他人和自身着装风格对消费行为的影响：基于调节定向理论的阐释

基于调节定向理论搭建了着装风格(正式vs.休闲)影响消费者心理和行为的模型框架。在观察者视角下,他人正式着装(vs.休闲着装)时,消费者通过关注收益、积极情绪体验、抱负目标状态表征这三个动机特征维度表现出促进型反应;通过关注威胁、消极情绪体验、警戒行为策略这三个动机特征维度表现出预防型反应。在穿着者视角下,消费者自身正式着装(vs.休闲着装)时,通过理想自我导向、抱负目标状态表征及积极情绪体验这三个动机特征维度表现出促进型反应;通过责任自我导向、道德需求、消极结果关注这三个动机特征维度表现出预防型反应。上述过程中自我建构、卷入度,自我监控及环境规范通过影响调节定向的特征状态发挥调节作用。未来研究应继续关注特质性和情境性调节定向对消费者着装反应的交互影响,用调节定向理论阐释其他着装类型对消费行为的影响,着装风格导致消费者促进定向还是预防定向的调节变量,以及着装风格影响消费者行为的其他后效。     

居住流动性对心理行为的影响

居住流动性,指某时期个体搬迁的次数或某区域居民搬迁的比率。本文从居住流动性引起社会环境变化入手,综述其心理影响。对儿童/青少年,搬迁中断了成长所需的关键社会环境,影响自我调节、认知能力、情感与群体行为等。对成年人,搬迁使社会环境陌生化、所属群体变换频繁,影响心理健康、人际交往、自我概念和群体认同等。随后,就成年前、后研究的关系、居住流动性对利己行为的影响及国内居住流动性研究的未来方向进行了讨论。     

数字效应对消费者行为的影响及其心理机制

经济学理性人假说判定, 个体对同一个事物的认知和需求不会随事物表征方式以及个体信息处理方式的改变而改变。同时, 消费者旨在运用最低成本获得最大收益, 实现经济效用最大化。然而消费者行为领域的学者对此提出了相反的主张。他们指出, 当个体解读刺激物数量化属性时, 不仅会对用不同数字和单位表征的同一数量判断出现偏差, 还会受到数字启动的影响, 对用不同数字表示的同一商品产生不同的需求, 甚至做出违反经济效用最大化的决策, 产生了数字效应。不同的心理机制对数字效应如何导致消费者非理性行为进行了解释。在此基础上, 对数字效应在消费者行为领域的未来研究方向进行了展望。     

小标签,大作用:营销领域中的食品标签效应

食品标签作为一种食品相关信息的来源,会对消费者的认知、情感偏好以及行为反应产生重要影响。基于信息涵盖层面的不同,可以将食品标签划分为产品层面标签、成分层面标签两类,且不同类型的食品标签在影响结果、作用机制以及边界方面有所差异。调节定向理论有助于解释两类食品标签所带来的不同影响。产品层面标签更多地会启动消费者的预防定向,而成分层面标签则会启动消费者的促进定向。同时,两类食品标签效应会受到晕轮效应、信息加工、概念隐喻、社会认同、属性推断等机制的驱动以及社会人口因素、个体差异、产品特征的调节。最后基于整合的研究框架提出了一些可行的研究方向。     

解释框架对文化混搭产品评价的影响——比较焦点和解释策略的调节效应

文化混搭产品因涉及到不同国家的文化符号的同时呈现, 可能导致母国文化的完整性与生命力受到威胁, 引发外国文化入侵母国文化的感知进而降低消费者的产品评价。本研究从文化混搭产品的营销传播视角出发, 基于前人的研究基础之上, 探讨了不同信息表述框架策略的采用会如何影响消费者的文化入侵感知进而影响他们对文化混搭产品的评价, 并重点探究了它可能存在的两个边界条件, 即消费者的比较焦点和企业的不同解释策略。两个实验的结果不仅再一次验证了前人所得出的研究结论, 即文化混搭产品采用“外国文化-母国文化”的框架策略时, 会使消费者产生外国文化改变了母国文化的感知, 导致消费者对产品的评价要显著低于采用“母国文化-外国文化”的框架策略, 其中感知文化入侵起着完全中介的作用。更重要的是, 深入揭示出上述的这种不同文化混搭框架效应只有在启动的是消费者的差异性聚焦以及企业采用的是属性解释策略时才存在, 而当启动的是消费者的相似性聚焦以及企业采用关系解释策略时, 这一效应将会消失。本研究不仅深入剖析出了引发消费者对文化混搭现象产生排斥性反应的内在机理, 拓展了前人研究结论的普适性, 也为企业的文化混搭产品的营销推广提供了有用的实践启示。     

