Amelioration of axis-aligned motion bias for active versus stationary judgments of bilaterally symmetric moving shapes’ final destinations

Recent research confirms that observers’ judgments of projected final destinations of axis—trajectory misaligned moving figures are biased in the direction of primary axis deviation from trajectory, a phenomenon we named the axis-aligned motion (AAM) bias. The present study tests whether this bias occurs in a large, immersive mixed-reality environment that enables active (mobile) responses in making judgments of shapes’ destinations. Like Morikawa (1999), we found that accuracy depended on axis—trajectory alignment and that there was a correspondence between final destination judgment error and the direction of axial deviation from the trajectory. Extending prior work, we found that comobile judgments were significantly more accurate than stationary ones for symmetric moving shapes, regardless of axial deviation, but only marginally so for asymmetric shapes. We conclude that our findings are ecologically consistent and that AAM is a natural regularity for which people have acquired a complementary perceptual—cognitive attunement: the AAM bias.     

Framing of comparisons in research and practice

We discuss important ways in which the framing of a question or a decision can have significant effects on responses. Several areas of research and theory that indicate the scope and importance of these effects are presented. The major discussion, however, is limited to how respnses to comparative judgments and constrained by the other or sequence in which the direction of comparison occurs. Direction of comparison is first discussed with respect to similarity judgments, in which a model taking direction of comparison into account is used to explain both degrees of perceived similarity and asymmetries in judgment. A feature-matching model of comparison is then developed and is used to analyze preference judgments, judgments of change, and self-relevant judgments involving comparisons of the self with other people, with counterfactual alternatives to reality, and with the self at a different point in time. This model is employed to account for predecisional conflict and difficulty, the preference that one makes, and the degree of satisfaction or regret that one feels subsequent to making a comparison. Finally, the potential for applying this framework to areas of consumer behavior, political decision making, and psychotherapy is explored. Techniques for taking advantage of direction of comparison effects as well as methods for eliminating the biases associated with these effects are discussed.     

Does Gender Affect Visiting a World Heritage Site?

ABSTRACT

The city of Guimarães in Portugal is a place of strong symbolic and cultural significance, and the nomination of its historical center as a World Heritage Site in 2001 enhanced its tourism potential. This study presents the results of a survey conducted in 2010 and 2011 to capture the profile and motivations of tourists visiting Guimarães as a cultural tourism destination. The study addressed two main issues: whether males and females have similar or different preferences in choosing the city as their destination, and whether there are gender differences in the perception of the attributes of Guimarães. A better understanding of the gendered nature of the destination is a valuable cue for shaping products and services according to visitors’ preferences. The results suggest that both men and women are aware of the main elements responsible for the city's World Heritage status. That the destination is a Heritage Site that also offers the opportunity to tour the region has a significant positive effect on male tourists’ choice of Guimarães. Regarding the perceived attributes of the city, results indicate minor gender differences with one exception: Women expressed more apprehension than men regarding the perceived security of the destination.     

The affect heuristic in judgments of risks and benefits

This paper re‐examines the commonly observed inverse relationship between perceived risk and perceived benefit. We propose that this relationship occurs because people rely on affect when judging the risk and benefit of specific hazards. Evidence supporting this proposal is obtained in two experimental studies. Study 1 investigated the inverse relationship between risk and benefit judgments under a time‐pressure condition designed to limit the use of analytic thought and enhance the reliance on affect. As expected, the inverse relationship was strengthened when time pressure was introduced. Study 2 tested and confirmed the hypothesis that providing information designed to alter the favorability of one's overall affective evaluation of an item (say nuclear power) would systematically change the risk and benefit judgments for that item. Both studies suggest that people seem prone to using an ‘affect heuristic’ which improves judgmental efficiency by deriving both risk and benefit evaluations from a common source—affective reactions to the stimulus item. Copyright © 2000 John Wiley & Sons, Ltd.     

