Culture and Probability Judgment Accuracy: The Influence of Holistic Reasoning

A well-established phenomenon in the judgment and decision-making tradition is the overconfidence one places in the amount of knowledge that one possesses. Overconfidence or probability judgment accuracy varies not only individually but also across cultures. However, research efforts to explain cross-cultural variations in the overconfidence phenomenon have seldom been made. In Study 1, the authors compared the probability judgment accuracy of U.S. Americans (N = 108) and Mexican participants (N = 100). In Study 2, they experimentally primed culture by randomly assigning English/Spanish bilingual Mexican Americans (N = 195) to response language. Results of both studies replicated the cross-cultural variation of probability judgment accuracy previously observed in other cultural groups. U.S. Americans displayed less overconfidence when compared to Mexicans. These results were then replicated in bilingual participants, when culture was experimentally manipulated with language priming. Holistic reasoning did not account for the cross-cultural variation of overconfidence. Suggestions for future studies are discussed.     

Culture and Context-sensitive Self: The Amount and Meaning of Context-sensitivity of Phenomenal Self Differ Across Cultures

Self-concepts change from context to context. The experience that one's self is context-sensitive may be universal, however the amount and meaning of context-sensitive self vary across cultures. Cross-cultural differences in the amount and meaning of context-sensitive self were investigated in three Western cultures (Australia, Germany, and UK) and two East Asian cultures (Japan and Korea). The amount of context-sensitivity of self was greater in Japan than in Western cultures and Korea. The meaning of context-sensitive self also varied across cultures. In the Western cultures, a context-invariant self was seen to be clear and true; however, these patterns were not observed in the East Asian cultures. In Korea, a context-invariant self was interpreted to be exhibiting a relational self, which adheres to the ethics of care. In Japan, it was a context-sensitive self that was seen to be true, implying that the true self in Japan may mean to be true to the self-in-context, rather than the transcendental, decontextualized self. The results suggest the importance of differentiating East Asian cultures such as Japan and Korea. The utility of quantitative methods in explicating cultural meaning was highlighted.     

An evaluation of the reliability of probability judgments across response modes and over time

Despite the importance of probability assessment methods in behavioral decision theory and decision analysis, little attention has been directed at evaluating their reliability and validity. In fact, no comprehensive study of reliability has been undertaken. Since reliability is a necessary condition for validity, this oversight is significant. The present study was motivated by that oversight. We investigated the reliability of probability measures derived from three response modes: numerical probabilities, pie diagrams, and odds. Unlike previous studies, the experiment was designed to distinguish systematic deviations in probability judgments, such as those due to experience or practice, from random deviations. It was found that subjects assessed probabilities reliably for all three assessment methods regardless of the reliability measures employed. However, a small but statistically significant decrease over time in the magnitudes of assessed probabilities was observed. This effect was linked to a decrease in subjects overconfidence during the course of the experiment.     

Epistemic motives and cultural conformity: need for closure, culture, and context as determinants of conflict judgments

Three studies support the proposal that need for closure (NFC) involves a desire for consensual validation that leads to cultural conformity. Individual differences in NFC interact with cultural group variables to determine East Asian versus Western differences in conflict style and procedural preferences (Study 1), information gathering in disputes (Study 2), and fairness judgment in reward allocations (Study 3). Results from experimental tests indicate that the relevance of NFC to cultural conformity reflects consensus motives rather than effort minimization (Study 2) or political conservatism (Study 3). Implications for research on conflict resolution and motivated cultural cognition are discussed.     

Do we see eye-to-eye? Implications of cultural differences for cross-cultural management research and practice.

Although observation is a common research technique, little attention has been given to the effects of culture on observer judgment making. These researchers argue that consideration of cultural differences is critical when applying observation techniques in cross-cultural research as well as in the applied contexts of performance appraisal and international management. A laboratory study was conducted to examine the potential for discrepancies in observer judgment making among Asian American and Caucasian American subjects. The results of this study affirm the importance of cultural influences in research and management.     

