CAN THE MEDIA AFFECT US? SOCIAL COMPARISON, SELF-DISCREPANCY, AND THE THIN IDEAL

The current study explored body image self-discrepancy as moderator and social comparison as mediator in the effects on women from thin-ideal images in the media. Female undergraduates ( N = 112) with high and low body image self-discrepancy were exposed to advertisements either with thin women (thin ideal) or without thin women (neutral-advertisement control). Exposure to thin-ideal advertisements increased body dissatisfaction, negative mood, and levels of depression and lowered self-esteem. In addition, social comparison processes mediated the relationship between exposure to thin-ideal advertisements and negative self-directed effects. Notably, self-discrepancy moderated this mediation. Women with high levels of body image self-discrepancy were more likely to engage in social comparison from exposure to thin-ideal advertisements, as well as more likely to have those comparison processes induce self-directed negative consequences. This research provides support for an individual difference variable (body image self-discrepancy) that moderates the mediating effect of social comparison from exposure to thin-ideal media.     

Thin,Sexy Women and Strong,Muscular Men: Grade-School Children's Responses to Objectified Images of Women and Men

There are data that show that women are objectified in the media, that girls and women experience a high rate of body dissatisfaction and eating problems, and that exposure to objectified media images of women is related to the experience of self-objectification and body shame among women. Media images of women promote a thin, sexy ideal. The objectification of men in the media has increased, perhaps promoting a “drive for muscularity” among boys. In the present study grade-school girls and boys ages 6 through 12 were shown four pictures of objectified images of women and men, respectively, and asked about their responses to the pictures. Although girls and boys responded equally positively to the objectified images of the people of their gender, girls showed a more consistent response to the pictures. Further, there were stronger relationships between girls' responses to the pictures, awareness and internalization of media images, and body esteem. Girls who consistently showed a rejection response to the pictures had higher body esteem than those girls who were uncertain about how to respond to the pictures. It was concluded that, perhaps due to cultural images and cultural pressures, girls more readily develop a consistent response to objectified images of women (than boys do to objectified images of men) that relates to their feelings about their own bodies.     

Body size preferences and sociocultural influences on attitudes towards obesity among Moroccan Sahraoui women

The purpose of this investigation was to study body size preferences and to examine the influence of sociocultural factors on obesity among 249 Moroccan Sahraoui women. Participants rated their ideal body size and the size they thought to be “healthy,” using a figural scale consisting of nine images ranging from thin to obese. They also noted which particular sociocultural influences affected their body size ratings. The results indicated that women's rating of ideal body size (4.88) was significantly larger than their rating of healthy body size (4.33). The desire to lose weight was very low even among the majority of obese women, and educational level did not affect desire to lose weight. Women not satisfied with their body size were more likely to report trying to gain weight rather than to lose it. The major factors reported to influence body size ideal were mothers, men, and traditional clothing. It is an enormous challenge for the health institutions of Morocco to prevent obesity and its complications. Prevention programs should include teenagers and key family members.     

Television Viewers' Ideal Body Proportions: The Case of the Curvaceously Thin Woman

Dozens of studies have linked ideal-body media exposure to the idealization of a slim female figure, but none have examined the proportions of this figure. College women's and men's exposure to ideal-body images on television was correlated with their perceptions of the ideal female bust, waist, and hip sizes and their approval of surgical body-alteration methods. For women, exposure to ideal-body images on television predicted the choice of a smaller waist and hips, and either a larger bust (for those who perceived themselves to be smaller-busted) or a smaller bust (for those who perceived themselves to be larger-busted). For both women and men, exposure to ideal-body images on television predicted approval of women's use of surgical body-alteration methods such as liposuction and breast augmentation.     

Investment in body image for self-definition results in greater vulnerability to the thin media than does investment in appearance management

This study investigated the effect of thin images according to two dimensions of body-image (BI) investment. Ninety-five females were classified as high or low investors based on the Appearance Schemas Inventory-Revised Self-Evaluative Salience (SES) and Motivational Salience (MS) subscales. Participants viewed advertisements portraying either the thin ideal or products. Results indicated that both women high in SES and MS reported lowered appearance self-esteem but greater BI importance following thin exposures. However, only the high SES group reported greater BI dissatisfaction and importance of current-ideal discrepancies after seeing thin images. Although highly invested women (regardless of their motivation for investment) are more responsive to thin media images than are women low in investment, those invested for self-definition are affected on more dimensions than are those invested for appearance management.     