The ‘coming of age’ for Southern African psychobiography

This study investigated the effects of perceived values (personal, artistic, and sociocultural) of tourists’ attitude and behavioural intention to visit Africa. Participants were tourists (176 men and 124 women) who visited the Museum of African Art based on Jeju Island in the Republic of Korea. Results, following hierarchical analysis, suggest personal value and sociocultural value rather than artistic value to predict tourists’ attitude and behavioural intention to visit Africa. The findings of this study imply that personal and sociocultural predispositions lead to the tourists’ likely adoption of a tourist destination beyond familiarities with artistic works associated with the destination. Tourism promotion campaigns aimed at promoting African as a destination should customise messages to address the personal and sociocultural predispositions of would-be international tourists.     

Attractive memory: High destination memory for attractive faces

Research has demonstrated that destination memory (i.e., the ability to remember to whom information was previously told) can be influenced by characteristics (e.g., emotional expressions and age) of the destination. Building on this literature, we investigated whether destination memory can be influenced by the attractiveness of the destination. We invited participants to give information on attractive faces, unattractive faces, or neither‐attractive‐nor‐unattractive faces. On a recognition test, they were invited to decide to whom each piece of information had been previously told. Results demonstrated higher destination memory (1) for attractive faces than for neither‐attractive‐nor‐unattractive faces, and (2) for unattractive faces than for neither‐attractive‐nor‐unattractive faces. We attribute the higher destination memory for attractive and unattractive destinations to their distinctiveness compared with neutrally attractive destinations. We also provide some attentional explanations for the high memory for attractive and unattractive destinations.     

Explaining contradictory relations between risk perception and risk taking

Different studies have documented opposite relations between perceived risk and behavior. The present study tested a theoretical explanation that reconciles these conflicting results. Adolescents (N= 596) completed alternative measures of risk perception that differed in cue specificity and response format. As predicted by fuzzy-trace theory, measures that emphasized verbatim retrieval and quantitative processing produced positive correlations between perceived risk and risky behavior; risk perceptions reflected the extent to which adolescents engaged in risky behavior. In contrast, measures that assessed global, gist-based judgments of risk produced negative correlations; higher risk perceptions were associated with less risk taking, a protective rather than reflective relation. Endorsement of simple values and principles provided the greatest protection against risk taking. Results support a dual-processes interpretation of the relation between risk perception and risk taking according to which observed relations depend on whether the cues in questions trigger verbatim or gist processing.     

Experimental Tests of Risk Ladders in the Elicitation of Perceived Likelihood

Risk ladders have the potential to improve numeric judgments of low‐likelihood events by providing information about the likelihoods of comparison risks, thereby letting respondents make risk estimates “in context.” However, to date this tool has been studied systematically only in communication of risk, not in elicitation of perceived likelihoods. In three studies, we evaluated the benefits of risk ladders on the consistency, validity, and mean‐level accuracy of elicited likelihood judgments. When estimates for low‐likelihood hazards were elicited using different numeric response scales (e.g., “1 in x” and “x in 100,000”), scale type had a strong effect on the magnitudes of the elicited estimates, and viewing a risk ladder (Experiment 1) or comparison risks (Experiments 2 and 3) did not attenuate this effect of scale type. Similarly, we found no evidence that risk ladders or comparison risks improved the convergent validity of numeric estimates, as measured using correlations with risk ratings made on alternative scale types. Finally, viewing comparison risks tended to reduce gross overestimation of rare events, with relatively less change in estimates for mid‐likelihood and high‐likelihood hazards. This suggests that comparison risks can spread responses to cover a wider range of values but do not ameliorate scale effects. In the elicitation of numeric risk estimates, how you ask matters, even if you let people make estimates “in context” through the use of comparative risk information. Copyright © 2015 John Wiley & Sons, Ltd.     

Earnings of Immigrants in Traditional and Non-Traditional Destinations: A Case Study from Atlantic Canada

Despite growing interest in the regionalization of immigration, comparative studies of the labor market outcomes of immigrants in traditional and non-traditional destinations remain limited in Canada. Using Atlantic Canada as a non-traditional destination and drawing data from the 2006 Census of Population, this study compares the determinants of immigrant earnings in this region with those of three major traditional destinations, Montreal, Toronto, and Vancouver (MTV). Results indicate the returns to postgraduate degrees and foreign credentials on earnings are higher in Atlantic Canada than MTV, although the costs of being visible minorities and speaking non-official language(s) at home are not statistically different between the two destinations. Results also show the earning disparities linked to employment in ethnic businesses are smaller in Atlantic Canada. This paper discusses implications of these findings for immigrant settlement policy.     