Age and culture modulate object processing and object—scene binding in the ventral visual area

Behavioral differences in the visual processing of objects and backgrounds as a function of cultural group are well documented. Recent neuroimaging evidence also points to cultural differences in neural activation patterns. Compared with East Asians, Westerners’ visual processing is more object focused, and they activate neural structures that reflect this bias for objects. In a recent adaptation study, East Asian older adults showed an absence of an object-processing area but normal adaptation for background areas. In the present study, 75 young and old adults (half East Asian and half Western) were tested in an fMR-adaptation study to examine differences in object and background processing as well as object—background binding. We found equivalent background processing in the parahippocampal gyrus in all four groups, diminished binding processes in the hippocampus in elderly East Asians and Westerners, and diminished object processing in elderly versus young adults in the lateral occipital complex. Moreover, elderly East Asians showed significantly less adaptation response in the object areas than did elderly Westerners. These findings demonstrate the malleability of perceptual processes as a result of differences in cohort-specific experiences or in cultural exposure over time.     

Beliefs about Overconfidence,Including Its Cross-National Variation

A commonly used judgment research task requires the subject to choose among alternative answers to a general knowledge question and then state a probability that the selected response is correct. People often exhibit overconfidence in this task. Such overconfidence is stronger in most Asian countries than in Western countries. This article addresses lay expectations and accounts for this difference, as well as for such overconfidence more generally. An empirical study demonstrated that subjects in both Taiwan and the United States typically expect cross-national variations to be the opposite of those that actually occur. It also showed that dominant lay theories for overconfidence rest exclusively on factors such as inflated self-appraisals. A review revealed that such accounts are consistent with scholarly self-esteem explanations for a variety of self-appraisals. However, existing data imply that overconfidence in general knowledge rests on other mechanisms. The extensive theoretical and practical implications of the observed overconfidence misattributions and cross-national variations are discussed.     

Cultural effects in emotion and gender recognition

There is evidence for cultural differences in how people respond to basic properties of faces. We examined task switching between two properties of faces, emotion and gender, for individuals drawn from Western (White UK citizens) and Asian (Pakistani) cultures. There were three main results of interest. First, there was a double dissociation between gender and emotion classification across the participant populations – Western participants were faster to make gender than emotion classifications while Asian participants were faster to make emotion than gender classifications. It is argued that the different patterns of results reflect the greater attentional weight given to contrasting face dimensions in the different cultures, and the dependence on using different attributes to make gender discriminations in individuals from varying cultures. Second, Asian participants showed smaller switch costs overall than did White British participants. This result may be attributed to effects of bilingualism in the Asian participants, which results in their having greater executive resources. Third, emotion decisions showed larger switch costs than gender decisions but essentially because emotion decisions benefited from priming on non‐switch trials. It is argued that emotion decisions benefit from the activation of a specific processing module across consecutive trials.     

How does context affect assessments of facial emotion? The role of culture and age

People from Asian cultures are more influenced by context in their visual processing than people from Western cultures. In this study, we examined how these cultural differences in context processing affect how people interpret facial emotions. We found that younger Koreans were more influenced than younger Americans by emotional background pictures when rating the emotion of a central face, especially those younger Koreans with low self-rated stress. In contrast, among older adults, neither Koreans nor Americans showed significant influences of context in their face emotion ratings. These findings suggest that cultural differences in reliance on context to interpret others' emotions depend on perceptual integration processes that decline with age, leading to fewer cultural differences in perception among older adults than among younger adults. Furthermore, when asked to recall the background pictures, younger participants recalled more negative pictures than positive pictures, whereas older participants recalled similar numbers of positive and negative pictures. These age differences in the valence of memory were consistent across culture.     

