Evaluating a dual‐process model of risk: affect and cognition as determinants of risky choice

In three studies we addressed the impact of perceived risk and negative affect on risky choice. In Study 1, we tested a model that included both perceived risk and negative affect as predictors of risky choice. Study 2 and Study 3 replicated these findings and examined the impact of affective versus cognitive processing modes. In all the three studies, both perceived risk and negative affect were shown to be significant predictors of risky choice. Furthermore, Study 2 and Study 3 showed that an affective processing mode strengthened the relation between negative affect and risky choice and that a cognitive processing mode strengthened the relation between perceived risk and risky choice. Together, these findings show support for the idea of a dual‐process model of risky choice. Copyright © 2008 John Wiley & Sons, Ltd.     

Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter?

Marketers use various types of deals to positively influence consumers' product evaluations. Across two experiments, we manipulated print advertisements to examine whether the commonly used deal content of both bundling and time‐limited promotions affect consumers' perceived confusion, risk and value. In study 1, the influence of this content was tested in the context of a 2‐year telecommunications (telco) contract. Here, consumers associated a three‐item bundle with greater perceived value than a single item, but perceived value was reduced and risk heightened when it was only available for a limited time. We speculate that this is because of the long‐term nature of the contract. Study 2 removed the contract restriction, examining the bundling of a video game console and game(s), again with a time‐limited promotion. However, in this context, we failed to locate any interaction effects. It appears that consumers further appraise the drawbacks of a long‐term telco contract when accompanied by a time‐limited promotion and may perceive the switching costs for study 1 three‐item telco bundle to be particularly risky. Our studies represent the first empirical investigation of the effect on consumers' perceptions of offering a bundle in conjunction with a time‐limited promotion. Testing these effects in contract and no contract conditions adds to the contribution of our studies by delineating a boundary condition. From a managerial perspective, our findings are thought‐provoking in respect to information integration, or how consumers process different deal content together. Copyright © 2015 John Wiley & Sons, Ltd.     

Do we look happy? Perceptions of romantic relationship quality on Facebook

Does the information that people share about their romantic relationships on Facebook influence how other people perceive their relationship quality? Across 2 studies, people's accuracy at inferring others' relationship quality based on their Facebook profiles and how Facebook profiles influenced others' judgments of people's relationship quality and likability were investigated. Perceived relationship quality corresponded to self‐reported relationship quality (Study 1), and people with more visible relationships were perceived as having greater relationship satisfaction and commitment (Studies 1 and 2) and being more likable (Study 2). High disclosure about the relationship predicted greater perceived relationship quality but lower likability (Study 2). These findings illuminate how sharing information about one's relationship influences other people's impressions of the individual and the relationship.     

The affect heuristic in early judgments of product innovations

According to the affect heuristic, people often rely upon their overall affective impression of a target to form judgments of risk. However, innovation research has largely characterized risk perception as a function of what the consumer knows rather than how they feel. In three studies, this research investigates the use of the affect heuristic in consumer judgments of product innovations. The findings indicate that judgments of risks and benefits associated with product innovations are inversely related and affectively congruent with evaluations of those innovations. Additionally, more affectively extreme evaluations are associated with increasingly disparate judgments of risk and benefit. This research contributes to our theoretical understanding of both consumers' evaluations of product innovations and the affect heuristic. Implications and suggestions for future research are also discussed. Copyright © 2014 John Wiley & Sons, Ltd.     

Reconstruction of things past: Why do some memories feel so close and others so far away?

The vast majority of work in construal level theory focuses prospectively on the future. Through a series of studies controlling for knowledge about an event, we look retrospectively at the past and demonstrate that construal mindsets can materially influence how a past event is reconstructed in memory. Specifically, an event recalled in a more concrete mindset feels subjectively closer than when recalled in an abstract mindset (Studies 1-3). We present evidence suggesting this is because a concrete mindset actually makes people feel as though they know more, even if they were initially exposed to the same set of information—perceived information accessibility mediates the effect of construal level on temporal distance (Study 2). The effect of construal level on memory reconstruction extends to judgments of blame, where judgments of greater temporal distance drive a greater propensity to blame parties for negative events and temporal distance mediates these judgments (Study 3). Together, these studies are the first to demonstrate that the mindset employed when recalling an event shapes its remembrance.     

