The effects of television on children's stereotyping of women's work roles

Sixty-seven elementary school students, ages 5 through 10 years, from three ethnic groups were systematically exposed, over a 1-month period, to specially produced television commercials. One treatment group viewed prevideotaped cartoons interspersed with commercials of women in “traditional” roles, while a second group viewed the same cartoons but with commercials which portrayed women in traditionally male or “reversed” roles. Children were measured on pre-and post-tests on (1) their occupational knowledge, (2) the extent to which they stereotyped occupations, and (3) their own preferences for traditionally male and female jobs. Results indicate that children do learn about occupations from television content, that they also learn to stereotype or nonstereotype various occupations based on the sex of the TV model, and, finally, that girls will change their preferences for various occupations based on the particular roles they view women portrayed in.     

Students' ratings of occupational dimensions of traditionally male and traditionally female occupations

The purpose of the present study was to investigate four traditionally male occupations and four traditionally female occupations on a number of dimensions which people use to judge the prestige or importance of a job. Workers were pictured on one form in their traditional roles and on a second form in nontraditional roles. Results indicated a tendency for subjects to give lower ratings to workers in nontraditional jobs. More importantly, for the two “objective” dimensions, money and education, boys and girls agreed on job ratings; however, on the two more “subjective” dimensions, respect and importance to the community, boys gave higher ratings to the male jobs, while girls gave higher ratings to the female jobs.     

Children's perceptions of occupational sex stereotypes

Female and male children ranging in age from 21/2 to 8 years were asked to indicate for each of 10 occupations whether a male or a female adult would be most likely to engage in the occupation. Five traditionally male and five traditionally female occupations were presented in random orders. The results indicated that the children at each age level made a significant distinction between the two occupational groupings, with the extent of the distinction increasing with age level. There were no significant effects involving the sex of the children. The results were interpreted as indicating the learning of adult stereotypes concerning the sex appropriateness of occupations by children as young as 21/2; years old. The potential implications of this sex stereotype for actual career decisions and aspirations were discussed.The authors would like to express their appreciation to the principal, M. Brady Thomas, and the teachers at Hickory Grove Elementary School for their help during the study. The order of authorship was randomly determined.     

The influence of gender on occupational aspirations of kindergarten children

By updating and extending previous research on the effect of gender role socialization on occupational choices of children, this research found very sexstereotypical occupational preferences in a sample of 540 kindergarten children. The girls in the study selected occupations that averaged 87% female and the boys selected occupations averaging 84% male. The boys perceived a significantly wider range of vocational options than the girls. In a reversal condition, children were asked to pretend to be of the opposite sex. Most of the children selected occupations with sex ratios favoring their pretended sex; girls were slightly more stereotypic than boys. An unanticipated finding was the extremeness of reactions of the boys to the suggestion that they pretend to be girls. It is argued that current sex-role socialization fails to recognize the realities of the expanding participation of women in the paid labor force.     

A longitudinal study into the link between adolescent personality and peer-rated likeability and adjustment: Evidence of gender differences

We explored the possibility that male and female adolescents respond differently to the personality traits of their male and female peers. Students (381 boys; 389 girls) completed personality measures in Grades 7 (Mean age 12.28) through 10, and completed peer-ratings of adjustment and likeability in Grades 9 and 10. Analyses indicated that girls’ adjustment ratings were influenced by boys’ level of agreeableness, conscientiousness, and Eysenckian psychoticism, whereas boys’ ratings were relatively uninfluenced by these characteristics in girls. Girls and boys liked extraversion in the opposite-gender more than they liked it in the same gender. We discuss the implications of these findings for understanding peer relationships and gender differences.     

Marital Status and Sex: Impact on Career Self-Efficacy

Bandura's (1977, 1986) self-efficacy theory served as the theoretical framework for examining the preferences of 214 individuals for either traditionally male or traditionally female occupations. An interaction between sex and marital status was found with regard to efficacy for traditionally female occupations. Married women scored higher than did married men, and unmarried women scored higher than did unmarried men for the traditionally female occupations. No difference between married and unmarried men or between married and unmarried women was indicated for the traditionally female occupations. A significannt main effect of sex, with men scoring higher than women, was found for both the traditionally male and traditionallyfemale occupations. Implications for further research as well as for career counseling and development are discussed.     

Effects of counselor sex,student sex,and student attractiveness on counselors' judgments

Thirty-two male and thirty-two female high school counselors in a large metropolitan school district were provided with routine student profile data and asked to make predictions about the student's potential for post-high school education and to suggest occupations for the student to explore. All data reviewed by the counselors were identical except for a photograph of the student attached to the profile. Within counselor sex groups, counselors were randomly assigned to one of the following four photograph conditions: (a) attractive female; (b) unattractive female; (c) attractive male; and (d) unattractive male. Male subjects were found to discriminate on the basis of student sex when they suggested occupations for the student to explore. Predictions of post-high school education and the social status of suggested occupations were not found to be related to counselor sex, student sex, or student attractiveness.     

