Serial position phenomena: Training and retrieval effects

With successive free recall lists primacy items are usually among the first to be reported on the initial list. Recency items will then take over and be first reported on later lists. This retrieval shift was studied under varied list conditions designed to counteract ordinary position effects, and proved to be a stable and resistent effect. One experiment had subjects practice on five different free recall lists over three trials, and the results agreed with the hypothesis that primacy reduction is caused by proactive interference rather than by the primacy to recency report shift. Experiments of the usual one-session laboratory type have consistently failed to show practice effects on serial lists with incompatible spatial and temporal order cues. In a case study of five subjects examined over a period of three months only slight improvement on single-trial lists was observed. However, when naive subjects were given four successive trials with the same type of cue-conflict list, prominent practice effects were easily demonstrated. Observations confirmed the assumption that repeated presentations of items located in middle list positions may counteract the privilege of primacy and recency positions. When repetitions were made within contracting and expanding lists, the results proved that active anchoring, making itself visible as primacy effects, is feasible with contracting lists but difficult with expanding lists. Active performance of list learning strategies generally results in primacy effects; whereas passive shortcut procedures, in learning and retrieval of information, produce recency effects. Predominant recency effects are symptoms of difficult task situations only partially mastered by the learner; primacy effects point to more successful elaboration. Overall, serial position effects do not seem to be due to structural memory stores so much as to the working of cognitive strategy factors. A problem-solving theory was presented as an alternative to information-processing models of serial learning and memory.     

A recency-based account of the list length effect in free recall

Free recall was examined using the overt rehearsal methodology with lists of 10, 20, and 30 words. The standard list length effects were obtained: As list length increased, there was an increase in the number and a decrease in the proportion of words that were recalled. There were significant primacy and recency effects with all list lengths. However, when the data were replotted in terms of when the words were last rehearsed, recall was characterized by extended recency effects, and the data from the different list lengths were superimposed upon one another. These findings support a recency-based account of episodic memory. The list length effect reflects the facts that unrehearsed words are less recent with longer lists, and that with longer lists, a reduced proportion of primacy and middle items may be rehearsed to later positions.     

Retrieval failure, rehearsal deficiency, and short-term memory loss in the aphasic adult

Studies show that aphasic patients typically are grossly impaired in short-term memory performance. Since aphasics generally experience difficulty in word retrieval, it is conceivable that short-term memory loss is partially the result of verbal rehearsal deficiency which, in turn, is caused by the word retrieval problem. This paper reports an experiment in which five aphasic adults were nonverbally to recall individualized lists of pictures they could easily name and lists of pictures they could not name. Final items in the two lists were recalled with equal accuracy; this was expected in that the recency effect usually reflects sensory rather than verbal storage. Initial items were recalled with greater accuracy than middle-list items in the nameable sets but not in the unnameable sets. This primacy effect suggests the aphasics rehearsed the nameable pictures, but both lists were recalled so poorly that rehearsal deficit was considered responsible for no more than a fraction of the aphasics' reduction in short-term memory.     

Semantic cuing and the scale insensitivity of recency and contiguity

In recalling a set of previously experienced events, people exhibit striking effects of recency, contiguity, and similarity: Recent items tend to be recalled best and first, and items that were studied in neighboring positions or that are similar to one another in some other way tend to evoke one another during recall. Effects of recency and contiguity have most often been investigated in tasks that require people to recall random word lists. Similarity effects have most often been studied in tasks that require people to recall categorized word lists. Here we examine recency and contiguity effects in lists composed of items drawn from 3 distinct taxonomic categories and in which items from a given category are temporally separated from one another by items from other categories, all of which are tested for recall. We find evidence for long-term recency and for long-range contiguity, bolstering support for temporally sensitive models of memory and highlighting the importance of understanding the interaction between temporal and semantic information during memory search.     

Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials

• The serial position effects for television commercials were tested within a naturalistic setting in this study, at both the micro level and the macro level. Television viewers' brand memory (recall and recognition) for the 2006 Super Bowl commercials were analyzed. At the micro level, the serial position of each commercial in a same commercial pod was measured. When the length of a commercial pod was controlled for, an earlier position for a commercial generated better brand recall. When the number of preceding ads was held constant, a commercial in a pod with fewer ads generated better brand recognition. At the macro level, the serial position of each commercial pod within the whole Super Bowl game broadcast was measured. The commercial pods at earlier positions generated better brand memory. Both findings confirmed a strong primacy effect. Managerial implications of the findings were also discussed.

