Behavioral and sociocognitive correlates of ratings of prosocial behavior and sociometric status

Although peers' and teachers' evaluations of children's prosocial behavior and peers' sociometric ratings frequently have been used in studies of social development, the validity of young children's ratings of others has been questioned, as has that for teachers' ratings of prosocial behavior. In this study, preschoolers' ratings of peers' sociometric status and prosocial behavior, as well as teachers' ratings of children's prosocial dispositions, were obtained. These were correlated with children's naturally occurring prosocial or social behavior; ratings of prosocial behavior also were correlated with children's prosocial moral reasoning and prosocial self-attributions. Peers' sociometric ratings were positively related to children's sociability whereas prosocial ratings were related to helping (but not sharing) behavior. Teachers' ratings of prosocial behavior were not related to frequency of prosocial behaviors, but were positively related to developmentally mature moral judgments and self-reported motives.     

A Direct Study of Halo Effect

Five individuals were evaluated on a 7-point scale from strongly dislike (1) to strongly like (7). A week later the same people were rated on 16 relatively distinct traits, such as carefulness, sense of humor, fairness, and sociability. For three of the rated individuals, there were no extreme ratings on the general impression (liking) scale by raters, and the correlations between those scores and mean trait ratings were .26, .32, and .36. For the other two, there were sharp and extreme ratings on the general liking scale, and correlations between those scores and mean trait ratings were .60 and .76. This method provides a more appropriate and more meaningful index of halo effect than other methods because it is based more directly on Thorndike's (1920) original concept.     

幽默广告诉求及其传播效

幽默是广告中最常见的诉求方式之一。通过综合分析现有相关研究,发现：(1)幽默诉求在吸引受众注意、增强对广告及其品牌的偏好度上存在优势,但对广告品牌信息的加工是否存在促进或妨碍作用则尚未获得较为统一的结论;(2)该诉求的传播效果明显受到产品类型和卷入度、受众的幽默和认知需求、性别、文化差异、已有的品牌态度以及幽默的类型和相关性等诸多因素的影响。同时,目前尚存在对广告环境因素、传播的整体过程研究不足及理论总结不力等问题     

幽默的社会理论及其应用研究

幽默的社会理论强调幽默在社会交往情境中娱乐基础上的交际功能,可更好地解释人们日常生活中的幽默现象。根据幽默的社会理论,研究者从幽默发出者的幽默创作、幽默接收者的幽默理解以及各种社会交往情境的幽默应用等角度来探讨幽默。文化背景对幽默的创作和理解具有重要影响,中西方幽默存在文化差异。最后指出社会理论框架下的幽默研究的不足并提出一些建议。     

Private self-consciousness, canned laughter, and responses to humorous stimuli

Sefl-focused attention is hypothesized to (a) intensify emotional responses; (b) diminish susceptibility to suggestion; and (c) increase the consistency of self-report and behavior. These hypotheses were tested by having 82 undergraduates varying in private self-consciousness (PrSC) listen to humorous stimuli presented either with (laugh track group) or without (no laugh track group) canned laughter. Subjects' funniness ratings and overt laughter served as dependent measures. Regression analyses revealed that PrSC and funniness ratings were negatively correlated in the laugh track group, but uncorrelated in the no laugh track group. In contrast, PrSC and overt laughter were positively correlated in both groups. The association between funniness and laughter appeared stronger in high than in low PrSC subjects. Interpreted in light of research indicating that funniness ratings represent affect-free evaluations of humor stimuli, whereas laughter represents amusement, these results suggest that self-focus (a) intensified subjects' amusement; (b) decreased the extent to which their evaluations of the stimuli were biased by canned laughter; and (c) increased the consistency between their (self-reported) cognitive and (overt behavioral) affective responses (although this finding was equivocal).     

