Influence of Reinforcement Contingencies and Cognitive Styles on Affective Responses: An Examination of Rolls' Theory of Emotion in the Context of Consumer Choice

This paper examines Rolls' (2005 ) propositions that emotional responses can be systematically related to environmental contingencies and that individual differences are related to emotional responses. In addition, consumer situations, defined functionally in terms of the reinforcement pattern they uniquely portray, as proposed by the behavioral perspective model (BPM) of consumer choice are predictably associated with patterns of self‐reported pleasure, arousal, and dominance ( Mehrabian & Russell, 1974 ). Rolls' argument that individual differences influence conditionality and emotionality is examined via hypotheses from the theory of adaptive–innovative cognitive style ( Kirton, 1976, 2003 ). The results confirm that affective response to consumer environments is consistently predicted by the modeled pattern of operant contingencies, but not the expected relationship between cognitive styles and affective responses.     

Toward a more complete understanding of the reciprocity of liking effect

It is proposed that the reciprocation of interpersonal attraction is a multifaceted process involving affective, cognitive, and behavioral elements, and that reciprocation can be interpreted using interdependence theory. Two studies investigated whether expressed attraction implies benevolent intentions and whether such intentions are differentially critical to reciprocated affective and behavioral attraction. Study 1 (N = 52) demonstrated that (a) an admirer's expressed attraction suggests an admirer's benevolent intentions toward the target, and (b) that benevolent intentions mediate reciprocated affective and behavioral attraction. Study 2 (N = 173) found a difference between affective and behavioral attraction: affective attraction was reciprocated in all cases; but behavioral attraction was not reciprocated when stated behavioral intentions were not consistent with intentions implied by the expressed attraction. Results support an interdependence theory perspective as particularly important for understanding why and what type of reciprocated attraction will occur. Copyright © 2007 John Wiley & Sons, Ltd.     

Personal Intervention Preferences for Alleviating Mild Depression

The findings of a study to identify personal preferences for alleviating mild depression are presented. Preferences were classified into four treatment modalities: affective, behavioral, cognitive, and eclectic. The affective category received significantly more preferences than did the other three. Preferences were found to be related to sex and occupational level, but not to age.     

Why did I eat that? Perspectives on food decision making and dietary restraint

Consumers trying to watch or restrict what they eat face a battle each day as they attempt to navigate the food-rich environments in which they live. Due to the complexity of food decision making, consumers are susceptible to a wide range of social, cognitive, affective, and environmental forces determined to interrupt their intentions to restrict their dietary intake. In this article, we integrate literature from diverse theoretical perspectives into a conceptual framework designed to offer a better understanding of the antecedents, interruptions, and consequences of dietary restraint. We outline a path for researchers to investigate how restraint behaviors in the eating domain influence a wide variety of consumer psychological phenomena. It is our hope that a collective examination of this literature provides a lens that directs future research on food decision making and dietary restraint and empowers consumers to invest their cognitive and behavioral resources towards healthy eating behaviors.     

Reciprocal relations between cognitive neuroscience and formal cognitive models: opposites attract?

Cognitive neuroscientists study how the brain implements particular cognitive processes such as perception, learning, and decision-making. Traditional approaches in which experiments are designed to target a specific cognitive process have been supplemented by two recent innovations. First, formal cognitive models can decompose observed behavioral data into multiple latent cognitive processes, allowing brain measurements to be associated with a particular cognitive process more precisely and more confidently. Second, cognitive neuroscience can provide additional data to inform the development of formal cognitive models, providing greater constraint than behavioral data alone. We argue that these fields are mutually dependent; not only can models guide neuroscientific endeavors, but understanding neural mechanisms can provide key insights into formal models of cognition.     

Links Among Cognitive Empathy,Theory of Mind,and Affective Perspective Taking by Young Children

The authors investigated the development of the affective, cognitive, and behavioral components of empathy in preschoolers, specifically examining how cognitive empathy is linked to theory of mind and affective perspective taking. Participants were 158 children aged 4–6 years. They listened to narratives and then answered questions about the protagonists' emotions. The affective component was probed with the question, “How do you feel seeing the little girl/boy?”; the cognitive component with the question, “Why do you feel [emotion shared with the character]?”; and the behavioral one with the question, “What would you do if you were next to the little boy/girl [experiencing an emotional scenario]?” Results revealed a developmental sequence in the self-focused attribution of cognitive empathy, and a trend toward a developmental sequence for behavioral empathy, which underwent a slight linear increase between 4 and 6 years old. Affective empathy remained stable. More interestingly, they showed that cognitive empathy is linked to both theory of mind and affective perspective taking.     

