Experiential Marketing and Marketing Experience: An Empirical Study of the Influence of Summer Boot Camp on Military Propensity

The purpose of this study was to examine how experiential marketing may influence military propensity via the Summer Boot Camp (SBC), a 5-day quasi–training camp for high school and college students run by the Taiwan military. A survey of 1,102 participants was conducted using questionnaires. The findings indicate that a satisfactory SBC experience leads to a higher degree of perceived experiential value, which in turn triggers favorable behavioral intentions regarding the military in terms of supporting national defense, recommending the SBC to relatives and friends, and visiting regional recruiting centers. Further, perceived experiential value plays an important mediator role for experiencing a military propensity by exerting a significant indirect influence. However, the influence resulting from a good experience and value is not sufficient to motivate participants to actually go to enlist. Implications for recruiting efforts are discussed in terms of designing effective experience marketing.     

A parent advice package for family shopping trips: development and evaluation

THIS ARTICLE REPORTS ON THE PRIMARY STEPS IN THE DEVELOPMENT OF PARENT ADVICE FOR POPULAR DISSEMINATION: (a) developing advice for one specific problem situation, family shopping trips; (b) testing the advice program for benefit to children and convenience to adults; and (c) packaging the advice so it can be used successfully by interested parents. Systematic observation of 12 families using the written advice package on shopping trips revealed its effectiveness in reducing child disruptions and increasing positive interactions between parents and children. These findings, along with interview information from families, showed that the package is usable, effective, and popular with both parents and children, and thus is ready for dissemination to a wide audience of parents-a step that in itself should involve research and evaluation.     

World culture festivals: Their perceived effect on and value to domestic and international tourism

This study investigated the impact of the festival experience (sensory, cognitive, and behavioural) on the perceived value and loyalty of tourists. The participants were 450 tourists (51.1% domestic; 48.9% international) who attended the 2015 South Korean World Culture festival. Of the international tourists, 44.6% were African (Africans living in Europe and the Americas are partly included). The domestic tourists received a questionnaire in Korean, while the foreign tourists received a questionnaire in English. A regression analysis was used to predict the effect of the festival experience on the tourists’ perceived value and loyalty. Findings suggest that behavioural factors most influenced the perceived value and loyalty of domestic tourists. Cognitive and sensory factors most influenced international and African tourists’ perceptions of value. In addition, the loyalty of African tourists was most influenced by the sensory aspects of the festival.     

Experiential Avoidance as an Emotion Regulatory Function: An Empirical Analysis of Experiential Avoidance in Relation to Behavioral Avoidance,Cognitive Reappraisal,and Response Suppression

The purpose of the present study was to empirically test the suggestion that experiential avoidance in an emotion regulation context is best understood as an emotion regulatory function of topographically distinct strategies. To do this we examined whether a measure of experiential avoidance could statistically account for the effects of emotion regulation strategies intervening at different points of the emotion-generative process as conceptualized by Gross' (1998) process model of emotion regulation. The strategies under examination were behavioral avoidance, cognitive reappraisal, and response suppression. The specific hypotheses to be tested were (1) that behavioral avoidance, cognitive reappraisal, and response suppression would statistically mediate the differences in measures of psychological well-being between a clinical and nonclinical sample, but that (2) these indirect effects would be reduced to nonsignificant levels when controlling for differences in experiential avoidance. The results provide clear support for the first hypothesis with regard to all the studied strategies. In contrast to the second hypothesis, the results showed the predicted outcome pattern only for the response-focused strategy “response suppression” and not for cognitive reappraisal or behavioral avoidance. The results are interpreted and discussed in relation to theories on experiential avoidance and emotion regulation.     

从组织承诺到组织忠诚:华人组织忠诚的概念内涵与结构

回顾、分析西方组织忠诚研究——从组织承诺到组织公民行为的研究发展过程,显示西方组织忠诚概念深受西方文化思想的影响.尽管西方从组织承诺又发展出组织公民行为的研究,但研究长期切割了组织忠诚的态度和行为两个层面.忠诚在中国有悠久的历史文化传统,近期研究发现华人组织忠诚有着独特的文化内涵成分,然而当前研究仍存在不足.因此,进一步深化华人组织忠诚研究不仅必要,对于构建适应华人文化的组织行为理论也有着重要的价值.     