Affect Is Greater Than,Not Equal to,Condition: Condition and Person Effects in Affective Priming Paradigms

Affective primes may impact ensuing behavior through condition and person effects. However, previous research has not experimentally disentangled these two sources of influence in affective priming paradigms. In the current research, we simultaneously examine the influence of condition factors, in terms of prime valence, and person factors, in terms of affect reactivity and personality. In both studies, undergraduate participants (total N = 174) were primed with either positive or negative affective stimuli (words, Study 1; pictures, Study 2) prior to judging the likability of a neutral target (Arabic characters, Study 1; inkblots, Study 2). Although we did observe between‐condition differences for positive and negative primes, person‐level effects were more consistent predictors of target ratings. Affect reactivity (affect Time 2, controlling Time 1) to the primes predicted evaluative judgments, even in the absence of condition effects. In addition, the personality traits of Neuroticism (Study 1) and behavioral inhibition system sensitivity (Study 2) predicted evaluative judgments of neutral targets following negative affective primes. With effects for condition, affect reactivity, and personality, our results suggest that affective primes influence ensuing behaviors through both informational and affective means. Research using affective priming methodologies should take into account both condition and person‐level effects.     

Time is tight: how higher economic value of time increases feelings of time pressure

The common heuristic association between scarcity and value implies that more valuable things appear scarcer (King, Hicks, & Abdelkhalik, 2009), an effect we show applies to time as well. In a series of studies, we found that both income and wealth, which affect the economic value of time, influence perceived time pressure. Study 1 found that changes in income were associated with changes in perceived time pressure. Studies 2-4 showed that experimentally manipulating time's perceived economic value caused greater feelings of time pressure and less patient behavior. Finally, Study 5 demonstrated that the relationship between income and time pressure was strengthened when participants were randomly assigned to think about the precise economic value of their time.     

“To‐be‐forgotten” statements become less true: Memory processes involved in selection and forgetting lead to truthfulness changes of ambiguous sentences

What happens when people try to forget something? What are the consequences of instructing people to intentionally forget a sentence? Recent studies employing the item‐method directed forgetting paradigm have shown that to‐be‐forgotten (TBF) items are, in a subsequent task, emotionally devaluated relative to to‐be‐remembered (TBR) items, an aftereffect of memory selection (Vivas, Marful, Panagiotidou & Bajo, 2016). As such, distractor devaluation by attentional selection generalizes to memory selection. In this study, we use the item‐method directed forgetting paradigm to test the effects of memory selection and inhibition on truth judgments of ambiguous sentences. We expected the relative standing of an item in the task (i.e., whether it was instructed to be remembered or forgotten) to affect the truthfulness value of that item, making TBF items less valid/truthful than TBR items. As predicted, ambiguous sentences associated with a “Forget” cue were subsequently judged as less true than sentences associated with a “Remember” cue, suggesting that instructions to intentionally forget a statement can produce changes in the validity/truthfulness of that statement. To our knowledge, this is the first study to show an influence of memory processes involved in selection and forgetting on the perceived truthfulness of sentences.     

Controlled by Love: The Harmful Relational Consequences of Perceived Conditional Positive Regard

Research on conditional positive regard (CPR) has shown that this seemingly benign practice has maladaptive correlates when used by parents. However, there is no research on the correlates of this practice in romantic relationships or on the processes mediating its effects. Building on self‐determination theory (Deci & Ryan, 2000 ), three studies tested the hypothesis that perceived CPR impairs relationship quality, partly because it undermines the fulfillment of the basic psychological needs for autonomy and relatedness. Study 1 (N = 125) examined perceived CPR and relationship quality across four relationship targets: mother, father, romantic partner, and best friend. Study 2, involving romantic partners (N = 142), examined whether needs fulfillment mediated the association between perceived CPR and relationship quality. Study 3, involving romantic dyads (N = 85), also included partner reports on CPR. Across the three studies, CPR was linked with poor relationship quality between relationships, between people, and between dyadic partners. Moreover, results of Study 2 and Study 3 revealed that the inverse association between perceived CPR and relationship quality was mediated by dissatisfaction of autonomy but not relatedness. Despite its seemingly benign nature, CPR is detrimental to relationship quality, partly because it thwarts the basic need for autonomy.     

Intuitive (in)coherence judgments are guided by processing fluency, mood and affect

Recently proposed accounts of intuitive judgments of semantic coherence assume that processing fluency results in a positive affective response leading to successful assessment of semantic coherence. The present paper investigates whether processing fluency may indicate semantic incoherence as well. In two studies, we employ a new paradigm in which participants have to detect an incoherent item among semantically coherent words. In Study 1, we show participants accurately indicating an incoherent item despite not being able to provide an accurate solution to coherent words. Further, this effect is modified by affective valence of solution words that are not retrieved from memory. Study 2 replicates those results and extend them by showing that mood moderates incoherence judgments independently of affective valence of solutions. The results support processing fluency account of intuitive semantic coherence judgments and show that it is not fluency per se but fluency variations that drive judgments.     