The Racial Digital Divide: Motivational,Affective, and Cognitive Correlates of Internet Use1

The indisputable existence of a racial digital divide calls into question the democratizing potential of the Internet. Beyond issues of access to the technology are psychological factors that may influence Internet use. A survey of 787 college undergraduates—630 European Americans and 157 African Americans—who have similar access to the Internet was used to examine motivational, affective, and cognitive factors that may influence Internet use and contribute to the racial digital divide. Racial differences in Internet use were obtained, but were limited to e‐mail use. A model of Internet use is offered that considers motivational, affective, and cognitive antecedents and consequences of use.     

Mind the gap: bridging economic and naturalistic risk-taking with cognitive neuroscience

Economists define risk in terms of the variability of possible outcomes, whereas clinicians and laypeople generally view risk as exposure to possible loss or harm. Neuroeconomic studies using relatively simple behavioral tasks have identified a network of brain regions that respond to economic risk, but these studies have had limited success predicting naturalistic risk-taking. By contrast, more complex behavioral tasks developed by clinicians (e.g. Balloon Analogue Risk Task and Iowa Gambling Task) correlate with naturalistic risk-taking but resist decomposition into distinct cognitive constructs. We propose here that to bridge this gap and better understand neural substrates of naturalistic risk-taking, new tasks are needed that: are decomposable into basic cognitive and/or economic constructs; predict naturalistic risk-taking; and engender dynamic, affective engagement.     

Issues in the treatment of depressed children

Basic research into the cognitive, behavioral, familial, and physiological disturbances associated with depressive disorders during childhood is reviewed. Implications for the development of a treatment program are discussed and a comprehensive treatment model is proposed. The proposed model includes intervention strategies for the child, parents, family, and school. The child component consists of intervention strategies for the affective, cognitive, behavioral, and physiological disturbances that are evident from the existing research. The parent training component is designed to address disturbances in parenting due to cognitive disturbances and skills deficits. The family therapy component emphasizes changing interaction patterns that communicate schema-consistent maladaptive interactions. A school consultation component is proposed in which school personnel support the skills training through prompting use of the skills and reinforcement of the use of the coping skills.     

A meta-analysis of the published research on the affective, cognitive, and behavioral effects of corporal punishment

The present study is a meta-analysis of the published research on the effects of corporal punishment on affective, cognitive, and behavioral outcomes. The authors included 70 studies published between 1961 and 2000 and involving 47,751 people. Most of the studies were published between 1990 and 2000 (i.e., 53 or 68%) and were conducted in the United States (65 or 83.3%). Each of the dependent variables was coded, and effect sizes (ds) were computed. Average unweighted and weighted ds for each of the outcome variables were .35 and .20 for affective outcomes, .33 and .06 for cognitive outcomes, and .25 and .21 for behavioral outcomes, respectively. The analyses suggested small negative behavioral and emotional effects of corporal punishment and almost no effect of such punishment on cognition. Analyses of several potentially moderating variables, such as gender or socioeconomic status, and the frequency or age of first experience of corporal punishment, the relationship of the person administering the discipline, and the technique of the discipline all had no affect on effect size outcome. There was insufficient data about a number of the moderator variables to conduct meaningful analyses. The results of the present meta-analysis suggest that exposure to corporal punishment does not substantially increase the risk to youth of developing affective, cognitive, or behavioral pathologies.     

An MS-DOS-compatible data logger for recording subjects’ self-ratings

Some research designs require subjects to make ratings of their own internal cognitive or affective states or the behavior of other subjects. An ideal device for this purpose should allow for electronic data storage and be easy to use for research subjects. The communication box (Markman & Poltrock, 1982) has been popular for this purpose but consists of dated technology. Other data-logging devices are too complicated for subjects’ use. This paper describes an electronic data logger which uses readily available hardware. A dual-tone multiple-frequency (DTMF) telephone keypad encoder is used to generate unique tones that are stored on the audio track of a videotape or on an audio tape. A DTMF receiver decoder IC is used to decode the audio signals. The decoded signals can be read on a light-emitting diode display or entered directly into a personal computer file via an RS-232 serial interface.     

