The search for peer advice in cyberspace: An examination of online teen bulletin boards about health and sexuality

The physical, emotional, and psychological changes that occur in adolescence prompt youths to have serious questions about their bodies, relationships, and health that are often personal, sensitive, or embarrassing. Past research has shown that adolescents are often reluctant to consult physicians, peers, and others for personal health questions due to concerns about confidentiality. One new venue for health information is the Internet, which is a promising resource due to its accessibility, interactivity, and anonymity. This study is a snapshot investigation of a popular health support website, which utilized a peer-generated bulletin board format to facilitate the discussion of adolescent health and social issues. Analyses of two health bulletin boards—one on teen issues and one on sexual health—were conducted on the questions and replies found on 273 topics of mainly anonymous adolescents collected over a 2-month period. Results revealed that the questions most frequently posted and viewed reflected interests and concerns about their changing physical, emotional, and social selves: Romantic relationships were the most frequent topic on the teen issues bulletin board; sexual health was the most frequent topic on the sexuality bulletin board. The bulletin boards proved to be a valuable forum of personal opinions, actionable suggestions, concrete information, and emotional support and allowed teens to candidly discuss sensitive topics, such as sexuality and interpersonal relations.     

Analysis of sensitive questions across cultures: An application of multigroup item randomized response theory to sexual attitudes and behavior

Answers to sensitive questions are prone to social desirability bias. If not properly addressed, the validity of the research can be suspect. This article presents multigroup item randomized response theory (MIRRT) to measure self-reported sensitive topics across cultures. The method was specifically developed to reduce social desirability bias by making an a priori change in the design of the survey. The change involves the use of a randomization device (e.g., a die) that preserves participants' privacy at the item level. In cases where multiple items measure a higher level theoretical construct, the researcher could still make inferences at the individual level. The method can correct for under- and overreporting, even if both occur in a sample of individuals or across nations. We present and illustrate MIRRT in a nontechnical manner, provide WinBugs software code so that researchers can directly implement it, and present 2 cross-national studies in which it was applied. The first study compared nonstudent samples from 2 countries (total n = 927) on permissive sexual attitudes and risky sexual behavior and related these to individual-level characteristics such as the Big Five personality traits. The second study compared nonstudent samples from 17 countries (total n = 6,195) on risky sexual behavior and related these to individual-level characteristics, such as gender and age, and to country-level characteristics, such as sex ratio. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Saving Face: Identifying Voter Responses to Black Candidates and Female Candidates

Much of what we know about the responses of voters to Black candidates and female candidates comes from experimental research. Yet the accuracy of experimental data can be threatened by the possibility that social desirability pressures contaminate self‐reporting. We address this threat in a project that considers psychological approaches to reducing social desirability pressures. Offering participants the opportunity to explain their decisions about sensitive subjects, such as voting for a Black or female candidate, can lessen social desirability pressures. We analyze this approach across three commonly used samples: undergraduate, adult convenience, and adult national. Our results suggest that existing experimental research overestimates voter support for Black and female candidates, but these issues can be mitigated with the simple innovation presented here.     

To work or not to work: nonfinancial employment commitment and the social desirability bias

The so-called "lottery question," which asks whether individuals would stop or continue working if there were no economic reasons to do so, was used to evaluate non-financial employment commitment. Data were collected through a survey conducted among a representative sample of the adult population in Israel. The sample included 501 respondents, who were interviewed via telephone in their homes by professional interviewers from a national survey agency. The additional contribution of social desirability to the prediction of nonfinancial employment commitment, beyond the contribution of age, is significant. There is a higher likelihood of indicating a desire to continue working under conditions of high social desirability rather than under those of low social desirability. It is suggested that, in order to examine the actual scope of nonfinancial employment commitment, some measures of detecting or reducing the social desirability bias should be taken.     

Can We Talk? Self‐Presentation and the Survey Response

This paper explores how the personality characteristics of individuals affect the answers they give to questions on controversial political topics. In April and May 2000, a random-digit-dial survey of 518 Americans was conducted in the continental United States. This survey included question batteries measuring two psychological concepts related to self-presentation. Respondents were also asked about their opinion on a number of sensitive topics, such as feelings toward blacks and homosexuals and their opinions about spending on popular programs, including schools and the environment. Their responses to these questions varied as a function of their self-presentation personality characteristics. The results presented here suggest that self-presentation measures such as those assessed here can improve our understanding of how the social dynamics of the survey interview affect responses to sensitive questions.     

