A trip down memory lane: Antecedents and outcomes of ad‐evoked nostalgia on Facebook

Integrating the theories of nostalgia and consumer‐brand relationships, this study developed and tested a theoretical model for understanding ad‐evoked nostalgia within the context of Facebook. Online survey data (n = 395) were collected using Amazon MTurk to disentangle the relationships between antecedents, ad‐evoked nostalgia, and outcomes. An analysis of the structural model revealed that the need to belong and nostalgia proneness had positive, direct effects on ad‐evoked nostalgia, which subsequently affected self‐brand connections and brand engagement behaviors on Facebook. Facebook use intensity was not found to influence ad‐evoked nostalgia. Theoretical and managerial implications, along with future research directions, were discussed.     

How trust in financial supplier information impacts young adults' financial information involvement: The moderating roles of product savings risk and social norm

Although consumers' risk‐taking, supplier trust, social norms and information involvement are central to much of thought in the financial market and consumer economic literature, it is not known how the interplay between consumers' trust in supplier information, risk‐taking behaviour and social norm may influence information involvement. This research contributes to the consumer economic literature by investigating how product savings risk and social norm affect the relationship between young adults' trust in supplier information and their information involvement. On the basis of two samples with young adults who recently have purchased a low‐risk savings product (n = 641) and a high‐risk savings product (n = 219), respectively, several results are obtained. It is found that both product savings risk and social norm positively moderate the relationship between young adults' trust in supplier information and their information involvement. In addition, the results indicate that the three‐way interaction between trust in supplier information, products savings risk and social norm has a positive effect on information involvement. As direct implications, financial authorities and financial service managers should especially consider investing additional resources in developing information trust for high‐risk savings products and should also take social norms into account when considering young adults' high‐risk‐taking behaviour. Copyright © 2017 John Wiley & Sons, Ltd.     

Consumer engagement on social media: Evidence from small retailers

This study investigates which characteristics of the social media posts of small firms in Tasmania, Australia elicit higher levels of consumer engagement. Results from an analysis of small retail firms’ social media postings (Facebook, Instagram and Twitter) (N = 2,607) illustrate the importance of the content of the post (i.e., businesses‐related vs. non‐business‐related), the activity (i.e., text, image or video), the time of day of the posting and the platform on which the activity was posted, in eliciting responses from followers. Results show Facebook received significantly higher levels of engagement, compared with Twitter and Instagram. Contrary to expectations, the specific day of the week did not have any impact on levels of engagement. This research demonstrates how small businesses can improve their use of social media marketing to engage more effectively with customers and followers.     

Pathways to Virality: Psychophysiological Responses Preceding Likes,Shares, Comments,and Status Updates on Facebook

ABSTRACT

Facebook use has become habitual to social network site (SNS) users, yet little is known about the psychological processes at play while using this platform. This study explored how psychophysiological responses vary as a function of liking, commenting, sharing, or posting status updates interactions on Facebook’s newsfeeds. Participants were instructed to enact common Facebook activities or viral behaviors (like, share, comment, and update a status) in brief segments, while their psychophysiological responses were recorded. Our results showcase different approaches to dealing with psychophysiological responses for undefined, uncontrolled (organic) stimuli. We contrasted Facebook organic use segments that ended with pressing on the like button to those that did not end with liking the Facebook post. In the second method of data analysis, we analyzed psychophysiological data at the participant level using the 10 sec preceding the enactment of the 4 viral behaviors. Our findings showed that, indeed, the pathways leading up to performing online behaviors are diverse, thus indicating different underlying psychological processes. Findings’ theoretical and practical implications are discussed within the broader context of understanding social media behaviors.     

Social identity gratifications of social network sites and their impact on collective action participation

Collective action has been studied by social psychologists for over a century. Social network sites such as Facebook have further extended the ability of individuals to instigate social, political and organizational change, and provide a new context in which to study collective action. Drawing on social identity theory (SIT), self‐categorization theory (SCT) and uses and gratifications theory (UGT), this study explores the role of individuals’ group identification, social identity gratifications (SIG) and Facebook group use intensity on their willingness to participate in collective actions instigated through a Facebook group. Members of a Facebook group representing a cause against management completed an online survey (N = 406). Factor analyses reveal that motivations based on psychological affiliation with the group explained the most variance for Facebook group use. Moreover, compared to Facebook group use intensity, SIG were the stronger mediator between group identification and willingness to participate in collective action. The study demonstrates the utility of blending concepts from SIT, SCT and UGT to explore how socially motivated uses of the media can predict collective actions.     

