Exemplar effects in categorization and multiple-cue judgment

Categorization and multiple-cue judgment are similar tasks, but the influential models in the two areas are different in terms of the computations, processes, and neural substrates that they imply. In categorization, exemplar memory is often emphasized, whereas multiple-cue judgment generally is interpreted in terms of integration of cues that have been abstracted in training. In 3 experiments the authors investigated whether these conclusions derive from genuine differences in the processes or are accidental to the different research methods. The results revealed large individual differences and a shift from exemplar memory to cue abstraction when the criterion is changed from a binary to a continuous variable, especially for a probabilistic criterion. People appear to switch between qualitatively distinct processes in the 2 tasks.     

Use of evidence in a categorization task: analytic and holistic processing modes

Category learning performance can be influenced by many contextual factors, but the effects of these factors are not the same for all learners. The present study suggests that these differences can be due to the different ways evidence is used, according to two main basic modalities of processing information, analytically or holistically. In order to test the impact of the information provided, an inductive rule-based task was designed, in which feature salience and comparison informativeness between examples of two categories were manipulated during the learning phases, by introducing and progressively reducing some perceptual biases. To gather data on processing modalities, we devised the Active Feature Composition task, a production task that does not require classifying new items but reproducing them by combining features. At the end, an explicit rating task was performed, which entailed assessing the accuracy of a set of possible categorization rules. A combined analysis of the data collected with these two different tests enabled profiling participants in regard to the kind of processing modality, the structure of representations and the quality of categorial judgments. Results showed that despite the fact that the information provided was the same for all participants, those who adopted analytic processing better exploited evidence and performed more accurately, whereas with holistic processing categorization is perfectly possible but inaccurate. Finally, the cognitive implications of the proposed procedure, with regard to involved processes and representations, are discussed.     

Uncertainty orientation in the group context: categorization effects on persuasive message processing

Persuasive messages often originate from in-group or out-group sources. Theoretically, in-group categories could facilitate heuristic-based message processing (because of the attractiveness of in-groups and their social reality cues) or systematic-based processing (because of high personal relevance of the message). The authors expected individual differences in uncertainty orientation and socially based expectancy congruence to be important variables in understanding these processes. Participants were exposed to strong or weak, in-group or out-group messages that were either expectancy congruent (in-group agreement, out-group disagreement) or expectancy incongruent (in-group disagreement, out-group agreement). As predicted, uncertainty-oriented participants increased systematic information processing under incongruent conditions relative to congruent (i.e., relatively certain) conditions; certainty-oriented individuals processed systematically only under congruent conditions. These findings suggest that uncertainty that has been created through social-categorization conflicts is treated differently by people of different personality styles.     

Tests of the ratio rule in categorization.

Many theories of learning and memory (e.g., connectionist, associative, rational, exemplar based) produce psychological magnitude terms as output (i.e., numbers representing the momentary level of some subjective property). Many theories assume that these numbers may be translated into choice probabilities via the ratio rule, also known as the choice axiom (Luce, 1959) or the constant-ratio rule (Clarke, 1957). We present two categorization experiments employing artificial, visual, prototype-structured stimuli constructed from 12 symbols positioned on a grid. The ratio rule is shown to be incorrect for these experiments, given the assumption that the magnitude terms for each category are univariate functions of the number of category-appropriate symbols contained in the presented stimulus. A connectionist winner-take-all model of categorical decision (Wills & McLaren, 1997) is shown to account for our data given the same assumption. The central feature underlying the success of this model is the assumption that categorical decisions are based on a Thurstonian choice process (Thurstone, 1927, Case V) whose noise distribution is not double exponential in form.     