A multifactor-system dynamics theory of emotion

In multifactor individuality theory, emotion is treated as the product of the interaction of the cognitive and affective systems, where the cognitive system is defined as a multidimensional, hierarchical system that transforms information in order to detect environmental invariants, and the affective system is defined as a multidimensional hierarchical system that transforms information into arousal states. The highest order dimensions of the cognitive system are conceptual, perceptual, and symbolizing; the highest order dimensions of the affective system are emotional independence, introversion — extroversion, and emotional stability. The concept of arousal provides a key to understanding the complex interactions between cognition and affect. It is hypothesized that specifiable subsets of cognitive and affective dimensions conform to either the facilitative or decremental effects of arousal, and that the Yerkes-Dodson inverted-U function is a composite of both effects. An explanation for the differentiation of distinct emotional states is also presented. Essentially, emotions are differentiated by different weightings of the affective and cognitive dimensions. A theoretical framework for studying the temporal sequencing of phases of emotional behavior is presented as well.This research was supported by grant number S76-0908-RI, awarded to Joseph R. Royce by the Canada Council. Stephen R. Diamond is a research associate on the Individuality Project supported by the grant. We are grateful to Arnold Powell for assistance with the layout of Figure 7.     

Staying on or getting off the sidewalk? Testing the Mehrabian-Russell Model on pedestrian behavior

Social and environmental psychology provide a variety of models based on which to understand how built environments can elicit people’s behavioral responses. The Mehrabian-Russell model (MRM), initially presented in 1974, provides a framework that explains avoid–approach behavior towards a place based on a primary emotional response (PER) and affective states elicited by the perceived stimuli from the environment. However, despite the potential applications of the MRM in travel behavior studies, traditional models (e.g., discrete choice models and integrated choice latent variable) do not incorporate this specific psychological process that converts environmental stimuli into behavioral responses. Hence, this paper aims to test the applicability of MRM to urban sidewalks. To fulfill this objective, we developed a two-level structural equation model using latent variables (LV) identified from a confirmatory factor analysis (CFA) based on 1056 in-person surveys on 30 different sidewalks in Bogotá, Colombia. We then evaluated the effect of the PER on declared avoidance as a proxy of behavioral intention. The CFA uncovered three LV equivalent to the three affective dimensions of the MRM—arousal, pleasure, and dominance—followed by a fourth LV, representing the PER, which explains the three previous LVs. This confirms the applicability of these kinds of psychological and environmental models in pedestrian behavior evaluation. We found that PER can explain the declared intention of avoidance towards the sidewalk in an urban setting. Proving that this kind of model can explain the way in which the built environment can elicit pedestrians’ emotional responses and subsequent behaviors, provides information that can be used as input in travel behavior studies focusing on the promotion of active traveling and mode change.     

Computer use in cognitive psychology

Some influences of computers on theory and methodology in cognitive research are discussed. Theoretical constructs that cognitive science has borrowed from computer science include processing algorithms, processing rates, information organization, and information selection. The application of these constructs to human information processing is considered, with illustrations from memory and reading research. Further, the role of computers in research methodology is evaluated, on the basis of a comparison of 1962 and 1992 journal articles. Attributes considered include the nature of stimulus control, item content and physical features, cognitive task demands, information feedback to subjects, and assessment of individual differences in cognitive strategies. These methodological attributes are illustrated by memory and reading paradigms for which computer technology is critical. Computer science has enriched theory and data in cognitive science, but the comparison of journal articles from 1962 and 1992 suggests that many psychologists are not taking full advantage of these possibilities.     

