TARGET ARTICLE: Attributions of Implicit Prejudice,or "Would Jesse Jackson 'Fail' the Implicit Association Test?"

Measures of implicit prejudice are based on associations between race-related stimuli and valenced words. Reaction time (RT) data have been characterized as showing implicit prejudice when White names or faces are associated with positive concepts and African-American names or faces with negative concepts, compared to the reverse pairings. We offer three objections to the inferential leap from the comparative RT of different associations to the attribution of implicit prejudice: (a) The data may reflect shared cultural stereotypes rather than personal animus, (b) the affective negativity attributed to participants may be due to cognitions and emotions that are not necessarily prejudiced, and (c) the patterns of judgment deemed to be indicative of prejudice pass tests deemed to be diagnostic of rational behavior.     

Does substance use affect reliabilities of the Implicit Association Test?

The authors examined whether use of alcohol or marijuana affected reliability of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998). Consistent with research indicating the possibility that marijuana use depletes cognitive resources, the authors found worse reliabilities for participants who recently used marijuana than for those who had not. Recent alcohol users and nonusers demonstrated similar IAT reliability. Subsequent analyses indicated that reliability differences between marijuana users and nonusers were most pronounced when participants began with incongruous tasks and then switched to congruous tasks. Results were consistent with work on the residual costs of task switching that indicates that effortful tasks promote interference with tasks that follow. The authors discussed results in terms of IAT scoring procedures and the prevalence of use of alcohol and marijuana on university campuses.     

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT's sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with lAT‐based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to explicit and implicit measures in Black and White respondents. These were explained in terms of self‐presentation biases and system justification theory. Overall, the results demonstrate that the IAT enhances our understanding of consumer responses, particularly when consumers are either unable or unwilling to identify the sources of influence on their behaviors or opinions.     

Does the compatibility effect in the race Implicit Association Test reflect familiarity or affect?

In the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) involving race classification (white vs. black), an apparent compatibility effect is found between the “pleasant” attribute and the “white” category. This race IAT effect has been interpreted in terms of “implicit prejudice”—that is, more positive evaluation of whites than of blacks that is not open to consciousness. We suggested instead that the race IAT effect is better interpreted in terms of the salience asymmetry account proposed by Rothermund and Wentura (2004), whereby greater familiarity with the white category makes it more salient. Evidence that has been presented against the familiarity interpretation is considered, and alternative interpretations of findings related to the race IAT effect are discussed.     

Does the Implicit Association Test for assessing anxiety measure trait and state variance?

The stability of the Implicit Association Test for assessing anxiety (IAT‐Anxiety) is lower than its internal consistency, indicating that the IAT‐Anxiety measures both stable and occasion‐specific variance. This suggests that the IAT‐Anxiety may be not only a valid measure of trait anxiety but also one of state anxiety. To test this assumption, two studies were conducted in which state anxiety was experimentally induced by a public speaking task. However, both studies showed that the IAT‐Anxiety score did not change when a state of anxiety was induced. Thus, it seems that occasion‐specific factors other than variations in state anxiety lead to occasion‐specific variance in the IAT‐Anxiety score. Implications for the indirect assessment of personality dispositions with the IAT are discussed. Copyright © 2004 John Wiley & Sons, Ltd.     

A discrimination–association model for decomposing component processes of the Implicit Association Test

A formal model is proposed that decomposes the Implicit Association Test (IAT) effect into three process components: stimuli discrimination, automatic association, and termination criterion. Both response accuracy and reaction time are considered. Four independent and parallel Poisson processes, one for each of the four label categories of the IAT, are assumed. The model parameters are the rate at which information accrues on the counter of each process and the amount of information that is needed before a response is given. The aim of this study is to present the model and an illustrative application in which the process components of a Coca–Pepsi IAT are decomposed.     