Effects of sex and type of humor on humor appreciation

Examined humor appreciation of cartoons as a function of sex of subject and type of humor. Four broad types of humor were presented: sexual-exploitative, sexual-nonexploitative, nonsexual-hostile, and nonsexual-nonhostile. Sexual-nonexploitative humor was rated as funnier than the other three types but nonsexual-nonhostile humor was given a more positive overall rating than the other types. Relative to males, females gave greater ratings of hostility to the cartoons and rated them less positively. Correlational analyses further suggested that females were not as affected as males by variations in sexuality, exploitation, and hostility. For males, greater ratings of sexuality were associated with greater funniness ratings while the reverse was true for greater ratings of hostility. Possible interpretations of these data were discussed.     

Validity of the Personality Assessment Inventory Aggression Scales and Violence Potential Index in Veterans With PTSD

Examined humor appreciation of cartoons as a function of sex of subject and type of humor. Four broad types of humor were presented: sexual-exploitative, sexual-nonexploitative, nonsexual-hostile, and nonsexual-nonhostile. Sexual-nonexploitative humor was rated as funnier than the other three types but nonsexual-nonhostile humor was given a more positive overall rating than the other types. Relative to males, females gave greater ratings of hostility to the cartoons and rated them less positively. Correlational analyses further suggested that females were not as affected as males by variations in sexuality, exploitation, and hostility. For males, greater ratings of sexuality were associated with greater funniness ratings while the reverse was true for greater ratings of hostility. Possible interpretations of these data were discussed.     

Age-Related Humor as an Indicator of Attitudes and Perceptions

Abstract

The relationship between attitudes toward and perceptions of old people and responses to age-related humorous birthday card messages was examined. Young and old respondents gave humor ratings for 26 ageist and 26 general cards, and completed Rosencranz and McNevin's (1969) Aging Semantic Differential (ASD). Attitudes toward and perceptions of the elderly were reliably more favorable in the old respondent group, but young and old respondents did not differ in their humor ratings. Correlations between humor ratings and ratings on Rosencranz and McNevin's three dimensions of the ASD were nonreliable. The data support Sheppard's (1981) conclusion that the appreciation of humor about old people and attitudes toward them are not related.     

Relationships among affective and cognitive factors in humor

One hundred and twenty-five college students rated a total of 74 jokes, chosen by stratified sampling, on funniness and on 13 other scales suggested by humor theories. Highly similar factor structures were found with two sets of jokes. Ratings of surprise, resolution, and originality correlated strongly with funniness and helped define a factor on which funniness ratings loaded. Scales pertaining to painfulness, anxiety, or importance of joke topic were positively correlated with funniness but defined a factor essentially independent of it. Partial correlations suggested that these scales were related to funniness through their common relationship with incongruity and resolution scales. Ratings of how much a joke made subjects “feel free” correlated much more highly with ratings of incongruity and resolution than with ratings of painfulness, anxiety, or importance of joke topic. Results were interpreted as providing support for an incongruity-resolution theory of humor, and for the interdependency of affective factors with incongruity-resolution mechanisms.     

Humor as aggression: effects of motivation on hostility expressed in humor appreciation

In 4 studies, the authors examined the hypothesis that relative to primed autonomy motivation, primed control would increase enjoyment of hostile (compared with nonhostile) humor as assessed by self-reported enjoyment and aversiveness and by nonverbal behavior. Results confirmed the hypothesis. Furthermore, initial state hostility moderated the effect such that high-hostility participants who were primed with control motivation especially enjoyed hostile humor. The 2 final studies showed that the effect was mediated by implicit aggression such that the combination of high initial state hostility and control priming led to implicit aggression, which in turn resulted in hostile humor enjoyment. Results are interpreted in terms of the effects of autonomy versus control motivation on intrapersonal self-regulatory processes, which influence interpersonal functioning.     

Studies of mood and humor appreciation

A total of 189 students in two studies rated jokes on funniness and several other scales after rating their own mood on the Nowlis-Green Mood Adjective Check List. Subjects in Experiment 1 gave a second and third set of mood ratings after their joke-funniness ratings. Three mood factors—surgency, elation, and vigor—reliably predicted joke appreciation in both studies. More tentative evidence linked humor appreciation to concentration, social affection, excitement, freedom, and (lack of) fatigue, but humor appeared independent of aggression, anxiety, tension, and inhibition. Relationships among joke-scale ratings were highly similar for subjects reporting relatively positive moods and those reporting more negative moods. Results were discussed with reference to several humor theories.The authors would like to thank Carol Pierce, Marguerite Ponder, and Ron Fox for their help with this research.     

