无意识目标追求的行为特征、机制及影响因素

无意识目标追求是指个体自动地追求由情境线索激活的目标, 而全然不知目标对自己行为的导向作用。无意识目标追求具有灵活性、抑制性和坚持性。无意识目标追求经由行动的无意识准备和目标价值的自动评估与努力过程实现。积极情绪、内隐态度和人际关系影响无意识目标追求。未来研究需要进一步探讨无意识目标追求的影响因素, 完善无意识目标追求的机制, 探究无意识目标追求结果对个体心理和行为的影响, 提高研究结果的生态效度, 拓展应用研究。     

Nonconscious goal pursuit: Acting in an explanatory vacuum

Nonconsciously activated goals and consciously set goals produce the same outcomes by engaging similar psychological processes (Bargh, 1990; Gollwitzer & Bargh, 2005). However, nonconscious and conscious goal pursuit may have different effects on subsequent affect if goal pursuit affords an explanation, as nonconscious goal pursuit occurs in an explanatory vacuum (i.e. cannot be readily attributed to the respective goal intention). We compared self-reported affect after nonconscious versus conscious goal pursuit that either violated or conformed to a prevailing social norm. When goal-directed behavior did not require an explanation (was norm-conforming), affective experiences did not differ after nonconscious and conscious goal pursuit. However, when goal-directed behavior required an explanation (was norm-violating), nonconscious goal pursuit induced more negative affect than conscious goal pursuit.     

无意识工作激励:定义、模型及展望

无意识工作激励是指由外部环境自动诱导出个体努力行为的过程,并且这种自动诱导的过程无法被个体所内省。目前已经被发现的无意识工作激励过程包括自动化评价,无意识行为模仿,态度、特质和刻板印象的激活,以及无意识目标激活等。从内在机制来看,镜像神经元理论可解释无意识行为模仿,无意识行为选择模型可用来解释无意识目标激励。未来应侧重研究无意识工作激励与有意识工作激励的关系,发展新的研究方法,并更深入地探索无意识工作激励的内在机制。     

The nonconscious cessation of goal pursuit: when goals and negative affect are coactivated

Extending on the recent investigation into the implicit affective processes underlying motivation and decision making, 5 studies examined the role of negative affect in moderating goal priming effects. Specifically, experimental effects on measures that typify motivational qualities of goal systems, such as keeping a goal at a heightened level of mental accessibility and exerting effort to work for a goal and experiencing desire to attain the goal, showed that the motivation and resultant operation of social goals cease when these goals are primed in temporal proximity of negatively valenced information. These goal cessation effects resulting from the mere coactivation of a goal and negative affect are discussed against the background of present research on nonconscious goal pursuit and the role of accessibility and desirability in the regulation of automatic goal-directed behavior.     

Increasing implicit self-esteem through classical conditioning

Implicit self-esteem is the automatic, nonconscious aspect of self-esteem. This study demonstrated that implicit self-esteem can be increased using a computer game that repeatedly pairs self-relevant information with smiling faces. These findings, which are consistent with principles of classical conditioning, establish the associative and interpersonal nature of implicit self-esteem and demonstrate the potential benefit of applying basic learning principles in this domain.     

Positive affect as implicit motivator: on the nonconscious operation of behavioral goals

Recent research has revealed that nonconscious activation of desired behavioral states--or behavioral goals--promotes motivational activity to accomplish these states. Six studies demonstrate that this nonconscious operation of behavioral goals emerges if mental representations of specific behavioral states are associated with positive affect. In an evaluative-conditioning paradigm, unobtrusive linking of behavioral states to positive, as compared with neutral or negative, affect increased participants' wanting to accomplish these states. Furthermore, participants worked harder on tasks that were instrumental in attaining behavioral states when these states were implicitly linked to positive affect, thereby mimicking the effects on motivational behavior of preexisting individual wanting and explicit goal instructions to attain the states. Together, these results suggest that positive affect plays a key role in nonconscious goal pursuit. Implications for behavior-priming research are discussed.     