伦理消费者为何“言行不一”:解释水平的视角

伦理消费(Ethical consumption,EC)是指消费者在获取、使用或处置产品时考虑到个人消费行为对社会、环境或动物福祉的影响。虽然伦理消费日渐流行,但在金钱支付时伦理消费的态度却往往难以转化为实际的行为,即言行不一。本文从解释水平理论视角出发,以"心理距离→解释水平→个体反应"为分析框架展开。从时间维度上来说,在态度评价阶段和产品选择阶段两个时间点上,消费者与伦理产品的心理距离远近不同,分别激活了高低解释水平表征;高低解释水平下个体在动机和认知上又存在诸多差异,这种差异导致两个阶段的反应不同,继而出现伦理消费者态度与行为的分离。未来研究应重点关注如何根据解释水平理论有效提高伦理消费行为。     

权力感对消费行为的影响及其理论解释

权力感是个体感知自身控制他人的能力,它在消费行为中无处不在。现有权力感对消费行为影响的研究主要围绕权力感影响消费者心理感知、消费者价值观、消费者行为倾向以及消费者信息加工和说服四个方面开展。社会心理学中的相关理论可用于解释权力感对消费行为的影响及其作用机制。未来研究应区分不同类型权力感对消费行为的影响,探讨权力感对自我控制行为发挥作用的边界条件,加强中国本土化的权力感研究,以及比较不同操纵办法下的权力感所导致的消费行为差异。     

群体购买情境下冲动性购买影响研究：解释水平视角

本研究基于解释水平理论视角,检验了消费者在群体购买情境中的冲动性购买行为.研究1采用2（解释水平：高vs.低）＆#215;2（自我建构：独立vs.互依）组间因子设计,用来检验解释水平是否调节自我建构类型对冲动性购买的影响;研究2采用2（解释水平：高vs.低）＆#215;2（认知模式：感知vs.模拟）组间因子设计,检验认知模式和解释水平对冲动性购买的联合影响.实验结果表明：群体购买情境下,消费者自我建构类别不同,冲动性购买意愿也不同,且受到解释水平的调节影响;群体购买情境下,消费者对他人认知模式的不同,对自身冲动性购买的影响也不同,解释水平在其中也起到了调节作用.     

网络环境下广告怀旧有助于品牌的口碑传播吗?基于情感双维度视角

怀旧型情感广告是企业常用的广告策略, 现有的研究主要从怀旧广告的情感性出发, 而忽略了广告的认知性。本研究从情感处理的两个维度(情感和认知), 探究了怀旧广告和非怀旧广告在不同品牌情境下对消费者口碑传播的影响。通过二手数据和实验研究发现：对温暖型品牌而言, 怀旧(vs非怀旧)广告会降低消费者的口碑传播, 孤独感和满足感起到连续中介作用; 对效能型品牌而言, 怀旧(vs非怀旧)广告会提高消费者的口碑传播, 历史感和信任感起到连续中介作用。     

产品绿色属性信息对消费者决策的双刃剑效应：形成机理与边界机制

在消费者行为学领域,以往有关绿色消费的研究多聚焦于促进和阻碍消费决策的客观因素和社会心理因素,并分析绿色营销策略在消费者心理或行为层面的积极效应,却很少对产品绿色属性信息的负面结果效应进行探讨。本研究以企业绿色产品策略为研究切入点,在划分绿色属性信息内容维度的基础上,探讨产品绿色属性信息对消费者决策行为的双刃剑效应。首先,基于风险-收益、认知平衡和积极情感多个研究视角,构建起产品绿色属性信息影响消费者行为决策的多层次整合模型;其次,从个体心理表征因素和外部情境因素出发探讨减弱负面效应的边界机制。     

Residential mobility and consumer psychology through a cultural lens

This study provides an extensive review of research on residential and relational mobility and discusses antecedents and consequences that implicate a wide range of psychological processes and behaviors. This commentary highlights their theoretical and practical significance in consumer research and discusses through a cultural lens the implications for specific consumer psychology domains. It also highlights the intricacy of mobility constructs, distinguishes them from the individualism–collectivism construct, and identifies consumer outcomes that warrant nuanced predictions based on residential and relational mobility and other cultural frameworks. The commentary concludes with ideas for future research.     

The influence of personal and public health and smart applications on biking behavior in South Korea

Bicycling is an important form of active transport that contributes to sustainability mobility as a result of its role in personal and public health and emissions reduction. The significance of which has grown since the COVID-19 pandemic outbreak. However, biking studies have neglected, in theoretical terms, developing an understanding of why consumers bike. Therefore, this research designs and verifies an extended theory of planned behavior adding personal and public health and a moderator of perceived smart application usage to help explain such consumer behavior. This study is based on a digital survey of South Koreans who biked for leisure, tourism, and/or work, utilizing partial least squares-structural equation modeling with multi-group analysis and Fuzzy-set Qualitative Comparative Analysis. Results revealed that personal health is most important to cyclists, followed by public health, attitude, and subjective norm. Interestingly, people with perceived high usage of smart applications for biking show stronger relationships between public health and attitude and perceived behavioral control and behavioral intention than low users. In contrast, individuals with perceived low usage of smart applications for biking reveal a stronger relationship between attitude and behavioral intention than high users. The high and low user groups of smart applications also distinctively differ in levels of cycling behavior. Consequently, this work offers several theoretical and managerial implications for research and practice.     