Multidimensional rule, unidimensional rule, and similarity strategies in categorization: event-related brain potential correlates

Forty participants assigned artificial creatures to categories after explicit rule instruction or feedback alone. Stimuli were typical and atypical exemplars of 2 categories with independent prototypes, conflicting exemplars sharing features of both categories, and "Others" with only 1 or 2 features of the well-defined categories. Ten feedback-only participants spontaneously adopted a unidimensional rule; 10 used a multidimensional similarity strategy. Event-related potentials (ERPs) recorded during the transfer phase showed a commonality between multidimensional rule and similarity strategies in late frontal brain activity that differentiated both from unidimensional rule use. Multidimensional rule users alone showed an earlier prefrontal ERP effect that may reflect inhibition of responses based on similarity. The authors also discuss the role of declarative memory for features and exemplars.     

On domain differences in categorization and context variety

Membership in many natural categories is considered all-or-none, while membership in most artifact categories is found to be graded. We introduce an alternative for the prevailing view that this domain difference in categorization results from representational differences. The context variety account posits that an item’s gradedness reflects the variety of contexts it appears in. Items that feature in a variety of contexts are assumed to be more likely to elicit a graded categorization response, since the suggested target category only provides one of many solutions to the question of the item’s identity. We review earlier work that suggested a domain difference in context variety, with artifactual items appearing in a greater variety of contexts than natural ones. The context variety domain difference is established in two separate experiments but is shown not to explain the domain difference in categorization. A selection of artifactual and natural items, for which the domain difference in context variety is reversed, is presented for categorization in a third experiment. This selection, too, fails to provide evidence for the context variety account of categorization differences. The domain difference in categorization is shown to be robust against this manipulation. Context variety appears to have no bearing on categorization, so the context variety account is not a sustainable alternative to accounts that posit representational differences between natural and artifact categories.     

Crossed categorization and stereotyping: Structural analyses, effect patterns, and dissociative effects of context relevance

Based on the “Who said what?” paradigm, a new method is proposed for investigating social categorization and non-evaluative stereotype application in crossed categorization. The method is applied in 5 studies that manipulated relative context relevance of crossed age and gender categories. Social categorization is characterized by 2 indices: Relative subgroup memory assesses the amount of subgroup formation represented in memory, and relative category dominance the relative weight of each dimension of categorization. Both indices were affected by context relevance. There was strong evidence for social categorization at the subgroup level, whereas stereotype application followed a simple pattern of category dominance, in which only the context-relevant dimension exerted an effect. The results bear on current models of category-based impression formation and intergroup perception, and on category-activation cum stereotype-inhibition models.     

The context as a moral rule in medical ethics

A purely deductive medical ethics cannot properly account for the varieties of circumstances which arise in medical practice. By contrast, a purely inductive medical ethics lacks sufficient guidance from ethical principles. In resolving ethical dilemmas in medicine, most often an appeal is made to middle-level axioms and methodological rules to mediate between theory and practice. I argue that this appeal must be augmented by considerations of context, such considerations, in effect, constituting a moral rule based on the social structure of medical practice. A contextual grid is proposed which assists the process of weighing values in resolving cases.     

Effects of classification context on categorization in natural categories

The patterns of classification of borderline instances of eight common taxonomic categories were examined under three different instructional conditions to test two predictions: first, that lack of a specified context contributes to vagueness in categorization, and second, that altering the purpose of classification can lead to greater or lesser dependence on similarity in classification. The instructional conditions contrasted purely pragmatic with more technical/quasi-legal contexts as purposes for classification, and these were compared with a no-context control. The measures of category vagueness were between-subjects disagreement and within-subjects consistency, and the measures of similarity-based categorization were category breadth and the correlation of instance categorization probability with mean rated typicality, independently measured in a neutral context. Contrary to predictions, none of the measures of vagueness, reliability, category breadth, or correlation with typicality were generally affected by the instructional setting as a function of pragmatic versus technical purposes. Only one subcondition, in which a situational context was implied in addition to a purposive context, produced a significant change in categorization. Further experiments demonstrated that the effect of context was not increased when participants talked their way through the task, and that a technical context did not elicit more all-or-none categorization than did a pragmatic context. These findings place an important boundary condition on the effects of instructional context on conceptual categorization.     

