves consideration.     

Forming, changing, and acting on attitude toward affirmative action programs in employment: a theory-driven approach

A model of attitude toward affirmative action programs (AAPs) was applied in 4 studies involving 1,622 participants. In Study 1, attributes people tacitly associate with AAPs were identified by open-ended elicitation. Using those attributes, an instrument was developed and administered in Studies 2, 3, and 4. In those studies, a multiplicative composite of beliefs and evaluations about the AAP attributes predicted AAP attitude, consistent with M. Fishbein and I. Ajzen's (1975) theory of reasoned action. Demographic effects on AAP attitude were partially mediated by this composite. In Studies 3 and 4, an experimental manipulation of AAP information was successful in changing AAP attitude, but in a way that polarized existing demographic differences. Study 4 also showed that AAP attitude and subjective norm jointly and uniquely predicted intentions to perform AAP-related behaviors. Intentions predicted the actual behavior of mailing postcards to political representatives reflecting participants' support for AAPs.     

Attitudes and Social Support: Determinants of Job-Seeking Behavior and Well-Being among the Unemployed1

What determines job-seeking behavior following a job loss? What are the mental health consequences of an unsuccessful job search? These questions were addressed in a longitudinal panel survey of 297 recently unemployed people, over a four-month period of their lives. In support of the Fishbein and Ajzen (1975) attitude-behavior model, intention to try hard to seek reemployment was the main significant predictor of job-seeking behavior during the subsequent four months. Intention, along with affirmation support from a significant other regarding the value of job search, accounted for 24% of the variance in job-seeking behavior. The attitude toward job seeking and the subjective norms (perceived social pressure to seek reemployment) were the main determinants of the intention, accounting for 69% of its variance. The unemployed person's attitude toward job seeking and subjective norms were, in turn, determined by (a) perceived instrumentality (expectations that job-seeking will lead to reemployment), (b) perceived economic hardship, (c) social support from the significant other (usually the spouse) in the form of affirmation of the value of job-seeking activities, and (d) the significant other's perception of the instrumentality of various job-seeking behaviors and of subjective norms regarding job-seeking. Other analyses showed that social support can counteract the negative effects of unsuccessful job search on mental health and that such effects are particularly pronounced among the more highly motivated job seekers. The implications of these findings for intervention programs are discussed.     

Predicting Zimbabwean women's ability to tell their partners to use condoms.

The effectiveness of AIDS education may depend on the development of models that predict and explain HIV prevention behavior. In this study, the aim was to test Fishbein and Ajzen's theory of reasoned action model in predicting women's capacity to tell their partner to use condoms. The basic theory pertains to the relationship of 1) attitude toward behavior and 2) the subjective norms to behavior; further refinements reflect factors such as 3) perceived behavioral control or self-efficacy, 4) and perceived barriers. A sample was drawn of 123 female first-year teacher trainees in Harare, Zimbabwe, in late 1990; a self-administered questionnaire was distributed and returned. 72% of the respondents were sexually experienced. The mean age of the entire sample was 24 years. The results of the multiple linear regression indicated that the model was able to predict were F(2,74)=32.81, p.0001. 47% of the variance was explained by this Fishbein model. Attitude toward behavior was significantly associated with the intention to tell one's partner to use condoms (beta = .60, p .05). Subjective norms were not significant (beta = .15, p .05). Perceived behavioral control and perceived barriers were also not significantly associated with the intention to tell one's partner to use condoms. A caveat was that the subjective norm was measured by only one item, and an improved conceptualization and measurement of this construct might have changed the relationship. The suggestion is that health educators should address women's underlying beliefs and attitudes about the benefits of telling their partners to use condoms. Future prospective studies will better delineate the relationship between attitude and behavior.     

The Importance of Risk in Determining the Extent to Which Attitudes Affect Intentions to Wear Seat Belts1

Stasson and Fishbein (1990) reported findings indicating that college students' intentions to wear seat belts in low-risk situations were attitudinally controlled, while their intentions to wear seat belts in high-risk situations were normatively controlled. If these findings are valid, manipulations of attitude (toward wearing a seat belt) should have a greater impact on intentions to wear a seat belt in a safe situation than on intentions to wear a seat belt in a risky situation. Three experiments provided strong support for this hypothesis. The implications of these findings for defining behavior and for designing interventions to increase seat-belt use are discussed.     

The Role of Desires,Self-Predictions,and Perceived Control in the Prediction of Training Session Attendance1

Employee attendance at a training session was examined using the theory of reasoned action (Fishbein & Ajzen, 1975). In addition, based on Audi (1973a, b) and Warshaw and Davis (1985), a distinction was made between desires (I want) and behavioral self-predictions (I will), and as in Ajzen (1985, 1987), the role of perceived control as a determinant of these desires, self-predictions, and attendance behavior, per se, was investigated. The results indicated that the best predictors of attendance at the training session were one's desire or motivation to attend the training session and the extent to which one perceived pressure from his or her supervisor to do so. Consistent with the theory of reasoned action, the motivation to attend training was predicted accurately from attitudes and subjective norms (R=.76, p < .001). Moreover, these attitudes and subjective norms were themselves predicted from a consideration of behavioral and normative beliefs, and key beliefs underlying one's desire to attend were identified. However, a consideration of perceived control did not improve the prediction of one's desire to attend training, and neither perceived control nor behavioral self-predictions improved prediction of actual attendance. The discussion focused on the roles of perceived control and different measures of intention in behavioral prediction.