Helpful or Harmful? The Different Relationships Between Private Facebook Interactions and Adolescents’ Depressive Symptoms

ABSTRACT

This study aims to provide greater insight into the role of 2 aspects of online peer interactions—perceived online social support and online corumination—in the short-term longitudinal relationship between private Facebook interactions and adolescents’ depressive symptoms. Special attention is given to gender differences. To test our hypotheses, a 2-wave panel study was set up (N_Time1 = 1,840). Using structural equation modeling, results showed that private Facebook interactions were concurrently positively related to boys’ and girls’ online corumination and online corumination was positively associated with boys’ and girls’ depressive symptoms. In addition, results revealed that private Facebook interactions were predictive of relative increases in boys’ and girls’ perceptions of online social support over time (i.e., 6 months later). Perceptions of online social support in turn were predictive of relative decreases in girls’ depressive symptoms over time. The discussion focuses on the understanding and implications of these findings.     

Mass communication,social influence,and consumer behavior: two field experiments

The present article connects advertising by means of mass communication with social influence processes. Predictions derived from a theoretical model on the impact of mass communication on consumers who were not directly exposed to the message (distant consumers) were tested with two field experiments (Experiment 1: n = 77 participants, n = 261 peers; Experiment 2: n = 97 participants, n = 289 peers). Both studies addressed consumer behavior in the media sector. The results suggest that mass communication changes the behavior of distant consumers, that recipients' opinion leadership enhances the indirect impact of mass communication, and that recipients' consumer behavior mediates the influence of mass communicated messages on distant consumers. The role of word‐of‐mouth is also examined.     

EARLY PARENTING SUPPORT AND INFORMATION: A CONSUMER PERSPECTIVE

The transition to parenthood is a period of both joy and challenge for most parents. There is a recognized need to support parents during this period, yet existing interventions have shown limited evidence of efficacy. This study takes a consumer‐focused approach to examine the needs and preferences of parents both prenatally (n = 77) and postnatally (n = 123) for parenting support. The study used a cross‐sectional design with a purpose‐built online survey. Parents were recruited via online forums, Facebook and parenting blogs, childcare centers, and playgroups. In general, all parents were satisfied with their current levels of both formal and informal support, and about one fourth of parents had accessed a parenting intervention. Parents expressed a moderate level of interest in additional parenting information, and parents expecting their first baby indicated preferences for information about basic baby care needs whereas postnatally, parents expressed more interest in topics around self‐care and behavior management. The implications for developing interventions and engaging families are discussed.     

Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship

The purposes of the present study were to identify key attributes of sponsors that positively influence consumers' attitude formation and to examine the moderator role of sport event types (nonprofit vs. profit). Based on the theories of range and selective attention, we hypothesized that consumers weigh differently on particular sponsorship attributes depending on event type (i.e., profit vs. nonprofit) in constructing their attitude. The study utilized multi‐group structural equation modeling on data collected by questionnaire survey from a total of 505 spectators of college sport event (n = 303) and FIFA World Cup (n = 202). Results of structural equation modeling test indicate that prominence of sponsors is an important predictor of consumer attitude in both events, while sincerity of sponsors was found to be important in local and amateur college sport event sponsorship. From a theoretical perspective, the current study sheds light on sponsorship study, particularly the importance of examining sponsor characteristics in predicting consumer attitude and the event type as a moderating variable. A key practical implication is that sport managers should carefully examine consumers' perceptions toward sponsor characteristics in making their event sponsorship decisions. Copyright © 2016 John Wiley & Sons, Ltd.     

Caution or Warning? A Validity Study of the MAYSI‐2 with Juvenile Offenders

Given the high prevalence of mental health and substance use disorders in the juvenile justice system and the emphasis on efficient screening and referrals, the current study sought to further validate the use of the Massachusetts Youth Screening Instrument version 2 (MAYSI‐2). Using data from institutionalized delinquents (N = 836) committed to the California Youth Authority, finite mixture modeling was employed to identify distinct latent classes based on MAYSI‐2 scale scores. Identified classes were then compared across a range of covariates, including prior offenses, official records of misconduct, and multiple measures of mental health and psychological well‐being. Findings revealed a three‐class, gradient‐based structure: low distress (n = 380), moderate distress (n = 327), and high distress (n = 129). Overall, the MAYSI‐2 identified juvenile offenders with mental health and substance use issues, but it did not differentiate youths with respect to offending patterns. Copyright © 2014 John Wiley & Sons, Ltd.     

The Political Socialization of Commerce and Social Science Students: Epistemic Authority and Attitude Change1

A 3-year longitudinal study assessed the effects of studying in the social sciences versus commerce on sociopolitical orientation. Results reveal field-specific changes in attitudes. Commerce students (n= 34) became, over time, more favorable toward “capitalists,” less favorable toward “unions,” and less likely to attribute poverty and unemployment to systemic factors. In contrast, social science students (n= 57) maintained liberal attitudes and became less likely to attribute poverty and unemployment to internal dispositions. Beliefs about internal and external causes of poverty and unemployment, while unrelated in 1st year, become negatively related in 3rd year but only among social science students. Measures taken in 3rd year to assess the influence of peers, professors, and courses suggest that peers have a generally conservative effect, even in the social sciences, while professors and courses have a liberal effect only in the social sciences.     