Telling things apart: the distance between response keys influences categorization times

People use spatial distance to talk and think about differences between concepts, and it has been argued that using space to think about different categories provides a scaffold for the categorization process. In the current study, we investigated the possibility that the distance between response keys can influence categorization times in binary classification tasks. In line with the hypothesis that distance between response keys can facilitate response selection in a key-press version of the Stroop task, our results showed that responses on incongruent Stroop trials were significantly facilitated when participants performed the Stroop task with response keys located far apart, compared with when they performed the task with response keys located close together. These results support the idea that the spatial structuring of response options facilitates categorizations that require cognitive effort, and that people can incorporate environmental structures such as spatial distance in their thought processes. Keeping your hands apart might actually help to keep things apart in your mind.     

Context influences holistic processing of nonface objects in the composite task

We explored whether holistic-like effects can be observed for nonface objects in novices as a result of the task context. We measured contextually induced congruency effects for novel objects (Greebles) in a sequential matching selective attention task (composite task). When format at study was blocked, congruency effects were observed for study-misaligned, but not study-aligned, conditions (Experiment 1). However, congruency effects were observed in all conditions when study formats were randomized (Experiment 2), revealing that the presence of certain trial types (study-misaligned) in an experiment can induce congruency effects. In a dual task, a congruency effect for Greebles was induced in trials in which a face was first encoded, but only when it was aligned (Experiment 3). Thus, congruency effects can be induced by context that operates at the scale of the entire experiment or within a single trial. Implications for using the composite task to measure holistic processing are discussed.     

Contextual influences on implicit evaluation: a test of additive versus contrastive effects of evaluative context stimuli in affective priming

Drawing on two alternative accounts of the affective priming effect (spreading activation vs. response interference), the present research investigated the underlying processes of how evaluative context stimuli influence implicit evaluations in the affective priming task. Employing two sequentially presented prime stimuli (rather than a single prime), two experiments showed that affective priming effects elicited by a given prime stimulus were more pronounced when this stimulus was preceded by a context prime of the opposite valence than when it was preceded by a context prime of the same valence. This effect consistently emerged for pictures (Experiment 1) and words (Experiment 2) as prime stimuli. These results suggest that the impact of evaluative context stimuli on implicit evaluations is mediated by contrast effects in the attention to evaluative information rather than by additive effects in the activation of evaluative information in associative memory.     

Influences of culture and visual context on real-time social categorization

Social categorization is often thought to be based on facial features and immune to visual context. Moreover, East Asians have been argued to attend to context more than Westerners. American and Chinese participants were presented with faces varying along a White-Asian morph continuum either in American, neutral, or Chinese contexts. American contexts made White categorizations more likely, and Chinese contexts made Asian categorizations more likely. Further, the compatibility between facial and contextual cues influenced the directness of participants' hand trajectories en route to selecting a category response. Even when an ultimate response was not biased by context, the trajectory was nevertheless partially attracted to the category response associated with the context. Importantly, such partial attraction effects in hand trajectories revealed that the influence of context began earlier in time for Chinese relative to American participants. Together, the results show that context systematically influences social categorization, sometimes altering categorization responses and other times only temporarily altering the process. Further, the timing of contextual influences differs by culture. The findings highlight the role of contextual and cultural factors in social categorization.     

Emotions in context: pictorial influences on affective attributions

The visual illusion Terror Subterra, by Roger Shepard (1990), depicts a seemingly large creature chasing another in a tunnel, yet both creatures are physically identical. In addition to this visual illusion, the two creatures also appear to exhibit different emotions, as the background creature (the pursuer) appears angry whereas the foreground creature (the pursued) appears fearful. We explored this context effect by first establishing the magnitude of the emotional bias effect. We then modified the original drawing in various ways, such as equating for perceived size, removing one creature from the scene, and removing the pictorial context altogether. Findings suggest that the emotional bias is due to the pictorial setting and to the perceived social-emotional relationship between the two creatures. These results highlight the importance of both perceptual and social-emotional influences in driving affective attributions.     

