Indirect majority and minority influence: An exploratory study

In a 2 × 2 design, 85 subjects were asked to estimate the size of angles (direct influence) that were either 90 or 85°, after being confronted with incorrect judgements of a majority (88 per cent) or a minority (12 per cent) of people estimating the angles at 50°. Additionally, pre- and post-test measures were used to establish indirect influence on subjects' judgements pertaining to acute angles (i.e. on the estimation of the length of lines constituting the angles, and on the imaginary weight of figures represented by these angles). Overall, little direct influence is observed. This may partly be due to the introduction of a denial of the credibility of the source in all conditions. In fact, some evidence of direct influence is only found in the majority–85° angles condition. An instance of indirect influence (on the estimation of length of lines) appeared as the result of a majority stance when the angles in the experimental phase were 90°. When these angles were 85°, indirect minority influence (on the estimation of weight of figures) was observed. These effects had been predicted on the basis of the hypothesis stating that indirect majority influence would be possible when subjects expected consensus on the correct response (in the 90° angles condition), without being able to reach consensus at the manifest level (because of the denial and the restriction imposed by the clear shape of 90° angles). Indirect minority influence was hypothesized to be stronger in a situation that allows for diverse responses (i.e. for 85° angles).     

Studies on latent influence by the spectrometer method I: The impact of psychologization in the case of conversion by a minority or a majority

The effects of psychologization on the conversion phenomenon were studied for cases where influence was exerted either by a minority or by a majority. In a 2×2×3 ANOVA design (minority source versus majority source, personality versus aesthetics, phases) 48 subjects are faced with a confederate who represents either 18.2 per cent or 81.8 per cent of a population and consistently responds green when an objectively blue slide is shown. Colour perception is said to be associated with either aesthetic or personality factors. The prediction is in this last case that psychologization of the majority induces conversion of the subjects, while psychologization of the minority stands in the way of this latent influence. Influence is measured by four response levels for each trial of the three phases (pre-influence, post-influence in the presence or in the absence of the influence source). Manifest influence is measured in terms of the Subjects' Judgements and by the way in which they adjust their stimulus colour perception, as determined with the help of a spectrometer. The latent influence is reflected by the subjects' judgements about the colour of the afterimage upon presentation of the stimulus, as measured on a nine-point scale and with the help of spectral adjustments of this afterimage. The subjects having been influenced without being aware of their conversion shows up in the shifts toward green or the complementary colour of green. Results indicate a cross-over for the effect of indirect influence. Under the personality condition, psychologization has the anticipated effect. The majority is the only one to produce a conversion. The attenuating effect of minority influence again manrfests itserf (Mugny and Papastamou, 1980). Under the aesthetic condition, non-psychologization also induces latent and perceptive shifts, but they go in the opposite direction and coincide closely with other results (Moscovici and Personnaz, 1980; Personnaz, 1981). In this condition, only the minority exerts an influence on all three levels.     

The Effects of Caffeine Consumption on Direct and Indirect Majority and Minority Influence

A study is reported that examines the effect of caffeine consumption on majority and minority influence. In a double blind procedure, 72 participants consumed an orange drink, which either contained caffeine (3.5mg per kilogram of body weight) or did not (placebo). After a 40-minute delay, participants read a counter-attitudinal message (antivoluntary euthanasia) endorsed by either a numerical majority or minority. Both direct (message issue, i.e., voluntary euthanasia) and indirect (message issue-related, i.e., abortion) change was assessed by attitude scales completed before and after exposure to the message. In the placebo condition, the findings replicated the predictions of Moscovici's (1980) conversion theory; namely, majorities leading to compliance (direct influence) and minorities leading to conversion (indirect influence). When participants had consumed caffeine, majorities not only led to more direct influence than in the placebo condition but also to indirect influence. Minorities, by contrast, had no impact on either level of influence. The results suggest that moderate levels of caffeine increase systematic processing of the message but the consequences of this vary for each source. When the source is a majority there was increased indirect influence while for a minority there was decreased indirect influence. The results show the need to understand how contextual factors can affect social influence processes.     