The neural correlates of implicit and explicit sequence learning: Interacting networks revealed by the process dissociation procedure

In two H2(15)O PET scan experiments, we investigated the cerebral correlates of explicit and implicit knowledge in a serial reaction time (SRT) task. To do so, we used a novel application of the Process Dissociation Procedure, a behavioral paradigm that makes it possible to separately assess conscious and unconscious contributions to performance during a subsequent sequence generation task. To manipulate the extent to which the repeating sequential pattern was learned explicitly, we varied the pace of the choice reaction time task-a variable that is known to have differential effects on the extent to which sensitivity to sequence structure involves implicit or explicit knowledge. Results showed that activity in the striatum subtends the implicit component of performance during recollection of a learned sequence, whereas the anterior cingulate/mesial prefrontal cortex (ACC/MPFC) supports the explicit component. Most importantly, we found that the ACC/MPFC exerts control on the activity of the striatum during retrieval of the sequence after explicit learning, whereas the activity of these regions is uncoupled when learning had been essentially implicit. These data suggest that implicit learning processes can be successfully controlled by conscious knowledge when learning is essentially explicit. They also supply further evidence for a partial dissociation between the neural substrates supporting conscious and nonconscious components of performance during recollection of a learned sequence.     

A Symbolic Model of the Nonconscious Acquisition of Information

This article presents counter evidence against Smolensky's theory that human intuitive/nonconscious congnitive processes can only be accurately explained in terms of subsymbolic computations carried out in artificial neural networks. We present symbolic learning models of two well-studied, complicated cognitive tasks involving nonconscious acquisition of information: learning production rules and artificial finite state grammars. Our results demonstrate that intuitive learning does not imply subsymbolic computation, and that the already well-established, perceived correlation between “conscious” and “symbolic” on the one hand, and between “nonconscious” and “subsymbolic” on the other, does not exist.     

Nonconscious goal pursuit and the surmounting of physical and social obstacles

The ability to overcome obstacles is widely regarded as a sign of motivation. Building on recent research on nonconscious goal pursuit, two experiments are presented that test whether activating the goal of helping outside people's awareness by exposure to social stereotypes causes them to overcome physical and social obstacles. Experiment 1 established that although overall participants were less inclined to pick up a tissue that was accidentally dropped on the floor by the experimenter when this tissue was dirty instead of clean, they were able to overcome their aversion toward picking up the physical object when they were primed with the mental representation of a social group (e.g., nurse) containing the goal of helping. Results were replicated in Experiment 2, in which participants had to overcome a social obstacle by providing feedback to a student of a negatively evaluated ethnic minority group, and explanations in terms of demand characteristics and mood were excluded. Implications for the literature on nonconscious goal pursuit are briefly discussed. Copyright © 2007 John Wiley & Sons, Ltd.     

Compensatory cognition associated with egalitarian goals

Two experiments examine nonconscious processes that facilitate pursuing egalitarian goals. It was hypothesized that when working on a task not known to be relevant to egalitarian goals there is heightened ability to detect opportunities to goal pursuit (goal-relevant people) embedded in the task, even when they are best ignored for optimal performance. Further, this selective attention should cease when the goal is sated, despite increased semantic accessibility of these opportunities that results from satiation. Experiment one introduced egalitarian goals via writing an essay about failing to be egalitarian to Black men. Next, an ostensibly unrelated task presented Black and White men in an array of faces as distracters to a focal task. Task performance was disrupted only by arrays containing Black men, and only among participants primed with egalitarian goals. This was not due to increased semantic accessibility of the concept “Black men.” Experiment two had all participants write failure essays and then write second essays. Half wrote affirming essays about egalitarianism and Black men. Despite this increased semantic accessibility of the group “Black men,” distracted attention was not evidenced. Instead, the goal had been satisfied and goal pursuit shut down. In contrast, the remaining participants wrote affirming essays in an irrelevant domain. Despite the decreased semantic accessibility, goal accessibility remained and was evidenced by selective attention to Black men. These findings reveal Black men are associated not with stereotypes, but egalitarian goals. They also point to the role goal completion versus self affirmation play in goal pursuit.     