The Effectiveness of Suicide Prevention Centers: A Review

This article reviews 14 studies examining whether suicide prevention centers have a preventive effect on suicide rates. Seven studies were identified that provide some support for a preventive effect, one found an increase in the suicide rates, and six failed to find any significant effects (either preventive or facilitative). The studies' different methodologies are reviewed, and limitations on the authors' conclusions pointed out. The conclusion of this article is that the evidence provides support for a preventive effect from suicide prevention centers, albeit small and inconsistently found.     

消费者厌腻感的生成机理、诱发因素及缓解策略

厌腻感是指消费者对连续或过量消费同一产品或服务的效用感、享乐感或满意度下降, 负面感知逐步抑制正面感知的主观情绪体验。为缓解或防止厌腻感的产生, 消费者会采取品牌转换、多样化寻求、控制消费周期等行为, 因此厌腻感已成为企业或店铺培养顾客忠诚的主要障碍。国外文献分别从厌腻感的生成过程、功能反应、知觉状态和属性感知等方面, 划分厌腻类型; 剖析了厌腻感生成的享乐适应、边际效用递减、认知失调以及最佳刺激水平等理论原理及机理; 探讨了生理厌腻感和心理厌腻感生成的诱发因素及影响效应; 验证了外部因素和个体因素的调节作用; 同时探讨了消费者缓解或防止厌腻感的主要策略及行为反应。最后对现有文献的研究思路、特点和不足进行了评述, 提出了未来研究方向。     

Residential mobility, social support and adolescent self-concept

The effects of residential relocation on children has been a topic of interest to social science researchers for decades. Early research attributed school phobias, classroom behavior problems, lack of academic success, and poor peer relationships to residential mobility. Although most current literature has disputed many of these early findings, a question remains regarding the relationship between self-concept and residential relocation. Significant negative findings have been found in previous studies of this relationship. This study attempts to expand the research in two ways: first, by providing a theoretical framework and, second, by testing the role of social support from parents and peers as a mediator in the relationship. The investigation benefits from theory on life events and stress which guides the analysis of mobility and self-concept in a sample of 205 students in the sixth, seventh, and eighth grades. Findings indicate that social support attenuates a negative effect of mobility on specific measures of self-concept.     

The socio-ecological psychology of residential mobility

From ancient time, Homo sapiens moved around in search of a better life. Although the development of agriculture and industrialization no longer necessitates frequently moving to find new food sources, people today still change their residences for a variety of reasons. This article highlights key findings from residential mobility, focusing on its implications for the self, social relationships, societies, and well-being. Generally, residential mobility shifts individual attention away from collective attributes toward personal attributes. It also changes people's relationship styles and preferences, leading individuals to favor wider social networks, more open communication, low-commitment groups, and egalitarian helpers. In addition, it increases tolerance for norm violations and moral deviations. Lastly, residential mobility can explain some cross-national and within-nation variations. This article reviews recent psychological research on residential mobility and then discusses limitations, paradoxical findings, and future directions.     

产品评价的来源国效应

自Schooler（1965）开始对来源国效应进行实证研究之后,来源国效应引起了人们的广泛关注。学者们分别在个人购买和工业购买领域,采用调查、实验、联合分析、元分析及其它方法（如深度访问法）进行了大量的研究。研究结果表明,来源国效应是一种普遍存在的现象,但是受到多种因素的影响,这些因素包括其它外在产品属性、消费者的知识背景或经验、产品属性信息、产品类别以及消费者的民族差异。为了解释来源国效应这一现象,研究者提出了多种假说或模型,代表性的是信号假说、独立属性假说、概构模型和弹性模型     

Indirect treatment of children via parent training: A burgeoning form of secondary prevention

This study reviews research on the process and outcome of parent training (PT) conducted over the past 20 years. A distinction is made between parent behavioral training and other forms of PT. It is concluded that all forms of PT research have become more molecular in the questions addressed and otherwise more scientifically rigorous. Compared to other forms of psychotherapeutic intervention, PT produces more consistently positive outcome changes and is clearly more economical of professional time and thus of consumer cost. As such, although less than 3% of all previous PT studies have dealt with prevention, PT is recommended as a potential form of secondary prevention worth consideration by applied and preventive psychologists.     

A review of behavioral interventions to enhance sports performance

Research on applied behavior analysis and sports performance has become an increasingly popular subject. It involves using behavioral measures to assess the utility of numerous interventions to enhance athletic performance. We identified 101 studies published since the late 1960s focusing on behavioral interventions to enhance sports performance. To determine the breadth of the current research, we identified each sport and the different interventions used to improve performance. Of the studies included in this review, research has investigated 23 interventions with 21 sports. The purpose of this paper is to review the current literature regarding what procedures have been evaluated, the results of this research, some of the limitations, and future directions of behavioral research on sports performance enhancement. In doing so, this review will allow readers to easily browse the current literature by the sport or intervention of interest.