Minority influence: The effects of social status of an inclusive versus exclusive group

An experiment investigated the effects of source status (high versus low) and source's attitude towards the target (Inclusive versus éxclusive) on minority influence. It was predicted that an inclusive minority in the high-status source condition would primarily have a direct impact (compliance), while in the low-status source condition it would have little direct or indirect influence but would stimulate autonomous cognitive work (divergence) Moreover, exclusive minorities, irrespective of status, would have a mainly indirect impact (conversion) Results appear to confirm the hypotheses with two significant qualifications: First, minority status interacts with subjects' initial attitude, furthering or hindering indirect influence; second, an exclusive minority encourages the production of externally-generated thoughts, albeit only in low-status source condition. The study also provided some information on the relationship between indirect influence and divergence, and between the quantity and the quality of cognitive production.     

Vicario's illusion of sloping steps reexamined

If a few parallel horizontal rows of dots are set diagonally, like steps, across the visual field, the inner rows appear not to be horizontal but sloping up to one side; the effect holds as long as the vertical distances between the rows do not exceed a given visual angle. This illusion, described by Vicario in 1978, was never explained. An experiment is reported in which the illusion was still visible at row separations well in excess of the spatial limits originally considered, provided the stimulus elements were enlarged. The maximum illusion was obtained for length ratios (interrow distance to size of dots) identical to those which have been shown to produce the largest effects in a number of illusions of area and length. This suggests that Vicario's illusion is similar to other illusions of extent, and that it can be explained by a neural extent-coding model.     

Minority influence and musical preference: Innovation by conversion not coercion

Studied the effect of social categorization, strength of influence and predisposition to influence on social influence concerning musical preferences. One-hundred and sixty-eight French adolescents (age 15 years) were assigned to the eight conditions of a 2 (social categorization: majority/minority) × 2 (strength of influence: strong/weak) × 2 (predisposition to influence: pervious/impervious) design. Influence source was an opinion poll based on pupils from two types of secondary school. Direct influence was exerted from ‘hard-rock’ to ‘new wave’ music; indirect influence was measured by subjects' preferences for hard-rock versus ‘contemporary’ music. Ratings of the source were also elicited. Analyses of variance revealed indirect influence to be significantly greater with the minority than the majority source (p < 0.02). Indirect influence was especially high for subjects with a clear predisposition to influence and when the influence was weak (p < 0.0005). Further analyses confirmed the effect to be due to the actual numbers of subjects influenced. The study thus demonstrated the generalizability of the ‘conversion’ notion (minority influence on an indirect level) from numerical to social minorities.     

The influence of verbal labeling on the perception of odors: evidence for olfactory illusions?

Using the definition that an illusion is observed when a stimulus is invariant but context alters its perception, we examined whether verbal context could produce olfactory illusions. To test this effect, we chose five odors with minimally fixed sources and that could be interpreted with various hedonic connotations. The odors were violet leaf, patchouli, pine oil, menthol, and a 1:1 mixture of isovaleric and butyric acids. Subjects individually sniffed each odor at two different sessions separated by one week. At each session an odor was given a different verbal label (either positive or negative) and subjects rated the odors on several hedonic scales and provided perceptual and interpretative responses to them. Results showed that the perception of an odor could be significantly influenced by the label provided for it. We propose that the cases where verbal labels inverted odor perception are the first empirical demonstrations of olfactory illusions.     

Social influence: The role of originality

Two experiments investigated the role of message originality vs. conventionality in social influence. It was hypothesized that subjects would generate more original proposals when confronted with a minority advocating an original viewpoint than when confronted with a conventional minority proposal or with an original majority proposal. In the first experiment, subjects exposed to an original minority paired with a conventional majority produced a wider range and more original proposals than those exposed either to a conventional minority paired with a conventional majority or to a majority source only. The second experiment further demonstrated that the original message induced creative processing only when attributed to a minority source but not when attributed to a majority source. It also showed that the original minority elicited creative processing mainly when paired with a conventional majority, but not when paired with a majority advocating an equally original position. Findings are interpreted in the frame of Nemeth's (1986) minority influence theory.     