Age-related similarities and differences in first impressions of trustworthiness

Trust is a particularly under-studied aspect of social relationships in older age. In the current study, young (n = 35) and older adults (n = 35) completed a series of one-shot social economic trust games in which they invested real money with trustees. There were potential gains with each investment and also a risk of losing everything if the trustee was untrustworthy. The reputation and facial appearance of each trustee were manipulated to make them appear more or less trustworthy. Results revealed that young and older adults invest more money with trustees whose facial appearance and reputation indicate that they are trustworthy rather than untrustworthy. However, older adults were more likely than young to invest with trustees who had a reputation for being untrustworthy. We discuss whether age-related differences in responding to negative information may account for an age-related increase in trust, particularly when trusting someone with a reputation for being uncooperative.     

Affinity to mnemonic features of social media: Antecedent and consequences

This research explores consumer loneliness and its resulting preference for mnemonic features as the psychological antecedents of social media use and studies its consequence on consumer behavior. To test our hypotheses, we conducted a survey with a large sample (N = 1307) and analyzed the data using PLS structural equation modeling method. We show that individuals with higher (vs. lower) feelings of loneliness show a lower (vs. higher) affinity to mnemonic features of social media platforms, making them more likely to use Snapchat (vs. Facebook). This effect persists after controlling for demographic factors (such as age and gender) and other known motivations behind social media choice. These two groups of social media users also exhibit different types of consumer behavior resulting from their underlying affinity to mnemonic features. Snapchat users tend to be more variety-seeking and prefer newer brands (vs. established brands) than Facebook users. Our research contributes to the literature on the adoption of social media platforms by studying an important individual difference variable and integrating the concept of mnemonic features of social media as a key driving factor in that choice. The findings can give managers essential insights into the usership of social media platforms and help them select the right platform for their social media campaigns.     

“Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing,content creation,and reviews”

Companies consider social media‐based consumer engagement behaviors such as sharing, content creation, and reviews for brands as more valuable than “liking” or consuming brand content. Studies show that branded content shared or created by consumers on social media may drive more brand awareness and loyalty than “likes” (Adweek, 2013). Global companies are increasingly focusing their efforts on motivating consumer‐driven content creation (e.g., Coca‐Cola #shareacoke and Apple #ShotoniPhone; Sprout Index, 2018). However, marketing practitioners are only recently beginning to understand social media audiences who engage in such activities (Adweek, 2018). This study posits that human values can be used to identify and segment audiences for social media‐based valuable brand activities. Three online surveys were conducted with Facebook, Twitter, and Instagram users (ages 18–34) on Amazon Mechanical Turk (N = 491). The relationship between social media users' values and their reported social media activities was examined. Findings indicate that the human values examined (conservation, self‐enhancement, openness to change and self‐transcendence) are significant drivers of valuable brand‐related social media activities. Companies should address conservation‐driven users in order to elicit brand sharing and creation activities. Companies should target conservation‐driven users for sharing promotions, self‐enhancement‐driven users for sharing informational content and writing of product reviews, and openness to change‐driven users for user‐generated content. Bussinesses should further highlight their corporate social responsibility efforts as a negative relationship is found between users' self‐transcendence values and brand activities. Recommendations are provided on how brandscan address users' values in their social media marketing to motivate sharing of branded content and content creation.     

Age and the Better‐Than‐Average Effect

People generally evaluate their own attributes and abilities more favorably than those of an average peer. The current study explored whether age moderates this better‐than‐average effect. We asked young (n = 87), middle‐aged (n = 75), and older adults (n = 77) to evaluate themselves and an average peer on a variety of trait and ability dimensions. On most dimensions, a better‐than‐average effect was observed for young, middle‐aged, and older adults. However, on dimensions for which older individuals have clear deficiencies (i.e., athleticism, physical attractiveness), a better‐than‐average effect was observed for young and middle‐aged adults, while a worse‐than‐average effect was observed for older adults. We argue that egocentrism accounts for these age differences in comparative self‐evaluations.     