The Role of Face Familiarity in Judgments of Personality and Intelligence

Personality judgments based on facial features are a common occurrence. The face familiarity overgeneralization hypothesis states that people make judgments of unknown faces based on their similarity to known faces. However, there is a dearth of research regarding how face familiarity relates to perceptions of personality and intelligence in strangers. The current article used two studies to provide evidence for the relationship between face familiarity and judgments of personality and intelligence. Study 1 showed that photographs perceived as familiar by one set of participants were rated more positively regarding personality and intelligence by a second group of participants. Study 2 found that high perceived familiarity resulted in positive judgments of personality and intelligence, whereas familiarity based on exposure did not. These findings indicate both that perceived familiarity significantly impacts positive judgments of personality and intelligence and that the face familiarity overgeneralization hypothesis is a useful framework for this area of research.     

Helping Following Natural Disasters: A Social‐Motivational Analysis1

The present investigation explores how judgments of responsibility influence affective and helping reactions toward natural‐disaster victims. Guided by Weiner's (1995, 2006 ) theory of social motivation, we hypothesized that judging victims responsible for a disaster would indirectly lead to low rates of helping. Two studies tested this hypothesis. In Study 1, a bogus earthquake was used to test experimentally the effects of responsibility judgments (low, high). In Study 2, we surveyed attitudes about the victims of Hurricane Katrina. Our results showed that Weiner's model was supported across studies. Responsibility judgments led to anger and sympathy, and sympathy led to helping intentions, which in turn led to helping behavior. Comparisons across studies and the relationship between helping intentions and behavior are discussed.     

A comprehensive model and measure of compensation satisfaction

We describe the results of two studies designed to develop a comprehensive theoretical model and measure of compensation satisfaction. Our typology of compensation satisfaction consists of seven dimensions: four for pay (level, structure, raises, and variable pay procedures satisfaction) and three dimensions for benefits (level, determination, and administration satisfaction). We used new and existing items to develop the Comprehensive Compensation Satisfaction Questionnaire. In Study 1, we report the results of exploratory factor analysis that supports a seven‐factor structure. In Study 2, confirmatory factor analysis supported the same seven‐factor structure in a different sample. We examined relationships between the compensation satisfaction dimensions and their antecedents and consequences. Seven hypotheses regarding differential antecedents of compensation satisfaction were supported. Satisfaction with aspects of compensation procedures were related to perceived organizational support, and perceived organizational support mediated the relationships between these compensation satisfaction procedures and affective commitment and turnover intentions. Our final analysis yielded a 29‐item scale (including eight new items) which we recommend for use in future compensation satisfaction research.     

Flux and permanence of risk perceptions: Tourists' perception of the relative and absolute risk for various destinations

The present investigation is a cross‐sectional, multi‐national, quantitative, and quasi‐experimental comparison of tourists’ risk perceptions regarding different destinations throughout the past decade. Over 10,000 tourists to Norway from 89 different countries filled in a questionnaire rating the perceived risk for various destinations. Data were collected during 2004, 2010, 2011, 2012, 2013 and 2015 and allow for a comparison of perceived risk across time, place and nationality. Results show that while absolute risk judgments for different destinations fluctuate somewhat over the years, relative risk judgments remain constant. Findings also reveal a “home‐is‐safer‐then‐abroad‐bias” with tourists consistently perceiving their home country among the safest destinations. The current investigation is rare because it looks at more than one destination at a time. Insights gained from the present findings diverge from what would have been concluded from employing case studies, that is, looking at one destination at a time.     

Emotion judgments do not differ as a function of perceived nationality

This article reports three studies concerning the relationship between emotion judgments and perceived nationality of the expressors being judged. Study 1 demonstrated that observers do not reliably make implicit assumptions about the nationalities of the expressors in judgment tasks. Study 2 examined judgments of Americans and Japanese observers who were told that Caucasian and Asian expressors were Americans and Japanese, respectively, and who made fixed‐choice judgments and intensity ratings. Study 3 examined judgments of Americans given similar instructions and who used a multiscalar rating task. Neither Studies 2 nor 3 provided evidence that nationality information affected judgments. These findings have implications not only for basic emotion theory, but also for international and intercultural communication training.     