Directing gaze: The effect of disclaimer labels on women's visual attention to fashion magazine advertisements

In an effort to combat the known negative effects of exposure to unrealistic thin ideal images, there is increasing worldwide pressure on fashion, media and advertising industries to disclose when images have been digitally altered. The current study used eye tracking technology to investigate experimentally how digital alteration disclaimer labels impact women's visual attention to fashion magazine advertisements. Participants were 60 female undergraduate students who viewed four thin ideal advertisements with either no disclaimer, a generic disclaimer, or a specific more detailed disclaimer. It was established that women did attend to the disclaimers. The nature of the disclaimer had no effect on time spent looking at particular body parts, but did affect the direction of gaze following reading of the disclaimer. This latter effect was found to be greater for women high on trait appearance comparison. Further research is paramount in guiding effective policy around the use of disclaimer labels.     

The role of the media in body image concerns among women: a meta-analysis of experimental and correlational studies

Research suggests that exposure to mass media depicting the thin-ideal body may be linked to body image disturbance in women. This meta-analysis examined experimental and correlational studies testing the links between media exposure to women's body dissatisfaction, internalization of the thin ideal, and eating behaviors and beliefs with a sample of 77 studies that yielded 141 effect sizes. The mean effect sizes were small to moderate (ds = -.28, -.39, and -.30, respectively). Effects for some outcome variables were moderated by publication year and study design. The findings support the notion that exposure to media images depicting the thin-ideal body is related to body image concerns for women.     

Self-monitoring and mimicry of positive and negative social behaviors

This study examined the role that self-monitoring plays in behavioral mimicry. Participants were exposed to videotaped targets who were laughing, yawning, frowning, or neutral in their expression. Participants’ behavioral mimicry while viewing the targets was recorded. It was hypothesized that higher self-monitors would show greater mimicry than lower self-monitors. It was also hypothesized that participants would respond differently to positive and negative target expressions. Participants who scored higher in self-monitoring did mimic the targets’ behaviors more often, and participants showed less mimicry of frowns than of laughs or yawns.     

Eating Disorders in Men: Current Considerations

Over the past two decades, there has been a change in the way men think about their bodies. The media portrays images of men with muscular bodies and a six pack abdomen. These images can create body dissatisfaction in males. With the change in the way that the media and society in the United States look at men, so has the drive for men to achieve this ideal body image. Eating disorders, body dysmorphia, and strict exercise and diet regimens seem to plague young men as do the images in advertisements. Although eating disorders in men are similar to what women experience, men seem to strive for more body mass whereas women try to obtain thinness. Gay men and heterosexual men seem to experience eating disorders in the same way although there are differences between how they perceive their bodies. This paper outlines how the media contributes to body dissatisfaction in men. In addition to understanding how the media affects men, it is important to review and possibly revise out understanding of eating disorders and body dysmorphia symptoms to gain a solid understanding of how these symptoms appear in men today.     

Toward an Understanding of “The Sex Game”: The Effects of Gender and Self-Monitoring on Perceptions of Sexuality and Likability in Initial Interactions1

Results of several studies indicate that men attribute more sexual meaning to heterosexual interactions than do women. Based on Abbey's (1982) findings, we hypothesized that males, in comparison to females, would attribute more sexuality to opposite-sex partners. Based on findings from several self-monitoring dating studies, we predicted that high self-monitors would rate their partners and themselves higher on sexuality and likability traits than would low self-monitors. A laboratory study was conducted in which mixed-sex pairs of participants discussed their likes and dislikes about college life. Participants then rated themselves and their opposite-sex partners on a set of sexuality and likability trait adjectives and indicated their interest in getting to know their partner better. Results supported the gender hypotheses, whereas they only partially supported the self-monitoring predictions. The self-monitoring effects on self-ratings of sexuality and partner ratings of likability are used to explain why high self-monitors are more successful than low self-monitors in establishing heterosexual relationships.     