Forced-choice and conventional personality assessment: Each may have unique value in pre-employment testing

Forced-choice (FC) personality scales are purported to predict criteria such as counterproductive work behavior (CWB) incrementally beyond conventional personality measures in pre-employment testing situations. Unfortunately, the research upon which FC tests’ claims of superiority are founded, relies upon undergraduate participants in highly artificial scenarios. Moreover, the possible predictive advantages of FC personality scales with regards to important contextual performance (CP; Borman & Motowidlo, 1993) criteria have not been investigated. We used a sample of call center employees to investigate the incremental validity of a FC personality scale over a conventional personality scale (and vice versa) with CP measures, and CWB, as criteria. Our FC and conventional personality measures were highly correlated, but each still offered unique predictive value with regards to CP or CWB. Thus, contrary to past research with student samples, in field settings FC personality scales may not be clearly superior to conventional personality scales. Moreover, contrary to widespread concern that FC measures’ predictiveness is attributable to their overlap with general mental ability, the unique predictive value of our FC measure remained even when variance due to general mental ability was statistically controlled.     

The hidden sides of self-esteem: Two dimensions of implicit self-esteem and their relation to narcissistic reactions

Implicit, or nonconscious, self-esteem is often assumed to involve a unidimensional evaluation of the self. Our studies demonstrate that implicit self-esteem is in fact multifaceted and can be divided into at least two dimensions, which we term self-liking and self-attractiveness. Among participants for whom narcissistic thoughts and feelings were experimentally activated, we found that the two dimensions of implicit self-esteem were differentially associated with self-reported narcissism (Study 1) and feelings of aggressiveness (Study 2). In particular, narcissistic reactions were predicted by the combination of a high level of implicit self-attractiveness and a low level of implicit self-liking. These findings add to the growing understanding of the complexities of implicit self-esteem.     

Social presence in online discussion groups: testing three conceptions and their relations to perceived learning

The correlation between three conceptions of social presence (seen as 1. a subjective quality of a medium that determines the quality of the communication and perception of others, 2. self-projection onto the group, and 3. identification with the group) and different aspects of perceived learning in online discussion groups were tested. Six hundreds and fifty nine students completed a web-based questionnaire that was distributed via 50 course Websites. Self projection, perception of others and identification with the group correlated positively with each other. They also correlated positively with most aspects of perceived learning. The subjective quality of the medium did not correlate with these conceptions and also did not correlate with any aspects of perceived learning. Thus, social presence may afford learning by setting a convenient climate. Alternatively, it may contribute only to the socioemotional source of perceived learning while leaving cognitive source unaffected.

Present and future temporal profiles and their relationship to health intentions and behaviors: A test on a Norwegian general population sample

We investigated the temporal profiles of a Norwegian general population sample and their relation to health behaviors and intentions. The profiles were based on variables from the present and future dimensions of the Zimbardo Time Perspective Inventory (ZTPI), the Consideration of Future Consequences Scale (CFCS), and the combination of both scales. The analysis revealed that there were only two stable clusters that corresponded to the present and the future profiles. Generally, CFCS‐based present and future profiles were more effective at predicting health behaviors and intentions than ZTPI‐based profiles. Profiles based on the CFCS variables were more predictive of eating behaviors. However, the profiles based on the combination of both CFCS and ZTPI were more predictive of smoking, exercising, and health intentions than the profiles based solely on the CFCS. The variation in walking was explained only by the profiles based on a combination of CFCS and ZTPI.     