Family adjustment,parental attitudes,and social desirability

This study examines the role of social desirability response set on the report of marital adjustment, child adjustment, and parenting attitudes. Results from 69 married couples closely replicate previous self-report findings suggesting that the more positive the report of marital adjustment, the fewer the number of child problem behaviors endorsed by parents (r = -.19(69), p less than .05). When social desirability is controlled, however, the marital-child adjustment relationship is nonsignificant. Previous reports of a global relationship between marital and child adjustment may have been inflated by individual differences in willingness to endorse problems on self-report measures. Parenting attitudes are not associated with social desirability or marital adjustment. Warmth, but not authoritarianism, is negatively correlated with child behavior problems in the home (r = -.25(69), p less than .01). The authors propose that family interaction research use a multimethod strategy to focus on circumscribed variables that influence marital and parenting behavior.     

To Work or Not to Work: Nonfinancial Employment Commitment and the Social Desirability Bias

Abstract

The so-called “lottery question,” which asks whether individuals would stop or continue working if there were no economic reasons to do so, was used to evaluate non-financial employment commitment. Data were collected through a survey conducted among a representative sample of the adult population in Israel. The sample included 501 respondents, who were interviewed via telephone in their homes by professional interviewers from a national survey agency. The additional contribution of social desirability to the prediction of nonfinancial employment commitment, beyond the contribution of age, is significant. There is a higher likelihood of indicating a desire to continue working under conditions of high social desirability rather than under those of low social desirability. It is suggested that, in order to examine the actual scope of nonfinancial employment commitment, some measures of detecting or reducing the social desirability bias should be taken.     

Evaluating the Distorting Effects of Inattentive Responding and Social Desirability on Self‐Report Scales in Creativity and the Arts

Inattentiveness and social desirability might be particularly problematic for self‐report scales in creativity and arts research. Respondents who are inattentive or who present themselves favorably will score highly on scales that yield positively skewed distributions and that assess socially valued constructs, such as scales measuring creativity and arts knowledge. A total of 204 undergraduates completed an online survey with several self‐report measures (the Creative Achievement Questionnaire, the Biographical Inventory of Creative Behavior, and the Aesthetic Fluency Scale). Many metrics of inattentiveness were included, such as directed response items, self‐reported attentiveness, and scales to catch inconsistent and patterned responses. The Balanced Inventory of Desirable Responding measured facets of social desirability. We found high rates of inattentive responding. A latent class analysis indicated that around 25% of the sample was potentially inattentive, and inattentive respondents received higher scores on the creativity and arts scales. Excluding problematic participants increased the effect sizes of interest, consistent with the coarsening effect of careless participants. Social desirability, in contrast, had essentially no relationship with the creativity and arts scales. These findings suggest that social desirability is probably less of a problem than researchers fear, but that inattentiveness is an underappreciated threat. Some practical guidelines are suggested.     

Double Rating as a Method to Encourage Candid Responses to Self‐Report Instruments1

This paper investigates the double‐rating method (DRM) as a way to reduce test takers' social desirability response set. This involves the introduction of a pre‐assessment task, in which respondents indicate how others would probably answer the test or survey questionnaire presented. Two studies conducted in Hong Kong and Canada evaluate the effectiveness of the DRM. Results show that social desirability responses obtained using this method are significantly less frequent than those obtained under a conventional instruction. The pre‐assessment task induces test takers to realize that other people will probably respond truthfully, and report some socially undesirable information. The test takers subsequently conform to this frankness in their own self‐report. The merits and limitations of this method are discussed.     

The impact of social desirability on psychometric measures of aggression

Although many studies have focused on the effects of social desirability in personality measures, few have analysed its effects on such highly undesirable behaviour as aggressiveness. The present study analyzes the impact of social desirability on measures of direct and indirect aggression and on the relationships between both kinds of aggression with impulsivity, using a method that enables the content factors of the measures to be isolated from social desirability. Results showed that aggression measures are highly affected by social desirability and that the relationships between the two forms of aggression and impulsivity are due to the content measured by the tests and not to a common social desirability factor.     