Social group salience and interethnic cooperation

This research was designed to test the adequacy of H. Tajfel's (1978, Differentiation between social groups: Studies in the social psychology of intergroup relations, New York/London: Academic Press) theory of social identity for predicting cooperative behavior among members of ethnically mixed groups. Equally divided by sex, subjects were 24 Anglo-American and 24 Hispanic undergraduate students attending the University of California, Riverside. Subjects were exposed to cooperative and competitive feedback in four-member, same-sex groups which varied in the ratio of Anglo to Hispanic subjects to create two conditions—a 3 to 1 versus a 1 to 3 in-group to out-group composition. Results showed that members of both ethnic groups were equally cooperative when their own group was in the numerical majority (low-salience condition). In the high-salience condition, however, when their own group was in the numerical minority, Hispanic subjects were significantly more competitive than Anglo subjects. In addition, while Hispanics were significantly more competitive in the minority than in the majority condition, Anglos showed a slight tendency to be less competitive in the minority than in the majority condition. These results are discussed in light of social identity theory and its application to the study of interethnic cooperation/competition in heterogeneous groups.     

The influence of televised models on toy preference in children

Eighteen boys and 18 girls aged 4–6 years viewed one of three videotapes in which fantasy characters used culturally stereotyped arguments to assign masculinity, femininity, or sex-role neutrality to a standard set of sex-neutral toys. After viewing the videotape, subjects were observed for 10 minutes in free play with the test toys and with a less attractive set of comparison toys which were not shown. The videotaped portrayal of sex appropriateness significantly affected toy choice. Children of both sexes spent more time playing with the test toys when they were identified as sex appropriate than with the comparison toys. When the test toys were identified as inappropriate for their sex, however, children spent more time playing with the less desirable comparison toys. The implications of these findings were discussed in light of media protrayal of male and female models.     

The dimensions of career and work orientation in college women

The purpose of this study was to clarify the meaning of the construct, career orientation. Fourteen presumed measures of career orientation as well as Super's Work Values Inventory were administered to college women. Analysis of the relationships among these variables identified two relatively independent clusters. The first cluster most closely approximated the usual definition of career orientation. Career-oriented women were found to be highly career motivated and perceived the career role as primary in their adult lives. The second cluster was called work orientation. This orientation characterized women with well-defined occupational aspirations who placed a high value on both the career role and marriage-family responsibilities in their future. Work-oriented women tended to choose traditionally feminine occupations in contrast to the career-oriented women whose aspirations included higher level and less traditional occupations.     

Sex differences in the occupational choices of second graders

A questionnaire was administered to 61 second graders. Sexual differences in occupational choices were apparent. Boys chose twice as many occupations as girls. Of 29 occupations selected as “most desirable,” only one was mentioned by both boys and girls. Of 37 occupations selected as “least desirable,” only two were mentioned by both sexes. More boys than girls knew their father's occupation. Although 76% of the girls knew their father's occupation, they did not select that occupation for themselves. A series of hypotheses based on the above data was generated.     

Occupational Achievement Motivation as a Function of Biological Sex, Sex-Linked Personality, and Occupation Stereotype

Predicted sex differences in occupational achievement motivation based on the work of Horner (1968) and Stein, Pohly and Mueller (1971) were examined by administering questionnaires to 87 female and 91 male undergraduate psychology students. Subjects made six achievement related responses to twelve occupations which had been stereotyped by a separate group of subjects as being either high prestige masculine, middle prestige masculine, middle prestige feminine or middle prestige androgynous (appropriate for both sexes). Analyses of variance were performed on all achievement responses with subjects'sex, sex-linked personality (Spence, Helmreich & Stapp, 1974), and occupational stereotype as independent variables. Significant sex by occupation stereotype interactions were found on all six dependent measures supporting the Stein et al. prediction of highest achievement motivation toward sex appropriate occupations. The fact that females did not show significantly lower motivation than males toward high prestige masculine occupations is inconsistent with earlier findings. Sex-linked personality was related to some of the achievement measures but did not interact with either occupation stereotype or biological sex.     