The affect heuristic,mortality salience,and risk: Domain‐specific effects of a natural disaster on risk‐benefit perception

We examine how affect and accessible thoughts following a major natural disaster influence everyday risk perception. A survey was conducted in the months following the 2004 south Asian Tsunami in a representative sample of the Swedish population (N = 733). Respondents rated their experienced affect as well as the perceived risk and benefits of various everyday decision domains. Affect influenced risk and benefit perception in a way that could be predicted from both the affect‐congruency and affect heuristic literatures (increased risk perception and stronger risk‐benefit correlations). However, in some decision domains, self‐regulation goals primed by the natural disaster predicted risk and benefit ratings. Together, these results show that affect, accessible thoughts and motivational states influence perceptions of risks and benefits.     

Problem Clarity as a Moderator between Trait Affect and Self‐Perceived Creativity

Empirical studies on the relationship between affect and creativity often produce conflicting results. This inconsistency has led us to believe that the relationship between affect and creativity may be better understood by looking at potential moderators. Our study looked specifically at trait affect and self‐perceived creativity. Using the Affect Infusion Model (AIM) theory with problem clarity as the potential moderator, we hypothesized that when individuals are faced with problems that lack clarity, trait affect has greater sway over their self‐perceived creativity. Our results provided evidence that problem clarity moderated the relationship between positive trait affect and self‐perceived creativity; the positive relationship between positive trait affect and self‐perceived creativity is stronger when problem clarity is low and weaker when problem clarity is high. No moderating effect was found in the relationship between negative trait affect and self‐perceived creativity.     

Negative affective reactions reduce perceived likelihood of risk

This investigation examined the influence of negative affective reactions on the perceived likelihood of experiencing a health risk. Concepts related to formaldehyde exposure were paired with negative stimuli to create affective reactions. In Study 1, perceived risk was reduced when the thought of formaldehyde exposure elicited negative affective reactions compared to a control condition and participants were less interested in information on the risk and recommended spending less money to alleviate the hazard. The potential boundary condition of emotional states was examined in Study 2. Sad or neutral emotion was elicited before learning about the hazard, which was again paired with negative stimuli or no affective stimuli. Sadness increased perceived risk; negative affective reactions reduced perceived risk only when participants were in a neutral incidental state. These findings suggest that negative affective reactions reduce the perceived likelihood of risk, but only in the absence of alternative emotional information.     

Development and Testing of an Abbreviated Numeracy Scale: A Rasch Analysis Approach

Research has demonstrated that individual differences in numeracy may have important consequences for decision making. In the present paper, we develop a shorter, psychometrically improved measure of numeracy—the ability to understand, manipulate, and use numerical information, including probabilities. Across two large independent samples that varied widely in age and educational level, participants completed 18 items from existing numeracy measures. In Study 1, we conducted a Rasch analysis on the item pool and created an eight‐item numeracy scale that assesses a broader range of difficulty than previous scales. In Study 2, we replicated this eight‐item scale in a separate Rasch analysis using data from an independent sample. We also found that the new Rasch‐based numeracy scale, compared with previous measures, could predict decision‐making preferences obtained in past studies, supporting its predictive validity. In Study, 3, we further established the predictive validity of the Rasch‐based numeracy scale. Specifically, we examined the associations between numeracy and risk judgments, compared with previous scales. Overall, we found that the Rasch‐based scale was a better linear predictor of risk judgments than prior measures. Moreover, this study is the first to present the psychometric properties of several popular numeracy measures across a diverse sample of ages and educational level. We discuss the usefulness and the advantages of the new scale, which we feel can be used in a wide range of subject populations, allowing for a more clear understanding of how numeracy is associated with decision processes. Copyright © 2012 John Wiley & Sons, Ltd.     

Use of experienced retrieval ease in self and social judgments

People base judgments from memory on both the content of the information they retrieve and the ease they experience in retrieving it (Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, H., & Simons, A. (1991). Ease of retrieval as information: another look at the availability heuristic. Journal of Personality and Social Psychology, 61, 195-202). Four studies demonstrate that people rely relatively more on the experienced ease of recall when making judgments about the self compared to judgments about others. This pattern was found for judgments of an “average” (Study 1a) or specific (Study 1b) other. Subjective retrieval ease was less informative when people were relatively less familiar with the specific other person. Providing an alternative explanation for the experienced difficulty of recall affected self, but not social, assessments (Study 2). In addition, the effect generalized to risk judgments about a state of the world; namely, the safety of one’s town (Study 3). A deeper appreciation of when and why people rely on different sources of accessible information when making judgments may help in understanding and reducing social conflict.