Predicting Social Networking Site (SNS) use: Personality,attitudes, motivation and Internet self-efficacy

Few studies have considered the personal characteristics that may predict the use of Social Networking Sites (SNSs). We examined the prediction of SNS use from distinct personality traits (i.e., sociability and shyness), attitudes toward SNS use, motivations for SNS use and Internet self-efficacy. Participants were 352 Chinese college students who used the QQ zone. Results indicated that sociability, shyness, attitudes, motivations and self-efficacy predicted SNS use, prediction depending on the function of SNS use. Specifically, sociability, attitudes, social interaction motivation, entertainment motivation and self-efficacy were significant predictors of SNS’s social function. In contrast, shyness, attitudes, relaxing entertainment motivation and self-efficacy were significant predictors of its recreational function.     

Evaluations by staff, residents, and community seniors of patronizing speech in the nursing home: impact of passive, assertive, or humorous responses

Two studies tested the impact of alternative communication in accommodation strategies. Nursing home staff and residents (and community-residing seniors in Study 2) rated nurse-resident conversational scenarios in which a resident responded passively, directly assertively, or humorously (indirectly assertively) to a patronizing nurse. The nurse then either maintained a patronizing manner or accommodated with a more respectful speech style. Even though all groups devalued the nurse who maintained a patronizing speech style, nursing home residents predictably showed the most acceptance. The directly assertive response by the resident elicited more devaluation of the nonaccommodating nurse than did either passive or humorous responses, but also the least favorable ratings of the resident. Ratings of the humorous response in Study 2 suggested that humor could be a good compromise response style for allowing the receiver of patronizing speech to express opposition to a request, yet still maintain an appearance of competence and politeness.     

Humor and coping with stress: A test under real-life conditions

The relationship between humor and coping with stress was investigated for trainees in a course for combat NCOs in the Israel Defense Forces. Measures of humor through self-report and peer-ratings were administered to 159 soldiers. Coping with stress was assessed through ratings by commanders and peers, and through final course grades. The findings showed that humor as rated by peers (but not by self-report) was positively related to performance under stress. This was especially true for active humor (self-produced as opposed to reactive humor). No differences were found between individuals characterized by self-directed humor and other-directed humor in performance under stress. The implications in terms of humor theories and further research are discussed.     

Attentional biases toward humor: Separate effects of incongruity detection and resolution

Previous research has indicated that the comprehension of humor involves two stages: incongruity detection and incongruity resolution. However, little is known about the temporal parameters of these stages and the degree to which they influence attentional processing. In the current study, 155 participants completed a dot-probe task to examine these questions. On each trial, humor versus control, novel (incongruent but not humorous) versus control, or neutral versus neutral image pairs were presented for 300, 400, or 500 ms. A probe immediately replaced the experimental image (valid trial) or control image (invalid trial). An attentional bias toward humor and novelty by 300 ms was shown by faster probe-detection reaction times (RTs) on valid compared to invalid humor and novel trials for all three exposure times. When compared to the neutral trials, humor and novel stimuli elicited slower RTs, indicating a difficulty in attentional disengagement. An exploratory analysis found that subjective humor ratings predicted the disengagement bias at 500 ms, but not at 400 or 300 ms. These results suggest that incongruity detection biases attention by 300 ms, whereas incongruity resolution may only contribute at 500 ms.     

The role of the amygdala in face perception and evaluation

Faces are one of the most significant social stimuli and the processes underlying face perception are at the intersection of cognition, affect, and motivation. Vision scientists have had a tremendous success of mapping the regions for perceptual analysis of faces in posterior cortex. Based on evidence from (a) single unit recording studies in monkeys and humans; (b) human functional localizer studies; and (c) meta-analyses of neuroimaging studies, I argue that faces automatically evoke responses not only in these regions but also in the amygdala. I also argue that (a) a key property of faces represented in the amygdala is their typicality; and (b) one of the functions of the amygdala is to bias attention to atypical faces, which are associated with higher uncertainty. This framework is consistent with a number of other amygdala findings not involving faces, suggesting a general account for the role of the amygdala in perception.     