Effects of active information processing on the understanding of risk information

Two experiments investigated effects of active processing of risk information on participants' understanding and judgments. It was hypothesized that more active processing would lead to better understanding and differences in affective judgments (e.g. increased satisfaction and reduced perceived risk to health). In both experiments participants were given a written scenario about their being prescribed a fictitious medication. This medication was said to cause side effects in 2% of people who took it. Before answering a series of written questions, participants in the active conditions of both experiments were asked to carry out a reflective task (portraying the size of risk on a bar chart in Experiment 1 and answering a reflective question in Experiment 2). The results showed that active participants rated the likelihood of experiencing possible side effects significantly lower than passive participants (Experiment 1), and that active participants were significantly more satisfied with the information and judged perceived risk to health from taking the medication significantly lower than passive participants (Experiment 2). In both experiments, active participants were significantly more correct in their probability and frequency estimates. The studies demonstrate that active processing of risk information leads to improved understanding of the information given. This has important implications for risk communication. In the context of health, better understanding should lead to improved decision‐making and health outcomes. Copyright © 2004 John Wiley & Sons, Ltd.     

Effect of brand name on consumers' risk perceptions of online shopping

The purpose of the present study was to investigate the relationship between brand names and consumers' perceived risk. Hypotheses dealt with whether the presence of a product's brand name affects consumers' perceived risk towards shopping online; whether the familiarity with a brand name influences consumers' perceived risk; and whether online shoppers and non‐shoppers perceive risk towards shopping online differently. Results indicate that the presence or absence of a product's brand name affects online shoppers' perceived risk, but in the opposite direction to that expected. There was no significant difference between online shoppers' perceived risk vis‐à‐vis brand familiarity; however, online shoppers possessed lower perceived risk than non‐shoppers. Implications and limitations are discussed and recommendations for future research are provided. Copyright © 2004 Henry Stewart Publications Ltd.     

Perceived risk: an experimental investigation of consumer behavior when buying wine

The purpose of this paper is to investigate differences in expressed attitude as a function of the manner in which information on perceived risk is communicated. The experiments are conducted through a choice‐based questionnaire to reflect the consumer‐oriented decision of the purchase of a bottle of wine based on posted prices. The experiments reported in this paper are based on questionnaires distributed to 323 participants in multiple samples and examine the behavior of people when faced with different information on the probability of loss. The present study demonstrates that changes in the manner in which information is presented, without any underlying change in problem structure, affects observed preferences when buying wine. The impact of perceived risk and character on the willingness to buy and to pay for a bottle is analyzed and show that price habits and perceived risk are the main factors affecting the willingness to pay for a bottle of wine. Copyright © 2016 John Wiley & Sons, Ltd.     

Prior Attitudes,Salient Value Similarity,and Dimensionality: Toward an Integrative Model of Trust in Risk Regulation1

Although it is widely recognized that trust plays an important role in people's responses to various risks, there is still considerable conceptual disagreement about the different aspects of trust. There are at least 3 different approaches to trust: (a) dimensional, (b) salient value similarity, and (c) associationist. Three British datasets on genetically modified food were used to test the plausibility of a causal model that integrates these approaches. It appears that value similarity can be predicted by a combination of prior attitudes and perceived attitudes of the other, and that value similarity precedes other important trust judgments. The study suggests that various risk‐relevant judgments are expressions of a more general attitude toward genetically modified food, and raises questions about the usefulness of detailed modelling.     