Under what conditions can human affective conditioning occur without contingency awareness? Test of the evaluative conditioning paradigm

The role of conscious cognitive processes in human affective conditioning remains controversial, with several theories arguing that such conditioning can occur without awareness of the conditioned stimulus (CS)-unconditioned stimulus (UCS) contingency. One specific type of affective conditioning in which unaware conditioning is said to occur is "evaluative conditioning." The present experiment tested the role of contingency awareness by embedding an evaluative conditioning paradigm in a distracting masking task while obtaining, in addition to subjective ratings of affect, both psychophysiological (skin conductance and startle eyeblink) and indirect behavioral (affective priming) measures of conditioning, along with a trial-by-trial measure of awareness from 55 college student participants. Aware participants showed conditioning with all of the measures; unaware participants failed to show conditioning with all measures. The behavioral, neurophysiological, and therapeutic implications of these findings are discussed.     

Differential relationships between intergroup contact and affective and cognitive dimensions of prejudice

Research on affective dimensions of intergroup relationships suggests that positive effects of intergroup contact can generalize through establishing affective ties with outgroup members. However, research on cognitive dimensions emphasizes that it is often difficult to generalize positive contact outcomes. In this research, the authors examine whether affective and cognitive dimensions of prejudice bear different relationships to intergroup contact. Using data from a larger meta-analysis of contact effects, Study 1 demonstrates that affective indicators of prejudice typically yield stronger, inverse contact-prejudice relationships than such cognitive indicators as stereotypes. Study 2 replicates these trends in a survey study using multiple indicators of affective and cognitive dimensions of prejudice. Study 2 also shows significant, inverse relationships between contact and affective prejudice when contact is assessed either as number of outgroup friends or intergroup closeness. Together, these results suggest that affective dimensions of intergroup relationships are especially critical for understanding the nature of contact-prejudice effects.     

Affective guidance in the Iowa gambling task

It has been suggested that affective states can guide higher level cognitive processes and that such affective guidance may be particularly important when real-life decisions are made under uncertainty. We ask whether affect guides decisions in a laboratory task that models real-life decisions under uncertainty. In the Iowa gambling task (IGT), participants search for monetary payoffs in an uncertain environment. Recent evidence against an affective guidance interpretation of the IGT indicates a need to set a standard for what counts as evidence of affective guidance. We present a novel analysis of IGT, and our results show that participants’ galvanic skin response (GSR) reflects an affective process that precedes and guides cognition. Specifically, prior to participants’ knowledge of the optimal strategy, their GSRs are significantly higher when they are about to select from a bad deck, relative to a good deck, and this difference in GSR is correlated with a behavioral preference for the good deck.     

Executive functions in adolescence: inferences from brain and behavior

Despite the advances in understanding cognitive improvements in executive function in adolescence, much less is known about the influence of affective and social modulators on executive function and the biological underpinnings of these functions and sensitivities. Here, recent behavioral and neuroscientific studies are summarized that have used different approaches (cognition, emotion, individual differences and training) in the study of adolescent executive functions. The combination of these different approaches gives new insight into this complex transitional phase in life, and marks adolescence as not only a period of vulnerabilities, but also great opportunities in terms of training possibilities and interventions.     

Why does a school psychologist need to know about learning strategies?

School psychologists need to know more about learning strategies because an understanding of these processes can facilitate the design and implementation of intervention programs and procedures. An effective learning strategy is any cognitive, affective, or behavioral activity that facilitates encoding, storing, retrieving, or using knowledge. Four categories of learning strategies are discussed (knowledge acquisition, comprehension monitoring, active study strategies, and support strategies). In addition, a case study is presented to demonstrate how knowledge about these strategies can be used by the school psychologist. Finally, principles in determining the possible involvement of learning strategy deficits in an achievement problem are presented.     

Multiattribute Decision Making in Context: A Dynamic Neural Network Methodology

A theoretical structure for multiattribute decision making is presented, based on a dynamical system for interactions in a neural network incorporating affective and rational variables. This enables modeling of problems that elude two prevailing economic decision theories: subjective expected utility theory and prospect theory. The network is unlike some that fit economic data by choosing optimal weights or coefficients within a predetermined mathematical framework. Rather, the framework itself is based on principles used elsewhere to model many other cognitive and behavioral data, in a manner approximating how humans perform behavioral functions. Different, interconnected modules within the network encode (a) attributes of objects among which choices are made, (b) object categories, (c) and goals of the decision maker. An example is utilized to simulate the actual consumer choice between old and new versions of Coca-Cola. Potential applications are also discussed to market decisions involving negotiations between participants, such as international petroleum traders.