The integration of motivational information: A conjoint measurement analysis

Within Anderson's (1974a, b, c, 1978b) information integration theory, the integration of motivational information was investigated by means of conjoint measurement techniques. Eighteen university students were asked to judge hypothetical co-students characterized by three features (intelligence, motivation and the extent to which they study) according to their chances to pass. Both rank order data and ratings were obtained. The orderings of most subjects could be represented very well by an additive model. A polynomial regression procedure was applied to determine the shape of the response function for the ratings. As this function was quite linear for all subjects, the ratings could be said to form an interval scale.     

Aha over Haha: Brands benefit more from being clever than from being funny

We examine whether the cleverness of a brand's humor attempt affects consumers' brand attitudes and engagement. A clever humor attempt is any humor attempt wherein the consumer feels she must make mental connections to solve the joke (e.g., understand a cultural reference, understand the dual meaning of a pun). Across five studies, we demonstrate that as the cleverness of a humor attempt increases, consumers report higher brand attitudes and are more engaged with the brand. This effect is mediated by perceptions of brand warmth and competence and moderated by consumers' need for cognition.     

Williams syndrome: a genetic deletion disorder presenting clues to the biology of sociability and clinical challenges of hypersociability

Williams syndrome is a neurodevelopmental disorder that results from the deletion of approximately 25-30 genes spanning about 1.5 megabases in the q11.23 region of chromosome 7. Patients with this syndrome present with a combination of a distinctive elfin-like facial appearance; growth retardation; mild mental retardation; an inconsistent cognitive profile that includes visuospatial impairments with good facial discrimination and relatively preserved expressive language skills; and cardiovascular abnormalities. In addition, a striking behavioral feature of the syndrome is the high sociability and empathy that these patients show for others. The study of patients with "partial" deletions of the chromosome band 7q11.23, mutated genes in this region and knockout mice with deletions of specific genes in the homologous G1-G2 region of mouse chromosome 5 are clarifying some genotype/phenotype relationships. Furthermore, genes located in this region that are prominently expressed have been implicated in brain development and function. The neuropsychological profile of patients with Williams syndrome is heterogeneous, highlights important dissociations between cognitive functions and suggests that the behavioral dimensions of sociability, empathy, engageability, and talkativeness may be independent of, or not easily explained by, the cognitive deficits. Williams syndrome has enormous heuristic value because its pathological feature of heightened "sociability" can be a "deficit" symptom of major complex neuropsychiatric disorders, such as schizophrenia and autism. Data consistent with a core inability of patients with Williams syndrome to inhibit social approach suggest that this disorder may afford an opportunity to study the biological basis of the "drive" toward socialization. From a research perspective, the syndrome lends itself to neurobiological studies of sociability as a dimension that varies independently of cognition (or at least many separable cognitive processes). Importantly, from a clinical perspective, the syndrome challenges us to administer strategic psychosocial interventions that take advantage of the opportunities that "pathological" sociability provide, while avoiding its threats. An illustrative example of an effective strategically planned psychosocial intervention for a patient with Williams syndrome is briefly presented.     

Does Selection Measure Scoring Influence Motivation: One size fits all?

Current theories of applicant motivation do not take the scoring of the selection measure into account. We propose that selection measures scored objectively versus using ratings have different motivational antecedents and consequences than selection measures scored using performance ratings. Results from two studies indicated differences between a cognitive ability test (scored objectively) and both an interview and written role‐play (scored using ratings) regarding the amount of self‐reported motivation, factors related to motivation (i.e., procedural justice, perceived performance, and perceived influence), and the relationship between motivation and performance. Both perceived performance and procedural justice were related to motivation across selection measures but only procedural justice was equally important. Perceived influence was only related to motivation regarding the interview. Motivation predicted performance only on the cognitive ability test. Thus, it appears that how a selection measure will be scored should be taken into account when investigating applicant motivation.