A model of unidimensional perceptual matching

Faster same than different judgments typically are obtained when two letters are compared. When two tones that might differ only on frequency are compared, however, same judgments typically are slower than different judgments. A uniprocessor, unidimensional model, based on Krueger's noisy-operator theory, was fitted satisfactorily to data from four published studies of tone comparison. The model predicts faster response time on different judgments because of heterogeneity of difference. Because the second tone in a pair typically may be either higher or lower in frequency than the first, there will be a greater variety of perceived difference counts on different pairs than on same pairs. As a result, a large difference count will be decisive and will lead to an immediate "different" response, because it can be produced only by a different pair, whereas a small difference count will not be so decisive because it can be produced by either a same or a different pair. Consequently, there generally will be more rechecking on same than different pairs, and thus longer RT on same pairs.     

Context‐Constrained Judgment of the Perceived Risk of HIV/AIDS1

This study introduces a computer method for assessing perception of stimuli presented in a constrained context. The method is illustrated through experiments on perception of the risk of becoming infected with HIV and AIDS. In five experiments, context‐constrained judgments (CCJ) or context‐independent judgments were obtained from 258 undergraduates. Participants judged the risk of contracting HIV/AIDS for a variety of target populations, including themselves. The CCJ method results in greater response discrimination among the salience of perceived risk factors than does a context independent method. This outcome has potential implications for education and intervention programs to control the spread of HIV.     

Conscientiousness, perceived risk, and risk-reduction behaviors: a preliminary study.

Participants (N = 343) from an Oregon community completed surveys at baseline, 3 months, and 12 months to assess personality, the perceived health risk of radon in combination with smoking, and changes in smoking behavior. Conscientiousness predicted instituting a more restrictive household smoking rule (p < .01), and perceived risk predicted reduction in cigarettes smoked per day for men (p < .001). Perceived risk predicted a reduction in the proportion of cigarettes smoked in the home for those who had high (p < .05) but not low or moderate levels of Conscientiousness, a dimension in one personality model. The results demonstrate the importance of Conscientiousness in the prediction of health behavior, particularly behavior that affects others as well as oneself.     

Spatial knowledge of geographical globes: Evidence of vertical alignment effects

This study investigated human spatial memory of geographical globes. In two experiments, participants studied locations presented on a three‐dimensional globe. Subsequently, participants' knowledge of the locations was tested employing two types of pointing task. Directional judgments from imagined locations on the globe were performed either vertically through the ground (as if digging a straight tunnel between the locations) or horizontally along the surface of the globe (the shortest distance for an aircraft to fly to a given destination). In the vertical pointing task, judgments originating from imagined locations in the upper hemisphere were superior by comparison with those originating from imagined locations in the lower hemisphere. Performance in the horizontal pointing task was more variable, with a tendency for superior judgments originating from imagined locations in the lower hemisphere. The results provide evidence of a novel alignment effect involving vertical judgments.     

Facilitating ambulation and activity in persons with profound multiple disabilities through a visual orientation system

A visual orientation system was employed to help two adults with profound multiple disabilities ambulate to programmed activity destinations and carry out familiar activities. The system consisted of a portable control device and light sources. The person participating in experiment 1 was to operate the control device for activating the programmed destinations (and turning on light sources showing the way to them). The person participating in experiment 2 did not need to operate the control device; this activated each programmed destination automatically. A new destination was activated after a preset time had elapsed from the person reaching the previous destination. Results indicated that both persons used the visual orientation system successfully and thus could reach the destinations and carry out activities on their own. General implications of the findings are discussed. © 1998 John Wiley & Sons, Ltd.     

Risk and rationality: the influence of decision domain and perceived outcome control on managers' high‐risk decisions

The issue of when managers will undertake different forms and amounts of risk in their new business creation decisions is still not fully understood. To address one facet of this issue, this paper advances the proposition that decision domain and perceived outcome control interact to impact managers' new‐product introduction decisions. Employing a causal method, a nested experimental design and indicators of risk's probability of loss and magnitude of loss elements, the study's results demonstrate that the manager's level of perceived outcome control combines with decision domain to determine subsequent levels of risk taking that are specific to each element of risk. Implications for theory, including prospect theory, and practice, especially firms wanting to pursue today's high‐risk new‐economy based initiatives, are discussed. Copyright © 2002 John Wiley & Sons, Ltd.