Examining the Dynamics of the Implicit and the Explicit Self-Concept in Social Anxiety: Changes in the Implicit Association Test–Anxiety and the Social Phobia Anxiety Inventory Following Treatment

Data from the first two childhood memories was used to distinguish 15 delinquents from 18 nondelinquent controls. Subjects were male, middle class, 15-17 years of age, and equated for verbal IQ. All delinquents were property offenders. A coding system, devised from the memories of the delinquents and nondelinquents, successfully identified 80% of the delinquents and 100% of the nondelinquents. These prediction rates exceeded those from three clinicians experienced in working with a comparable delinquent population The coding system was then discussed in terms of the axioms and presuppositions which are suggested by the memories of the delinquent sample.     

How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test.

There has been significant interest in indirect measures of attitudes like the Implicit Association Test (IAT), presumably because of the possibility of uncovering implicit prejudices. The authors derived a set of qualitative predictions for people's performance in the IAT on the basis of random walk models. These were supported in 3 experiments comparing clearly positive or negative categories to nonwords. They also provided evidence that participants shift their response criterion when doing the IAT. Because of these criterion shifts, a response pattern in the IAT can have multiple causes. Thus, it is not possible to infer a single cause (such as prejudice) from IAT results. A surprising additional result was that nonwords were treated as though they were evaluated more negatively than obviously negative items like insects, suggesting that low familiarity items may generate the pattern of data previously interpreted as evidence for implicit prejudice.     

On the disenchantment of medicine: Abraham Joshua Heschel’s 1964 address to the American Medical Association

In 1964, the American Medical Association invited liberal theologian Abraham Joshua Heschel (1907–1972) to address its annual meeting in a program entitled “The Patient as a Person” [1]. Unsurprisingly, in light of Heschel’s reputation for outspokenness, he launched a jeremiad against physicians, claiming: “The admiration for medical science is increasing, the respect for its practitioners is decreasing. The depreciation of the image of the doctor is bound to disseminate disenchantment and to affect the state of medicine itself” [1, p. 35]. Heschel’s reference to “disenchantment” suggests that he may have been familiar with the work, or at least the outlook, of sociologist Max Weber, whose 1917 address “Science as a Vocation” portrays the modern world as disenchanted by the progress of rationalism. Heschel’s life’s vocation had been to uncover the inner meaning of religious faith and to translate that faith into principled action. Heschel saw disenchantment not as an inescapable aspect of modern life but rather as the byproduct of physicians’ conscious choices to seek worldly success and material comfort. Yet, because of their privileged position as witnesses to human vulnerability, physicians possess an obligation to develop their own personhood, to re-enchant medicine, and through medicine to spark a positive transformation in all of modern life. As Heschel says, “The doctor must realize the supreme nobility of his vocation, to cultivate a taste for the pleasures of the soul. … The doctor is a major source of moral energy affecting the spiritual texture and substance of the entire society” [1, pp. 34, 38]. While Heschel’s conception of the physician’s role is romanticized and idealized, changes in the organization and practice of medicine have validated his concerns.     

Unresolved problems with the “I”, the “A”, and the “T”: A logical and psychometric critique of the Implicit Association Test (IAT)

The Implicit Association Test (IAT) had already gained the status of a prominent assessment procedure before its psychometric properties and underlying task structure were understood. The present critique addresses five major problems that arise when the IAT is used for diagnostic inferences: (1) the asymmetry of causal and diagnostic inferences; (2) the viability of the underlying association model; (3) the lack of a testable model underlying IAT-based inferences; (4) the difficulties of interpreting difference scores; and (5) the susceptibility of the IAT to deliberate faking and strategic processing. Based on a theoretical reflection of these issues, and a comprehensive survey of published IAT studies, it is concluded that a number of uncontrolled factors can produce (or reduce) significant IAT scores independently of the personality attribute that is supposed to be captured by the IAT procedure.     

Multitrait Multimethod validation of Implicit Association Test as a measure of individual differences in personality: Is there personality at all?