Methods of data collection,perceptions of risks and losses,and motivation to give truthful answers to sensitive survey questions

Two experiments examined survey respondents' concerns about risks and losses when answering sensitive questions in a survey. In Experiment 1 subjects watched one of eight different versions of a videotaped staged interview of a woman being asked about abortion and drunk driving. Experiment 2 was an actual survey interview about women's health issues, including abortion. In Experiment 2, a large proportion of the sample had a recent abortion for which validation information from the clinic was available. Results of both experiments indicate that, when responding to questions about sensitive topics, survey respondents are concerned about risks and losses other than those covered by standard confidentiality assurances and that these other concerns affect truthful reporting. Experiment 1 showed the importance of privacy in surveys of sensitive behaviours. The experiments suggest that under some circumstances interviewer‐administration of sensitive questions may produce data as good as or better than self‐administration. Copyright © 1999 John Wiley & Sons, Ltd.     

Methods of coping with social desirability bias: A review

Social desirability is one of the most common sources of bias affecting the validity of experimental and survey research findings. From a self-presentational perspective, social desirability can be regarded as the resultant of two separate factors: self-deception and other-deception. Two main modes of coping with social desirability bias are distinguished. The first mode comprises two methods aimed at the detection and measurement of social desirability bias: the use of social desirability scales, and the rating of item desirability. A second category comprises seven methods to prevent or reduce social desirability bias, including the use of forced-choice items, the randomized response technique, the bogus pipeline, self-administration of the questionnaire, the selection of interviewers, and the use of proxy subjects. Not one method was found to excel completely and under all conditions in coping with both other-deceptive and self-deceptive social desirability bias. A combination of prevention and detection methods offers the best choice available.     

Masculinity, Femininity, and Androgyny: Relations to Self-Esteem and Social Desirability

ABSTRACT The present investigation is a reanalysis of data from Antill and Cunningham (1979,1980) consisting of responses to five Masculinity-Femininity (MF) instruments, two self-esteem instruments, and two social desirability instruments The present study examined recently developed models of the MF/ esteem relation and the influence of social desirability on this relation The unique contribution of Masculinity (M) to esteem was consistently more positive than that of Femininity (F) which was either ml or negative, did not vary with sex as posited by sex-typed models, and did not interact with F as posited by interactive androgyny models Partialing out the effects of social desirability failed to alter the general pattern of results In contrast to esteem, social desirability was more correlated with F than M, and these findings were consistent with the observation that esteem items may reflect stereotypically masculine characteristics whereas social desirability items reflect stereotypically feminine characteristics The findings of the present study, and those of previous research, were examined in relation to important methodological issues that have been largely ignored by previous research in this area     

Disentangling prototypicality and social desirability: the case of the KNOWI task

The prototype of indicators of a relationship partner who can be trusted to be responsive at times of stress is one kind of social knowledge structure. The Knowledge of Indicators (KNOWI) Task assesses individual differences in knowledge about these prototypic indicators. In constructing the KNOWI, an iterative procedure was used in an attempt to identify those indicators for which ratings of prototypicality are not influenced by social desirability. Study 1 demonstrated that the correlation between ratings of prototypicality and social desirability is indeed eliminated for the final set of indicators retained in the KNOWI. Study 2 tested the prototype matching hypothesis: Comparing an actual partner to the prototype might shape global judgments about that partner's responsiveness. Because in Study 2 only those indicators that are uncorrelated with social desirability were used, this result cannot be explained by social desirability. These results support the construct validity of the indicators used in the KNOWI Task, which seems to be a precise assessment tool not influenced by social desirability.     

Correction for faking in self‐report personality tests

Faking is a common problem in testing with self‐report personality tests, especially in high‐stakes situations. A possible way to correct for it is statistical control on the basis of social desirability scales. Two such scales were developed and applied in the present paper. It was stressed that the statistical models of faking need to be adapted to different properties of the personality scales, since such scales correlate with faking to different extents. In four empirical studies of self‐report personality tests, correction for faking was investigated. One of the studies was experimental, and asked participants to fake or to be honest. In the other studies, job or school applicants were investigated. It was found that the approach to correct for effects of faking in self‐report personality tests advocated in the paper removed a large share of the effects, about 90%. It was found in one study that faking varied as a function of degree of how important the consequences of test results could be expected to be, more high‐stakes situations being associated with more faking. The latter finding is incompatible with the claim that social desirability scales measure a general personality trait. It is concluded that faking can be measured and that correction for faking, based on such measures, can be expected to remove about 90% of its effects.     