Visually induced reorientation illusions.

It is known that rotation of a furnished room around the roll axis of erect subjects produces an illusion of 360 degrees self-rotation in many subjects. Exposure of erect subjects to stationary tilted visual frames or rooms produces only up to 20 degrees of illusory tilt. But, in studies using static tilted rooms, subjects remained erect and the body axis was not aligned with the room. We have revealed a new class of disorientation illusions that occur in many subjects when placed in a 90 degrees or 180 degrees tilted room containing polarised objects (familiar objects with tops and bottoms). For example, supine subjects looking up at a wall of the room feel upright in an upright room and their arms feel weightless when held out from the body. We call this the levitation illusion. We measured the incidence of 90 degrees or 180 degrees reorientation illusions in erect, supine, recumbent, and inverted subjects in a room tilted 90 degrees or 180 degrees. We report that reorientation illusions depend on the displacement of the visual scene rather than of the body. However, illusions are most likely to occur when the visual and body axes are congruent. When the axes are congruent, illusions are least likely to occur when subjects are prone rather than supine, recumbent, or inverted.     

Minority influence and social categorization

In this article, a theoretical distinction is proposed between representative outgroup minorities (representative of a minority category in the society, e.g. gays) and dissident outgroup minorities (defined as a minority subgroup within a larger outgroup category). Two studies are reported comparing the social influence of dissident outgroup minorities with that of ingroup minorities (belonging to the subject's own social category). It was predicted that a position advocated by a dissident outgroup minority would be more readily accepted than that of an ingroup minority, but that the ingroup minority would be more likely to elicit the generation of new, alternative solutions. A first experiment in which subjects were either exposed to an ingroup minority, an outgroup minority, or no influence source confirmed these predictions. In a second experiment, subjects were either exposed to a majority or to a minority source either belonging to the subject's own social category or to the outgroup. The results indicate that the position of an ingroup majority was readily accepted whereas the otherwise identical message of an outgroup majority was rejected; neither ingroup nor outgroup majority stimulated the development of alternative proposals. Again, in line with Nemeth' (1986a) theory, the position of an ingroup minority was rejected but stimulated the generation of new, alternative proposals. The differential role of social category membership in minority and majority influence and the applicability of Nemeth' (1986a) theory to the attitude change area are discussed.     

Majority and minority influence using the afterimage paradigm: A replication with an unambiguous blue slide

This study re-examines the afterimage paradigm which claims to show that a minority produces a conversion in a task involving afterimage judgements (more private influence than public influence) as opposed to mere compliance produced by a majority. Subsequent failures to replicate this finding have suggested that the changes in the afterimages could be attributed to increased attention due to an ambiguous stimulus coupled with subject suspiciousness. This study attempted to replicate the original experiment but with an unambiguous stimulus in order to remove potential biases. The results showed shifts in afterimages consistent with the increased attention hypothesis for a minority and majority and these were unaffected by the level of suspiciousness reported by the subjects. Additional data shows that no shifts were found in a no-influence control condition showing that shifts were related to exposure to a deviant source and not to response repetition.     

Two-dimensional tilt illusions induced by orthogonal plaid patterns: effects of plaid motion, orientation, spatial separation, and spatial frequency