Bullying as a group process: Participant roles and their relations to social status within the group

Bullying was investigated as a group process, a social phenomenon taking place in a school setting among 573 Finnish sixth-grade children (286 girls, 287 boys) aged 12–13 years. Different Participant Roles taken by individual children in the bullying process were examined and related to a) self-estimated behavior in bullying situations, b) social acceptance and social rejection, and c) belongingness to one of the five sociometric status groups (popular, rejected, neglected, controversial, and average). The Participant Roles assigned to the subject were Victim, Bully, Reinforcer of the bully, Assistant of the bully, Defender of the victim, and Outsider. There were significant sex differences in the distribution of Participant Roles. Boys were more frequently in the roles of Bully, Reinforcer and Assistant, while the most frequent roles of the girls were those of Defender and Outsider. The subjects were moderately well aware of their Participant Roles, although they underestimated their participation in active bullying behavior and emphasized that they acted as Defenders and Outsiders. The sociometric status of the children was found to be connected to their Participant Roles. © 1996 Wiley-Liss, Inc.     

Parental Alcoholism and Co-Occurring Antisocial Behavior: Prospective Relationships to Externalizing Behavior Problems in their Young Sons

The hypothesis that parental alcoholism and co-occurring antisocial behavior would be indirectly linked to child externalizing behavior problems through child lack of control, current levels of parent depression, family conflict, and parent–child conflict was tested using manifest variable regression analysis. Participants were a community sample of 125 families with an alcoholic father and 83 ecologically matched but nonsubstance abusing families involved in the first 2 waves of an ongoing longitudinal study (with 3 years between each wave). All families had a biological son who was 3–5 years old at study onset. Results revealed that child lack of control mediated the relation between paternal alcoholism and the son's subsequent externalizing behavior problems. Family conflict was a significant mediator of maternal and paternal lifetime antisocial behavior effects and father–son conflict mediated paternal lifetime antisocial behavior effects. Study implications are discussed within the context of parental socialization of antisocial behavior.     

Persuading young car drivers to take part in a driving skills test: The influence of regulatory fit on informational-assessment value and persuasion

Two studies were conducted to examine the relative effectiveness of differently framed messages advising young car drivers to take part in a driving skills test. It was hypothesized that messages promoting such detection behaviour should be more persuasive when the message frame was compatible versus incompatible with the recipient’s level of perceived risk. It was also hypothesized that such effects would occur because the “feeling right” experience resulting from the compatibility effects based on regulatory fit could be transferred to the informational-assessment value of the proposed feedback. Consistently, moderate perceived driving skills (Experiment 1) and high perceived risk drivers (Experiment 2) found the driving skills test more valuable for assessment purposes after having read a loss versus gain framed message and consequently, were more interested in taking part in the test. Furthermore, low perceived risk drivers (Experiment 2) showed a reversed pattern of responses. Implications for message framing in the road safety area are discussed.     

How to turn a hawk into a dove and vice versa: Interactions between emotions and goals in a give-some dilemma game

The present study investigated emotional influences on behavior in a one-shot, simultaneous, give-some dilemma game. In accordance with functional perspectives on the role of discrete emotions, we found fear to reduce, and guilt to increase levels of cooperation. Moreover, we showed individual differences in the effect of induced emotional states. Specifically, results indicated that inducing fear reduced cooperation only for individuals with a pro-social value orientation, and that guilt induction increased cooperation only for individuals with a pro-self value orientation. We also established that both social value orientations could be adequately described in terms of differences in chronically accessible goals (as assessed by value-importance ratings). These results, therefore, seem to support our hypothesis that individual differences in the behavioral consequences of induced emotional states are related to variation in chronic accessibility of general goals associated with a particular emotional state.     

Breaking face processing tasks apart to improve their predictive value in the real world: A comment on Ramon,Bobak, and White (2019)

In this commentary, I will expand on three aspects suggested by Ramon et al. (2019, British Journal of Psychology, 110, 461) to improve the predictive value of laboratory‐based tasks in real‐world applications. There are potential benefits that may arise from three interrelated considerations, particularly in terms of predicting agents’ susceptibility to errors in operational settings. The first is a proposal to conduct a detailed examination of performance on face processing tests rather than only analysing overall accuracy scores. The second involves considering non‐face‐related cognitive and meta‐cognitive sub‐processes involved in face processing tasks. The third highlights the contribution of superior recognisers in creating challenging tests that simulate difficult real‐world situations.