Copyright © 2009 John Wiley & Sons, Ltd.     

Auditory list memory and interference processes in monkeys.

Memory of 2 rhesus monkeys (Macaca mulatta) was tested in a serial probe recognition task with lists of 4 natural or environmental sounds, different retention intervals, and different manipulations of interference. At short retention intervals, increasing the separation of list items reduced the primacy effect and produced a recency effect. Similar results were shown by increasing interference across lists through item repetitions or making the first 2 list items high-interference items. These results indicated that decreasing first-item performance reduced proactive interference on memory of the last list items. At long (20 s) retention intervals, making the last list items of high interference reduced the recency effect, reduced retroactive interference, and produced a primacy effect. Taken together, interference plays a role in determining the primacy and recency effects of the serial-position function.     

An experimental analysis of memory processing

Rhesus monkeys were trained and tested in visual and auditory list-memory tasks with sequences of four travel pictures or four natural/environmental sounds followed by single test items. Acquisitions of the visual list-memory task are presented. Visual recency (last item) memory diminished with retention delay, and primacy (first item) memory strengthened. Capuchin monkeys, pigeons, and humans showed similar visual-memory changes. Rhesus learned an auditory memory task and showed octave generalization for some lists of notes--tonal, but not atonal, musical passages. In contrast with visual list memory, auditory primacy memory diminished with delay and auditory recency memory strengthened. Manipulations of interitem intervals, list length, and item presentation frequency revealed proactive and retroactive inhibition among items of individual auditory lists. Repeating visual items from prior lists produced interference (on nonmatching tests) revealing how far back memory extended. The possibility of using the interference function to separate familiarity vs. recollective memory processing is discussed.     

Primacy and recency in primed free association and associative cued recall

Two experiments compared the serial positions of primed words in an implicit free association test with words recalled in a cued recall test. In both tests, weakly or strongly related word pairs were studied, and the first words of each pair formed the test cues. In the implicit test, weakly related words pairs showed primacy and extended recency effects but strongly related word pairs did not. In the explicit test, both weakly and strongly related word pairs showed primacy and extended recency effects. These functional dissociations between implicit and explicit memory tests indicate that strongly related word pairs are encoded together because they have unitized memory representations that function as integrated units without requiring any additional associative links to be made, but that an additional system or process is required to strengthen weakly related word pairs during encoding. In addition, a further additional system or process is accessed by explicit retrieval.     

Auditory List Memory in Rhesus Monkeys

Auditory memory of 2 rhesus monkeys was tested in a serial probe recognition task. Lists of four environmental or natural sounds were followed by a retention interval and a test. The test matched one of the list items on half of the trials. The retention interval was varied across sessions. Six experiments showed similar results and changes in the serial position function. At short retention intervals, there was good memory for first list items (primacy effect) and poor memory for last list items. At intermediate retention intervals, memory improved for last list items (recency effect). At long retention intervals (20 s and 30 s), the recency effect was strong, and the primacy effect had dissipated. These auditory primacy and recency effects and their changes with retention interval were opposite to those for visual memory. Implications for processes and mechanisms of memory are discussed.     

Relation between intelligence and short-term memory

Several prior studies have concluded that the correlation between IQ and STM depends on differences in encoding or rehearsal strategies. Low IQ subjects use less effective strategies than high IQ subjects. One basis for these conclusions is that IQ exerts its greatest influence on the recall of early items in to-be-remembered lists, having little effect on the recall of recency items. The present study measured IQ/STM correlations in children, using probed serial recall of supraspan digit lists. The results showed the predictive power of IQ to range from a maximum in the case of recall for recency items to practically zero in the case of primacy items. Several explanations for the data are discussed, taking account of the possible roles of individual differences in rehearsal, in item persistence, and in the ability to access specified information in a short-term store.     

The relationship between memory performance and the number of rehearsals in free recall

The purpose of the present study was to examine the relationship between the number of rehearsals and long-term recall performance by means of an overt rehearsal procedure. Subjects were induced to concentrate their rehearsal activity on specific items in free recall tasks. In Experiment 1, both the primacy and the recency items that had received additional rehearsals were recalled with higher probability than were the ordinarily rehearsed items in immediate recall but not in final recall. Experiment 2 was designed to extend the occasions for subjects’ rehearsal by manipulating the rate of item presentation. The overall pattern of resulting data shewed that for neither recency items nor primacy items does the additional overt rehearsal reliably lead to facilitative effects on long-term recall performance. The possibility of a qualitative change in rehearsal is discussed.     