Tilt illusions occur when a drifting vertical test grating is surrounded by a drifting plaid pattern composed of orthogonal moving gratings. The angular function of this illusion was measured as the plaid orientation (and therefore its drift direction) varied over a 180 degrees range. This was done when the test and inducing stimuli abutted and had the same spatial frequency, and when the test and inducing stimuli either differed in frequency by an octave, or were spatially separated by a 2 deg blank annulus, or both differed in frequency and were also separated by the annulus (experiments 1-4). The obtained angular function was virtually identical to that obtained previously with the rod and frame effect and other cases involving orthogonal inducing components, with evidence for illusions induced both by real-line components and by virtual axes of symmetry. Although the magnitude of the illusion was very similar in all four experiments, there was evidence to suggest that largest real-line effects occurred in the abutting same-frequency condition, with a pattern of results similar to that obtained previously with the simple one-dimensional tilt illusion. On the other hand, virtual-axis effects were more prominent with gaps between test and inducing stimuli. A fifth, repeated-measures, experiment confirmed this pattern of results. It is suggested that this pattern-induced tilt effect reflects both striate and extrastriate mechanisms and that the apparent influence of spatially distal virtual axes of symmetry upon perceived orientation implies the existence of AND-gate mechanisms, or conjunction detectors, in the orientation domain.     

Temporal processing characteristics of the Ponzo illusion

Many visual illusions result from assumptions of our visual system that are based on its long-term adaptation to our visual environment. Thus, visual illusions provide the opportunity to identify and learn about these fundamental assumptions. In this paper, we investigate the Ponzo illusion. Although many previous studies researched visual processing of the Ponzo illusion, only very few considered temporal processing aspects. However, it is well known that our visual percept is modulated by temporal factors. First, we used the Ponzo illusion as prime in a response priming task to test whether it modulates subsequent responses to the longer (or shorter) of two target bars. Second, we used the same stimuli in a perceptual task to test whether the Ponzo illusion is effective for very short presentation times (12 ms). We observed considerable priming effects that were of similar magnitude as those of a control condition. Moreover, the variations in the priming effects as a function of prime-target stimulus-onset asynchrony were very similar to that of the control condition. However, when analyzing priming effects as a function of participants’ response speed, effects for the Ponzo illusion increased in slower responses. We conclude that although the illusion is established rapidly within the visual system, the full integration of context information is based on more time-consuming and later visual processing.     

Illusion reversal rate as a function of subjective depth

Undergraduate students (N = 48) served as subjects in a test of Gregory's theory of illusions. Twenty-four students made judgments about the subjective depth of three reversible illusions--Necker cube, Book, and Pyramid--under the conditions of complete versus incomplete illusions and illusions without depth cues versus with depth cues. An additional 24 subjects recorded the three illusion reversal rates under slightly altered conditions. Differences were found among the various illusions with respect to complete versus incomplete illusions, reversal rate, subjective judgments of depth, and certain correlation values. Support for Gregory's theory of illusion as displaced or misleading depth perception is offered by these results.     

Creative problem solving as a result of majority vs minority influence

A comparison of influence processes exerted by a majority versus a minority is made, both theoretically and empirically. In this study, comparing the two processes in the same experimental setting, it was hypothesized that subjects would ‘follow’ the majority more than the minority, that is, they would be more influenced to adopt the exact same position. However, it was predicted that subjects exposed to the minority would be stimulated to find new solutions to the problem, solutions that were not offered by the minority but that the subjects would not have found by themselves. Further, these solutions would tend to be correct rather than incorrect. Results support these predictions.     

Influence of instructions and cognitive articulation on reducing the Müller-Lyer illusion with a repeated trial

The role of specific, suggestive instructions and of the subject's cognitive articulation in fostering modifications of Müller-Lyer illusory effect was studied. 60 female students were divided into four subgroups on the basis of (a) Witkin's GEFT scores and (b) instructions given to the subjects for the repeated trial. Analysis shows no statistically significant difference between the more and less articulated subjects on the first trial, for influence of both cognitive articulation and instructions or their interaction on the reduction of the illusion. Data are interpreted in terms of some theoretical explanations of geometrical illusions, such as 'centration theory' and 'assimilation theory'.     