Forecasting good or bad behaviour: A non‐transparent test of contrastive responses to cultural cues

Bicultural individuals vary in the degree to which their two cultural identities are integrated – Bicultural Identity Integration (BII). Among Asian‐Americans, for example, some experience their Asian and American sides as integrated (high BII) whereas others experience the two as divided (low BII). Past research on social judgement found that individual differences in BII affect the way biculturals respond to cultural cues or norms in their situation. Asian‐Americans with low BII tend to contrast to the cultural norm (e.g. they exhibit typically American judgements when in Asian cultural situations) rather than assimilate to them, a response observed more among high BII individuals (e.g., they exhibit typically Asian judgements when in Asian cultural situations). Research has interpreted the contrastive response as reflecting implicit identity motives, yet past studies used measures that make cultural differences salient. Conscious awareness of the experimental hypothesis could elicit contrastive responses. The present research assessed forecasts of others' behaviour in which cultural group differences are less obvious: Asians, compared to Westerners, forecast more positive behaviours from others. In three experiments with Asian‐Americans, we found the contrastive response by low BII individuals persisted. They made more positive forecasts after exposure to American versus Asian cultural cues. This suggests that the moderating role of BII on responses to cultural cues is not a matter of demand characteristics or limited to stereotypical cultural differences. Implications for bicultural identity, implicit processes, and organizational behaviour are discussed.     

Which should you use,intuition or logic? Cultural differences in injunctive norms about reasoning

Past research has shown that tendencies to engage in holistic and analytical reasoning are differentially encouraged by East Asian and Western cultures. But little is known about cultural differences in the perceived value of analytic versus intuitive reasoning. In Study 1, Koreans and Americans ranked the importance of traits including ‘intuitive’ and ‘logical’ in work and family contexts. In Study 2, Euro‐Canadians and East‐Asian‐Canadians read scenarios of intuitive versus rule‐following business decisions. Relative to Western participants, East Asians rated intuitive reasoning as more important and reasonable than analytic reasoning. Implications for the epistemic status of reasoning modes, culture's effect on values about reasoning, and multiculturalism are discussed.     

Perception of causal relations in humans: Factors affecting judgments of response-outcome contingencies under free-operant procedures

In three experiments, college studients responded to and rated a range of positive, random, and negative response-outcome contingencies presented in free-operant formats. These experiments sought a paradigm that would yield sensitive and unbiased judgments of response-outcome relations and explored the role of time in the judgment of response-outcome covariation. In Experiment 1, the effects of making continuous and discrete responses on subjects' contingency judgments were compared. In Experiment 2, the effects of changing the temporal definition of discrete responses were examined as were the effects of the amount of exposure to contingency problems. In Experiment 3, the effects of temporal regularity in defining response occurrence and nonoccurrence were investigated. In all three experiments, subjects' judgments were strong linear functions of the programmed contingencies between telegraph key operation and the illumination of a brief light. This result shows free-operant scheduling of response-outcome contingencies to be a highly sensitive and unbiased method of investigating causal perception. Additionally, judgment accuracy was found to be higher for males than for females and to improve as the probability of the subject's making a recorded response rose from .00 toward .50. Finally, a correlational analysis of several possible judgment rules supported the conclusion that subjects rated response-outcome relations on the basis of the difference in the probability of an outcome given their having recently made or not made a response.     

Attitudes toward rape: Gender and ethnic differences across Asian and Caucasian college students