Serial-position effects on a free-recall task in bilinguals

In this study, we examined mechanisms that underlie free-recall performance in bilinguals' first language (L1) and second language (L2) through the prism of serial-position effects. On free-recall tasks, a typical pattern of performance follows a U-shaped serial-position curve, where items from the beginning of the list (the primacy effect) and items from the end of the list (the recency effect) are recalled with higher accuracy than items from the middle of the list. The present study contrasted serial-position effects on the free-recall task in Korean-English bilinguals' L1 vs. L2 and examined the relationship between an independent working memory (WM) measure and serial-position effects in bilinguals' two languages. Results revealed stronger pre-recency (primacy and middle) effects in L1 than in L2, but similar recency effects in the two languages. A close association was observed between WM and recall performance in the pre-recency region in the L1 but not in the L2. Together, these findings suggest that linguistic knowledge constrains free-recall performance in bilinguals, but only in the pre-recency region.     

Visual list memory in capuchin monkeys (Cebus apella)

Memory of 3 capuchin monkeys, Cebus apella, was tested with lists of 4 travel-slide pictures and different retention intervals. They touched different areas of a video monitor to indicate whether a test picture was in a list. At short retention intervals (0 s, 1 s, 2 s), memory was good for the last list items (recency effect). At a 10-s retention interval, memory improved for 1st list items (primacy effect). At long retention intervals (20 s and 30 s), primacy effects were strong and recency effects had dissipated. The pattern of retention-interval changes was similar to rhesus monkeys, humans, and pigeons. The time course of recency dissipation was similar to rhesus monkeys. The capuchin's superior tool-use ability was discussed in relation to whether it reflects a superior general cognitive ability, such as memory. In terms of visual memory, capuchin monkeys were not shown to be superior to rhesus monkeys.     

Free recall and complexity of pictorial stimuli

In order to explore variables underlying primacy and recency effects in free recall of pictorial material, norms were developed using 120 subjects who rated the vividness and complexity of slides. Two experiments were then run in which two levels of each of these variables (extreme high and low ratings) were factorially combined. In the first experiment 24 subjects were shown three mixed lists, two short and one long (consisting of materials of all four combinations of vividness and complexity), and in the second experiment 12 subjects were shown four pure lists (consisting of materials of a single type). Analysis of variance showed list length in the mixed list experiment and complexity in both experiments to be strong determinants of recall. Greatest recall was for items of low complexity in short lists. Weak, but statistically significant, serial position effects were evident, particularly for less complex items. The effects of primacy and recency seem to decrease with increasing complexity of visual materials, perhaps because of the greater difficulty in rehearsing more complex pictures either verbally or iconically.     

Output order in immediate serial recall

In two experiments, we examined the effect of output order in immediate serial recall (ISR). In Experiment 1, three groups of participants saw lists of eight words and wrote down the words in the rows corresponding to their serial positions in an eight-row response grid. One group was precued to respond in forward order, a second group was precued to respond in any order, and a third group was postcued for response order. There were significant effects of output order, but not of cue type. Relative to the forward output order, the free output order led to enhanced recency and diminished primacy, with superior performance for words output early in recall. These results were replicated in Experiment 2 using six-item lists, which further suggests that output order plays an important role in the primacy effect in ISR and that the recency items are most highly accessible at recall.     

Serial position curves in spatial memory of rats: Primacy and recency effects

Memory for lists of items was tested in rats (N = 18) in an 8-arm radial maze. In Experiment 1 trials consisted of a study phase, in which the rat could freely choose five arms to obtain a food reward, and a test phase in which the animal was presented with a choice between a novel and a previously visited arm. The rat received additional food reinforcement only when visiting the novel arm. The two phases of a trial were separated by a retention interval of 30 sec or of 4, 16 or 60 min. It was found that recall of the five free arm choices was related to the serial position of the previously visited arm. There was a significant recency effect at the 30-sec delay. With longer retention intervals this disappeared, and a significant primacy effect could be observed. In Experiment 2 the same animals were given forced arm entries during the study phase and delays of 30 sec or 4 or 16 min before the test phase. Again, there was a trend towards a recency effect after the shorter delays and a significant primacy effect after the 16-min interval. These results show that, in the recall of lists of spatial items, rats have serial position curves with primacy and recency effects, depending on the length of the retention interval.     