Vicarious goal satiation

A signature feature of self-regulation is that once a goal is satiated, it becomes deactivated, thereby allowing people to engage in new pursuits. The present experiments provide evidence for vicarious goal satiation, a novel phenomenon in which individuals experience “post-completion goal satiation” as a result of unwittingly taking on another person's goal pursuit and witnessing its completion. In Experiments 1 and 2, the observation of a goal being completed (vs. not completed) led to less striving by the observer on the same task. Given that an actor's strength of commitment affects goal contagion, we hypothesized that such commitment would be an important boundary condition for vicarious goal satiation. The results of Experiment 2 showed that observing stronger (vs. weaker) goal commitment lowered accessibility of goal-related words, but only when the goal being observed was completed. Implications of vicarious goal satiation for goal pursuit in everyday environments are discussed.     

On the Emergence of Human Goal Pursuit: The Nonconscious Regulation and Motivation of Goals

Experimental research in social psychology has discovered that human goal pursuit can emerge in the absence of conscious awareness. Whereas these goal-priming effects are commonly explained in terms of habitual automatic processes, recent studies shed new light on the matter. Building on this recent work, this paper attempts to promote a more comprehensive understanding and examination of the potential mechanisms that enable people to pursue their goals in a nonconscious fashion. Specifically, it addresses (i) the human capacity to pursue goals without awareness of the activation and operation of the goal, even when habits are inadequate; and (ii) the fundamental role of positive affect in nonconsciously modulating the motivation of goals and their pursuit.     

Understanding dieting: A social cognitive analysis of hedonic processes in self-regulation

The present paper introduces a novel approach to understanding failures of self-regulation in chronic dieters. Traditional approaches to this problem have focused on consciously controlled processes of eating regulation, such as the realisation that one has overeaten, or the experience of food cravings. We argue, however, that dieters' problem might rather lie in their sensitivity to the hedonic aspects of food and the resulting inhibition of their dieting goal. We present a goal-conflict model that integrates recent findings on hedonic sensitivity in eating regulation with social cognition research on nonconscious goal pursuit. We show that the perception of attractive food triggers hedonic thoughts about food in chronic dieters and leads to the inhibition of their dieting goal. These processes make subsequent overeating more likely, while bypassing dieters' conscious awareness. We discuss how our model can accommodate earlier research findings in this area, and we consider its implications for dieting behaviour and for our attempts to resist temptations more generally.     

Making sense of one’s actions in an explanatory vacuum: The interpretation of nonconscious goal striving

Previous research has found that performing norm-violating behaviors based on a nonconsciously-activated goal elicits negative affect (Oettingen, Grant, Smith, Skinner, & Gollwitzer, 2006). In the present research we explored whether this negative affect is eliminated when an earlier conscious goal with congruent behavioral effects can be used to explain the norm-violating behavior. Our findings suggest that applicable conscious goals are indeed used to interpret nonconsciously-activated goal striving (Study 1), and that this interpretation occurs reflexively rather than reflectively (Study 2), with implications for interpersonal behavior (Study 3). The role of social norms, applicable conscious goals, and negative affect in the interpretation of nonconscious goal pursuit is discussed.     

Affect in the aftermath: how goal pursuit influences implicit evaluations

Previous research has shown that the activation of a goal leads to more implicit positivity toward goal-relevant stimuli. We examined how the actual pursuit of a goal influences subsequent implicit positivity toward such stimuli. Participants were consciously or non-consciously primed with a goal, or not, and then completed a goal-relevant task on which they succeeded or failed. We then measured their goal-relevant implicit attitudes. Those who were primed with the goal (consciously or non-consciously) and experienced success exhibited more implicit positivity toward the goal, compared with the no-goal condition. Experiencing failure in the goal priming conditions reduced implicit positivity toward the goal, indicating disengagement from the goal. We discuss the theoretical implications for understanding the role of implicit attitudes in self-regulation.     