Experimental Evidence that Theistic-Religious Body Affirmations Improve Women's Body Image

We examined in a random-assignment, pretest-posttest design whether college women's body image would improve after reading religious and spiritual affirmations about their bodies. The sample was predominantly white and Christian. In a pretest, women completed measures of religiosity and body esteem (how they felt about their weight and appearance) and were then assigned via matched random assignment to three different groups for a treatment and posttest one week later. In the Religious group, women read affirmations with a theistic and Christian-based tone that emphasized God's love and acceptance of their bodies; in the Spiritual group, women read body affirmations with a more positive secular tone and no mention of God; Control group women read random statements about campus issues. After reading the affirmations, women then viewed photos of "thin ideal" fashion models to activate body image concerns. Women next completed the posttest body esteem measures. Women in the Religious group increased significantly compared to Control women (who declined) in how they felt about their appearance and looks. Women in the Spiritual condition improved marginally compared to the Control condition.     

Predictors of Media Effects on Body Dissatisfaction in European American Women

This study involved a sample of 81 European American women viewing either appearance-related or non-appearance-related magazine advertisements. Participants completed measures of demographics and objectified body consciousness prior to viewing these images and a measure of body dissatisfaction prior to and after viewing the images. Body dissatisfaction scores worsened after viewing images of women who exemplified cultural standards of the thin beauty ideal. Neither objectified body consciousness nor body mass index predicted degree of change in body dissatisfaction after viewing the images. In other words, the impact of viewing the images was the same for all women, despite varying body mass index levels and varied degrees of objectified body consciousness. Implications are discussed.     

The paradoxical moderating effect of body image investment on the impact of weight-based derogatory media

Weight-based derogatory media consist of derogation of celebrities for failing to meet the thin ideal. This study examined the impact of weight-based derogatory media on women's body satisfaction, appearance self-esteem, fear of negative appearance evaluation, and negative affect. Female undergraduates (N = 240) were exposed to either tabloid-style pictures and articles derogating average size celebrities for gaining weight, or to the same images accompanied by neutral information. Women in the derogation condition reported greater fear of negative appearance evaluation than did women in the neutral media condition. Contrary to predictions, women low in maladaptive body image investment reported lower body satisfaction and appearance self-esteem in the derogatory media condition than they did in the neutral condition, while women high in maladaptive investment did not differ across conditions. Highly invested women's unexpected reaction may be understood as a defence against a threat to a valued domain of the self.     

Effects of a prosocial television soap opera in promoting women's status

The effects of exposure to "Hum Log," India's first long-running television soap opera, on viewers' beliefs about women's status, freedom of choice, and family planning were assessed in a survey of 1170 respondents from three geographic areas. The soap opera is intended to promote prosocial beliefs about the role of women in India. A structural equation model was developed to measure the impact of awareness, involvement, and television dependency on personal beliefs. Viewers who were most exposed to "Hum Log" were more involved with its characters and more dependent on Indian television for education and entertainment, but were no more aware than their less exposed counterparts of the prosocial beliefs promoted by the soap opera. There was no significant association between viewers' involvement with the characters and their beliefs about women's equality, freedom of choice, or family planning. Moreover, viewers who were more dependent on television did not exhibit significantly stronger beliefs about these issues. There was a significant association between awareness of the prosocial messages promoted in "Hum Log" and viewer beliefs in freedom of choice and family planning. Overall, it appears that, while "Hum Log" enjoys a large and dedicated audience, its messages regarding women's equality are not being assimilated on a large scale. An analysis of the female characters in the soap opera reveals that, in many cases, the self-sufficient, career-oriented women experienced negative social consequences, while characters who pursued more traditional female roles were rewarded. Thus, while there is no evidence that "Hum Log" is making a significant contribution toward changing the way women are viewed in India, its popularity paves the way for future prosocial programming     