Evidence for language recoding in autistic, retarded and normal children: a re-examination

In a replication and extension of earlier studies by Hermelin & O'Connor, language recoding abilities in autistic, retarded and normal children matched for mental age and digit span, were compared in a verbal recall task. Random word lists, sentences, and anomalous sentences, eight or 12 items in length (for high and low memory span subgroups) were presented and the number of words recalled from each type of input was scored. All low span children recalled sentences better than random lists with normal children superior to retarded and autistic children and the latter group poorer than the retarded group. Autistic children showed a recency effect with both types of input. There were no group differences amongst high span children and sentences were again better recalled than random lists. In Expt II sentences were better recalled than anomalous sentences, with autistic and retarded children equivalent in performance and poorer than normal children. Although low span autistic children were clearly deficient in recall of sentence material when compared with the two control groups, the effect of conditions showed that they were able to use structure to improve recall. Since high span autistic children did not perform differently from controls it is suggested that results from this kind of study may not be generalizable, and that claims for a specific coding deficit in autistic children need further substantiation.     

Serial recall of colors: Two models of memory for serial order applied to continuous visual stimuli

This study investigated the effects of serial position and temporal distinctiveness on serial recall of simple visual stimuli. Participants observed lists of five colors presented at varying, unpredictably ordered interitem intervals, and their task was to reproduce the colors in their order of presentation by selecting colors on a continuous-response scale. To control for the possibility of verbal labeling, articulatory suppression was required in one of two experimental sessions. The predictions were derived through simulation from two computational models of serial recall: SIMPLE represents the class of temporal-distinctiveness models, whereas SOB-CS represents event-based models. According to temporal-distinctiveness models, items that are temporally isolated within a list are recalled more accurately than items that are temporally crowded. In contrast, event-based models assume that the time intervals between items do not affect recall performance per se, although free time following an item can improve memory for that item because of extended time for the encoding. The experimental and the simulated data were fit to an interference measurement model to measure the tendency to confuse items with other items nearby on the list—the locality constraint—in people as well as in the models. The continuous-reproduction performance showed a pronounced primacy effect with no recency, as well as some evidence for transpositions obeying the locality constraint. Though not entirely conclusive, this evidence favors event-based models over a role for temporal distinctiveness. There was also a strong detrimental effect of articulatory suppression, suggesting that verbal codes can be used to support serial-order memory of simple visual stimuli.     

Influence of recall procedures on the modality effect with numbers and enumerated stimuli

Experiment 1 extended J. S. Nairne and W. L. McNabb's (1985) counting procedure for presenting numerical stimuli to examine the modality effect. The present authors presented participants with dots and beeps and instructed participants to count the items to derive to-be-remembered numbers. In addition, the authors presented numbers as visual and auditory symbols, and participants recalled items by using free-serial written recall. Experiment 1 demonstrated primacy effects, recency effects, and modality effects for visual and auditory symbols and for counts of dots and beeps. Experiment 2 replicated the procedure in Experiment 1 using strict-serial written recall instead of free-serial written recall. The authors demonstrated primacy and recency effects across all 4 presentation conditions and found a modality effect for numbers that the authors presented as symbols. However, the authors found no modality effect when they presented numbers as counts of beeps and dots. The authors discuss the implications of the results in terms of methods for testing modality effects.     

On the generality of some memory laws

Several memory laws have been established for the free recall of word lists. The generality of some of these laws were tested, using tasks which the subjects performed (SPTs) as to-be-recalled list items. SPT recall obeyed one law of word recall in showing a strong positive recency effect in immediate free recall, which appeared to be due to these events being in a temporary state of high accessibility. Differences between word and SPT recall were: 1) The reliable primacy effect associated with word recall did not appear in SPT recall; 2) Subjects reported using active memorisation strategies for word lists, but not for SPT lists; 3) Unlike word recall, diverting the subject's attention to so-called deep or shallow features of the SPTs during presentation did not affect the level of their recall. These results considered together with Cohen & Stewart's (1981) finding that SPT recall was not age-sensitive were taken to indicate that SPTs should be regarded as a different class of memory event than words, and that memory models dealing with SPT recall should de-emphasize the importance of encoding, stressing instead retention, and retrieval operations.