Maintaining social identity in a mixed-gender setting: Minority/majority status and cooperative/competitive feedback

This study tested the applicability of Tajfel and Turner's (1986) Social Identity Theory (SIT) to cooperative behavior in a mixed-gender setting. SIT suggests that as a “socially subordinate” group in a male-dominated society, women, when their gender is in the numerical minority, will engage in social competition in an attempt to enhance social identity. However, gender-based socialization may encourage men toward competition and women toward cooperation, regardless of group gender composition. In this study, male and female subjects were assigned to a six-person mixed-gender group in which their gender was either in the numerical minority or majority, and performed an interactive task under either cooperative or competitive feedback. An interaction of sex and feedback showed males in the cooperative feedback condition responded more competitively than did males in the competitive feedback condition, while females were equally cooperative in both feedback conditions. Feedback also interacted with the numerical ingroup/outgroup gender balance. While competitive feedback elicited little variation in subjects' responses across the ingroup/outgroup balance variable, the cooperative condition elicited greater competition from subjects in the numerical minority and greater cooperation from those in the numerical majority. Results were interpreted as partial support for SIT, while stressing the need for further investigation into gender as a unique influence on intergroup behavior.     

Dissimilation,differential assimilation and social identity

Studied the behaviour of subjects in a ‘normalization’ experiment: when a consistent confederate adopts the subject's norms (adoption situation); when the consistent response of the confederate deviates from the subject's norm (distance situation). We had three conditions for each of these two modes of response: we manipulated the C's image (C was always similar to the subject), and the image of a reference population: C and S were both either very similar (C and S in the majority) or very dissimilar (C and S in the minority) to the population. Or there was no image manipulation. Sixty male subjects participated in this experiment: 10 subjects in each of the six experimental conditions. In two adoption conditions (no image, C and S in the majority) the subjects changed their responses when the confederate adopted their norm. Our hypothesis on the resistance to influence in one of the distance condition (C and S in the minority) was not verified. Thus we have shown that a phenomenon of differential dissimilation exists, but our previous results on differential assimilation are not replicated. These results are coherent with the social differentiation and originality theory which stresses the quest for social identity and distinctiveness by actors who do not ‘react’ but who, in certains situations, elaborate strategies.     

ILLUSION OF CONTROL:

Abstract— Experiments in which subjects are asked to analytically assess response-outcome relationships have frequently yielded accurate judgments of response-outcome independence, but more naturalistically set experiments in which subjects are instructed to obtain the outcome have frequently yielded illusions of control. The present research tested the hypothesis that a differential probability of responding p (R), between these two traditions could be at the basis of these different results. Subjects received response-independent outcomes and were instructed either to obtain the outcome (naturalistic condition) or to behave scientifically in order to find out how much control over the outcome was possible (analytic condition). Subjects in the naturalistic condition tended to respond at almost every opportunity and developed a strong illusion of control. Subjects in the analytic condition maintained their p (R) at a point close to 5 and made accurate judgments of control. The illusion of control observed in the naturalistic condition appears to be a collateral effect of a high tendency to respond in subjects who are trying to obtain an outcome, this tendency to respond prevents them from learning that the outcome would have occurred with the same probability if they had not responded.     

Strange-face illusions during inter-subjective gazing

In normal observers, gazing at one’s own face in the mirror for a few minutes, at a low illumination level, triggers the perception of strange faces, a new visual illusion that has been named ‘strange-face in the mirror’. Individuals see huge distortions of their own faces, but they often see monstrous beings, archetypal faces, faces of relatives and deceased, and animals. In the experiment described here, strange-face illusions were perceived when two individuals, in a dimly lit room, gazed at each other in the face. Inter-subjective gazing compared to mirror-gazing produced a higher number of different strange-faces. Inter-subjective strange-face illusions were always dissociative of the subject’s self and supported moderate feeling of their reality, indicating a temporary lost of self-agency. Unconscious synchronization of event-related responses to illusions was found between members in some pairs. Synchrony of illusions may indicate that unconscious response–coordination is caused by the illusion–conjunction of crossed dissociative strange-faces, which are perceived as projections into each other’s visual face of reciprocal embodied representations within the pair. Inter-subjective strange-face illusions may be explained by the subject’s embodied representations (somaesthetic, kinaesthetic and motor facial pattern) and the other’s visual face binding. Unconscious facial mimicry may promote inter-subjective illusion–conjunction, then unconscious joint-action and response–coordination.