The objective of the study was to investigate the validity of IAT in the assessment of the Big five personality traits. We employed the Multi-Trait Multi-Method (MTMM) approach on a sample of 146 respondents. We collected measures on IATs assessing Big five personality traits, self-reports, and two ratings of close others of different gender on NEO PI-R. Additionally, we assessed behavior related to the Big five personality traits in a structured interview where three experts independently provided rating measures. MTMM analyses suggest that personality IAT measures have little in common with personality traits measured traditionally using explicit methods. The evidence does not support the claim that personality IAT can serve as a valid measure of individual differences in personality traits.     

The “Reversal of Generations” Phenomenon as Illustrated by the Lives of John Henry Newman and Abraham Lincoln

The psychoanalytic concept of the “reversal of generations,” in which one identifies with a grandparent as the primary parental authority in one’s life, is used to shed light on the role that John Henry Newman’s paternal grandmother played in his decision to become a priest in the Church of England and in his subsequent conversion to the Church of Rome; and on the role that Abraham Lincoln’s maternal grandfather played in his understanding of a husband’s obligation of faithfulness to his wife and of his presidential role in combating Southern secession but avoiding retribution. The writings of Erik H. Erikson are used to explore the role of the grandparent in legitimating critical acts of self-determination.     

“I am the Author and Must Take Full Responsibility”: Abraham Verghese,Physicians as the Storytellers of the Body,and the Renewal of Medicine

Abraham Verghese proposes to renew medicine by training physicians to read the right texts—literary fiction and patients' bodies—with skilled attention. Analyzing Verghese's proposal with reference to Foucault's idea of the "clinical gaze," I find that Verghese conceives of patients as texts that only physicians can read, meaning that physicians become the storytellers of the bodies, lives, and deaths of the people they meet as patients. I conclude that Verghese's project is unsustainable and alternatively propose thinking analogically of physicians as ship captains who maintain therapeutic distance to reopen interpretative spaces for communities outside of medicine.     

What do we learn from the Implicit Association Test about intergroup attitudes in Hong Kong? The case of social identification inclusiveness and need for closure

The current study tests an implication of the Associative-Propositional Evaluation model of implicit and explicit attitude measures in Hong Kong's intergroup context. We argued that the Implicit Association Test taps associative intergroup evaluations that are not necessarily consistent with the propositional implications of one's social identification inclusiveness and need for closure. In contrast, explicit intergroup attitude measures tap propositional evaluations resulting from validating the inferences drawn from pertinent propositional information in the evaluation context. Thus, explicit intergroup attitude should be consistent with the propositional implications of social identification inclusiveness and need for closure. We tested and found support for these hypotheses in a study of Hong Kong adolescents' ( N  = 65) perception of Hong Kong people and Mainland Chinese.     

Do Politicians Take Risks Like the Rest of Us? An Experimental Test of Prospect Theory Under MPs

Political psychologists have been quick to use prospect theory in their work, realizing its potential for explaining decisions under risk. Applying prospect theory to political decision‐making is not without problems, though, and here we address two of these: (1) Does prospect theory actually apply to political decision‐makers, or are politicians unlike the rest of us? (2) Which dimension do politicians use as their reference point when there are multiple dimensions (e.g., votes and policy)? We address both problems in an experiment with a unique sample of Dutch members of parliament as participants. We use well‐known (incentivized) decision situations and newly developed hypothetical political decision‐making scenarios. Our results indicate that politicians’ deviate from expected utility theory in the direction predicted by prospect theory but that these deviations are somewhat smaller than those of other people. Votes appear to be a more important determinant of politicians’ reference point than is policy.     

Sharing the faith of Abraham: The ‘Credo’ of Louis Massignon

Louis Massignon (1883–1962) was one of the West's most renowned scholars of Islam in the twentieth century. He was also one of the most influential thinkers in the Roman Catholic community before the second Vatican council on the relationship between the church and Muslims. His religious views on Islam, Muhammad, and the Qur'an were largely responsible for the church's positive approach to dialogue with the Islamic world, as expressed in the document of Vatican II. Massignon believed that Muslims and Christians both worship the God of Abraham; that Muhammad was a sincere spokesman of God; that the Qur'an is in some sense inspired; that Islam has a positive mission in the history of salvation; and that Arabic is a language of divine revelation.