The relationship between implicit and explicit motives, goal pursuit, and autobiographical memory content during a diary study

This online diary study investigated how motives interact with goal pursuit to predict daily autobiographical experiences. Participants (N = 141) completed measures of implicit and explicit achievement, provided daily memories and reports of their goal pursuit during a 3-week diary period. A stronger implicit achievement motive at the onset of the study was associated with more agentic (and fewer communal) autobiographical content. Goal progress was linked with using more agentic words, while goal attainability was related to using more communal words. Interactions between motives and goal pursuit on autobiographical memory suggests a trade-off: Favorable goal pursuit conditions may prompt people not motivated for achievement to shift their focus from agentic to communal themes, while individuals motivated for achievement maintain their priorities.     

Goal Imagery: Bridging the Gap Between Implicit Motives and Explicit Goals

Two studies examined the role of goal imagery (i.e., the perception-like mental representation of the pursuit and attainment of a goal) in establishing congruence between individuals' implicit motives and their inclination to pursue explicit goals assigned to them. Study 1 found that after a goal-imagery exercise, implicit needs for power and affiliation predicted participants' affective arousal and their commitment to a social-interaction goal furnished with power- and affiliation-related incentives. In Study 2, implicit power motivation predicted the level of performance participants achieved in pursuit of a competitive performance goal after a goal-imagery exercise. Without goal imagery, however, participants' motivation to pursue an explicit goal was independent of their implicit motive dispositions in both studies.     

The role of implicit motivation in hot and cold goal pursuit: Effects on goal progress, goal rumination, and emotional well-being

Two cross-sectional studies examined the role of implicit motivational needs in the association between personal goal pursuits and depressive symptoms and affect. Replicating and extending on findings reported by Brunstein et al. [Brunstein, J. C., Schultheiss, O. C., & Grässmann, R. (1998). Personal goals and emotional well-being: The moderating role of motive dispositions. Journal of Personality and Social Psychology, 75(2), 494–508], both studies provided evidence that goal progress significantly accounted for variations in depressive symptoms and happiness only in individuals with high levels of implicit motivation, but not in individuals low in implicit motivation. Moreover, in the absence of a strong sense of goal commitment, high levels of implicit motivation were associated with high goal progress in both studies and low levels of goal rumination in Study 2. These findings are interpreted within a dual-systems framework of motivation that distinguishes an implicit, intuitive, and hedonically driven from an explicit, effortful-analytical, and non-hedonic mode of goal pursuit.     

Blind spots in the search for happiness: Implicit attitudes and nonverbal leakage predict affective forecasting errors

We investigated implicit knowledge and affective forecasting, reasoning that although conscious evaluations are available to people when predicting their future emotional responses, nonconscious evaluations are not. However, these automatically-activated evaluations should contribute to in-the-moment emotional experiences, and thus they should account for misforecasts (i.e., discrepancies between affective forecasts and actual experiences). We conducted two studies to explore affective misforecasts, using food items as stimuli. In Study 1, participants' implicit attitudes (but not their explicit attitudes) predicted misforecasts of food enjoyment, supporting the role of nonconscious evaluations in affective forecasting errors. In Study 2, we examined participants' facial expressions (another index of nonconscious evaluation) upon the presentation of food items, and we found that these nonverbal behaviors predicted affective misforecasts as well. In sum, although nonconscious evaluations are unavailable when anticipating the future, they may contribute to one's in-the-moment experiences and thus serve as blind spots in affective forecasting.     

Counteractive evaluation: Asymmetric shifts in the implicit value of conflicting motivations

Four studies investigate asymmetric shifts in the implicit value of goal and temptation that pose a self-control dilemma. We find that accessible goals reduce the implicit positive valence of tempting alternatives, whereas accessible temptations increase the implicit positive valence of goal alternatives. We observe these asymmetric shifts across two self-regulatory domains: healthful food consumption (vs. indulgence) and the pursuit of academic excellence (vs. leisure). These findings suggest that two conflicting motivations can exert opposite influence on each other’s implicit evaluation.