Previous research has demonstrated that males have a greater tendency to hold erroneous beliefs about rape than females. However, limited cross-cultural studies, particularly of Asians, have been done in this area. The present investigation examined attitudes toward rape victims and belief in rape myths across 302 Asian and Caucasian college students. Subjects were recruited from two college campuses in Orange County, California, and were from predominantly middle-income backgrounds. None of the Caucasian students and a minority (36.25%) of the Asian subjects identified their particular ethnic group(s) of origin. Of the Asian subjects who specified their ethnicity, the majority were of Southeast Asian and Pacific Islander descent. Results indicated significant differences across ethnicity and gender. Asians were more likely to endorse negative attitudes toward rape victims and greater belief in rape myths than their Caucasian counterparts; males endorsed greater negativity toward rape victims and more acceptance of rape myths than did females. Asian subjects who endorsed greater acculturation (Western affiliation) differed significantly from low acculturated subjects on all dependent variables. Results are discussed in regard to cross-cultural differences and gender. Culturally sensitive rape awareness outreach targeting potentially high risk groups, such as Asian college students, is encouraged.This study was in part supported through an Affirmative Action Grant awarded to the first author by the Affirmative Action Faculty Development Program, California State University, Fullerton. Findings of the study were previously presented at the Annual Convention of the American Psychological Association, August 1994, Los Angeles, California. The authors wish to thank the undergraduate and graduate research assistants who served as experimenters.     

Being American, being Asian: the bicultural self and autobiographical memory in Asian Americans

Studies of autobiographical memory have shown that the degree to which individuals focus on themselves vs. social relations in their memories varies markedly across cultures. Do the differences result from differing cultural self-views (i.e., an autonomous vs. a relational sense of self), as often suggested in the literature? Experimental evidence is required to answer this question. In the present study, Asian American participants (N=118) were primed to focus on their American or Asian self prior to recalling important autobiographical events, and participants in a control group described things in nature prior to the memory recall. Those whose American self was activated recalled more self-focused and less socially oriented memories than those whose Asian self was made salient, with the control group falling in between. The findings shed light on the mechanism underlying cultural influences on autobiographical remembering. They further highlight the dynamic nature of the memory-self interplay in cultural contexts.     

GENDER AND ETHNOCULTURAL COMPARISONS IN STYLES OF LOVE

Ethnocultural background and gender were investigated as correlates of love styles in an ethnically diverse sample of university students in Toronto. Women viewed love as more friendship oriented, more pragmatic, but less permissive than did men, findings consistent with previous research with American college students. Ethnocultural differences or Gender x Ethnocultural Background interactions were also found. In line with an expected contrast between Asian and Western cultural traditions regarding love, Chinese and other Asian respondents of both sexes were more friendship oriented in their love relationships than were respondents of Anglo-Celtic or European ethnocultural backgrounds. Expectations of greater gender role differentiation among Asians were partly supported by finding that women from Asian ethnocultural backgrounds other than Chinese were less likely to view "love as a game" than were either their female or male counterparts. Women from Asian ethnocultural backgrounds other than Chinese also expressed a more altruistic view of love than did Anglo-Celtic women.     

We talk,therefore we think? A cultural analysis of the effect of talking on thinking

The Western assumption that talking is connected to thinking is not shared in the East. The research examines how the actual psychology of individuals reflects these different cultural assumptions. In Study 1, Asian Americans and European Americans thought aloud while solving reasoning problems. Talking impaired Asian Americans' performance but not that of European Americans. Study 2 showed that participants' beliefs about talking and thinking are correlated with how talking affects performance, and suggested that cultural difference in modes of thinking can explain the difference in the effect of talking. Study 3 showed that talking impaired Asian Americans' performance because they tend to use internal speech less than European Americans. Results illuminate the importance of cultural understanding of psychology for a multicultural society.     

Universals and cultural differences in the judgments of facial expressions of emotion

We present here new evidence of cross-cultural agreement in the judgement of facial expression. Subjects in 10 cultures performed a more complex judgment task than has been used in previous cross-cultural studies. Instead of limiting the subjects to selecting only one emotion term for each expression, this task allowed them to indicate that multiple emotions were evident and the intensity of each emotion. Agreement was very high across cultures about which emotion was the most intense. The 10 cultures also agreed about the second most intense emotion signaled by an expression and about the relative intensity among expressions of the same emotion. However, cultural differences were found in judgments of the absolute level of emotional intensity.