Sex-role imitation in children: Effects of sex of child,sex of model,and sex-role appropriateness of modeled behavior

The qualifying influence of the sex-role appropriateness of observed behavior on children's same-sex imitation was investigated. In each of two studies employing a 2×2×2 design, girls and boys observed a live male or female model display appropriate (to the child's sex) or inappropriate behavior. Results that were consistent in both studies indicated an interaction between sex of child and appropriateness. Boys imitated less when exposed to the inappropriate than to the appropriate sequence. An interaction between sex of child and sex of observer was obtained on only one measure in Experiment I (girls responded more quickly to a female than to a male model). In this study, girls also displayed greater opposite-sex imitation than boys; in Experiment II, there were no differences between boys and girls in either same- or opposite-sex imitation. The results are discussed with regard to the same-sex hypothesis and the differential impact of sex-role factors on boys and girls.The authors wish to thank the children, parents, and staff of Forest Park Elementary School for their participation and cooperation in the conduct of this study. Special thanks are extended to Mr. Paul H. Daby, Principal. The contribution of the undergraduate models and experimenters is also acknowledged.     

Children's choices of and value judgments about sex-typed toys and occupations

Boys (N = 97) and girls (N = 96) from kindergarten through sixth grade were asked to select toys and occupations under one of the following three instructional sets: (1) choose for a girl, (2) choose for a boy, (3) choose the best one. Results indicated that children made selections for boys and girls which were in accordance with culturally accepted stereotypes. However, children's selections of the best toys and occupations were more sex-typed in the masculine direction for boys than in the feminine direction for girls. In addition, as children grew older, their choices of occupations, but not of toys, became more sex-typed. These results were discussed in terms of implications for self and career development.     

Attractiveness of Occupations to High School Students

Information was obtained by questionnaire from a sample of approximately 3,100 Washington high school juniors and seniors concerning career aspirations and whether they would like or dislike each of 61 selected occupations. Analysis of the responses shows (1) that a wide range of occupations, including many nonprofessional occupations, would be attractive even though 67 per cent of the boys and 59 per cent of the girls aspired to professions, (2) that students tend to reject occupations traditionally followed primarily by the opposite sex as well as a number of other occupations, and (3) that the prestige ranking of a specific occupation is not a very good predictor of occupational likes and dislikes of students. The implications of these findings are discussed.     

The influence of gender labels on the sex typing of imaginary occupations

Social scientists have been concerned not only with gender stratification within the occupational labor force but with young peoples' recognition and aspiration toward same-gender careers. In this paper we investigate how gender labels influence individuals' evaluational sex typing of occupations. Four gender-marked booklets were constructed such that six imaginary occupations within the story were performed by persons labeled as women, men, both men and women, or individuals. College, high-school, and fifth-and third-grade students were asked to evaluate whether a gender-marked occupation was a position for women, men, or both sexes and possible for girls and boys. Students were also asked to indicate which occupations they preferred. Not only were the occupations classified in relation to the gender labels, but occupational gender barriers were perceived. In essence, males were restricted from engaging in female-labeled jobs and females were restricted from engaging in male-labeled jobs. However, career aspirations     

The impact of education and selected traits on sex-role related goals and attitudes

Questionnaires that assessed educational goals, career goals, preferred and expected career commitment, sex-role attitudes, age, college class, height, and weight were completed by 884 male and female undergraduates representing two racial groups and two age groups. Age, size, and college class were unrelated to women's goals and attitudes, whereas men chose more traditional careers as their education progressed. Technical college students tended to be more traditional than university students. Implications for related research are discussed.     

Evolution and development of boys’ social behavior

An evolutionary analysis of the dynamics of one-on-one and coalitional male–male competition provides a theoretical frame for conceptualizing the evolved functions and proximate developmental forms of the social behavior of boys, and for appreciating why the behavior of boys differs from that of girls. We propose the accompanying selection pressures favored the evolution of motivational and behavioral dispositions in boys and men that facilitate the development and maintenance of large, competitive coalitions and result in the formation of within-coalition dominance hierarchies. Empirical research on boys’ social development is reviewed using this frame and implications for interpreting boys’ social behavior are explored.     

Further evidence on androgyny and interpersonal flexibility

The component scales from which Bem's index of psychological androgyny is derived are better thought of as measures of dominance and nurturance, rather than “masculinity” and “femininity.” When the Bem scales were administered to 202 male and female college students, along with eight scales that form an interpersonal circumplex, it was once again found that stereotyped, near-stereotyped, and androgynous classifications on the Bem index generalized to sex-role stereotype classifications on other dimensions of interpersonal behavior, as well. Moreover, the Bem index was found to be based on the best available combination of orthogonal interpersonal scales for measuring sex-role stereotypy. In this recent sample of college students, the hypothesis that Bem's index of androgyny reflects the more general construct of interpersonal flexibility was confirmed for both male and female subjects. The recognition that Bem's index of androgyny is specific to the interpersonal domain should encourage others to develop androgyny indices in other domains such as temperatment, interests, and cognitive styles.