Psychological androgyny and social desirability

The concept of psychological androgyny, because of its implications for sex roles, social change, and human development, is presently of special theoretical interest. Psychologically androgynous persons, as identified by the Bern Sex Role Inventory (BSRI), score higher on both its femininity and masculinity scales. Given the psychometric properties of the BSRI, it can be hypothesized that androgynous persons will have higher social desirability scores. Yet, the "masculine male" and the "feminine female" may be the most socially desirable, in that they conform to normative expectations. Consequently it can also be hypothesized that individuals who are either masculine-typed males or feminine-typed females on the BSRI will have the higher social desirability scores. Neither prediction was found to be entirely accurate; instead, androgynous and feminine-typed individuals were found to have higher social desirability scores. Moreover, the data reveal that the BSRI femininity scale has social desirability characteristics which are sex-specific.     

Struggling to be liked: The prospective effect of trait self‐control on social desirability and the moderating role of agreeableness

Drawing from the literature on the interpersonal functions of self‐control, we examined longitudinal associations between trait self‐control and social desirability, using a survey of the general population in the Netherlands. Trait self‐control at baseline was positively associated with social desirability at a follow‐up, even when controlling for prior levels of social desirability. That is, high self‐control contributed to individuals' tendency to give socially desirable responses in self‐reports. This effect was moderated by individual differences in agreeableness. Highly agreeable individuals were more likely to “use” their self‐regulatory resources to respond in a socially desirable manner, compared to less agreeable individuals, suggesting that individuals might use self‐regulatory resources in a way consistent with the motivational bases of their personality.     

Fear and loving in social hierarchy: Sex differences in preferences for power versus status

Famous thinkers throughout history from Nepos to Machiavelli have had strong opinions about whether it is better to be feared or loved. A related debate continues today about whether it is preferable to have power or status, a distinction between resources and respect. Across three studies, I find that men desire power more than women do, whereas women desire status more than men do. Furthermore, the extent to which hierarchical differences are seen as fair and legitimate increases the desirability of status, but power legitimacy does not affect the desirability of power. This research indicates that people perceive and value power and status distinctly, and provides additional evidence that confounding the two theoretically or empirically may distort our understanding of psychological responses to social hierarchy.     

基于虚拟情境锚定法的基层政府信任现状调查与影响因素分析

由于政府信任概念的复杂性及其评价的敏感性,传统一般化的政府信任的测量难以避免评价尺度偏差或社会期望偏差。研究对647名浙江省居民进行网络问卷调查并分析,运用虚拟情境锚定法校正偏差,从而探究民众对基层政府信任现状以及影响因素。结果表明：（1）使用“虚拟情境锚定法”后,“信任”和“完全信任”的总比例为33.54%,较校正前降低了36.01%,即验证了评价尺度偏差与社会期望偏差的存在。（2）校正后的民众基层政府信任水平下降,但整体仍处于中等水平;（3）民众的基层政府信任水平受到年龄、月收入水平、政治面貌、教育程度不同程度的影响。     

Experiments on the Automaticity of Political Beliefs and Attitudes

Political science has long relied on explicit responses in order to understand what and how people think. New research in the cognitive sciences suggests that this reliance on conscious considerations provides but a partial picture of how citizens think and reason. Given the limitations of conscious working memory and the growing evidence that much of human cognition occurs outside of awareness, the defining empirical assumption of modern public opinion research—that citizens can tell us what is on their minds—seems increasingly suspect. Moreover, social science is particularly challenged by the sensitivity of their topics, which in turn raises social and personal desirability concerns about self-report data. In order to overcome these limitations, we propose an implicit experimental approach. We contend that implicit measures enable us to measure some of the automatic and affective responses and predispositions that influence thoughts and behaviors outside of conscious awareness.