Idealized media images and adolescent body image: "comparing" boys and girls

Sociocultural theories of body image suggest that body dissatisfaction results from unrealistic societal beauty ideals, and one way of transmitting these ideals is through the mass media. The present research aimed to examine the effect of exposure to images of idealized beauty in the media on adolescent girls’ and boys’ body image. The participants (595 adolescents) viewed television commercials containing either images of the thin ideal for women, images of the muscular ideal for men, or non-appearance television commercials. Body dissatisfaction was measured before and after commercial viewing. It was found that exposure to idealized commercials led to increased body dissatisfaction for girls but not for boys. Idealized commercials led to increased negative mood and appearance comparison for girls and boys, although the effect on appearance comparison was stronger for girls. Further, participants high on appearance investment reported greater appearance comparison after viewing idealized commercials than those less strongly invested in their appearance. The results suggest the immediate impact of the media on body image is both stronger and more normative for girls than for boys, but that some boys may also be affected.     

Threat of the thin-ideal body image and body malleability beliefs: effects on body image self-discrepancies and behavioral intentions

This study examined the effect of the threat aroused by the perception of thin-ideal images combined with beliefs about the malleability of the body on perceived/objective, ideal/objective and ought/objective body image self-discrepancies. An experimental computer program enabled women (N=82) to artificially increase or decrease the shape of their own body (previously photographed) in response to questions about their "actual", "ideal" and "ought" body self-perceptions. As predicted, results showed that women had greater body self-discrepancies when confronted with threatening thin ideals, regardless of their body mass index. The size of this trend depended on the way they were made to think of their body (malleable vs. fixed). Findings also suggested a possible relationship between body self-representations and eating behaviors or intentions. The impact of thin-ideal threats and body malleability beliefs on body perception is discussed.     

Exploring Feminist Women's Body Consciousness

In a qualitative investigation of young feminists' experience of body consciousness, 25 feminist women each participated in one of 6 focus groups examining the ways they experienced body image and negotiated cultural messages about women's appearance. Participants described their experience with objectification and its impact on their body image, sense of self, and relationships with other women. Although feminism provided an alternative way to understand cultural messages and reframe negative thoughts, this understanding did not necessarily affect aesthetic reactions. Participants experienced conflict between their feminist beliefs and their feelings about beauty ideals and their own appearance. This conflict is interpreted in terms of a mere exposure effect and existing gender/power relations. Suggestions of ways feminist psychologists can support young women's strategies for resisting negative cultural messages are provided.     

Attitudes about antidepressants: influence of information about weight-related side effects

Antidepressant drugs are frequently prescribed for women and have various side effects, including potential effects on body weight. This experiment examined the effects of information about the weight-related side effects of antidepressants on women's attitudes toward the drugs. 60 college women were randomly assigned to read about one of two drugs, fluoxetine (Prozac) or imipramine (Tofranil). Participants were either told or not told about veridical weight-related side effects, namely, weight loss for Prozac and weight gain for Tofranil. As hypothesized, weight-gain information lowered the personal acceptability of Tofranil, and weight-loss information enhanced the acceptability of Prozac. Although research with clinical populations is required, undergraduate women's decisions about the use of antidepressant medications may be influenced by societal body-image ideals.     

Body attitudes and eating behaviors of female clothing sales personnel

Recent research suggests that social standards for ideal female beauty are related to negative body-image and dieting among young women. We hypothesized that women who work in settings that emphasize physical appearance (women's fashion clothing sales) would have more disturbed body attitudes and eating behaviors than college women. Sales personnel (n = 21) and students (n = 25) answered questions about their occupational status, weight, and demographic characteristics, and completed the Body-esteem Scale and the Eating Disorder Inventory. Weight and scores on the two scales were similar in both groups except that sales personnel reported more dissatisfaction with their body parts on the Body dissatisfaction scale of the Eating Disorder Inventory. Among sales personnel, those who perceived their appearance to be of greater importance in their work also reported more concern about dieting and weight, as reflected on the Drive for thinness subscale of the Eating Disorder Inventory. Results are discussed with regard to situational influences on women's body attitudes and their implications for eating behaviors.