The COVID-19–Social Identity–Digital Media Nexus in India: Polarization and Blame

Drawing on social identity theory and research on digital media and polarization, this study uses a quasi-experimental design with a random sample (n = 3304) to provide causal evidence on perceptions of who is to blame for the initial spread of COVID-19 in India. According blame to three different social and political entities—Tablighi Jamaat (a Muslim group), the Modi government, and migrant workers (a heterogeneous group)—are the dependent variables in three OLS regression models testing the effect of the no-blame treatment, controlling for Facebook use, social identity (religion), vote in the 2019 national election, and other demographics. Results show respondents in the treatment group were more likely to allay blame, affective polarization (dislike for outgroup members) was social identity based, not partisan based, and Facebook/Instagram use was not significant. Congress and United Progressive Alliance voters in 2019 were less likely to blame the Modi government for the initial spread. Unlike extant research in western contexts, affective and political polarization appear to be distinct concepts in India where social identity complexity is important. This study of the first wave informs perceptions of blame in future waves, which are discussed in conclusion along with questions for future research.     

The Italian version of the Thinking About Life Experiences Questionnaire and its relationship with gender,age, and life events on Facebook

The present study provided a cross-cultural validation of the Thinking About Life Experiences Scale-revised (TALE-R) in an Italian sample of Facebook users (n = 492; female = 378; male = 114; mean age 26.1) to test for replication and universality of the TALE-R three-factor model. Furthermore, it explored the interrelations among gender, age, the scores at the TALE-R and the frequency of posting textual/visual information about individuals' life events on Facebook. Results at exploratory and confirmatory factor analysis gave empirical support to both of a tripartite model for the functions of autobiographical memory (i.e., directive-behavior, social-bonding, and self-continuity) and measurement invariance of this three-factor model across gender and age. Further results at linear correlation and regression analyses showed that directive-behavior and self-continuity functions of autobiographical memory are significantly related to the ways people use Facebook for personal documentation. Age differences more than gender influence this association. Discussion and conclusion reported both theoretical and empirical implications of the findings of the study.     

The social image of drinking – mass media campaigns may inadvertently increase binge drinking

Mass media campaigns that promote responsible drinking are rarely tested for their usefulness in reducing heavy alcohol consumption. Existing campaigns that appeal to responsible drinking while simultaneously displaying young people in social drinking situations may even have paradoxical effects. To examine such possible effects, we drew on a real-world media campaign, which we systematically modified on the basis of recent prototype research. We pilot tested questionnaires (using n = 41 participants), developed two different sets of posters in the style of an existing campaign (n = 39) and investigated their effectiveness (n = 102). In the main study, young men were randomly assigned to one of three conditions: sociable or unsociable binge drinker prototype condition or a control group. Outcome variables were intention, behavioural willingness, attitude, subjective norm, self-efficacy, prototype evaluation and prototype similarity with respect to binge drinking. Binge drinking as a habit was included to control for the fact that habitual drinking in social situations is hard to overcome and poses a particular challenge to interventions. The manipulation check showed that the experimental variation (sociable vs. unsociable drinker prototype condition) was successful. Results of the main study showed that the sociable drinker prototype condition resulted in a higher willingness and – for those with less of a habit – a higher intention to binge drink the next weekend. The unsociable drinker prototype condition had no effects. The results imply that the social components of mass media campaigns might inadvertently exacerbate binge drinking in young men. We therefore advocate against campaigns including aspects of alcohol consumption that might be positively associated with drinker prototype perception. Finally, we provide suggestions for future research.     

Psychological and social consequences of HIV exposure: Homosexuals in southern california

Abstract

The purpose of this study was to identify the psychological and social consequences experienced by apparently healthy homosexual men who learn that they have positive results on the HIV antibody test, but who have not yet developed AIDS or ARC. Employing a census survey of the male membership of three homophile organizations in a Southern California county (n=1905), 30 HIV positives and 55 negatives completed a biographical questionnaire, the IPAT Anxiety Scale Questionnaire, the IPAT Depression Scale, and the Coping Strategies Inventory. Results indicate that HIV positives show considerable disorganization after hearing test results, have clinically high levels of anxiety (n=10), and clinically high levels of depression (n=14) when compared to the normative samples. Positives also reported pervasive changes in their sexual activity (n=30), and experienced negative consequences in social (n=15) and occupational functioning (n=10). Twelve subjects reported suicidal ideation after they heard the results of their testing, with one subject reporting a suicide attempt. The methodological limitations of the study were examined, with an emphasis on the limitations of the survey method. Speculations to account for the reported behaviors were discussed.     

A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology

The development of a translation of Mehrabian and Russell's scales for the measurement of pleasure, arousal and dominance from the original English to a Spanish version for use in Venezuela is described. The translated scales were administered to two samples of middle‐class Venezuelan consumers (n = 127,n = 127) between the ages of 20 and 50, among whom males and females were represented approximately equally. Internal reliability (measured by Cronbach's alpha) and scale validity (measured by factor analysis) indicate that the translated scales are suitable for consumer and other social psychological research in Spanish. Copyright © 2002 Henry Stewart Publications Ltd.