Reward allocation decisions of Chinese managers: Influence of employee categorization and allocation context

The purpose of the present study was to investigate the relationships between employee categorization criteria and Chinese managers' allocation behaviors. Using a vignette approach and a four-factor within-subjects design, the effects of relationship (guanxi), loyalty, and competence, as well as their interactions with allocation context (private vs public) were examined. Results showed that subordinates who had a close relationship with the allocator, high loyalty, or high competence were rewarded more. Significant two-way interaction effects indicated that relationship, loyalty and competence interactively affected Chinese managers' reward allocation decisions. In addition, the moderating effects of allocation context on these three criteria were also significant. Limitations of the study and suggestions for further research were discussed.     

Visual effects in picture and word categorization

Two experiments are reported in which participants categorized stimuli as belonging or not belonging to the category of fruits. Blocks of pictures and words were used, with items referring to exemplars having either high or low intercategory visual similarity and/or semantic relatedness. For both pictures and words, response time was longer in the semantically related conditions than in the unrelated condition. Furthermore, there was a strong effect of visual similarity for pictures but not for words when semantic relatedness was held constant: Participants took longer to classify pictures of fruits when these were mixed with visually similar vegetables than when they were mixed with visually dissimilar vegetables. Reducing the stimulus visibility by adding a dot pattern had an additive effect for words but an interactive effect for pictures. The results are explained in terms of a unique locus for category decisions about pictures and words.     

Threat of pain influences social context effects on verbal pain report and facial expression

Current theoretical models of pain catastrophizing have diverging predictions regarding the role of social context and perceived threat on pain expression. The communal coping model of catastrophizing predicts that high pain catastrophizers display more pain expression in the presence of another, regardless of the threat value of the pain, while a cognitive appraisal model predicts high pain catastrophizers to express more pain when pain has increased threat value, regardless of social context. A 2 × 2 factorial design was used to test the validity of both predictions. Healthy participants with varying levels of pain catastrophizing were exposed to a cold pressor task, consisting of a 60 s immersion and 60 s recovery period. Interestingly, the immersion results revealed that beyond and independent from the effects of pain catastrophizing, the effect of threat on verbal pain report and facial expression was dependent on social context and vice versa. In a threatening context, perceived threat of pain mediated the inhibitory effect of social presence on pain expression, suggesting that the observer acted as a safety signal. In the recovery period, social presence enhanced facial expression, but only when no threat was induced. The results are discussed in terms of the dynamic interaction between social context and threat appraisals.     

Category size effects revisited: frequency and masked priming effects in semantic categorization

Previous work indicates that semantic categorization decisions for nonexemplars (e.g., deciding that TURBAN is not an animal name) are faster for high-frequency words than low-frequency words. However, there is evidence that this result might depend on category size. When narrow categories are used (e.g., Months, Numbers), there is no frequency effect for nonexemplars. This result is confirmed, and is explained in terms of a category search model, which allows a "No" decision to be generated without access to the lexical entry for the target word. This explains the absence of a frequency effect, but not the presence of a strong masked repetition priming effect, which is assumed to have a lexical source. It is shown that this effect may not be lexical, since nonwords also show similar priming. Both of these priming effects disappear when a larger category is used. This pattern of results is explained on the assumption that category search is only possible with small categories, and that tentative category decisions are generated for the unconsciously perceived prime, which leads to a marked response congruence effect.     

Enemies and friends in the neighborhood: orthographic similarity effects in semantic categorization

Studies investigating orthographic similarity effects in semantic tasks have produced inconsistent results. The authors investigated orthographic similarity effects in animacy decision and in contrast with previous studies, they took semantic congruency into account. In Experiments 1 and 2, performance to a target (cat) was better if a previously studied neighbor (rat) was congruent (i.e., belonged to the same animate-inanimate category) than it was if it was incongruent (e.g., mat). In Experiments 3 and 4, performance was better for targets with more preexisting congruent neighbors than for targets with more preexisting incongruent neighbors. These results demonstrate that orthographic similarity effects in semantic categorization are conditional on semantic congruency. This strongly suggests that semantic information becomes available before orthographic processing has been completed.